Target names OMD Australia as Media Buying Agency

As part of a competitive media review, Target has appointed OMD Melbourne as its new media buying partner.

From July 1, OMD will take full responsibility for all Target media buying. “We are thrilled to join forces with the team at OMD to optimise our media planning as we take Target through its next dynamic phase,” said Target General Manager of Marketing, Kenton Elliot.

“OMD clearly displayed they understood the Target business and have the resources and consumer insights to take us through its next exciting chapter. We want to sincerely say thank you to our previous agency UM for their hard work and dedication to the brand over the past 13 years,” Mr Elliot added.

Margie Reid, OMD Melbourne Managing Director, said, “OMD are absolutely delighted at the opportunity to work with Target. From the moment we met there was a cultural and strategic fit with their team. We look forward to the journey ahead together.”

Peter Horgan, OMD Australia CEO, said, “We are proud to be working with such a strong retailer through their next phase and beyond. I am incredibly proud of the OMD team.”

The post Target names OMD Australia as Media Buying Agency appeared first on Digital Market Asia.

Via Digital Market Asia

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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