The Ad-Tech Identity Crisis

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tyler Fitch, founder of Yield Coalition. When I first started managing remnant yield for large websites, everything seemed to be cut and dry. You had your ad server, maybe an exchange, and you worked directly with […]
Via: AdExchanger

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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