Podcast: Forrester’s Quality Equation
AdExchanger | Welcome to episode No. 16 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The mainstreaming of programmatic has forced marketers to...
AdExchanger | Welcome to episode No. 16 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The mainstreaming of programmatic has forced marketers to...
Landmark political events were seen on either side of the Atlantic last year, with the EU referendum and the US presidential election. Results for both...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 11/02/2017
Beacons and other proximity sensors those small devices that communicate with mobile apps in physical environments just keep sprouting up all over the place. Their...
AdExchanger | When it comes to cross-device tracking, privacy policies are not up to snuff – and the Federal Trade Commission is digging in. In a...
User-friendly ad formats were preferred by two-thirds of U.S. consumers, which drove higher unaided brand recall for advertisers and improved brand favorability for both advertiser...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Selling Up The New York Times’ in-house content agency, T Brand Studio, is “moving...
on line shopping Mobile marketers failing to take mobile commerce seriously are missing golden opportunities. That’s a key takeawy from a new report, the findings...
Many retailers dread Black Friday, but few can afford to skip it outright. But while this year is forecast to be the U.K.’s biggest spend yet, a...
Currently 71% of online retailers are not addressing consumer communication preferences, according to OpenMarket research which polled 100 US-based e-tailers. When 64% of consumers prefer...
AdExchanger | Facebook-owned Instagram hopes its platform can drive market research and shopping. On Tuesday, the company said it will let brands tag products in...
For many, keeping up with political news in 2016 is like a second full time job. Between the Clinton Wikileaks releases and the daily barrage...
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Danielle Levitas,...
New York – Tremor Video, Inc. (NYSE: TRMR), a provider of software for video ad effectiveness, announced that Jennifer Catto has joined as Chief Marketing...
Life magazine was iconic in its era. Time Inc. thinks the storied brand can be rebooted for a new era — as a virtual reality...
Attribution is not just a buzzword. Dissecting the data quickly to discern what marketing strategies and mediums are hitting pay dirt is the new golden...
AdExchanger | Every retailer that isn’t Amazon is thinking about how not to get crushed by Amazon. “Amazon is taking over retail,” said Oliver Chen,...
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