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Tagged: twitter post

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With Brazil Out, Marketers Shift Message to Praise Host

Brazilian marketers who were planning celebratory ads for a sixth World Cup victory had to switch quickly to plan B after Brazil’s humiliating 7-1 defeat this week in a devastating...

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MRC Video Viewability; Twitter Acquires TapCommerce

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Defining Viewability On Monday, the Media Rating Council adopted its new video viewability metric, which marks the first attempt...

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Brandnew’s Back-Door Approach To Native Advertising

Everyone wants to get into native advertising, yet everyone has a different definition as to what exactly that entails. Social media sites have it easy because any sponsored post, automatically...

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Twitter Snaps Up SnappyTV In Bid For (More) Social TV

Twitter has seemingly renewed its commitment to the second screen, revealing plans Thursday to acquire live video clipping and distribution platform SnappyTV. “Our goal is to help publishers quickly share...

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As Deep Linking Proliferates, Standards Begin To Emerge

Deep-linking technology, which routes users to a specific page rather than a main landing page, is quickly gaining traction in the mobile app landscape. But as this technology catches on...

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Twitter’s MoPub Rolls Out Native Ads To All Publishers, Includes Direct Sold Inventory

Four months after first introducing support for native advertising, Twitter’s mobile exchange MoPub is pitching the solution to all publishers. Consisting of an native ads SDK, a publisher-side ad server,...

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Weibo Shares Surge On First Day of Trading

Weibo Corp., the Chinese microblogging service owned by Sina Corp., surged 19% in its first day of trading after pricing its initial public offering at the low end of the...

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Twitter Embraces App Install Ads

Twitter, as rumored, is developing an ad product specifically designed for app installs. On Thursday, Twitter acknowledged the existence of the mobile app promotion suite, the first product that connects...

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Why do journalists hate new journalism startups?

A flurry of journalists have been launching news sites lately, each with a formidable amount of hype, but rather than applaud this as a golden age for journalism, the media...

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SnappyTV Releases Social Playback Of TV Clips, Fox Sports Hopes To Capitalize

Online video, especially online video embedded in social networks, is essentially a free-for-all. There are few rules or best practices and brands and vendors are still figuring out what works...

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Jonah Peretti & Co. Get Owned: Watch the ‘Wolf of BuzzFeed’ Spoof Trailer

Our Clip of the Week is the “official trailer” for a movie that doesn’t exist — but that we kind of wish did. “The Wolf of BuzzFeed” is, of course,...

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Will Twitter Ignite The App Install Wars?

Mobile app install ads have proven to be lucrative for Facebook, and sources say Twitter is close to releasing its own version of such ads along with a new mobile...

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Twitter advertising gets new mobile features

Twitter has started a trial of Click to Call by allowing advertisers to include this feature in their sponsored tweets. This option will enable consumers to speak directly to the...

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Brands Experiment With Twitter’s New Photo Collages

Twitter announced earlier this week that it would start letting users share up to four photos within a single tweet, as well as tag up to 10 other users in...

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Vine Comedians Emerge As Latest Hot Property for Brands

In a Vine video published early this winter, a French transplant to New York named Jerome Jarre approached a baby squirrel sitting on a park bench and began squeaking, apparently...

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Twitter Talks to Ad Agencies About How to Market T…

Twitter Talks to Ad Agencies About How to Market Twitter buff.ly/1kGAlbY

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