The ‘Brand Safety First’ Approach Is Hurting Digital Advertisers
Brand safety has been the hottest topic in the world of digital advertising for the best part of 2017, since The Times published findings of their investigations suggesting that some major household brands were inadvertently funding extremist groups. Rather than resorting to a one-size-fits-all inventory targeting solution, brands should look at data to define their target groups and consider their ad placement options, writes Claudia Collu (pictured below), CCO, MainAd, in this op-ed for ExchangeWire.
According to the World Federation of […]
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