TapCommerce Raises $10.5M In Series A Financing

Mobile retargeting platform TapCommerce has raised $10.5 million in a Series A round led by Bain Capital Ventures with participation from RRE and Nielsen Ventures and existing investors. While Web-based retargeting historically focused on recent visitors who abandoned an onsite purchase, certain aspects of mobile behavior completely disrupt traditional retargeting practices. For instance, TapCommerce CEO […]
Via: AdExchanger

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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