The Weekly Digital Marketing Update @ Copenhagen INK (14-07-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the last week. Enjoy! 🙂

Asia Marketing News

Week in Review: Our suffering spouses

Gamification a promising and untapped market: MDeC

SI’s LeBron scoop was a social media sensation. So, what now?

Mobile’s Not a Noun, It’s a Verb: Behavior is Everything

YTL Comms’ Yasmin frontrunner for MDeC CEO job

EMC unveils new products to address tech megatrends

Wired: Online Ads Rake in More Money for Networks than Traditional TV

How is winning on Facebook

Aegis Global takes up BPO challenge in Malaysia

Banks may go extinct if they don’t change: SAP

Coffee with OMD’s Mainardo de Nardis: Of leading with example

AXA-Tianping assigns media duties to Vizeum China

OMD’s Asia office gears up for Hasbro business

Komli offers brands mobile app for real-time campaign management

ICT industry faces multipronged challenges: Pikom

Ushering in the era of electric mobility

Data Driven Advertising News

Walmart: The New Media Agency

Yahoo Gets Video Distribution With Rayv; Is A Video Ad Platform Next?

BrightRoll CEO: Why The Buy And Sell Side Must Unite

Vevo’s ‘Post-Roll’ Mobile Strategy

Is SundaySky The Criteo Of Video?

Programmatic USPs Need Auditing And Testing

The New Star Of The Shopper Marketing Suite

How The GroupM Ad Exchange Will Disrupt The Dynamic Of The Programmatic Supply Market

Time To Grow

Measuring Mobile’s Ability to Make Money

Is It Time To Break Up With Your Managed Services Provider?

How The Asian Programmatic Market Can Realise Its ‘Dynamic Growth’

Interactive Marketing News

With Brazil Out, Marketers Shift Message to Praise Host

SI’s LeBron scoop was a social media sensation. So, what now?

Best Practices: How to Make a Campaign Go Viral

How is winning on Facebook

The Secret Sauce For Twitter’s Global Growth Strategy: Subsidized Data

Digital Marketing News

How the Internet of Things is changing business……

Pinterest Adds New Follow Button to Boost Brand Di…

Motorola sells 1 million smartphones in India in 5…

Does mobile mean the end of photography in web des…

The Curious Case of Cynk, an Abandoned Tech Compan…

Mobile, Video, And Real-Time Bidding Are Driving A…

Adform Forms A Value-Add: A New DMP…

“ALPO, Kit Kat, and Maggi won top Tambuli Awards l…

“Thousands of iconic Coca-Cola wall murals became…

Bing Ads Lays Out Plans For Coming Year: More Scal…

Audi WC Scoreboard:

PAY PER LAUGH -Cannes Lions 2014 Winner: http://t….

Homelessfonts – makes the lives of homeless better…

Orangina supports the 37M French who do not like f…

Video ad trends: Media buyers want to link TV and…

“Content won’t have value if people don’t see / he…

The questions surrounding video viewability standa…

In content-marketing era, agencies tap publishers…

Understanding Facebook’s new reach & frequency…

Exploring the New Frontier of Digital in-Store Ret…

Fascinating graphics show who owns all the major b…

Mobile Marketing News

Mobile’s Not a Noun, It’s a Verb: Behavior is Everything

Adidas’ #allin social media approach for FIFA World Cup scores

Gaming on the rise in Asia’s digital ad spending

Liqvd Asia connects social with real to strengthen brand-consumer bond

The Indonesian Presidential Election, through Twitter lens

Wired: Online Ads Rake in More Money for Networks than Traditional TV

FB partners with ZipDial for ‘missed call ad format’ in India

Experience, precision planning… key traits of Chinese shoppers

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Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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