What the Snapchat IPO means for Asia
Snap, Crackle and Pop. And pop in a big way! On March 2, Snap, the parent company to social media darling Snapchat finally went public, listing on the NYSE and...
Snap, Crackle and Pop. And pop in a big way! On March 2, Snap, the parent company to social media darling Snapchat finally went public, listing on the NYSE and...
Media planning and buying on TV, press and other traditional channels is a relatively straight forward process. Take a creative asset, plug it in and ready to go. Marketers and...
Mobile Attribution Integrations Enable Conversion Tracking for Apps Downloaded Directly from Taboola Driven Mobile Campaigns NEW YORK – Taboola, the leading content discovery platform, announced a new offering for mobile...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition:...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 09/03/2017
by Jay Samit, leader, Deloitte Digital’s augmented and virtual reality practice and Allan Cook, managing director, Deloitte Consulting LLP When more than 500 million people played Pokémon Go last year, many...
Following a competitive pitch, Oracle – the enterprise technology giant which empowers modern businesses through its comprehensive cloud services – has appointed Golin to be its lead agency in Asia...
IBM and Salesforce have confirmed a new global strategic partnership of epic proportions. The objective of the coupling, we’ve learned, is to deliver “joint solutions” designed to leverage artificial intelligence...
gyro has promoted Belinda Green to the role of Head of Planning for gyro APAC. Ms Green will be based in gyro’s Singapore office and is responsible for leading the...
Y&R Malaysia has appointed Emir Shafri as Executive Creative Director, reporting to Y&R Asia Regional Chief Creative Officer Marcus Rebeschini. Following a successful five years at Y&R Singapore, where he helped expand its...
The roles of chief marketing officers (CMOs), as well as media agencies, have become more complex amid an evolving digital landscape. In this industry byliner, Rahul Vasudev, MediaMath’s Asia-Pacific managing...
For the first time, marketers can run TV ads with personalized messaging to audience sub-segments NEW YORK – BrightLine, the market leader in advanced TV advertising, announced that it has...
It is only four in 10 people worldwide who say that money gives meaning to their lives, while five in 10 say they would actually be happier if they consumed...
The 2016 US Presidential Election wasn’t America’s election alone. Everyone around the world followed it with baited breath, consuming everything from the near-daily scandals to the witty outtakes of late...
Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Interactive/Digital marketing / Mobile Marketing News / News
by Copenhagen INK · Published 03/03/2017
Don’t forget to download the famous Internet Statistics Compendium for further insight and analysis. Amazon generated 471.4m clicks from paid advertising in 2016 Analysis from Adgooroo has found that Amazon...
Records were broken in Barcelona this week. That news comes to us today following the end of Mobile World Congress 2017 on Thursday. According to details shared, MWC 2017 attracted...
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Header bidding for mobile in-app by PubMatic; AppsFlyer Performance Index; Ericsson test mobile...
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