Tagged: microsoft

Brands 0

Here’s What’s Behind Acxiom’s Growth and Increased Investor Interest

When data giant Acxiom scooped up data onboarding company LiveRamp in 2014, it felt like the pieces were finally falling together for Acxiom CEO Scott Howe. The company had shed...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
data-driven-advertising-2 0

Oracle Marketing Cloud’s New Chief Emphasizes Integration, ROI

AdExchanger | Six weeks ago, Laura Ipsen – a former Microsoft and Cisco exec – succeeded Kevin Akeroyd as SVP and GM of Oracle Marketing Cloud (OMC). Akeroyd, one of...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
YouTube-app 0

APAC Ad Spend Forecast Revised Down to 3.9%; Programmatic Opinions Differ Amongst APAC Buyers & Sellers

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC ad spend forecast revised down to...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

DynAdmic Partners with Latin Interactive; Brazilian Mobile App Users Aren’t Loyal to Brands

This weekly Latin American Roundup covers the partnership between DynAdmic and Latin Interactive, a shortcut to the video ad tech to reach Colombia, Ecuador and Central America; brief insights of...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
YouTube-app 0

Consolidation is Rampant in 2016 Marketing Technology Industry

While the years 2014 and 2015 were each once heralded as “the year of ad tech consolidation,” 2016 may easily blow away anything previously witnessed in this sector. Those years,...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
YouTube-app 0

UK Not Ready for Smart Tech Lifestyle; Mobile & the Customer Purchasing Journey

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition:...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
internet-marketing 0

Oracle Boosts Cloud Services With $9.3 Billion NetSuite Deal

Oracle gave its cloud-services strategy a big boost by offering to buy NetSuite in a deal valued at about $9.3 billion. Oracle, which sells software to big corporations, has been...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Verizon’s Yahoo Deal Creates Powerful Competitive Rival: Experts Comment

Monday, 25 July, saw the long-awaited announcement that US mobile network giant Verizon have acquired internet old-timer Yahoo for $4.87bn (£3.7bn). The news came as no surprise to many, who...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Asia_marketing_map 0

Most people believe technology can lead to better living: Microsoft survey

7 in 10 people believe that technology will be a catalyst in improving the quality of life, according to a survey by Microsoft Corp, which also found Singapore as the most...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Dana Anderson, Jack Dorsey, Martin Sorrell to speak at dmexco 2016

The corporate decision-makers from almost all of the top 25 advertisers in the global economy will be at dmexco 2016 — as participants as well as speakers. They will include...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
YouTube-app 0

Google, Yahoo & Twitter are top video sites in Japan

Google Sites, Yahoo Sites and Twitter ranked as the top three online video properties by unique viewers in April 2016 in Japan, according to the comScore Video Metrix.The comScore data...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Asia_marketing_map 0

Is LinkedIn doomed to be a Microsoft turkey?

Microsoft’s purchase of Linkedin for US $26.2 billion caught a lot of people by surprise. But the acquisition makes no sense when you consider the overlap between the customers of...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
YouTube-app 0

Microsoft Acquiring LinkedIn is Good for Data, But Questionable Strategic Fit

On Monday, 13 June, Microsoft Corp (NASDAQ: MSFT) announced the acquisition of LinkedIn Corporation (NYSE: LNKD) for a cash deal valued at USD$26.2bn (£18.44bn). With the help of industry leaders, ExchangeWire...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Twitter-big-communication 0

Microsoft to Acquire LinkedIn for $26.2 Billion

In what could likely be on the of biggest social media stories of 2016, Microsoft on Monday announced plans to acquire LinkedIn in a deal worth $26.2 billion. According to...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
ad-network 0

The Real Reason Vista Bought Marketo

Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and advertising software technology. In this piece, we delve beneath the...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

And it is ‘transparency’ that makes Google the top brand

Continual innovation, increased revenue from advertising, and growth in its cloud business has helped Google reclaim from Apple the No. 1 position in the 2016 BrandZ Top 100 Most Valuable...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Translate »