What the Snapchat IPO means for Asia
Snap, Crackle and Pop. And pop in a big way! On March 2, Snap, the parent company to social media darling Snapchat finally went public, listing on the NYSE and...
Tagged: web
Overcoming Dyn: How DataXu Avoided Disaster the Day the Internet Went Dark
On 21 October, 2016, the internet faced its largest Distributed Denial of Service (DDoS) attack on record, with hackers knocking down dozens of the web’s top sites like Amazon, Twitter,...
How to drive marketing success with AR & VR technology
by Jay Samit, leader, Deloitte Digital’s augmented and virtual reality practice and Allan Cook, managing director, Deloitte Consulting LLP When more than 500 million people played Pokémon Go last year, many...
Navigating the digital ecosystem: Responsive vs. adaptable web design
While the red hot mobile medium is undoubtedly the most popular for reading emails and accessing Facebook, marketers should not make the mistake of forsaking all other channels – there...
Dumb Phone Love: Reporter’s Notebook from Mobile World Congress
Everywhere at Mobile World Congress in Barcelona this week you saw 5G hype and the Internet of Too Many Things, with smartphones mostly in the background. Mobile tech has achieved...
WTF is VPAID?
Ad tech likes jargon and here comes another one: “VPAID.” VPAID stands for video player ad-serving interface definition. It was first introduced by the Interactive Advertising Bureau back in 2012....
Rubicon CEO Blames Chango For Some Problems; Amazon Web Services Outage Effects Ad Tech
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bye Buy Side Rubicon CEO Frank Addante points to the company’s 2015 acquisition of Chango as a cause for...
In-Image platform GumGum launches in NZ
GumGum, the computer vision platform for marketers and the original inventor of In-Image advertising, is launching its visual web advertising platform in New Zealand. The company has partnered with Auckland-based...
Donald Lim to succeed Angelito Pangilinan as Dentsu’s Philippines CEO
Donald Lim will join as the new CEO of Dentsu Aegis Network Philippines, succeeding Angelito Pangilinan (known as BoyP), effective April 3, 2017. Mr Lim will be tasked with driving reputational...
Bad Ad Epidemic: 28% Have At Least One Quality Issue
AdExchanger | Bad ads have their run of the internet. Twenty-eight percent of ads fail at least one of five key quality issues that slow down web pages and detract...
Top trends that will shape APAC’s Pay-TV landscape in 2017
Over the last few years, technology has transformed the consumption of television. As a result, the pay-TV industry is undergoing a period of change and development with intensifying competition and...
How to start thinking like a mobile marketing leader
We have seen year-on-year growth in the number of APAC marketers who view mobile as an effective marketing channel. 2016 saw this value rise to 59 percent, an increase from...
Best of the week: Publishers tell people to pay up
Publishing is in the throes of a backlash, a rejection of the scale model that’s premised on amassing giant audience numbers and then making money off ads. That model has...
eMarketer Explains Why Why Consumers Get Email Fatigue
Email marketing still works, but it only seems to work when it’s not abused. That’s the key takeaway in a new report from eMarketer. As to be expected, research shows...
Google’s Shopping Ads come to Singapore
Google had some good news for the retailers in Singapore as it rolled out its Shopping Ads in the country, the first in Southeast Asia. Showing in the Search results, the ads...
The NBA, WeChat & Air Jordan win the CNY in 2017
The NBA, WeChat, and Air Jordan were the top most associated brands with Chinese New Year this year globally, according to data released by Amobee. They were followed by Disneyland...