The Many Shades Of In-Housing
AdExchanger |
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Belinda J. Smith, global director of media activation at Electronic Arts. Belinda will present “EA’s Programmatic Arts” at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26. Of all the trends happening in programmatic, “in-housing” seems to… Continue reading »
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