The Evolution of Prebid

Following the Prebid Leadership Summit in October, Dikshant Joshi (pictured below), director of product management at AdPushup, penned this exclusive article for ExchangeWire on the importance of Prebid for publishers, and how the technology is set to evolve.
Why prebid is popular among publisher communities
Header bidding is a response to the inefficient waterfall method of ad serving and the walled gardens of the duopoly. When header bidding first emerged, a lot of players started building proprietary tech—poor standards and lack of […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.