jun 05
Twitter’s new lead generation cards are a boon for advertisers, but questions about their actual usefulness to advertisers remain.
Via digiday,com
maj 24
The social platform has become a favorite of agencies and media companies by catering to their needs.
Via digiday,com
maj 24
Have America’s teenagers begun losing interest in Facebook?
A new report says the answer is in the affirmative, and marketers may want to take note. A freshly published Pew survey indicates that the social network of one billion is becoming too much of a headache for some teens to handle.
Why so? Because their moms, dads, grandparents, neighbors, teachers, and extended family are all there on Facebook too.
Teens are increasingly turned off to Facebook for this reason. They also complain about their friends’ over-sharing and about too much ‘drama’ on the site.
As a result, they are increasingly flocking to other social platforms, such as Twitter.
These are some of the findings of a new Pew Research Center survey of U.S. teens’ social media use. Released Tuesday, the survey finds that teens are sharing more personal information on social media, but are also taking a variety of steps to manage their privacy online.
“The stress of needing to manage their reputation on Facebook also contributes to the lack of enthusiasm,” the survey said, noting that 24% of online teens now use Twitter, which is up from 16% in 2011.
“Those teens who used sites like Twitter and Instagram reported feeling like they could better express themselves on these platforms, where they felt freed from the social expectations and constraints of Facebook,” Pew reports.
“Nevertheless, the site is still where a large amount of socializing takes place, and teens feel they need to stay on Facebook in order to not miss out.”
Although Twitter is rapidly gaining steam, Facebook is still the most popular social network among U.S. teens… for now.
maj 20
Mobile Commerce seems to be going through a growth phase were many new approaches are being tried to see what consumers will like.
Recently venerable American Express partnered with social media powerhouse Twitter to let consumer purchase simply using #hashtags! (more…)
maj 17
For weeks now we’ve heard rumblings about the mysterious new business venture undertaken by Twitter co-founder Biz Stone.
Simply known as Jelly, no one really knows what Stone’s new venture is all about. There are guesses, but only that – guesses.
What isn’t a guess, however, is whether Stone will launch his new startup with serious cash in reserve.
According to published reports late Thursday, Stone has already attracted an august crowd of financial backers.
“We chose angels like Al Gore, a Partner at KPCB and Chairman and Co-founder of Generation Investment Management, Greg Yaitanes, a Hollywood director, and Roya Mahboob, an entrepreneur doing amazing work for women in Afghanistan partly because they work in divergent fields. Knowledge diversity is something we prize highly and is also something that will be represented in our product,” an announcement from Stone reads.
For now, Jelly isn’t saying how much money it raised in this round.
“As mobile devices have taken an increasingly central role in our lives, humanity has grown more connected than ever–herein lies massive opportunity,” the post continued. “With this capital raise, Jelly has the means to hire more great talent and continue building what we think of as the natural next step for our connected society. We will share more about Jelly from a product perspective when we move beyond early prototyping.”
What do you think Jelly is all about?
maj 14
Twitter’s latest acquisition is Lucky Sort, a Portland, Oregon-based startup recognized for its work on TopicWatch, an impressive visualization and navigation engine.
Financial terms of the deal weren’t made available Monday, but Lucky Sort has raised $600,000 to date.
Although Twitter has played this one close to the chest, Lucky Sort confirmed the acquisition on its website today.
“Two years ago I started Lucky Sort with several friends,” says Noah Pepper, Chief Executive Officer. “Our goal was to make huge document sets easier to analyze, summarize and visualize by building elegant and user friendly tools for text analysis.”
“Several of us will be moving to San Francisco to join Twitter’s revenue engineering department, so if you’re in the neighborhood and want to talk about text mining or data visualization give us a shout,” the message added. “We’ll be helping current customers transition off our system in the coming months such that we can focus fully on our future at Twitter.”
To read the full announcement from Lucky Sort, click here.
maj 10
A new app from Huggies Brazil uses Twitter to notify parents when their baby needs a diaper change.
Via digiday,com
maj 08
Now imagine that these new age providers are actually able to compete for the rights to quality content and earn their revenue through an advertising opt-out offer similar to what we see with Spotify’s Premium Membership service.
At present, this model has proven problematic for services like Netflix as they attempt to financially justify expensive ventures of original content.
But for the sake of argument, let’s assume that the financial and technical infrastructure needed to turn a profit is actually in place. Who holds the power here? Whose influence grows as TV’s traditional model crumbles?
Power to the people
In a word – the people. Socialization of media is already a common phenomenon, and we’ll certainly see this trend continue to change how we identify what’s “popular” as control over how TV is consumed shifts towards users and away from producers.
Imagine for a moment that CBS can’t prime a new sitcom for success by giving it a favorable time slot. What once survived because it was a lead-in for their big ratings program now must stand on its own.
