Tagged: marketing news

FMCG-Brands 0

Retail Brands Dropping the Ball on Mobile?

The future of retail is mobile. Yet, brands and retailers are failing to keep pace with consumer expectations. That’s the opening word in a provided statement to MMW from the...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Brands 0

Finstar Announces Investment in Mobile Marketing Tech Company Rocket10

SAN FRANCISCO & MOSCOW – Finstar Financial Group, a fintech-focused international private equity group founded by Oleg Boyko, announces that it has invested USD 3 million in Rocket10, a rapidly...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
data-driven-advertising-2 0

Private Equity Strikes Again As Clarion Capital Buys Madison Logic

AdExchanger | Private equity firm Clarion Capital Partners said Thursday it had acquired B2B marketing shop Madison Logic for an undisclosed sum. Clarion reportedly spent “hundreds of millions,” according to...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
data-driven-advertising-2 0

Ordered Chaos: Is The Marketing Funnel Capable Of Much More?

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Mobley, chief...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Mobile-marketing 0

Email: Top of the Morning, Top of Mind

Fluent, a people-based marketing platform, recently examined the behavior and perceptions of nearly 2,000 American’s towards email marketing for its second annual Inbox Report. What it found was that Americans...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
data-driven-advertising-2 0

LiveRamp To Acquire Two People-Based Marketing Startups – Arbor And Circulate – For $140M Total

AdExchanger | LiveRamp will drop $140 million to finance its people-based marketing dreams. On Thursday, the Acxiom-owned onboarding company announced its intention to acquire two companies: Arbor, a marketplace for...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Asia_marketing_map 0

Y&R Philippines hires Randy Aquino as CEO

Y&R has appointed seasoned adman Randy Aquino as the new Chief Executive Officer of Y&R Philippines, effective December 2016. Mr Aquino returns to advertising, and WPP, after over three years...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
internet-marketing 0

UFC Returns to New York With Marketing Blitz

New York City’s Madison Square Garden is the nerve center of a battle the city hasn’t seen the likes of for more than 20 years. Ultimate Fighting Championship (UFC) is...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Facebook-button-big 0

Facebook Bans Ethnic Targeting For Credit, Housing, Employment Advertisers

AdExchanger | Facebook will disable targeting based on ethnicity for credit, housing and employment advertisers. ProPublica first reported the development. The move, announced Friday in a blog post by Erin...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Mobile-marketing 0

eRetailers: Text Consumers or Risk Irrelevancy in 2017

Currently 71% of online retailers are not addressing consumer communication preferences, according to OpenMarket research which polled 100 US-based e-tailers. When 64% of consumers prefer texting vs a voice call...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Brands 0

Impact​ ​Radius​ ​Opens​ ​APAC​ Ooffice​ ​in​ ​Sydney

World’s first digital marketing platform with built-in fraud detection  ensures greater marketing certainty Sydney, AUSTRALIA — Impact Radius, a pioneer in global digital marketing and affiliate solutions, announced its expansion...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Boxed Is Latest Ecommerce Brand To Promise Better Data To CPG Suppliers

AdExchanger | Boxed, a bulk shopping startup that competes with Costco and Sam’s Club, wants to woo a younger demographic of shoppers to its version of the wholesale club. The...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Mobile-marketing 0

Optimism Behind The Marketing: Retail CMOs Anticipate ‘Cheerful Holiday Season’

With the holiday season fast approaching, marketing gurus are eager for the retail boom to come. Steadily climbing consumer confidence and retail sales growth have U.S. retailers feeling optimistic ahead...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Brands 0

Weve Partners with AppNexus to Offer More Relevant Targeted Advertising

Mobile marketing and insights provider Weve, which is part of O2, has launched a partnership through Axonix’s technology with leading independent advertising technology platform AppNexus, to drive more effective highly...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Twitter-big-communication 0

U.S. Soccer taps Facebook, Instagram to hype USA-Mexico rivalry game

U.S. Soccer is taking to Facebook and Instagram to feed fans with live and social videos ahead of the men’s national team’s World Cup qualifying match against Mexico on Friday,...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Brands 0

Startup World Cup Announces Judges for November 2016 Show Taking Place at ad:tech New York

NEW YORK – Startup World Cup announced the roster of judges for its November 2016 event. The group is partnering with ad:tech, the original industry authority for advertising, marketing and media...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Translate »