The Crawl, Walk, Run Guide to Lifetime Value

AdExchanger |

If understanding a customer’s long-term value were easy, every marketer would do it. But measuring LTV (long-term or lifetime value, referred to in some circles as customer lifetime value or CLV) is extremely tough. Brands must be able to identify and track customers over time, and they must work for companies that care about retainingContinue reading »

The post The Crawl, Walk, Run Guide to Lifetime Value appeared first on AdExchanger.


Via: AdExchanger

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

Skriv et svar

Din e-mailadresse vil ikke blive publiceret. Krævede felter er markeret med *