The Consumer POV On Cross-Device Tracking: ‘No, Thanks’

AdExchanger |

When it comes to cross-device, consumers and ad tech vendors speak very different languages. Consumers use words like “non-court ordered surveillance” and “insidious invasion of privacy,” while vendors and ad industry trade groups refer to “innovation in ad tech,” driving “the Internet economic engine” and delivering a “seamless digital experience.” There’s clearly a disconnect. InContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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