Tagged: microsoft

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Most people believe technology can lead to better living: Microsoft survey

7 in 10 people believe that technology will be a catalyst in improving the quality of life, according to a survey by Microsoft Corp, which also found Singapore as the most...

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Dana Anderson, Jack Dorsey, Martin Sorrell to speak at dmexco 2016

The corporate decision-makers from almost all of the top 25 advertisers in the global economy will be at dmexco 2016 — as participants as well as speakers. They will include...

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Google, Yahoo & Twitter are top video sites in Japan

Google Sites, Yahoo Sites and Twitter ranked as the top three online video properties by unique viewers in April 2016 in Japan, according to the comScore Video Metrix.The comScore data...

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Is LinkedIn doomed to be a Microsoft turkey?

Microsoft’s purchase of Linkedin for US $26.2 billion caught a lot of people by surprise. But the acquisition makes no sense when you consider the overlap between the customers of...

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Microsoft Acquiring LinkedIn is Good for Data, But Questionable Strategic Fit

On Monday, 13 June, Microsoft Corp (NASDAQ: MSFT) announced the acquisition of LinkedIn Corporation (NYSE: LNKD) for a cash deal valued at USD$26.2bn (£18.44bn). With the help of industry leaders, ExchangeWire...

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Microsoft to Acquire LinkedIn for $26.2 Billion

In what could likely be on the of biggest social media stories of 2016, Microsoft on Monday announced plans to acquire LinkedIn in a deal worth $26.2 billion. According to...

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The Real Reason Vista Bought Marketo

Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and advertising software technology. In this piece, we delve beneath the...

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And it is ‘transparency’ that makes Google the top brand

Continual innovation, increased revenue from advertising, and growth in its cloud business has helped Google reclaim from Apple the No. 1 position in the 2016 BrandZ Top 100 Most Valuable...

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The week in digital (in five minutes)

Mary Meeker’s trend report Mary’s annual report of internet trends, traditionally a go-to for second-hand soothsayers, is out. Here it is… Twitter is testing a Periscope button Yep, there’ll be...

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Marketo Acquired by Vista Equity Partners; Facebook Shutters LiveRail

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is snapped up by private equity firm; Facebook retires LiveRail; DoubleClick connects...

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Microsoft Board Pushing for Faster Shift to Cloud Products

Board members at Microsoft are grappling with a growing concern: that the company’s traditional software business, which makes up the majority of its sales, could evaporate in a matter of...

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Week in Review: Satya woos geeks in SEA

Microsoft CEO Satya Nadella was in the region and was courting developers, reinforcing the view that geeky is now uber-cool, writes Karamjit Singh, who also talks about two events he...

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Microsoft and Singapore’s NUS in data science pact

Singapore’s Smart Nation initiative received a boost with the twin announcement of a new data science institute and the signing of an MoU between Microsoft and the National University of...

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Microsoft, Vivoom Collaborate on Mobile-First User-Generated Marketing Strategy

Vivoom, a mobile media company, has just forged a new user-generated marketing alliance with Microsoft. The partnership, we’re told, will encourage the creation and distribution of branded, consumer-created content. With...

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AOL Back to Brazil For Video & Mobile; MediaMath Brazil’s New GM

This week in the Latin American Roundup: after more than 10 years out of Latin America, AOL is back through a deal with Microsoft, targeting programmatic video and mobile; MediaMath...

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Comcast Acquires StickyADS; DoubleClick Launches Native Ads

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys StickyADS.tv; DoubleClick Goes Native; JICWEBS tackles ad fraud; New UK GM...

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