The Role of Data Science: Q&A with Kwame Bernard, The Tylt
The Gen Z and millennial generations now account for over 60% of the global population, and are seeing rapid increases in purchasing power. These demographic typically expects highly personalised brand experiences, forcing brands to leverage their marketing data like never before.
In this exclusive interview with ExchangeWire, Kwame Bernard (pictured below), data engineer at The Tylt, dicusses how data science can draw out unique insights to help advertisers connect to the consumer.
What are the most effective ways to leverage company data […]
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