The Not-So-Secret Agent’s Dilemma

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted McConnell, a consultant at AudienceScience. Lately, trade pundits are predicting the disintermediation of agencies at the hands of digital. Indeed, like Jurassic Park, the ecosystem will produce outcomes no […]
Via: AdExchanger

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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