Tagged: marketing news

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Leave No Stone Unturned When Searching For The Right Audience Data

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, vice...

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Here’s What’s Behind Acxiom’s Growth and Increased Investor Interest

When data giant Acxiom scooped up data onboarding company LiveRamp in 2014, it felt like the pieces were finally falling together for Acxiom CEO Scott Howe. The company had shed...

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AppLovin Is Snapped Up For $1.4B, Latest Acquisition By A Chinese Firm

AdExchanger | Another unicorn rides off into the eastern sunset. App marketing company AppLovin has agreed to be acquired by a Chinese private equity firm for $1.42 billion dollars. “AppLovin”...

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Celestial Seasonings Invests In Paid Media To Shift Tea Sentiment

AdExchanger | When Celestial Seasonings first redesigned its iconic packaging last summer to attract more millennial tea drinkers, it didn’t go over well. Although the Boulder, Colo.-based tea brand had...

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Mautic Raises $5 Million Series A Round, Led By Underscore.VC and G20 Ventures

Open Source Marketing Automation Leader also Announces Applause Executive, Matt Johnston, as CEO BOSTON – Mautic (www.mautic.com), the leader in open source marketing automation, announces it has closed a $5...

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AppsFlyer Launches Mobile Device-Level Ad Fraud Prevention Tech

Ahead of the weekend, AppsFlyer — a mobile attribution and marketing analytics company — has just released new data forecasting that app marketers will lose $100 million in 2016 due...

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GroupM’s Brian Lesser: The Nature Of Media Buying Leverage Has Changed For Good

AdExchanger | Welcome to the first episode of AdExchanger Talks, a new podcast on data-driven marketing. Following this discussion with GroupM’s North America CEO, Brian Lesser, we will publish new...

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Laura Ipsen On Using Oracle Marketing Cloud As The ‘Tip Of The Spear’

AdExchanger | Laura Ipsen walked into the office of Oracle co-CEO Mark Hurd on a Monday this summer, and the next day she had a new job as the general...

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Salesforce Introduces AI-Powered ‘Einstein’ Service

Salesforce is adding the smarts of artificial intelligence to the very human art of closing deals and marketing to customers. The company, which sells software for sales, marketing and other...

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Oracle Marketing Cloud’s New Chief Emphasizes Integration, ROI

AdExchanger | Six weeks ago, Laura Ipsen – a former Microsoft and Cisco exec – succeeded Kevin Akeroyd as SVP and GM of Oracle Marketing Cloud (OMC). Akeroyd, one of...

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What’s Helping Marketers Make Faster Moves? Algorithms that Pinpoint Attribution Data

Attribution is not just a buzzword. Dissecting the data quickly to discern what marketing strategies and mediums are hitting pay dirt is the new golden nugget advertisers seek. Now marketing...

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Venmo Strives to Maintain Market Share by Putting Ponies in New Ads

“This is our opportunity to drive awareness and to showcase our personality,” said Kasia Leyden, who joined Venmo a year ago as marketing director. “It came together in a really...

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Snapchat Set to Generate $1 Billion in Revenue Yearly By 2017

According to freshly published industry projections, Snapchat is poised to rocket to new ad revenue heights. “Snapchat’s messages may disappear, but the company’s advertising dollars are starting to pile up,”...

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Musical.ly: It’s About Marketing Opportunities, Not Endless Monetization

AdExchanger | This is the fourth installment in a series of profiles on mobile pubs and apps and the devs who make them (and hopefully make money on them). Read...

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With New Campaign, Sonos Tells Consumers: ‘You’re Better Than This’

Sonos wants consumers to know they don’t deserve crappy speakers, shared dirty earbuds or jerry-rigged speaker systemsthe listening community can do better. To that end, the Santa Barbara, Calif.-based seller...

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GSMA Touts First Speakers for Mobile 360 Series – Middle East

On Monday, MMW was briefed by the GSMA on the freshly confirmed first wave speakers for its Mobile 360 Series – Middle East conference. The conference kicks off in Dubai...

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