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Tagged: microsoft

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Made-in-Malaysia platform out to solve the SME tech dilemma

Mercado has launched its homegrown cloud-based platform which offers a suite of business applications built on top of Microsoft Corp’s Office 365, saying it wants to be the catalyst to...

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2014, The Year Of Consolidation In Ad Tech, And What It Means For The Industry…

A number of deals involving some of the industry’s biggest names, including MediaMath, Rubicon Project, and closer to home Ve, have taken place in the last week, each of them signifying...

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The Weekly Digital Marketing Update @ Copenhagen INK (18-11-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!  Asia Digital Marketing News Week in Review: Asking the right questions Digital Marketers...

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IAB Releases OpenDirect 1.0 for Public Comment of Specification That Provides Publishers Greater Control in Packaging, Buying and Selling Premium Inventory Through Programmatic

AOL, Microsoft, Yahoo & Yieldex Created Initial OpenDirect Technical Specification for Programmatic Premium Sales, Providing Spec to IAB for Wider Industry Adoption NEW YORK – With programmatic practices flourishing within...

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Facebook Claims It’s In Ad Tech To Improve Marketing, Not Devour The Industry

Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus purchase of ad server Atlas from Microsoft, and this year...

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RIP Nokia, long live Microsoft Lumia

There was a time when Nokia was synonymous with mobile phones. For most mobile users, the first handset was likely to be a Nokia. That is until the iPhones and...

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The Weekly Digital Marketing Update @ Copenhagen INK (06-11-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News Beards...

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AppNexus To Guarantee ‘Fraud-Free’ Traffic 

AppNexus today (5 November) announced a tie-up with a host of third parties, including WPP’s Xaxis, DoubleVerify, Integral AdScience, to agree a common currency on what constitutes click-fraud, and also...

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InMobi engages Digital Element to enhance targeted mobile ad delivery

Mobile advertising platform InMobi has engaged Digital Element, a provider of IP geolocation technology, to deployed the latter’s NetAcuity Edge hyperlocal IP geolocation solution. The move is done with objective...

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What Advertisers Really Think About Transparency

The ad tech sector is arguably the hottest part of the marketing industry right now with the word ‘programmatic’ on almost every C-level marketer’s lips when talking about high-level strategy....

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The Weekly Digital Marketing Update @ Copenhagen INK (16-10-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News What...

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Microsoft Poaches From Publicis for New U.S. Sales Chief

Microsoft finally has a U.S. sales boss, eight months after it ousted Keith Lorizio. The tech giant has tapped former Publicis exec Bob Bejan to permanently fill the role, which...

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Cross-platform content marketing: Of consumer, context & curation

As technology levels the playing ground for digital platforms, the significance of content comes to fore once again. This was also one of the areas that Microsoft focussed on as...

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Edge Asia augments SE Asia foothold; adds Red Brand Builders in Vietnam

Edge Asia, a digital agency operational in the Southeast Asia region, has added Vietnam-based agency Red Brand Builders to its network. Founded by in 2004 by Marc Gough of So...

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Facebook Poses Further Threat To Google With Full FAN Roll Out

Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its Audience Network (FAN) tool, which is now available with host...

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Why Yahoo would invest millions in Snapchat?

The answer is not too tough if one has to see the evolution graph of the digital media space – from the rise of websites that offered mail and chat...

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