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Tagged: microsoft

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Rubicon Project names Rick Mulia as MD in JAPAC

Rubicon Project, which operates one of the largest advertising marketplaces in the world, has appointed Rick Mulia as Managing Director for the JAPAC region, effective immediately. Mr Mulia, who will...

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Bing, Surface Generate $2.3 Billion in Q2 For Microsoft

Here’s an interesting stat: Microsoft’s Bing and its Surface lineup contributed more than $2.3 billion of revenue for the company during its second quarter. That’s a lot of money for...

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Leaders from AOL, Facebook, Levo League, MediaLink, Merryk & Co, Microsoft, Level Playing Field Institute, and Time Warner Cable Media Join IAB Education Foundation Board of Directors

Inaugural Board to Focus on Increasing Diversity across the Digital Media and Marketing Industries & Close Workforce Skills Gap PALM DESERT, Calif. – Nine prominent leaders from across the interactive...

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Microsoft and Yahoo Search Share Grows but Still Trails Google by Miles

Both Yahoo and Microsoft are continuing to nibble away at Google’s massive search market share, according to the latest figures released by ComScore, aided by millions of dollars in spending...

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Windows Purging Adware Code; Beacons Beyond Adoption

AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Peddle Your ‘Wares Microsoft will update its Windows PCs in 2016 to purge any insecure adware code...

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What made it to DMA’s Top 20 in 2015

Content is King – well, at least on the most read list of Digital Market Asia, it surely is. With the ad blocking debate raging this year, what readers were...

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What Google’s ‘Web of Apps’ means for brands

Last week Google announced the launch of app streaming, taking a big step towards the creation of a ‘Web of Apps’. The logic behind Google’s decision is that at present...

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Amplifi appoints Sam Pattison to regional role

Dentsu Aegis Network’s media investment arm, Amplifi, has appointed Sam Pattison as Regional Media Partnership Director, effective immediately. The appointment is a new role and sees Mr Pattison move from...

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Appnexus Makes Microsoft Inventory 100% Programmatic; Advertisers Want 3rd-Party Verification

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Appnexus enables Microsofts’s programmatic inventory sale; Advertisers call for third-party verification of measurements; ABC...

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The Collision of Data & Culture

In October, senior thought leaders from Lloyds Banking Group, Microsoft, Dentsu Aegis, and Buzzfeed shared their wisdom with marketers at Quantcast’s annual Supernova event in London. Now in its second...

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Lenovo refreshes Yoga line, doesn’t see Microsoft as competition

Lenovo believes Microsoft is more of a partner and less of a competitor, despite the launch of the Surface Pro 4 and Surface Book.  DNA attended the company’s product launch...

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How Wunderman helped Microsoft’s artistic side bloom

Wunderman International Japan joined forces with teamLab, a digital artist group, to use Windows products in the creation of a signature, mind-bending piece of art. This foray was also done...

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Yahoo signs search deal with Google after Q3 results

After a disappointing third quarter results, Yahoo has reached an agreement with Google on search and advertising. Under the deal, Google will provide Yahoo with search ads, image search services...

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‘Desperate’: What agencies think of PC makers’ new ad campaign

PC makers are scared as hell and they’d like to not have to take it any more. A new alliance from Dell, HP, Intel, Lenovo and Microsoft are unveiling a joint ad...

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Will Google’s Customer Match Make Hash of Traditional SEM?

Innovation is not always what it’s cracked up to be. Building something first sometimes means little more than clearing a minefield for those coming behind you, says Dave Hendricks, president and...

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OMD appoints Laura Ashton as Business Director

OMD has appointed Laura Ashton to the role of Business Director working across the prestige group of clients; Estee Lauder Group, Sony PlayStation, Intel, Selleys Yates, and Pacific Brands. Ms...

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