Tagged: microsoft

How deep do brand values and company ethos go?

How deep do brand values and company ethos go?

The 2016 US Presidential Election wasn’t America’s election alone. Everyone around the world followed it with baited breath, consuming everything from the near-daily scandals to the witty outtakes of late...

PubMatic Extend Header Bidding; Mobile Ad Network Ranking

PubMatic Extend Header Bidding; Mobile Ad Network Ranking

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Header bidding for mobile in-app by PubMatic; AppsFlyer Performance Index; Ericsson test mobile...

FB, Amazon & 7-eleven are the most mobile-ready brands globally

FB, Amazon & 7-eleven are the most mobile-ready brands globally

Facebook leads the list of most mobile ready brands globally in the MDEX report released by Ansible at the Mobile World Congress. Amazon (#2) and 7-Eleven (#3) followed the social...

In-Image platform GumGum launches in NZ

In-Image platform GumGum launches in NZ

GumGum, the computer vision platform for marketers and the original inventor of In-Image advertising, is launching its visual web advertising platform in New Zealand. The company has partnered with Auckland-based...

Amobee Buy Turn; Google Allow MRC Verification

Amobee Buy Turn; Google Allow MRC Verification

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Turn are acquired by Amobee; Google go for MRC accreditation; Funding for...

Tapad bolsters senior APAC team with three new hires

Tapad bolsters senior APAC team with three new hires

Tapad, the cross-device marketing technology firm, has made three senior appointments to support its emerging Asia Pacific business. Furthering Tapad’s rapid expansion in the region, Andrew Tu, Vice President, APAC;...

AOL rolls out price floor tool AlephD for publishers

AOL rolls out price floor tool AlephD for publishers

AOL Platforms Asia has rolled out its dynamic price floor optimisation tool, AlephD as part of the One by AOL: Publisher suite. The launch follows the acquisition and integration by...

Merkle Releases Its Q4 2016 Digital Marketing Report

Merkle Releases Its Q4 2016 Digital Marketing Report

COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q4 2016 Digital Marketing Report. The report analyzes trends across paid search, social...

Political Parties Need to Look at How Brands Control Their Media Narrative

Political Parties Need to Look at How Brands Control Their Media Narrative

This year has proven to be an interesting year for advertising; and one area in particular that has stood out has been global politics. On the global stage, it began with...

All the digital news you missed this week

All the digital news you missed this week

Instagram launches shopping This week, selected iPhone users in the US may be seeing shoppable Instagram posts from the likes of Kate Spade, JackThreads and Warby Parker. According to Instagram,...

Sapient’s Prashant Mehta on how data can help in cutting costs

Sapient’s Prashant Mehta on how data can help in cutting costs

With evolving and accessible technologies, the benefit of data has now been leveraged by almost all retailers, therefore the competition now lies in the visualisation of the insight the data...

Hootsuite hires Rich Meiklejohn as APAC GM

Hootsuite hires Rich Meiklejohn as APAC GM

Hootsuite , the platform for managing social media, has announced Rich Meiklejohn as its first general manager of Asia-Pacific (APAC). The newly established role reflects Hootsuite’s rapid growth in APAC...

Microsoft Turns to Its Paid Endorsers After Surface Blowback From Coach Belichick

Microsoft Turns to Its Paid Endorsers After Surface Blowback From Coach Belichick

Microsoft went on the offensive Friday with testimonials to its Surface tablet, the official tablet of the NFL, three days after New England Patriots head coach Bill Belichick said he...

FTC Shuts Down Pop-up Ad Scammers

FTC Shuts Down Pop-up Ad Scammers

The Federal Trade Commission just shut down the operators of a multinational tech support company that tricked people with alarming pop-up ads. The agency announced its complaint today against the...

Best of the week: BuzzFeed’s e-commerce dreams, publisher bot nightmares

Best of the week: BuzzFeed’s e-commerce dreams, publisher bot nightmares

Summer is behind us, school is in session and already the Halloween decorations are going up. Does pumpkin have a brand problem? Maybe we’ll address that later this month. For...

Outbrain bolster APAC leadership team with two senior hires

Outbrain bolster APAC leadership team with two senior hires

Outbrain has strengthened its leadership team in Asia Pacific with the appointment of two industry veterans – Fionn Hyndman as Commercial Director, APAC and Daniel Kundeus as Head of Strategic...