Telaria and Sling TV Research Reveals Connected TV Is Key to Reaching Undecided GenZennial Voters Ahead of the 2020 Presidential Election

66% Say CTV Ads Are Relevant and Informative; 50% Prefer CTV Ads vs. Linear TV Ads Telaria, the complete software platform that optimises yield for leading video publishers, published proprietary research in partnership with Sling TV, illustrating how Connected TV (CTV) will be the key platform for political advertisers to reach GenZennial voters, regardless of […]

The post Telaria and Sling TV Research Reveals Connected TV Is Key to Reaching Undecided GenZennial Voters Ahead of the 2020 Presidential Election appeared first on Ad Tech Daily.


Via Ad Operations Online

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.