Tencent appoints PubMatic as monetisation partner

PubMatic, the marketing automation software company for publishers, will become one of the partners for Tencent Online Media Group (“OMG”) to identify and optimise global advertising revenue opportunities from Tencent OMG’s ad inventory outside of mainland China.

This partnership exemplifies PubMatic’s strong position in the global mobile monetization market. Following the company’s 200 percent year-on-year growth in mobile revenue in the first half of 2015, this partnership with Tencent OMG represents a new milestone for PubMatic’s continued success in the Asia-Pacific region.

With this agreement, PubMatic will join a select group of marketing firms to help monetise Tencent OMG’s online advertising inventory across its multiple platforms including QQ.com, v.QQ.com and Tencent Video App outside of China. In addition, the overseas mobile inventory of Tencent OMG will be added to PubMatic’s extensive premium mobile inventory to widen the reach for its roster of global advertisers.

“We are delighted to be working with Tencent OMG. This agreement validates PubMatic’s significant investments in developing a best-in-class, end-to-end mobile solution that combines ad serving, yield management, work flow automation and real-time analytics. We are focused on optimising every impression across every screen and creative type in a transparent way that is ideal for brand advertisers and brand-focused agencies,” said Rajeev Goel, Co-Founder and CEO of PubMatic.

The global mobile advertising market currently stands at USD 72 billion, and is projected to grow to nearly USD 200 billion by 2019, according to eMarketer. These findings are mirrored by PubMatic’s recent Quarterly Mobile Index (QMI) report for Q4 2015, which indicates that mobile growth is being driven by higher CPMs, compared to desktop. The QMI also found that the volume of monetised mobile impressions in the Asia-Pacific region grew a dramatic 524 per cent year-over-year in Q4 2015.

The post Tencent appoints PubMatic as monetisation partner appeared first on Digital Market Asia.

Via Digital Market Asia

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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