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Tagged: microsoft

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Omnicom’s Jonathan Nelson on why cautious optimism is good

Every smart play first gets its basics right. The ‘sexiness’ of technology, the high of acquisition stories, the temptation to take a big risk is not new to the communication...

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¿Se Habla Programmatic? A Publisher’s Guide to Learning Programmatic

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Maroon, a targeting and programmatic sales...

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How Microsoft Almost Won Digital Advertising

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Picard, vice president of strategic partnerships...

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Microsoft, AOL & AppNexus Form Triumvirate; RadiumOne Raises $54m

In this week’s ExchangeWire European Weekly Roundup: Microsoft checks out of the ad business’ RadiumOne in bumper funding round; Survey shows the decline of the ad network; Captify raises £8m;...

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Why Microsoft Matters

AdExchanger | Microsoft isn’t the advertising behemoth it once aspired to be when it purchased aQuantive for $6 billion in 2007. Since then, Microsoft has mostly been a publisher, selling...

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Comic: Microsoft Leaves The Party

AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II)...

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The Big Question For Many Microsoft Ad Sellers: How Long Will AOL Jobs Last?

AdExchanger | Microsoft and AOL observers have a lot of questions in the wake of the companies’ landmark search and display ad deal, announced Monday. Here’s a big one: How...

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Singapore: From Smart Nation to Code Nation

The Infocomm Development Authority of Singapore (IDA) and US technology giant Microsoft Corp have embarked on an ambitious plan to transform Singapore into a ‘computational thinking’ nation by teaching coding...

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AOL takes over majority of Microsoft’s ad business

AOL Inc. and Microsoft have launched a global, enterprise-level partnership where AOL will assume management and sales responsibility for all of Microsoft’s display, mobile and video advertising inventory in nine...

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Technology dominates Asia’s Top 15 brands

Google, Facebook and Microsoft are the top three brands in Asia as they generated the most digital content consumption in the region in the last twelve months. While Google lead...

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O’Kelley: ‘I Think We’re Starting to see the Whole Internet be Redefined’

Ahead of AppNexus’ series of events to be held in London later this week, Brian O’Kelley, AppNexus, CEO, speaks with ExchangeWire to discuss its first developer event, live data log...

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Over Half of UK Households Own a Tablet; Microsoft’s ‘Value Me’ Research Indicates Significant Data Sharing Gap

ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: more...

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Mind the consumer-brand gap

About 41 per cent of global consumers believe that they consciously share personal information with brands while 56 per cent believe that brands collect personal information from them without their...

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Dentsu Aegis Network acquires majority share in Flexmedia

Dentsu Aegis Network has acquired a majority share in Flexmedia, a digital advertising agency in Thailand. Joining one of Dentsu Aegis’ eight global network brands – global performance marketing agency...

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#sowhoknew: Is Silicon Valley sexist?

Zuckerberg from Facebook. Silbermann from Pinterest. Kalanick from Uber. Spiegel from Snapchat. Notice anything? Apart from being some of the most powerful people in tech? They are all men. And...

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Adblock Plus Victorious Again; Mobile Ad Rates On the Rise, but Desktop Still Alive

In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show mobile ads surge, but desktop still vindicated; Twitter promises advertisers...

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