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Tagged: marketing news

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Facebook Insists FBX Isn’t Getting Cut From Its Growing Ad Stack

Despite the amount of attention Facebook Exchange generated when it was released way back in 2012, today it’s mostly focused on retargeting desktop users. Consequently, some ad industry insiders are...

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Mobile-marketing 0

What’s Hampering Corporate Efforts to be Data-Driven?

MMW was briefed Thursday by the team at Teradata on its fascinating new global study. The big data analytics and marketing applications company finds what it calls an “apparent disconnect...

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Chance To Win £250 Amazon Vouchers Ends Next Week – Fill In Our Pre-Launch Survey

As we announced some weeks ago, we are launching our ExchangeWire Research offering this quarter. ExchangeWire Research will provide business-critical data and insight into programmatic and its integration with mainstream...

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Mobile-marketing 0

Advertising Firm Turn Will Now Turn Away from Using Controversial Verizon Mobile Tracking

Turn, the online advertising company that has been criticized for using a tracking method designed to serve targeted advertisements to Verizon mobile customers, is doing an about-face. The company has...

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internet-marketing 0

Netflix’s Subscriber Numbers Beat Estimates as It Spends More on Marketing

The number of people who subscribe to Netflix has become a really important number. A few months ago Netflix reported that not as many people subscribed to its streaming service...

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GroupM Appoints An Overseer For Privacy And Data Compliance

Privacy compliance consumes more attention in agency-land thanks to the rise of data collection, the proliferation of vendors that support it and new catchphrases like “people-based marketing,” which was coined...

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Mobile-marketing 0

MMA Brings New Mobile Marketing Leadership into the Fold

The Mobile Marketing Association announced Tuesday the appointment of two new hires to “further raise its expertise and commitment” to membership development and value. Adam Gold will now serve as...

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How Adtech & Martech Firms are Increasingly Colliding

The amount of companies in the martech sector has almost doubled in the last 12 months, with the number of vendors classified as operating in this field approaching 2,000 (according...

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Adobe Jumps On Commerce Bandwagon, Rolls Out ‘Shoppable Media’

Adobe isn’t exactly synonymous with ecommerce. At least, synonymous in the sense of competitors SAP and Oracle, which have invested aggressively and acquired commerce-centric companies like hybris, ATG Commerce and...

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Mobile-marketing 0

Gartner Blames Weak Mobile Customer Service for Impaired Customer Engagement

The title of the report says it all: “Weak Mobile Customer Service Is Harming Customer Engagement.” Less than stellar mobile customer service, say researchers at Gartner, is taking a very...

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In India, Mobile Phone Use is the Elephant in the Room

While smartphones are slower to catch on for a host of reasons, it’s still a milestone for India that for the first time, the majority of the country’s population will...

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Communities In Schools Taps Custom Video To Bolster Brand Recall

Despite reaching 1.3 million students and families, the 30-year-old national nonprofit Communities In Schools (CIS) had set a “pretty low bar” for brand awareness according to Amy Labenski, CIS’s director...

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The Year in Native Ads

If 2013 was a year of hand wringing over so-called native advertising — a tactic in which ads are meant to mimic editorial content — 2014 was all about adoption...

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goSwiff unveils new suite of professional services for banks and MNOs

Global mobile commerce and marketing services provider goSwiff unveiled a new line of professional services for banks and mobile network operators (MNOs). Via DNA

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Marketing Mixed Opinions On The Future Of Attribution

The attribution space heated up this year. First Google snapped up Adometry, then AOL grabbed Convertro. Not to be left out, Rakuten bought DC Storm. Everybody wants a solution to...

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internet-marketing 0

NetSuite Grabs Microsoft Dynamics GM for CMO Role

NetSuite has hired former Microsoft Dynamics GM Fred Studer as its next CMO. Mr. Studer will take on the marketing responsibilities held by the company’s CEO, Zach Nelson, who ran...

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