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Tagged: marketing news

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SMS Brand Engagement Popular with Consumers, Survey Says

According to the findings of a new global SAP study, consumers in twelve nations have one thing in common — a strong penchant for communicating with brands via SMS. 81...

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Chasing Marketing Tech; Selling Weather

Voice From The Cloud Oracle CEO Larry Ellison speaks publicly and at length about the marketing tech opportunity his company is chasing with the rat-a-tat acquisitions of Eloqua, Vitrue, Responsys...

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AOL Platforms: Data Mastery Drives Programmatic Video Growth

As brands become better stewards of their first-party data, they’re bringing their programmatic video buys in-house to better control their media expenditures, according to AOL Platforms’ report, the “US State...

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See the Spot: Samsung Reminds Us They Built Bigger Phones First

Samsung gained prominence in the U.S. by being the Pepsi to Apple’s Coke. It doesn’t appear it will give up that strategy anytime soon. On Saturday, the Korean device maker’s...

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Wunderman’s Data Services Unit Constructs In-House Marketing Hub

KBM Group, a data services business and division of Wunderman, revealed its partnership Wednesday with Provenir, a move designed to improve the predictive targeting capabilities of the former’s IMPACT 360...

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Kim Kelleher Named Publisher of Conde Nast’s Wired

Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday. The appointment marks a return to magazines for...

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Mobile-marketing 0

90 Percent of Top Internet Retailers Now Use This Mobile Marketing Tactic

Push does come to shove — and improves sales — if internet retailers are right. Nine out of the 10 top e-retailers in the 2015 Internet Retailer Mobile 500 make...

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An MVP Can Score Programmatic Payback

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Tewksbury, global vice president...

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U.S. Indoor Location Based Search Could Grow 45%

It’s the latest — and it’s growing. The number of places served by indoor Location Based Search providers is increasing at a rapid pace and is expected to grow to...

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Beware Of Publishers’ Walled Gardens

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by John Lee, executive vice president at...

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Mobile-marketing 0

Apple is Ready to Show The World What’s Next in Mobile

Apple made it official yesterday, confirming months of speculation that the tech giant will show the world what’s next for iOS, Mac, and more on September 9th. Invitations to Apple’s...

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Not Taking Programmatic In-House Is Short-sighted

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tom Triscari, CEO at Yieldr. When...

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internet-marketing 0

Mozilla Offers $33 Smartphone for India Market

Mozilla Corp. began offering its first low-cost smartphone in India today for 1,999 rupees ($33), in a bid to build market share for its open source software in the world’s...

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‘Tough Season 2′: Lenovo, the Onion defend a fantasy football crown

Lenovo is out to defend its championship title and it’s tapped Onion Labs to lead the charge upfield. The PC brand has teamed up with the Onion’s in-house content studio...

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Brands 0

Get a Hands On Education at Ad Age Data Conference 2014

The advertising industry has data coursing through its veins, but too often discussions about “big data,” “data-driven marketing” or “data analytics” stay on the surface without getting to the heart...

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Marketing Operations and Technology Summit

Wednesday, October 22, 2014 – Friday, October 24, 2014 Via Admonsters

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