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Tagged: microsoft

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The Weekly Digital Marketing Update @ Copenhagen INK (16-10-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News What...

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Microsoft Poaches From Publicis for New U.S. Sales Chief

Microsoft finally has a U.S. sales boss, eight months after it ousted Keith Lorizio. The tech giant has tapped former Publicis exec Bob Bejan to permanently fill the role, which...

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Cross-platform content marketing: Of consumer, context & curation

As technology levels the playing ground for digital platforms, the significance of content comes to fore once again. This was also one of the areas that Microsoft focussed on as...

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Edge Asia augments SE Asia foothold; adds Red Brand Builders in Vietnam

Edge Asia, a digital agency operational in the Southeast Asia region, has added Vietnam-based agency Red Brand Builders to its network. Founded by in 2004 by Marc Gough of So...

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Facebook Poses Further Threat To Google With Full FAN Roll Out

Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its Audience Network (FAN) tool, which is now available with host...

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Why Yahoo would invest millions in Snapchat?

The answer is not too tough if one has to see the evolution graph of the digital media space – from the rise of websites that offered mail and chat...

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Microsoft Underlines its ‘Cross Screen’ Credentials & ‘Unique’ Pitch

Facebook and Google reign supreme for cross screen advertising, but desktop behemoth Microsoft contends the battle for ad dollars in a ‘mobile-first’ world is far from over. This week it...

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Data pick of the day: 12% global mobile audience uses Viber

Highlights of 2014 have been big acquisitions in the internet world, with Facebook snapping up WhatsApp, Amazon shelling out for Twitch and Microsoft adding Minecraft-creators Mojang to its portfolio. Just...

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Microsoft making the right moves, but is it enough?

A series of moves in the last six months has demonstrated that for the first time in a long time, Microsoft has come to terms with its present reality –...

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The Weekly Digital Marketing Update @ Copenhagen INK (24-09-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News Week...

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The Weekly Digital Marketing Update @ Copenhagen INK (16-09-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News Achtung,...

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The Rise Of The Mega Stacks

Danny Hopwood, Vivkai, head of platform, EMEA, gives his assessment of the current programmatic landscape in light of recent industry consolidation. At the risk of overusing the latest buzzword, we...

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dmexco urges to ‘SHIFT’ into new dimensions of the ‘digiconomy’

The rapid digitisation of the world we live in is increasingly changing economic structures and laws. The rules for doing successful business have changed. The age of a new digital...

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Youth and techies come together for the first ever Tech Fest

With a curiosity to find out more about what it’s like to work in tech, more than 500 youth participated in the first-ever Tech Fest on 6 September 2014. Professionals...

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The Weekly Digital Marketing Update @ Copenhagen INK (08-09-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News Unilever,...

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Inside Microsoft: A peek into the heart of an empire

Microsoft, once dominant but now the underdog, seems to be in its own bubble Via DNA

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