Tagged: marketing news

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Clickky Impresses with Launch of CPI Index

Сlickky, a leading platform for mobile traffic monetization on emerging markets, has formally launched the Clickky CPI Index, which shows the current state of market demand. Based on Clickky advertising...

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HYFN Announces API Integration with Acxiom For New Facebook Custom Audiences

Exclusive Beta Partnership Generates 25 Percent Higher Custom Audience Match Rates Hermosa Beach, California – HYFN, a full-service digital agency and Facebook Marketing Partner, today announced a new API integration with Acxiom,...

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Target names OMD Australia as Media Buying Agency

As part of a competitive media review, Target has appointed OMD Melbourne as its new media buying partner. From July 1, OMD will take full responsibility for all Target media buying....

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The Influencer Perspective On Cross-Channel Marketing

AdExchanger | Social influencers and content creators, many of whom first distinguished themselves by making and distributing content on a single platform (Instagram influencers, YouTube creators and Vine aficionados), are...

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TV Needs To Become More Like Digital (Not Vice Versa)

AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Nico Neumann, senior research analyst for programmatic...

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Hyper Island’s Otto Ruijs on why brands should invest in talent

People are the most important asset for a company, believes Otto Ruijs, Managing Director, Hyper Island Singapore. He spoke to Digital Market Asia about why it is important for companies...

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Week in Review: SMEs are digital laggards, but with good reason

Karamjit Singh points out that SMEs are laggards in adopting digital marketing, but they have very good reasons for being so. Even startups staffed with digital natives are struggling to...

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Amazon Video Direct Ready to Challenge YouTube

It was the biggest news in digital video this week — if not this year. Amazon is taking the challenge directly to YouTube and giving content creators a new avenue...

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Data and Analytics Hit the C-Suite: Now Even CEOs Grabbing the Reins

Data and analytics capabilities aren’t just the concern of IT folks and professionals down a rung from the C-Suite. Now that big data has been proven a boon to businesses...

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IPG’s Michael Roth On Transparency, Performance Pay And Agency–Client Relationships

AdExchanger | Marketers and CFOs are struggling to speak each other’s languages, and agencies are getting drowned out amidst the noise. When a brand’s marketing and finance teams can’t align...

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Experian Launches New Audience Management Platform

Experian has just unveiled a new audience-management platform that will ostensibly “change the way the advertising industry buys and measures media.” According to a statement provided to MMW, Experian Marketing...

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Should Gender Equality in Ad Tech Be a Discussion Topic at ATS London?

Over the last few weeks, the ExchangeWire team have been drawing up the agenda for this year’s ATS London. One of the topics up for consideration is gender equality, which...

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Wall Street Pounces on Apple

Apple on Tuesday announced financial results for its fiscal 2016 second quarter. And Wall Street punished Apple by selling the stock in after-hours trading. The company posted quarterly revenue of...

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LiveRamp Hires Nielsen Veteran Jeff Smith as Chief Marketing Officer

Joins LiveRamp’s Leadership Team to Drive Marketing Strategy and Accelerate Growth  San Francisco, CA. – LiveRamp™, an Acxiom® company, announced it has hired Jeff Smith as Chief Marketing Officer, further strengthening...

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Webinar: Delivering Mobile ROI With Outstanding First-time User Experience

Mark your calendars for a must-attend webinar next week. If you want to learn more about delivering mobile ROI with outstanding first-time user experience, you’ll want to check out what’s...

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Experian Marketing Services’ Annual Global Study Finds that the Top Challenge and Priority for Marketers is Knowing Their Customers

New York, N.Y. — Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, released its 2016 Digital Marketer Report. The eighth annual study reveals the challenges,...

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