TellApart Acquires Email Marketing Optimization Provider AdStack





AdStack Technology Adds Email Personalization to the Suite of TellApart Marketing Solutions

BURLINGAME, Calif. – TellApart, the preeminent provider of personalized marketing solutions for omnichannel commerce, announced today that they have completed the acquisition of AdStack — a leading email marketing optimization provider.

TellApart helps retailers leverage their customer data to personalize the customer experience and drive incremental revenue through e-commerce and in-store sales. Built atop the TellApart Customer Data Platform, TellApart’s integrated suite of marketing solutions allows marketers to deliver personalized messages in real time across display advertising, Facebook and directly on a retailer’s website. With the addition of AdStack, TellApart will now extend this personalization to email communications — a critical component of every retailer’s marketing strategy.

“We’re excited to bring the AdStack and TellApart teams together to help our retail clients leverage the power of their data to personalize and dramatically improve the most ubiquitous marketing channel — email,” said Josh McFarland, CEO and Co-founder of TellApart. “Email truly is the godfather of native advertising — commercial messages designed to be consumed as content — and TellApart’s infusion of programmatic personalization is going to drive massive results for our clients.”

“At Sur La Table, we are dedicated to constantly improving our customer’s experience, and personalization is one of the most important aspects of our marketing efforts,” said Kevin Ertell, Vice President of E-commerce at Sur La Table. “I’ve worked with TellApart for years and am excited about the potential of these new personalized email products.”

AdStack was founded in 2010 by Evan Reiser and Thanos Baskous to help retailers bring real time technology to email marketing. The AdStack team is joining TellApart and the AdStack email marketing optimization technology will be leveraged to launch the TellApart personalized email marketing solutions later this year.

“We knew from our first meeting with TellApart that we shared the goal of a personalized consumer experience,” said Evan Reiser, AdStack’s CEO and Co-founder. “The combination of TellApart’s customer data with our optimization technology and deep expertise in email is unbeatable.”

Read more about this acquisition on our official blog: http://www.tellapart.com/blog/tellapart-acquires-adstack/

About TellApart
TellApart helps retailers leverage their data to personalize the customer experience and drive omnichannel commerce. TellApart’s integrated suite of marketing solutions allows marketers to deliver personalized messages in realtime across: display ads, Facebook, email and retail websites. TellApart solutions have driven billions of dollars of incremental revenue for many of the world’s top retail brands, including: Brookstone, CafePress, HauteLook, Hayneedle, Neiman Marcus, REVOLVEclothing, Sur La Table, Warby Parker and Wayfair.


Via Ad Operations Online

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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