The Trade Desk, Inc. Partners with DG to Make the DG Peer 39 Pre-Bid Data Available in its Environment





Offering the most robust set of Safety and Targeting Attributes including protection from non-human traffic

New York, NY – DG® (NASDAQ: DGIT), the world’s leading multiscreen ad management company, announced today that The Trade Desk, Inc. – a leading demand-side platform in real-time bidding – will begin offering Peer39 pre-bid page analysis in its buying platform to increase ad relevance. DG Peer39 is the leading provider of pre-bid data based on the content and structure of web pages for the purpose of improving the safety and effectiveness of online display advertising.

“As a buyer’s platform, we are completely committed to leading the industry in creating and partnering with the top tools and capabilities available. We are pleased to partner with DG Peer39 to empower clients to leverage page-level intelligence in real time. Peer39’s semantic ad targeting will enable our clients to take full advantage of the efficiency of intelligent media buying while retaining control over the environment in which their ads appear,” said David Danziger, Vice President of Enterprise Partnerships at The Trade Desk.

Peer39 works in real-time to enable advertisers to target audiences in the right page environment, enabling more effective ad buying and bidding decisions. It also offers the most robust set of Safety Attributes including protection from non-human traffic.

The Trade Desk’s clients utilize Peer39’s semantic targeting in collaboration with other targeting technologies in order to maximize performance, increase scale and ensure brand safety in the rapidly evolving real-time bidding (RTB) ecosystem. Peer39′s data is the largest pre-bid data set available in RTB today and it processes over 60 billion bid requests on a daily basis.

“Having Peer39 data available on a global basis through another great platform like the Trade Desk is fantastic for advertisers. They have a choice as to where they buy their media, and when they choose The Trade Desk, the Peer39 data set will give them a consistent set of variables to protect their brands and optimize their campaigns,” said Alex White, GM Data and Trading at DG. “Peer39 is the standard when it comes to non-cookie-based data. The Trade Desk has an incredible platform and we are excited to further enhance its capabilities, with the Peer39 data set for Brand Safety, Page Quality, Video, Fraud, and of course, Categories.”

About DG

DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and distribution platform, fueling campaign management across TV, online, mobile and beyond. Through a combination of technology and services, DG empowers brands and advertisers to work faster, smarter and more competitively. Boasting the world’s largest hybrid satellite and Internet network for broadcast video delivery, DG’s unparalleled campaign management encompasses multiscreen ad delivery, cross-channel research and analytics, and unified asset management. The DG product portfolio consists of two overarching product lines for online and video campaign management: MediaMind and VideoFusion.

DG Peer39 is the leading provider of data based on the content and structure of web pages for the purpose of improving the relevance and effectiveness of online display advertising. Peer39′s data attributes are critical to Real Time Bidding (RTB). Peer39 analyzes pages across multiple supply sources and surfaces page level attributes across three channels: Quality, Safety, Category, and any format, with a focus on display and video. This enables buyers to make bidding and buying decisions based on Peer39 page level attributes, aligning page environment with the brand, product or creative message defined by the advertisers. Peer39 has been proven to deliver value and performance, while adhering to the strictest cookie-free privacy standards, positioning it to be included in each and every ad buy in RTB.

With New York as a center of operations, DG is a global company that connects over 14,000 advertisers and 7,400 agencies worldwide with their targeted audiences through an expansive network of over 50,000 media destinations across TV broadcast and digital advertising in 78 countries, managing approximately ten percent of the world’s media assets. For more information, visit http://www.dgit.com.

About The Trade Desk

The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, and video advertising campaigns.

The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.

Headquartered in Ventura, Calif., The Trade Desk has offices in New York City, Chicago, San Francisco, Los Angeles and Boulder, Col., and in Hamburg, Germany, London, and Singapore. For more information, visit: http://www.thetradedesk.com.


Via Ad Operations Online

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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