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Tagged: microsoft

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Singapore: From Smart Nation to Code Nation

The Infocomm Development Authority of Singapore (IDA) and US technology giant Microsoft Corp have embarked on an ambitious plan to transform Singapore into a ‘computational thinking’ nation by teaching coding...

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AOL takes over majority of Microsoft’s ad business

AOL Inc. and Microsoft have launched a global, enterprise-level partnership where AOL will assume management and sales responsibility for all of Microsoft’s display, mobile and video advertising inventory in nine...

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Technology dominates Asia’s Top 15 brands

Google, Facebook and Microsoft are the top three brands in Asia as they generated the most digital content consumption in the region in the last twelve months. While Google lead...

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O’Kelley: ‘I Think We’re Starting to see the Whole Internet be Redefined’

Ahead of AppNexus’ series of events to be held in London later this week, Brian O’Kelley, AppNexus, CEO, speaks with ExchangeWire to discuss its first developer event, live data log...

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Over Half of UK Households Own a Tablet; Microsoft’s ‘Value Me’ Research Indicates Significant Data Sharing Gap

ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: more...

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Mind the consumer-brand gap

About 41 per cent of global consumers believe that they consciously share personal information with brands while 56 per cent believe that brands collect personal information from them without their...

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Dentsu Aegis Network acquires majority share in Flexmedia

Dentsu Aegis Network has acquired a majority share in Flexmedia, a digital advertising agency in Thailand. Joining one of Dentsu Aegis’ eight global network brands – global performance marketing agency...

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#sowhoknew: Is Silicon Valley sexist?

Zuckerberg from Facebook. Silbermann from Pinterest. Kalanick from Uber. Spiegel from Snapchat. Notice anything? Apart from being some of the most powerful people in tech? They are all men. And...

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Adblock Plus Victorious Again; Mobile Ad Rates On the Rise, but Desktop Still Alive

In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show mobile ads surge, but desktop still vindicated; Twitter promises advertisers...

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Apple beats Google to ‘Most Valuable Brand’ title

Apple is back to being the ‘world’s most valuable brand’ reclaiming the title from Google in 2015. A BrandZ report by WPP and Millward Brown report highlighted that Apple increased...

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What Happened to ‘Don’t Be Evil?’ Windows Phone Developers Think Google is Playing Tricks

Windows Phone developers are highly suspicious these days. Commenters on websites where Windows developers chat are abuzz with claims that Google is trying to strangle the platform by cutting advertising....

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Ad Tech: Not Even The Beginning Of The End

The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things ad tech, mar tech and programmatic. Advertising technology is dead, don’t you know. A recent post...

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Why marketers should own the brand-consumer conversation

Consumer moments happen throughout our day – at work, at home, and everywhere in between. And within these moments, the lines that separate marketing and technology from consumer activity are...

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How is Salesforce acquisition going to pan out for Microsoft?

While a Salesforce acquisition by Microsoft remains purely speculation at this point, it does raise the tantalizing possibility that Microsoft could rapidly boost its street cred and capabilities with arguably...

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The Pool Invites Users to Dive In and Escape From Online Clutter

Billed as being “For women who are too busy to browse,” new U.K. digital platform The Pool is already achieving 60% click-through rates on its daily email, and has named...

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Cloud and security, and the changing Asian approach

Governments in Asia are getting more nuanced in their approach to cloud computing, but need to be more strategic in their approach to cybersecurity, according to experts at a Microsoft-hosted...

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