The New York Times Is Going to Label the Hell Out of its Native Ads


Among the many people who worry about native ads’ effort to mimic the surrounding editorial content, you can count New York Times Executive Editor Jill Abramson.

With digital ad revenue in retreat at the Times, the company has readied a native ad platform to try to recapture those lost ad dollars. But Ms. Abramson has said publicly that the blurring of advertising and editorial is something that concerns her. (At least she didn’t compare it to a deal with the devil, as her counterpart at The Wall Street Journal recently did.)

It seems Ms. Abramson can put her worries to rest for now.

Continue reading at AdAge.com

Via AdAge

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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