Tagged: microsoft

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AOL Back to Brazil For Video & Mobile; MediaMath Brazil’s New GM

This week in the Latin American Roundup: after more than 10 years out of Latin America, AOL is back through a deal with Microsoft, targeting programmatic video and mobile; MediaMath...

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Comcast Acquires StickyADS; DoubleClick Launches Native Ads

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys StickyADS.tv; DoubleClick Goes Native; JICWEBS tackles ad fraud; New UK GM...

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Marketing technology for building customer experience

Technology, particularly in marketing is advancing at a lightening speed, which cannot be ignored by the marketers who are struggling between the traditional and contemporary approach. Customer experience is a...

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The 6 challenges of digital transformation

The Titanic seemed unsinkable. However, it did not anticipate the Iceberg that broke its pace. Digital disruption is the iceberg that companies must anticipate as soon as possible. Digital disruption...

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Solid Growth for Criteo; Adblock Plus Suggests Donation Scheme

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo records strong growth in Q1 2016; Adblock Plus collaborates with Flattr; New...

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Microsoft names new sales & mktg GM for Greater Asia region

Microsoft appointed Bradley Hopkinson as General Manager, Retail Sales and Marketing for the Greater Asia Region. Based in Singapore, Mr Hopkinson is responsible for leading Microsoft’s retail sales and marketing efforts for consumer...

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15 startling digital marketing statistics from this week

Organic social visitors have 4% higher AOV than average at MADE.COM Hannah Pilpel, social project manager at MADE.COM, gave us an interview this week. She let slip some very interesting figures...

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Alphabet’s Earnings Miss Forecasts

Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (21 April), announced financial results for the quarter ended March 31, 2016. Google continues to prop up the company’s overall performance turning a profit...

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How email can become fun again

Before the email was invented, messages and data had to be exchanged with great effort via post, telephone or disk. With the innovative introduction of email, it became possible for...

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Closed Means Unaccommodating: Q&A with Graham Moysey, Head of International, AOL

Following the fascinating keynote speech on the topic of publisher holistic yield management at the recent ATS Paris event, delivered by Olivier Lavecot, country manager France & Benelux, ONE by AOL, ExchangeWire...

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How Microsoft Australia used interactive video to improve brand perception

Much has been said about the death of the standard banner ad, and the rise of online video advertising due to it being more effective for brand advertisers at creating...

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Businesses need a digital strategy, not a platform one: Microsoft’s Rajdeep Chatterjee

Rajdeep Chatterjee, Head of Digital for Microsoft Mobile Devices Group India, feels that marketing automation and data centric consumer management will be prevalent amongst marketers. In a conversation with Digital Market...

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Even cows are going digital!

Microsoft Malaysia’s Dr Dzaharudin Mansor looks at what it means to adopt a data culture mindset – what it entails, and the sort of outcomes that stem from having this...

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RTL Mediengruppe Buys SmartClip; USD$60m funding for The Trade Desk

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe buys SmartClip; Trade Desk takes USD$60m in funding; AppNexus partners...

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Adobe beefs up marketing analytics, launches co-op for cross device mktg

It is time now for enterprises to get ready for the new wave of marketing, as Adobe focussed on the need for marketers to ‘sell experiences’ at the Digital Summit in...

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#SXSW: The next big shift for content from augmented, virtual or mixed reality

We’ve been exposed to augmented reality for a while now. HP’s Aurasma product can add augmented layers of information and entertainment to print ads, catalogue pages or product packaging to...

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