Tesco encourages Malaysians to reuse shopping bags

Tesco Malaysia has launched ‘The Unforgettable Bag’ – a revolutionary new bag design that is the centrepiece of a campaign to help reduce single-use plastic bags, by encouraging cust­­­omers to bring back their bags for every time they shop.

Each of the animal designs contain a barcode, which will provide customers a 20 cents rebate on shopping at Tesco when scanned, hence encouraging a culture of reuse. Tesco is the first hypermarket in Malaysia to provide rebates for shoppers reusing their shopping bags.

Grey Group Malaysia’s Executive Creative Director, Graham Drew said, “Every time a bag is brought back, it’s one less in the ocean. With ‘The Unforgettable Bag’, we believe more people will get into the habit of reusing bags. While it seems like a small thing, but together we can all make a huge difference”.

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Via Digital Market Asia

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.