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Tagged: microsoft

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Cloud and security, and the changing Asian approach

Governments in Asia are getting more nuanced in their approach to cloud computing, but need to be more strategic in their approach to cybersecurity, according to experts at a Microsoft-hosted...

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Do Not Track Death Knell: Protocol No Longer Default Setting In Microsoft Browsers

Microsoft has reversed its approach to Do Not Track (DNT) and will no longer make it the default setting on the Internet Explorer browser and IE’s eventual replacement, Spartan. In...

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Microsoft debuts smaller, more affordable Surface 3

Microsoft unveils the Surface 3, a smaller and more affordable, but less powerful version of the Surface Pro 3. Via DNA

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ExchangeWire European Weekly Roundup

ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In this week’s edition: Facebook extends LiveRail to mobile apps; AOP...

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Former HP and Oracle man K. Raman takes over at Microsoft Malaysia

Microsoft Corp has announced the appointment of K. Raman as the new managing director of its Malaysian subsidiary. Via DNA

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Experience trumps privacy for consumers in China: Study

Consumers in China are showing greater openness towards brands using personal information collected online to tailor services and help them get more done. The research, taken from Microsoft Advertising’s bi-annual...

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Productive pair-up: Surface Pro 3 and Win10 Technical Preview

Keith Liu downloads the Windows 10 Technical Preview to see how the upcoming OS will fare when combined with the Microsoft Surface Pro 3 tablet. Can this combo become your...

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ExchangeWire European Weekly Round Up

ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week’s edition: Rubicon Project posts impressive gains; Europe’s...

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Mobile World Congress 2015: Google, Microsoft, Sony, Samsung and Others Will Showcase New Smartphones, Tablets, Wearables

The 2015 Mobile World Congress will kick off soon in Barcelona, Spain and many of the exhibitors will be toting pretty big suitcases. That’s because a host of major mobile...

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MySpace CEO: ‘Atlas is Not an end-to-end Platform… It’s just a Display Ad Server’

Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company’s latest ‘advertising cloud’ service, and how his company aims to offer value to advertisers from...

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The Burden of ‘Old Media’

Gareth Davies, AdBrain, CEO, and ExchangeWire columnist, reflects on some of the latest quarterly results from some of the digital advertising industry’s biggest names, and explores what they tell us...

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Wunderman APAC appoints Amy Slayter to lead regional Microsoft Biz

Wunderman Asia Pacific is set to expand Team Microsoft with the addition of a new regional business director. Marketing veteran Amy Slayter takes up the mantle, effective immediately. Ms Slayter...

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Tech co Q4 earnings: Being mobile wise & acquisition friendly

As the heavy hitters in the digital technology and media space, including Apple, Yahoo, Google, Facebook and Microsoft report their quarterly earnings, a closer look at the highlights reiterates that...

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Havas Media Group Joins Up With Facebook’s Atlas, Eyes The Global Market

Facebook’s Atlas is mapping a course for cross-device world domination – one agency holding company relationship at a time. In a move reminiscent of its partnership with Omnicom, Atlas unveiled Wednesday a...

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Googling as a Way of Life: It Grabs More than 90 Percent of Global Search Traffic

When you want to search, where do you go? If you’re like most people in the world, you go to Google. Recent research from Define Media Group, which tracked traffic...

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DMA Digital Diary: Is Google’s dominance waning?

Facebook is still leading the social media roost, according to a survey by the Pew Research Center. But the most interesting piece of news that came this week was that...

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