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Tagged: twitter post

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Twitter CFO Mistakenly Tweets About Deal: ‘I Have a Plan’

Correctly using Twitter has tripped up one of the company’s top executives. Chief Financial Officer Anthony Noto yesterday publicly tweeted about a plan he has to buy a company, including...

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The Next Logical Step in Real-Time Marketing: Reactvertising

It all started with an Oreo tweet in the Super Bowl — and it hasn’t moved much beyond that. But real-time marketing is still all the rage. Or at least...

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Apple May Add Pay To iAd; MediaMath Does $1M In Video

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Eyes Tap-To-Buy Apple is rumored to be bringing its mobile payment system, Apple Pay, to iAd. Digiday reports...

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ITunes Users Miffed at Apple’s U2 Giveaway

U2, one of the most popular rock bands in the world, gave a new album for free to half a billion users of Apple Inc.’s iTunes software. Not cool, some...

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Samsung Jumps On the Ice Bucket Bandwagon to Promote Its Galaxy Phone

Dozens of major corporations have jumped on the ALS Ice Bucket Challenge bandwagon, releasing videos featuring their executives doused in frigid water for the viral philanthropic venture. Samsung may be...

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Twitter Beta Tests Promoted Video Ad Format To Attract Brand Dollars

Twitter has made good on its promise to roll out a tool designed to share, upload and measure video effectiveness. The company on Tuesday revealed in a blog post that it has begun beta...

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With Brazil Out, Marketers Shift Message to Praise Host

Brazilian marketers who were planning celebratory ads for a sixth World Cup victory had to switch quickly to plan B after Brazil’s humiliating 7-1 defeat this week in a devastating...

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MRC Video Viewability; Twitter Acquires TapCommerce

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Defining Viewability On Monday, the Media Rating Council adopted its new video viewability metric, which marks the first attempt...

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Brandnew’s Back-Door Approach To Native Advertising

Everyone wants to get into native advertising, yet everyone has a different definition as to what exactly that entails. Social media sites have it easy because any sponsored post, automatically...

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Twitter Snaps Up SnappyTV In Bid For (More) Social TV

Twitter has seemingly renewed its commitment to the second screen, revealing plans Thursday to acquire live video clipping and distribution platform SnappyTV. “Our goal is to help publishers quickly share...

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As Deep Linking Proliferates, Standards Begin To Emerge

Deep-linking technology, which routes users to a specific page rather than a main landing page, is quickly gaining traction in the mobile app landscape. But as this technology catches on...

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Twitter’s MoPub Rolls Out Native Ads To All Publishers, Includes Direct Sold Inventory

Four months after first introducing support for native advertising, Twitter’s mobile exchange MoPub is pitching the solution to all publishers. Consisting of an native ads SDK, a publisher-side ad server,...

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Weibo Shares Surge On First Day of Trading

Weibo Corp., the Chinese microblogging service owned by Sina Corp., surged 19% in its first day of trading after pricing its initial public offering at the low end of the...

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Twitter Embraces App Install Ads

Twitter, as rumored, is developing an ad product specifically designed for app installs. On Thursday, Twitter acknowledged the existence of the mobile app promotion suite, the first product that connects...

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Why do journalists hate new journalism startups?

A flurry of journalists have been launching news sites lately, each with a formidable amount of hype, but rather than applaud this as a golden age for journalism, the media...

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SnappyTV Releases Social Playback Of TV Clips, Fox Sports Hopes To Capitalize

Online video, especially online video embedded in social networks, is essentially a free-for-all. There are few rules or best practices and brands and vendors are still figuring out what works...

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