The Weekly Digital Marketing Update @ Copenhagen INK (09-12-2013)

Asia Digital Marketing News

Spotify Tries to Out-Pandora Pandora

Dallas and Chicago Are Top SMS Spam Magnets in the U.S. Today

Arrogance Faceoff: Kanye West vs. Creative Director

Data Driven Advertising News

Granular Location Data Provides Opportunity, But Are Marketers Ready To Take Advantage?

Data In, Offer Out: Cardlytics Connects Advertisers, Financial Giants Behind Firewalls

Best Practices for Reducing Traffic Fraud Risk Unveiled by IAB

Agencies, Partners Parse Twitter’s Foray Into Retargeting

Forget Me Not: Mobile App Developers Retarget Ads To Keep Users From Leaving

Celtra Hires Todd Taplin from Adobe to Accelerate Market Leadership as HTML5 Ad Display Technology Provider

Twitter Formally Adds Retargeting With ‘Tailored Audiences’

Accuen’s Jun Yuan Talks Challenges Of Trading Desks In China

‘Predictions for Marketing 2014: Get Programmatic or be Left Behind’, by Pierre Naggar, MD Europe, Turn

Sociomantic Labs – Advertising’s Fastest-Growing Independent Startup – Heads North, Launches Operations in Stockholm

Mobile, Programmatic Media Draw Advertiser Budgets In Q4

Answer These Questions Before You Bring Programmatic Buying ‘In-House’

‘Programmatic’: Old Word, New Meaning

Adform RTB Trend Report Europe Q3 2013

GreyPossible Acquires the Business of Media Republic in The Netherlands

Digital marketing News

Spotify Tries to Out-Pandora Pandora

DiGiorno Didn’t Plan Those ‘Sound of Music Live’ Tweets

Deloitte: Digital Commerce Remains a Largely Untap…

Unilever Helps Digital Marketing Firms to Go Globa…

Unilever take content marketing mainstream and con…

10 excellent video-embedded landing pages

Accenture launches digital marketing capabilities….

Videos Under Two Minutes Generate the Most YouTube…

WPP’s Latest Scale Play: Xaxis Merges with 24/7 Me…

Paid Search Ads Paired with Facebook Ads Yield 30%…

Starcom MediaVest Group Seals Long-Term Data Deal With Acxiom

Adform RTB Trend Report Europe Q3 2013 http://t.co…

Kellogg Serves up Breakfast While P&G Serves S…

Don’t Fall For The ‘Invisible Ads’ Charade http://…

The Urban Legends of Mobile Advertising http://t.c…

33 Digital Marketing STATS You Didn’t Know! http:/…

Arrogance Faceoff: Kanye West vs. Creative Director

Why The Banner Ad Is Heroic, and Adtech Is Our Gre…

Brands Want To Buy Programmatic Ads, Some Without…

Inside the Numbers: Were the First Instagram Ads a…

Facebook in Asia – 70% of Indians prefer using Fac…

Xiaomi sells 150k smartphones in less than 10 minu…

Coca-Cola digital chief: ‘Kill the press release’…

2014: The year content marketing finally grows up?…

A snapshot of one minute on the internet, today an…

17 Most Offensive Adverts That Would Be Banned Tod…

Viber reports 8 million users in Philippines and 8…

Forget Snapchat and WhatsApp for a second – Kik is…

Subscriber Engagement Over Time http://t.co/zMAU9o…

Facebook And Google To Overtake TV In Reach http:/…

Some Fear Facebook Is Overdoing It With Ads http:/…

Mobile Marketing News

Dallas and Chicago Are Top SMS Spam Magnets in the U.S. Today

10 excellent video-embedded landing pages

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Weekly Digital Marketing Update

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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