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The Rundown: With Watch news shows, Facebook still holds the cards | Copenhagen INK

The Rundown: With Watch news shows, Facebook still holds the cards

Facebook this week announced long-awaited news shows for its “Watch” video section, which is a step forward in the battered Facebook-publisher relationship. Facebook is paying publishers to make the shows, and in doing so, showing a commitment to quality news. Campbell Brown, Facebook’s head of global news partnerships, described it as tailor-made for the partners because it gives them a “chance to experiment” with long-form content and to reach young audiences that don’t typically tune in to the nightly news.

“We have to support that,” she said, adding that the “hope is to create a sustainable business model” for news.

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The post The Rundown: With Watch news shows, Facebook still holds the cards appeared first on Digiday.

Via DigiDay

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.