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Tagged: microsoft

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ExchangeWire European Weekly Round Up

ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week’s edition: Rubicon Project posts impressive gains; Europe’s...

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Mobile World Congress 2015: Google, Microsoft, Sony, Samsung and Others Will Showcase New Smartphones, Tablets, Wearables

The 2015 Mobile World Congress will kick off soon in Barcelona, Spain and many of the exhibitors will be toting pretty big suitcases. That’s because a host of major mobile...

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MySpace CEO: ‘Atlas is Not an end-to-end Platform… It’s just a Display Ad Server’

Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company’s latest ‘advertising cloud’ service, and how his company aims to offer value to advertisers from...

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The Burden of ‘Old Media’

Gareth Davies, AdBrain, CEO, and ExchangeWire columnist, reflects on some of the latest quarterly results from some of the digital advertising industry’s biggest names, and explores what they tell us...

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Wunderman APAC appoints Amy Slayter to lead regional Microsoft Biz

Wunderman Asia Pacific is set to expand Team Microsoft with the addition of a new regional business director. Marketing veteran Amy Slayter takes up the mantle, effective immediately. Ms Slayter...

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Tech co Q4 earnings: Being mobile wise & acquisition friendly

As the heavy hitters in the digital technology and media space, including Apple, Yahoo, Google, Facebook and Microsoft report their quarterly earnings, a closer look at the highlights reiterates that...

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Havas Media Group Joins Up With Facebook’s Atlas, Eyes The Global Market

Facebook’s Atlas is mapping a course for cross-device world domination – one agency holding company relationship at a time. In a move reminiscent of its partnership with Omnicom, Atlas unveiled Wednesday a...

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Googling as a Way of Life: It Grabs More than 90 Percent of Global Search Traffic

When you want to search, where do you go? If you’re like most people in the world, you go to Google. Recent research from Define Media Group, which tracked traffic...

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DMA Digital Diary: Is Google’s dominance waning?

Facebook is still leading the social media roost, according to a survey by the Pew Research Center. But the most interesting piece of news that came this week was that...

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Apple’s iPhones dominate Christmas 2014

Around 51 per cent of the new device activations worldwide in the week leading up to and including Christmas Day (December 19 – 25) were of Apple. Samsung held the...

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‘You Need a Pretty Garden Inside Those Walls if you Want People to Come Play in it’

Next year will be the year of mobile no more as the multiscreen audience prevails; the ‘war on data’ will become the ‘war on identity’; and we’ll see the emergence of the...

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NetSuite Grabs Microsoft Dynamics GM for CMO Role

NetSuite has hired former Microsoft Dynamics GM Fred Studer as its next CMO. Mr. Studer will take on the marketing responsibilities held by the company’s CEO, Zach Nelson, who ran...

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Baidu and Alibaba Best Yahoo and Twitter for Digital Ad Revenue

Google once again retained the biggest share of global digital ad revenue and by a large margin. The company claimed a 31.10% share this year — a slight dip from...

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Brands to move forward with agility marketing in 2015

In 2014, television evolved into an all-encompassing category: one that streams Internet video content on computers and mobile devices, as well as broadcasts on-demand entertainment via set-top boxes and connected...

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Cookies Crumbling As Top Choice Now That Atlas Tracks Consumers via Facebook

There’s a fascinating interview at eMarketer that underscores something we’re witnessing more and more: cookies are gone as a top tech choice for tracking consumers. Instead, ever since Facebook acquired...

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Made-in-Malaysia platform out to solve the SME tech dilemma

Mercado has launched its homegrown cloud-based platform which offers a suite of business applications built on top of Microsoft Corp’s Office 365, saying it wants to be the catalyst to...

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