The ‘Brand Safety First’ Approach Is Hurting Digital Advertisers

Brand safety has been the hottest topic in the world of digital advertising for the best part of 2017, since The Times published findings of their investigations suggesting that some major household brands were inadvertently funding extremist groups. Rather than resorting to a one-size-fits-all inventory targeting solution, brands should look at data to define their target groups and consider their ad placement options, writes Claudia Collu (pictured below), CCO, MainAd, in this op-ed for ExchangeWire.

According to the World Federation of […]

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Via ExchangeWire

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.