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Tagged: microsoft

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Havas Media Group Joins Up With Facebook’s Atlas, Eyes The Global Market

Facebook’s Atlas is mapping a course for cross-device world domination – one agency holding company relationship at a time. In a move reminiscent of its partnership with Omnicom, Atlas unveiled Wednesday a...

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Googling as a Way of Life: It Grabs More than 90 Percent of Global Search Traffic

When you want to search, where do you go? If you’re like most people in the world, you go to Google. Recent research from Define Media Group, which tracked traffic...

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DMA Digital Diary: Is Google’s dominance waning?

Facebook is still leading the social media roost, according to a survey by the Pew Research Center. But the most interesting piece of news that came this week was that...

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Apple’s iPhones dominate Christmas 2014

Around 51 per cent of the new device activations worldwide in the week leading up to and including Christmas Day (December 19 – 25) were of Apple. Samsung held the...

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‘You Need a Pretty Garden Inside Those Walls if you Want People to Come Play in it’

Next year will be the year of mobile no more as the multiscreen audience prevails; the ‘war on data’ will become the ‘war on identity’; and we’ll see the emergence of the...

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NetSuite Grabs Microsoft Dynamics GM for CMO Role

NetSuite has hired former Microsoft Dynamics GM Fred Studer as its next CMO. Mr. Studer will take on the marketing responsibilities held by the company’s CEO, Zach Nelson, who ran...

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Baidu and Alibaba Best Yahoo and Twitter for Digital Ad Revenue

Google once again retained the biggest share of global digital ad revenue and by a large margin. The company claimed a 31.10% share this year — a slight dip from...

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Brands to move forward with agility marketing in 2015

In 2014, television evolved into an all-encompassing category: one that streams Internet video content on computers and mobile devices, as well as broadcasts on-demand entertainment via set-top boxes and connected...

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Cookies Crumbling As Top Choice Now That Atlas Tracks Consumers via Facebook

There’s a fascinating interview at eMarketer that underscores something we’re witnessing more and more: cookies are gone as a top tech choice for tracking consumers. Instead, ever since Facebook acquired...

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Made-in-Malaysia platform out to solve the SME tech dilemma

Mercado has launched its homegrown cloud-based platform which offers a suite of business applications built on top of Microsoft Corp’s Office 365, saying it wants to be the catalyst to...

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2014, The Year Of Consolidation In Ad Tech, And What It Means For The Industry…

A number of deals involving some of the industry’s biggest names, including MediaMath, Rubicon Project, and closer to home Ve, have taken place in the last week, each of them signifying...

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The Weekly Digital Marketing Update @ Copenhagen INK (18-11-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!  Asia Digital Marketing News Week in Review: Asking the right questions Digital Marketers...

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IAB Releases OpenDirect 1.0 for Public Comment of Specification That Provides Publishers Greater Control in Packaging, Buying and Selling Premium Inventory Through Programmatic

AOL, Microsoft, Yahoo & Yieldex Created Initial OpenDirect Technical Specification for Programmatic Premium Sales, Providing Spec to IAB for Wider Industry Adoption NEW YORK – With programmatic practices flourishing within...

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Facebook Claims It’s In Ad Tech To Improve Marketing, Not Devour The Industry

Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus purchase of ad server Atlas from Microsoft, and this year...

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RIP Nokia, long live Microsoft Lumia

There was a time when Nokia was synonymous with mobile phones. For most mobile users, the first handset was likely to be a Nokia. That is until the iPhones and...

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The Weekly Digital Marketing Update @ Copenhagen INK (06-11-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News Beards...

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