Records were broken in Barcelona this week. That news comes to us today following the end of Mobile World Congress 2017 on Thursday. According to details shared, MWC 2017 attracted...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bye Buy Side Rubicon CEO Frank Addante points to the company’s 2015 acquisition of Chango as a cause for...
AdExchanger | This is the 11th installment of Home Screen, a series of profiles on mobile pubs and apps and the devs who make them (and hopefully make money on...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Memory Lane In the wake of Right Media’s 2007 sale to Yahoo, there was an “ongoing war with the...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Acquisitive Year On its Q4 earnings call, Dentsu pointed to its Merkle acquisition as a “step change for the...
Landmark political events were seen on either side of the Atlantic last year, with the EU referendum and the US presidential election. Results for both came as something of a...
Though millions are glued to news of tweets from the Twitter-happy Trump and his critics on the platform, it isn’t showing up on Twitter’s bottom line. As eMarketer puts it,...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FCC You Later Ajit Pai, newly appointed chairman of the FCC, pushed back on the idea that he opposes...
AdExchanger | Last year, the New York Daily News created a new advertising product to give clients a simple way to tap into the benefits of its data management platform...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Disputing The Undisputed Champ Looking back on a tumultuous NFL season – with painfully low ratings out of the...
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week. First-of-its-Kind Tech Rolled Out to Help...
AdExchanger | Fake news flourishes with easy access to programmatic revenue. Real news doesn’t. The online pub Slate – in the real news category – has been diversifying its revenue...
At a time when the bad news seems to keep piling on Apple, there’s some positive news to report for iOS. The latest smartphone OS sales data from Kantar Worldpanel...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Death By Transformation Medium is moving away from the ad-supported publishing model announced last year, without indicating what will...
AdExchanger | This is the ninth installment of Home Screen, a series of profiles on mobile pubs and apps and the devs who make them (and hopefully make money on...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buy One, Get One Nielsen is on a Christmas shopping spree. After acquiring content recognition company Gracenote for $560...
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Data Driven Advertising / DMP / DSP / RTB
Should A Data Scientist Lead Your Marketing Team?
25 nov, 2015
Data Driven Advertising / DMP / DSP / RTB
The Video Ad Market Could Be Unrecognizable In 6 Months
4 maj, 2015
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