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Tagged: twitter post

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Twitter’s MoPub Rolls Out Native Ads To All Publishers, Includes Direct Sold Inventory

Four months after first introducing support for native advertising, Twitter’s mobile exchange MoPub is pitching the solution to all publishers. Consisting of an native ads SDK, a publisher-side ad server,...

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Weibo Shares Surge On First Day of Trading

Weibo Corp., the Chinese microblogging service owned by Sina Corp., surged 19% in its first day of trading after pricing its initial public offering at the low end of the...

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Twitter Embraces App Install Ads

Twitter, as rumored, is developing an ad product specifically designed for app installs. On Thursday, Twitter acknowledged the existence of the mobile app promotion suite, the first product that connects...

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Why do journalists hate new journalism startups?

A flurry of journalists have been launching news sites lately, each with a formidable amount of hype, but rather than applaud this as a golden age for journalism, the media...

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SnappyTV Releases Social Playback Of TV Clips, Fox Sports Hopes To Capitalize

Online video, especially online video embedded in social networks, is essentially a free-for-all. There are few rules or best practices and brands and vendors are still figuring out what works...

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Jonah Peretti & Co. Get Owned: Watch the ‘Wolf of BuzzFeed’ Spoof Trailer

Our Clip of the Week is the “official trailer” for a movie that doesn’t exist — but that we kind of wish did. “The Wolf of BuzzFeed” is, of course,...

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Will Twitter Ignite The App Install Wars?

Mobile app install ads have proven to be lucrative for Facebook, and sources say Twitter is close to releasing its own version of such ads along with a new mobile...

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Twitter advertising gets new mobile features

Twitter has started a trial of Click to Call by allowing advertisers to include this feature in their sponsored tweets. This option will enable consumers to speak directly to the...

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Brands Experiment With Twitter’s New Photo Collages

Twitter announced earlier this week that it would start letting users share up to four photos within a single tweet, as well as tag up to 10 other users in...

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Vine Comedians Emerge As Latest Hot Property for Brands

In a Vine video published early this winter, a French transplant to New York named Jerome Jarre approached a baby squirrel sitting on a park bench and began squeaking, apparently...

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Twitter Talks to Ad Agencies About How to Market T…

Twitter Talks to Ad Agencies About How to Market Twitter buff.ly/1kGAlbY

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Airbnb comes to the rescue of those with #SXSWproblems

Digiday’s coverage of SXSW, which runs March 7-14 in Austin, Tex., is sponsored by Dstillery, the pioneer in audience targeting for brands. Airbnb has turned its real-time marketing rewards program...

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Updated: As Twitter’s Ad Costs Fall, Declining User Growth Becomes A Bigger Concern

Twitter’s average cost per ad engagement decreased steadily over the past seven quarters, culminating in an 18% decrease in the quarter ended Dec. 21. While ad revenue, by contrast, increased...

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IZEA Announces $12 Million Private Placement

Orlando, Florida – IZEA, Inc. (OTCQB: IZEA), the leader in Sponsored Social, announced that it has entered into definitive Securities Purchase Agreement to raise $12 million in a private placement...

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Airbnb Swoops to Rescue of Reporters With #SochiProblems

Now here’s a real-time marketing execution that fits. Airbnb has spent today tweeting reporters complaining of horrendous accommodations at the Winter Olympics in Sochi, Russia, offering to help them find...

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Twitter Q4 Ad Revenue Balloons to $220M, But User Engagement Flags

Twitter’s first quarter as a public company was hot and cold. Ad performance was the hot part. Q4 2013 ad revenue on the Twitter platform grew 121% to $220 million,...

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