The Weekly Digital Marketing Update @ Copenhagen INK (02-12-2013)

Asia Digital Marketing News

Retailers Go All In on Mobile, Online Marketing for 2013 Holidays

Data Driven Advertising

Rubicon Project Expands Operations in France, and Promotes Julien Gardès as Managing Director Southern Europe

Video: IPONWEB’s Boris Mouzykantskii on ‘Unpacking the Black Box’ — ATS London 2013

Comic: Marketing Tech

IAB Issues Final Digital Video Rising Stars Style Guide & Technical Specifications to Drive Digital Video Advertising to Scale

Behind the Bot: Spider.io Video Shows How Impression Fraud Works

TV and Beyond: Recapping London Screens 2013

Taking A Data-Driven, Cross-Device Approach to Black Friday, Cyber Monday

VigLink Exchange Opens Up Competition For Affiliate Marketing Clicks

Tag Management’s Role In A Data-Driven Future

‘The Data Ownership Problem: Why Brands Need to Understand Who is Really Benefiting From Their data’, by Mark Connolly, Managing Director EU & APAC, AudienceScience

Mozilla Hires Digital Ad Star Darren Herman To Lead New Content Unit

Integral Ad Science Receives MRC Accreditation for Viewability Product

Kiip’s New Ad Platform Sends Targeted Offers To Users During Mobile ‘Moments’

Simon Halstead, Director Microsoft Advertising Exchange, EMEA, Discussing the Evolution of the Microsoft Advertising Exchange with Outlook.com

For Goya, Paid And Organic Campaigns Meet A Cause

Digital Marketing News

GE Designates Dec. 3 as ‘3D Printing Day,’ 3D-Prints Xmas Gifts

Apple TV Adds Yahoo, PBS http://t.co/NXQ79pr16F

Proof That Online Search Ads Can Boost Offline Sto…

The Essential Paid Search Holiday Checklist http:/…

Is Snapchat right for your brand? http://t.co/bLUP…

Ad Recall: Why That Ad Wasn’t as Awesome as You Th…

How mobile messaging apps are part of the future o…

iPhone 5S/C made up 76% of new smartphone sales in…

The Agency Millennials Are Gonna Be Alright

Unilever creates ‘command centre’ for Project Sunl…

Earned Media Rankings on YouTube Have Arrived with…

38 Signs You’ve Been in Advertising Agencies Too L…

5 controversial ads of 2013 http://t.co/zK74jUaLMF

Instagram to Add Private Messaging Before 2014 htt…

The complete guide to creating compelling marketin…

P&G donates P67M worth of products for ‘Yoland…

Advertisers Continue Rapid Adoption of Programmati…

Five Reasons Men’s Magazines Had a Very Good 2013

iPad in Business – The Procter & Gamble Compan…

Infographic: What Is The Nofollow Tag; When &…

Multiscreen Campaign Importance Rises With Smart D…

Ship My Pants http://t.co/UisWALWLnp

Crash the Super Bowl http://t.co/m9Y8nhbVFU

Braun – That’s Tough! http://t.co/8Udu3k29D6

WeChat beats competition http://t.co/VwfCbaOLNw

In the Eye of the Beholder: Digital Behaviors of B…

Digital Media Vets Ponder the Future

MediaMath, Once A DSP, Sees Clients Are Responding…

Rewind: Young John Slattery Can’t Believe His Luck in This 1980s Sports Illustrated Commercial

Don’t let your mobile ads be unwelcome guests at the party

Search Insights: Tapping into Cultural Moments and…

Derek Brown: Beware The “!,” Facebook http://t.co/…

Shazam launches Audio+ with Mindshare Worldwide ht…

How to Make Mobile Ads Suck Less http://t.co/zvH4O…

The Most-Shared Ads of 2013 http://t.co/NkoVVeFEzB

Procter & Gamble beauty brands tap iTunes Radi…

Asian marketers’ big drive for content http://t.co…

The Demographics of Instagram and Snapchat Users h…

Traditional Publishers Are Struggling as Buying Go…

Mobile Marketing News

Retailers Go All In on Mobile, Online Marketing for 2013 Holidays

Don’t let your mobile ads be unwelcome guests at the party

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Weekly Digital Marketing Update

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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