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Tagged: marketing news

Mobile-marketing 0

SXSW Accelerator Award Winner Mats Horn Touts Tinitell in MMW Exclusive

mobileStorm CEO Jared Reitzin called it like he saw it. Last week at SXSW, Reitzin told Tinitell creator Mats Horn that the wearables innovator would have the “last laugh” after...

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Facebook’s Milk And Honey Days Are Numbered As People-Based Marketing Leaves Walled Gardens

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO...

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Mobile-marketing 0

Shark Tank’s Daymond John Helps Pick Winner PayPal Duel at SXSW

Daymond John of ABC’s hit series Shark Tank and PayPal picked a winner for the PayPal Duel at SXSW over the weekend. Top honors — and one big fat check...

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FMCG-Brands 0

Publicis Groupe explores connected commerce; acquires Expicient

Publicis Groupe has acquired Expicient Inc. (Expicient), a global omni-channel services firm with expertise in inventory and order management systems (OMS), a capability that marketers need to manage inventory, pricing...

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Teradata Launches Solution To Link Online Activity With Offline Action

Teradata wants to help fill in some holes. The company released a data integration solution called Teradata Digital Marketing Center on Tuesday, designed to plug the gaps between online behavior...

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Brands 0

Optimization Beacon Promises to Be ‘The Future of Mobile Advertising Intelligence’

A new beacon tool designed for advertisers made a huge splash at Mobile World Congress in Barcelona, Spain last week. Kochava, a mobile attribution analytics and optimization company, used the...

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Ad Tech’s Rough Ride on Wall Street Continues With Latest IPO

The first ad-tech IPO since July 2014 showed why companies in the category have shied away from Wall Street. Maxpoint Interactive, a marketing automation company that helps brands target neighborhoods...

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Procter & Gamble CMO Pritchard: Programmatic Delivers Business Lift

Programmatic ad buying is an inexorable and positive progression for the marketing industry, according to CMO Marc Pritchard of Procter & Gamble, the world’s largest advertiser. “[Programmatic] is inevitable, and...

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Data: Still An Albatross For CMOs?

Data, to the marketing organization, is like a vitamin – good for your overall health, but sometimes an afterthought (or you forget to take it entirely). That was a core...

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Acxiom Becomes an Audience Data Provider in Facebook Marketing Partner Program

Provides Further Expertise in Audience Data and Onboarding for Marketers Globally LITTLE ROCK, Ark. – Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced it is joining...

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Dentsu Aegis Network acquires digital mktg agency Emerald in Vietnam

Dentsu Aegis Network has entered into a definitive agreement to acquire a stake in Emerald, a full service digital marketing agency in Vietnam. Emerald will become a company within Isobar,...

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Mobile World Congress 2015: Google, Microsoft, Sony, Samsung and Others Will Showcase New Smartphones, Tablets, Wearables

The 2015 Mobile World Congress will kick off soon in Barcelona, Spain and many of the exhibitors will be toting pretty big suitcases. That’s because a host of major mobile...

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We Need To Fix The Ad Tech Talent Drought

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of...

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Brands 1

Lattice Engines Taps Madison Logic Data to Drive Predictive Applications With Powerful B2B Intent Data

Partnership Provides Lattice Customers With Insights to Predict the Buyer’s Journey and Improve Account-Based Marketing NEW YORK, NY – Madison Logic Data, the largest B2B data source of demographic and...

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Mobile-marketing 0

Apple Reportedly Delays February 24th Media Event

In recent weeks, speculation has been hot and heavy that Apple would hold a late February media event to both roll out new products and give the world one final...

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