Tectumedia’s product offering goes far beyond programmatic buying…
Project A’s new venture Tectumedia’s website has now officially gone live. As I wrote about back in July (A new player to support start-ups with...
Tagged: tectu media
Advertising news
- RGA launches brand design consulting practice in EMEA 17/04/2024The service is already available in the US and Australia.
- WPP's internal whistleblower reports rose by 64% in 2023 17/04/2024The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.
- Stereotypical ads missing out on India’s diverse consumer base: New report 17/04/2024The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.
- Omnicom posts 4% organic growth in Q1, beats expectations 17/04/2024The agency group beat Wall Street estimates for the March quarter, with key sectors like advertising and media, precision marketing, experiential and healthcare fueling the ascent.
- Saving water doesn’t have to mean extreme measures, says PUB 17/04/2024In collaboration with VML, this new campaign by Singapore’s national water agency is a reminder that even the simplest efforts can help to conserve water.
- 40 Under 40 2023: Siddhant Lahiri, Forsman & Bodenfors 17/04/2024Having spent two decades shaping Southeast Asia's advertising landscape, Siddhant Lahiri has earned himself recognition for being a progressive strategist.
- Under-appreciated, overlooked and misunderstood: The life of a female creative 16/04/2024Research involving more than 50 female creatives shows there is a long way to go before we realise the full value of female creative talent.
- EBay reviews global media account 16/04/2024EssenceMediacom is the incumbent.
- Tech companies offer poor ad transparency, study finds 16/04/2024A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.
- M&C Saatchi tightens processes to cope with high-level departures amid restructure 16/04/2024Staff resignations have included Steve Martin and Jamie Wynne-Morgan from M&C Saatchi Sport & Entertainment.