Taptica Buys Tremor Video DSP; Bitposter Launches Direct Marketplace

strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$50m (£38.5m) for Tremor Video’s DSP; Bitposter Direct Marketplace; ABC accreditation for Integral Ad Science; European Viewability Certification Framework; QDOT goes Uruguay; FastPay and Videology announce USD$80m credit facility; and UK businesses not ready for GDPR.

Taptica pays $USD50m for Tremor Video DSP

Tremor Video is separating their buy- and sell-side business buy selling their demand-side business to Taptica. The video optimisation and attribution […]

The post <a rel="nofollow" href="https://www.exchangewire.com/blog/2017/08/11/taptica-buys-tremor-video-DSP/”>Taptica Buys Tremor Video DSP; Bitposter Launches Direct Marketplace appeared first on ExchangeWire.com.

Via ExchangeWire

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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