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Tagged: marketing news

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A-B InBev Shuffles Executive Ranks, Affecting Media, Digital

Anheuser-Busch InBev’s recently-installed marketing VP in the U.S. Jorn Socquet has begun putting his stamp on the brewer, overseeing key executive changes that affect media buying and planning, as well...

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Location Precision: The Good, The Bad And The Ugly

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Lenaghan, head of data...

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Apple, IBM Strike Deal to Go After Mobile Enterprise Market

Apple and IBM, once foes in the personal-computer market, announced on Tuesday that they are working together on the next wave of technology for mobile devices that taps into large...

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Garbage In, Garbage Out: Why Smart Trafficking Matters So Much

“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research.   Last week, I...

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Mobile Versus TV; Optimistic Facebook

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Versus Television Tremor Video, Millward Brown and the Mobile Marketing Association (MMA) partnered on a new study looking...

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Walmart: The New Media Agency

Walmart’s widely revered as a retail maven, but media buyer? It’s a brand-new capability for the $473-billion company, which on Friday revealed more details about the digital marketing platform it’s...

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Programmatic USPs Need Auditing And Testing

One of ExchangeWire’s ‘inside sources’ shares views views on why they are bored of the same old ‘USPs’, and why rigorous testing of media platforms is required if  the lofty claims of...

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Time To Grow

“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. So many fascinating questions, trends...

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The Secret Sauce For Twitter’s Global Growth Strategy: Subsidized Data

Most World Cup watchers probably don’t remember the match on June 12th, when Brazil defeated Croatia, 3-1. But Twitter does. The game spurred a record number of tweets — 12.2...

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The $30 Billion Advertising Gorilla is in Mobile

There’s an oft-used American expression that talks of “the 800 pound gorilla in the room.” This reference to an organization, a person, or an idea so powerful it can’t be...

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The Bartender’s Guide To Blending Better Mobile Audiences

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Silver, director of marketing...

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Let’s Not Lose Sight Of The Real Power Of Programmatic

“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. Call me naïve but...

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The Fizz Behind Coca-Cola’s Massive World Cup Campaign

Before Brazil defeated Croatia at Arena de Sao Paulo to open the 2014 World Cup, the Coca-Cola Co. unfurled across the pitch the fruits of its biggest marketing campaign in its...

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“Show-rooming” vs. “Web-rooming”

Many people in the retail sector have recently become aware of – and worried about – the trend known as “Show-rooming“. This is when a consumer comes to a retail...

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Who’s Really Winning if CPA Programs Rule?

“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research.   I was inspired...

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Can LinkedIn Link Content With Business Results?

Penry Price has a long legacy as an advertising exec. He went from Google to Dstillery and, as of eight months ago, assumed the role of VP of marketing solutions...

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