Tagged: microsoft

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15 startling digital marketing statistics from this week

Organic social visitors have 4% higher AOV than average at MADE.COM Hannah Pilpel, social project manager at MADE.COM, gave us an interview this week. She let slip some very interesting figures...

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Alphabet’s Earnings Miss Forecasts

Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (21 April), announced financial results for the quarter ended March 31, 2016. Google continues to prop up the company’s overall performance turning a profit...

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How email can become fun again

Before the email was invented, messages and data had to be exchanged with great effort via post, telephone or disk. With the innovative introduction of email, it became possible for...

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Closed Means Unaccommodating: Q&A with Graham Moysey, Head of International, AOL

Following the fascinating keynote speech on the topic of publisher holistic yield management at the recent ATS Paris event, delivered by Olivier Lavecot, country manager France & Benelux, ONE by AOL, ExchangeWire...

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How Microsoft Australia used interactive video to improve brand perception

Much has been said about the death of the standard banner ad, and the rise of online video advertising due to it being more effective for brand advertisers at creating...

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Businesses need a digital strategy, not a platform one: Microsoft’s Rajdeep Chatterjee

Rajdeep Chatterjee, Head of Digital for Microsoft Mobile Devices Group India, feels that marketing automation and data centric consumer management will be prevalent amongst marketers. In a conversation with Digital Market...

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Even cows are going digital!

Microsoft Malaysia’s Dr Dzaharudin Mansor looks at what it means to adopt a data culture mindset – what it entails, and the sort of outcomes that stem from having this...

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RTL Mediengruppe Buys SmartClip; USD$60m funding for The Trade Desk

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe buys SmartClip; Trade Desk takes USD$60m in funding; AppNexus partners...

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Adobe beefs up marketing analytics, launches co-op for cross device mktg

It is time now for enterprises to get ready for the new wave of marketing, as Adobe focussed on the need for marketers to ‘sell experiences’ at the Digital Summit in...

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#SXSW: The next big shift for content from augmented, virtual or mixed reality

We’ve been exposed to augmented reality for a while now. HP’s Aurasma product can add augmented layers of information and entertainment to print ads, catalogue pages or product packaging to...

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17 marketing campaigns with a positive message for women

Chloe McKenna wrote a fantastic post a few weeks back about social media campaigns that celebrate women, so I won’t cover any of those in this post. But I am...

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What kind of dog are you? Microsoft’s Fetch answers the question you never asked

The Internet + dogs = viral success for Microsoft. Once again, people are willingly using a Microsoft app and it can’t get enough of it. Fetch is a free Web...

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Rubicon Project names Rick Mulia as MD in JAPAC

Rubicon Project, which operates one of the largest advertising marketplaces in the world, has appointed Rick Mulia as Managing Director for the JAPAC region, effective immediately. Mr Mulia, who will...

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Bing, Surface Generate $2.3 Billion in Q2 For Microsoft

Here’s an interesting stat: Microsoft’s Bing and its Surface lineup contributed more than $2.3 billion of revenue for the company during its second quarter. That’s a lot of money for...

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Leaders from AOL, Facebook, Levo League, MediaLink, Merryk & Co, Microsoft, Level Playing Field Institute, and Time Warner Cable Media Join IAB Education Foundation Board of Directors

Inaugural Board to Focus on Increasing Diversity across the Digital Media and Marketing Industries & Close Workforce Skills Gap PALM DESERT, Calif. – Nine prominent leaders from across the interactive...

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Microsoft and Yahoo Search Share Grows but Still Trails Google by Miles

Both Yahoo and Microsoft are continuing to nibble away at Google’s massive search market share, according to the latest figures released by ComScore, aided by millions of dollars in spending...

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