The Five Forces That Transformed Programmatic Auctions In 2017

AdExchanger |

In 2017, five industry developments caused the ad tech industry to rethink how auction dynamics and quality controls should work in programmatic. These factors, detailed below, stem partly from header bidding, which made it harder for exchanges to win auctions and created a huge burden on DSPs to listen to more impressions. Supply chain issuesContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.