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Tagged: microsoft

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Apple beats Google to ‘Most Valuable Brand’ title

Apple is back to being the ‘world’s most valuable brand’ reclaiming the title from Google in 2015. A BrandZ report by WPP and Millward Brown report highlighted that Apple increased...

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What Happened to ‘Don’t Be Evil?’ Windows Phone Developers Think Google is Playing Tricks

Windows Phone developers are highly suspicious these days. Commenters on websites where Windows developers chat are abuzz with claims that Google is trying to strangle the platform by cutting advertising....

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Ad Tech: Not Even The Beginning Of The End

The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things ad tech, mar tech and programmatic. Advertising technology is dead, don’t you know. A recent post...

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Why marketers should own the brand-consumer conversation

Consumer moments happen throughout our day – at work, at home, and everywhere in between. And within these moments, the lines that separate marketing and technology from consumer activity are...

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How is Salesforce acquisition going to pan out for Microsoft?

While a Salesforce acquisition by Microsoft remains purely speculation at this point, it does raise the tantalizing possibility that Microsoft could rapidly boost its street cred and capabilities with arguably...

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The Pool Invites Users to Dive In and Escape From Online Clutter

Billed as being “For women who are too busy to browse,” new U.K. digital platform The Pool is already achieving 60% click-through rates on its daily email, and has named...

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Cloud and security, and the changing Asian approach

Governments in Asia are getting more nuanced in their approach to cloud computing, but need to be more strategic in their approach to cybersecurity, according to experts at a Microsoft-hosted...

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Do Not Track Death Knell: Protocol No Longer Default Setting In Microsoft Browsers

Microsoft has reversed its approach to Do Not Track (DNT) and will no longer make it the default setting on the Internet Explorer browser and IE’s eventual replacement, Spartan. In...

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Microsoft debuts smaller, more affordable Surface 3

Microsoft unveils the Surface 3, a smaller and more affordable, but less powerful version of the Surface Pro 3. Via DNA

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ExchangeWire European Weekly Roundup

ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In this week’s edition: Facebook extends LiveRail to mobile apps; AOP...

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Former HP and Oracle man K. Raman takes over at Microsoft Malaysia

Microsoft Corp has announced the appointment of K. Raman as the new managing director of its Malaysian subsidiary. Via DNA

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Experience trumps privacy for consumers in China: Study

Consumers in China are showing greater openness towards brands using personal information collected online to tailor services and help them get more done. The research, taken from Microsoft Advertising’s bi-annual...

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Productive pair-up: Surface Pro 3 and Win10 Technical Preview

Keith Liu downloads the Windows 10 Technical Preview to see how the upcoming OS will fare when combined with the Microsoft Surface Pro 3 tablet. Can this combo become your...

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ExchangeWire European Weekly Round Up

ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week’s edition: Rubicon Project posts impressive gains; Europe’s...

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Mobile World Congress 2015: Google, Microsoft, Sony, Samsung and Others Will Showcase New Smartphones, Tablets, Wearables

The 2015 Mobile World Congress will kick off soon in Barcelona, Spain and many of the exhibitors will be toting pretty big suitcases. That’s because a host of major mobile...

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MySpace CEO: ‘Atlas is Not an end-to-end Platform… It’s just a Display Ad Server’

Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company’s latest ‘advertising cloud’ service, and how his company aims to offer value to advertisers from...

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