Tagged: microsoft

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Political Parties Need to Look at How Brands Control Their Media Narrative

This year has proven to be an interesting year for advertising; and one area in particular that has stood out has been global politics. On the global stage, it began with...

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All the digital news you missed this week

Instagram launches shopping This week, selected iPhone users in the US may be seeing shoppable Instagram posts from the likes of Kate Spade, JackThreads and Warby Parker. According to Instagram,...

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Sapient’s Prashant Mehta on how data can help in cutting costs

With evolving and accessible technologies, the benefit of data has now been leveraged by almost all retailers, therefore the competition now lies in the visualisation of the insight the data...

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Hootsuite hires Rich Meiklejohn as APAC GM

Hootsuite , the platform for managing social media, has announced Rich Meiklejohn as its first general manager of Asia-Pacific (APAC). The newly established role reflects Hootsuite’s rapid growth in APAC...

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Microsoft Turns to Its Paid Endorsers After Surface Blowback From Coach Belichick

Microsoft went on the offensive Friday with testimonials to its Surface tablet, the official tablet of the NFL, three days after New England Patriots head coach Bill Belichick said he...

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FTC Shuts Down Pop-up Ad Scammers

The Federal Trade Commission just shut down the operators of a multinational tech support company that tricked people with alarming pop-up ads. The agency announced its complaint today against the...

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Best of the week: BuzzFeed’s e-commerce dreams, publisher bot nightmares

Summer is behind us, school is in session and already the Halloween decorations are going up. Does pumpkin have a brand problem? Maybe we’ll address that later this month. For...

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Outbrain bolster APAC leadership team with two senior hires

Outbrain has strengthened its leadership team in Asia Pacific with the appointment of two industry veterans – Fionn Hyndman as Commercial Director, APAC and Daniel Kundeus as Head of Strategic...

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Why Brand Safety Shouldn’t Take a Backseat to Revenue Safety

While brand safety is fundamentally important for any brand or publisher, the industry challenges they focus on are those that could have a direct and quantifiable impact on the bottom line. Writing exclusively...

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Adobe & Microsoft sign cloud partnership

At Microsoft Ignite, Adobe and Microsoft signed a strategic partnership to help enterprise companies embrace digital transformation and deliver compelling, personalised experiences through every phase of their customer relationships. Together, the...

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Here’s What’s Behind Acxiom’s Growth and Increased Investor Interest

When data giant Acxiom scooped up data onboarding company LiveRamp in 2014, it felt like the pieces were finally falling together for Acxiom CEO Scott Howe. The company had shed...

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Oracle Marketing Cloud’s New Chief Emphasizes Integration, ROI

AdExchanger | Six weeks ago, Laura Ipsen – a former Microsoft and Cisco exec – succeeded Kevin Akeroyd as SVP and GM of Oracle Marketing Cloud (OMC). Akeroyd, one of...

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APAC Ad Spend Forecast Revised Down to 3.9%; Programmatic Opinions Differ Amongst APAC Buyers & Sellers

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC ad spend forecast revised down to...

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DynAdmic Partners with Latin Interactive; Brazilian Mobile App Users Aren’t Loyal to Brands

This weekly Latin American Roundup covers the partnership between DynAdmic and Latin Interactive, a shortcut to the video ad tech to reach Colombia, Ecuador and Central America; brief insights of...

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Consolidation is Rampant in 2016 Marketing Technology Industry

While the years 2014 and 2015 were each once heralded as “the year of ad tech consolidation,” 2016 may easily blow away anything previously witnessed in this sector. Those years,...

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UK Not Ready for Smart Tech Lifestyle; Mobile & the Customer Purchasing Journey

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition:...

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