Tagged: marketing news

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Should Gender Equality in Ad Tech Be a Discussion Topic at ATS London?

Over the last few weeks, the ExchangeWire team have been drawing up the agenda for this year’s ATS London. One of the topics up for consideration is gender equality, which...

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Wall Street Pounces on Apple

Apple on Tuesday announced financial results for its fiscal 2016 second quarter. And Wall Street punished Apple by selling the stock in after-hours trading. The company posted quarterly revenue of...

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LiveRamp Hires Nielsen Veteran Jeff Smith as Chief Marketing Officer

Joins LiveRamp’s Leadership Team to Drive Marketing Strategy and Accelerate Growth  San Francisco, CA. – LiveRamp™, an Acxiom® company, announced it has hired Jeff Smith as Chief Marketing Officer, further strengthening...

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Mobile-marketing 0

Webinar: Delivering Mobile ROI With Outstanding First-time User Experience

Mark your calendars for a must-attend webinar next week. If you want to learn more about delivering mobile ROI with outstanding first-time user experience, you’ll want to check out what’s...

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Experian Marketing Services’ Annual Global Study Finds that the Top Challenge and Priority for Marketers is Knowing Their Customers

New York, N.Y. — Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, released its 2016 Digital Marketer Report. The eighth annual study reveals the challenges,...

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Ex-Mashable Exec Seth Rogin on Why He Believes in Newspapers’ Nucleus Marketing Solutions

Right now, Seth Rogin is Nucleus Marketing Solutions, the new “marketing solutions provider” formed by Gannett, Hearst, McClatchy and Tribune Publishing and announced Thursday. He’s the sole employee — or...

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PROG I/O: It’s Still Early Innings For Offline Attribution

AdExchanger | The irony of digital marketing is that it has to justify itself because it can justify itself. If Michelle Weiskittel, manager of digital marketing at Albertsons Safeway, wants...

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TrackMaven Infographic: How ‘Good’ Is Your Social Media Follower Growth?

Our friends at TrackMaven are out with a new report and corresponding infographic that all social media marketers should study very closely. “So your social media audience is getting bigger....

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Mobile-marketing 0

New Funding, Customer Additions Drive Strong Growth for mPulse Mobile

mPulse mobilemPulse Mobile has found momentum in 2016, enjoying rapid growth fueled by what the young company calls demand for innovative solutions that lower costs and improve health outcomes. On...

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Why the Wall Is Crumbling Between Sales, Marketing

As VP of e-commerce, digital and data for Unilever North America, Doug Straton has done deals with grocery service Instacart where Unilever pays the $5.99 to $7.99 delivery tab or...

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MMW Podcast 1: Industry Experts Talk Mobile Marketing Compliance and Location Technology

This week, we are kicking off our new Mobile Marketing Watch podcast. For our inaugural presentation, we are treated to a highly informative conversation led by our respected mobile marketing...

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Get the complete guide to content marketing

The post Get the complete guide to content marketing appeared first on Digiday. Via DigiDay

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STW Group and WPP merge to create WPP AUNZ

STW Communications Group Limited, Australasia’s marketing content and communications group will officially merge with the Australian and New Zealand businesses of WPP plc following STW shareholder approval at an Extraordinary...

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Half of Managers in Marketing and Advertising Sector Said Their CEO Was Putting Them at Risk of a PR Crisis

A massive 50% of managers within the marketing and advertising sector said their CEO was putting their company at risk of a crisis, compared to an all-sector average of 30%...

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Mobile-marketing 0

Mobile Marketing Compliance Violations Now Punishable By Death Via Steven Seagal

According to a government source speaking in confidence with MMW on Friday morning, violations of the Telephone Consumer Protection Act (TCPA) by mobile marketers will now result in an automatic...

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Marketing Tech Incubated At UPenn Makes The Jump To Startup

AdExchanger | The early-stage analytics startup Zodiac Metrics is introducing its solution to help retailers gauge the lifetime value of individual customers by analyzing CRM and live sales data. Retailers...

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