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Tagged: twitter post

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Twitter Taking a Different Approach to Advertising on Vine and Periscope

Twitter’s plan to make money from Vine and Periscope looks a lot different from the strategy it’s pursuing with its core product. Neither video platform will feature traditional, force-fed advertising,...

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Twitter’s CFO Said to Be Running the Marketing Department Too

Anthony Noto, Twitter’s chief financial officer, is now running the company’s marketing department, a move that’s left many mouths agape in the marketing and tech community. Tech site The Verge...

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H&M — yes, that H&M — wins on fashion’s most important red carpet

The most fashionable red carpet of the year rolled out last night, inviting celebrities and socialites to show off for the 2015 Met Gala at the Metropolitan Museum of Art...

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Twitter Struggling To Prove Ad Value; Salesforce Merger Speculation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Proof Problem Twitter’s having a hard time proving its direct-response ads can drive sales, according to the WSJ....

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Pinterest Intros Marketing Development Program, Betas Ads API

Pinterest on Monday announced a Marketing Developer Partners program for its content publishing API, following the lead of Facebook and Twitter. The API will enable brands, who produce two-thirds of...

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T-Mobile’s Latest Promotional Ploy: Free Netflix

First it was music streaming. Now, T-Mobile is giving away Netflix in its bid to lure away subscribers. In a tweet on Wednesday, CEO John Legere said consumers who buy...

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Expedia Teams Up With Twitter, Holland To Help ‘Van Gogh’ Take Flight

It’s been 125 years since the death of famed Dutch artist Vincent van Gogh, and Holland is going all out. With a yearlong commemoration of the post-impressionist painter just underway,...

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Is Dove’s #SpeakBeautiful Twitter Campaign an ‘Egregious Overstep’?

Another Dove campaign positioning the brand as the friend of female self-esteem is being accused of Doing It Wrong. If you missed the Washington Post’s take on Wednesday, which called...

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Twitter’s Analytics Power; Snapchat Raising More Money

Twitter Power Software developers use Twitter’s Answer analytics tool to power 5 billion sessions a day, Wired reports. The tool, which competes with Flurry and Google Analytics, allows developers to...

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Twitter Kickstarts Logged-Off Crusade With Cricket In India

In its first orchestrated crack at reaching users beyond its walls, Twitter is turning to a massive market: India. During the lead up to the Cricket World Cup this Sunday,...

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Twitter CFO’s Twitter Hacked

Anthony Noto — the chief financial officer for Twitter, the executive largely responsible for reversing the company’s rocky reception on Wall Street — has had a hard time with his...

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Qualia CEO: We’re Turning Intent Signals Into Targetable Impressions For Brands

Prior to 2011, when Greycroft Partners brought in Kathy Leake as president and founding partner of LocalResponse, the company had a different name – Buzzd – and a different business...

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Twitter Ventures Into Ad Sales in Russia

Twitter has started to sell advertising in Russia, shrugging off regulatory hurdles and a slowing economy as part of a push to add revenue outside the U.S. The social network...

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Answers.com CEO On Building Content, Commerce Credo Out Of Q&As

Answers.com, a knowledge resource site, has evolved from a basic wiki to a publisher and marketing tech provider. “We’ve made a lot of positive changes to the site,” said David...

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Twitter CFO Mistakenly Tweets About Deal: ‘I Have a Plan’

Correctly using Twitter has tripped up one of the company’s top executives. Chief Financial Officer Anthony Noto yesterday publicly tweeted about a plan he has to buy a company, including...

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The Next Logical Step in Real-Time Marketing: Reactvertising

It all started with an Oreo tweet in the Super Bowl — and it hasn’t moved much beyond that. But real-time marketing is still all the rage. Or at least...

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