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Tagged: marketing news

Mobile-marketing 0

Apple is Ready to Show The World What’s Next in Mobile

Apple made it official yesterday, confirming months of speculation that the tech giant will show the world what’s next for iOS, Mac, and more on September 9th. Invitations to Apple’s...

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data-driven-advertising-2 0

Not Taking Programmatic In-House Is Short-sighted

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tom Triscari, CEO at Yieldr. When...

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internet-marketing 0

Mozilla Offers $33 Smartphone for India Market

Mozilla Corp. began offering its first low-cost smartphone in India today for 1,999 rupees ($33), in a bid to build market share for its open source software in the world’s...

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Tweet 0

‘Tough Season 2′: Lenovo, the Onion defend a fantasy football crown

Lenovo is out to defend its championship title and it’s tapped Onion Labs to lead the charge upfield. The PC brand has teamed up with the Onion’s in-house content studio...

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Brands 0

Get a Hands On Education at Ad Age Data Conference 2014

The advertising industry has data coursing through its veins, but too often discussions about “big data,” “data-driven marketing” or “data analytics” stay on the surface without getting to the heart...

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data-driven-advertising-2 0

Marketing Operations and Technology Summit

Wednesday, October 22, 2014 – Friday, October 24, 2014 Via Admonsters

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Mobile-marketing 0

WPP School of Marketing & Communications graduates its first class

The WPP School of Marketing and Communications in Shanghai, a joint venture between WPP and the Shanghai Art and Design Academy (SADA), had its first batch of students successfully completing...

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Mercedes Benz C Class experiments 0

Mercedes-Benz Experiments – Can Science Sell Cars!?

What do cool science tricks have to do with the Mercedes C-Class? Admittedly nothing. The real point, and why the videos below make effective advertisements, is that as members of...

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FMCG-Brands 0

Samsung’s Newest Smart-Home Weapon Talks Marketing Strategy

Startup SmartThings is on a mission to make homes smarter — and now it has Samsung Electronics’ massive marketing budget behind it. On Thursday, Samsung announced it plans to acquire...

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Brands 0

Move Over, Cookie. Here Comes The Ad ID

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer...

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Mobile-marketing 0

Mobile Marketers Getting Pushy with UK Consumers… and its Paying Off

If you’re a mobile marketer in the United Kingdom, the recent data by the Direct Marketing Association UK should put a smile on your face. It showed that nearly 70%...

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YouTube-app 0

The Keys to QR Code Marketing

QR Codes have been a piece of the mobile marketing world for quite awhile, and we have reported on them extensively over the years. Now that smartphones have become the...

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data-driven-advertising-2 0

Why Place And Context Are Crucial For Understanding Consumer Behavior

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Yiu, audience analyst at...

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Mobile-marketing 0

Hey, Smartphone: Are You Stalking Me? I Mean Seriously, Are You?

Apparently, smartphone users aren’t fans of in-store tracking. Seriously. It’s as if a grand chorus is rising up with one voice to say, “Are you stalking me? I mean, seriously,...

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data-driven-advertising-2 0

Consumers Need The Inside Track On Privacy

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lisa Joy Rosner, chief marketing officer...

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FMCG-Brands 0

YouTube Effort Boosts Awareness, But What About Ad Sales?

Four months ago YouTube launched a marketing blitz to make audiences and advertisers more aware of its homegrown talent. So how has the campaign worked so far? It depends on...

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