Data Driven Advertising / DMP / DSP / RTB

The Video Ad Multiplier Effect

by Copenhagen INK · 04/04/2018

The culminate effect of digital video is creating a multiplier effect, which ticks all the boxes for marketers, says Kai Henniges (pictured below), CEO and co-founder, video intelligence, in this piece for ExchangeWire. He describes the ‘video ad multiplier effect’ that is driving consistent engagement across platforms with video.

Legendary advertising effectiveness experts Les Binet and Peter Field have famously been proponents of the long-term effectiveness of TV advertising. In Marketing Effectiveness in the Digital Era (2016), they added online video […]

The post The Video Ad Multiplier Effect appeared first on ExchangeWire.com.

Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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The Video Ad Multiplier Effect

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