The networks’ influence over what we watch was once wielded through their control of the flow of content, but now that control is solely in the hands of the viewer. We decide the what, where, when, and how of our televised entertainment.
Want to see an interesting parallel of my hypothesis playing out in the present day? Just take a look at the music industry. When was the last time MTV was responsible for introducing you to the coolest new band? Ten years ago?
Now socialized music platforms like Spotify’s “Follow” feature and the new Twitter Music program allow people to discover new acts through digital word-of-mouth. Whether the influence comes from a well-established music blog like Pitchfork or a friend from college who always knows the best bands before they get big, the user decides who has earned the right to recommend content.
The arbiter of cool is you
It’s not an alien concept, really. People have always learned about future favorites from their friends, but that process becomes all the more poignant when replicated in the digital world. When trusted endorsements come at the exact moment of consumption in an on-demand environment, that’s when power truly shifts towards the individual.
The future of television will be similarly dynamic. Simultaneously critic and consumer, users will completely control the manner in which their viewing habits are influenced. They will, in fact, be influencers themselves as well.
Once a prix fixed menu carefully crafted by the head chefs of major studios, TV will one day seem more like an all-you-can-eat buffet. The patrons will control the service. Not the other way around.
Predicting the future is, more often than not, a pointless endeavor that rarely ends in accuracy. Orwell’s vision of 1984 was as cold and cruel as the book was popular. And even though my imagined evolution of television may prove as equally incorrect as Orwell’s best seller, at least it’s optimistic.
maj 04
Is it really possible to roll out an effective marketing piece through Vine, Twitter’s video service designed to create 6-second clips? Based on the rapidly growing number of exceptional examples, it is definitely possible. Vine has “become the muse of marketers looking to reach people through imaginative messaging,” says Jennifer Van Grove of CNET. On [...]
Source:Mobile Marketing Watch
apr 25
Following this week’s embarrassing hack attack on AP’s Twitter account, security analysts are calling for Twitter to get serious on user accounts that serve exceptionally serious purposes. On Tuesday, AP’s twitter account erroneously tweeted that an explosion occurred at the White House, injuring the President of the United States. The false tweet sent the Dow [...]
Source:Mobile Marketing Watch
mar 29
Twitter co-founder Biz Stone is purportedly working on a new mobile-centric startup. According to AllThingsD, the new company is called Jelly. Why? That’s anyone’s guess for the time being. “While it’s not clear exactly what that means,” Kara Swisher admits, “sources said the well-known entrepreneur has already hired four or five employees to form a [...]
Source:Mobile Marketing Watch
mar 26
Do you have a business, an app, or some other product or service you’re trying to promote across social media channels like Twitter? If so, there’s a slight chance you may be annoying a lot of potential customers right now without being aware of it. According to a new infographic created by Conduit, it’s easy [...]
Source:Mobile Marketing Watch
mar 16
Twitter gives marketers more insight into the impact of Promoted Tweets lnkd.in/tPzxN4
mar 16
Infographic: Twitter The Fastest Growing Social Platform lnkd.in/bA43wg
mar 16
On Friday, the team at Salorix – the smart social engagement platform – released a social media report that looks at Twitter conversations centered on the Samsung Galaxy S4. The report reveals how Samsung dominated Twitter with more than a half-million Tweets on Thursday when the new flagship smartphone was unveiled. Among the highlights from [...]
Source:Mobile Marketing Watch
okt 19
New Social Network Combines Twitter, Blogging and Reddit: http://t.co/56JKaONk
okt 07
How Kraft Updated Macaroni & Cheese for the Twitter Age: http://t.co/4o5ewM9L
sep 14
Twitter Releases Web Analytics Tool http://t.co/eXcLZsY
sep 07
Twitter Renews Deal With Bing; Google Deal Remains MIA http://t.co/Tymf0vO
aug 12
New Twitter Analytics Tool Helps You Decide Whom To Follow http://t.co/9lmpKkT
aug 12
Twitter Adds Subtle New Feature http://t.co/KVLNrqW
aug 02
Advertisers Begin to Look Beyond Facebook and Twitter http://lnkd.in/PCBtzG
jul 21
Twitter raises $800m as value is pushed to $8bn: http://bit.ly/phrjGj
jul 05
As Deal With Twitter Expires, Google Realtime Search Goes Offline http://t.co/W3H9aY6
jun 30
Twitter Pushes to Monetize with Potential Ad Formats http://lnkd.in/kQ6abC
jun 28
Social SEO – Facebook & Twitter Best Practices http://lnkd.in/g8yq3F
jun 28
Twitter launches Twitter for Newsrooms: http://t.co/zYn8s5p
jun 28
GroupM launches a new Global Digital Audience Buying Unit called Xaxis: http://bit.ly/ktstXP + http://bit.ly/l5szrD @Exchangewire #GroupM
