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Tagged: marketing news

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Mobile World Congress 2015: Google, Microsoft, Sony, Samsung and Others Will Showcase New Smartphones, Tablets, Wearables

The 2015 Mobile World Congress will kick off soon in Barcelona, Spain and many of the exhibitors will be toting pretty big suitcases. That’s because a host of major mobile...

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We Need To Fix The Ad Tech Talent Drought

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of...

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Lattice Engines Taps Madison Logic Data to Drive Predictive Applications With Powerful B2B Intent Data

Partnership Provides Lattice Customers With Insights to Predict the Buyer’s Journey and Improve Account-Based Marketing NEW YORK, NY – Madison Logic Data, the largest B2B data source of demographic and...

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Apple Reportedly Delays February 24th Media Event

In recent weeks, speculation has been hot and heavy that Apple would hold a late February media event to both roll out new products and give the world one final...

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Failed 1999 Merger Paved Way For Facebook Dominance, People-Based Marketing

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO...

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Micromax turns to Bollywood to give India Cricket World Cup anthem

In India, one’s language changes every hundred kilometers, but one of the few things that brings its diverse cultures together, is the love for ‘cricket’ & ‘music’. Encouraging the fans across the...

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When Net Neutrality Policy Comes Down, FCC Likely to Permit Sponsored Data Programs

“When the new rules for net neutrality arrive, rest assured the big wireless carriers will be unhappy,” notes Mark Bergen in a recent commentary at AdAge. “But they can take...

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What’s Hiding Behind That Iframe?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ian Hewetson, vice president of...

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Aditya Save quits Marico

After seven years, Aditya Save who was Head (Digital Media & Marketing) at Marico India has quit the organisation and will serve his last day on February 13, 2015. Details...

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ROI Vs. ROAS: Which Is The Better Metric For Digital Advertisers?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer...

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Gartner: Internet of Things to Shake Things Up

While the interest and buzz around the Internet of Things (IoT) has grown steadily in recent years, the seemingly endless market promise continues to become reality. According to a new...

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Dairy Queen: ‘We Don’t Have Customers, We Have Fans’

Two years ago, Dairy Queen was spending about $200,000 a year on research. Today, the brand spends upwards of $1 million to mine consumer insights. “Previously, a lot was done...

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Carat bags healthcare company Allergan’s media mandate

Carat has been awarded the media planning and buying account of Allergan Medical Aesthetics’ in Asia Pacific. Allergan is a player in medical aesthetics and is the company behind brands like...

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LinkedIn Sells Nearly Half a Bill Dollars in Ads Last Year

LinkedIn’s advertising revenue reached $153 million in the fourth quarter, a 56% increase over the same time the year prior, the company said Thursday. Advertising, which LinkedIn calls “marketing solutions,”...

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Nissan goes to Super Bowl ‘With Dad’

In the world of automotive advertising, Super Bowl Sunday was the one day of the year where pretty much anything goes. Nissan exemplified that strategy in its return to the...

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