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Tagged: marketing news

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iProspect’s Global President: If You Can’t Deliver Art, Your Science Doesn’t Matter

AdExchanger | iProspect is best known for its heritage in search marketing. But the Dentsu Aegis-owned digital performance agency, which first opened its doors in 1996, is changing with the...

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Can Branded Content Validate Yahoo’s Tumblr Buy?

AdExchanger | Since Yahoo’s maligned acquisition of Tumblr, many insiders have questioned its value as a marketing tool. Yahoo has made some overtures toward answering that. Yahoo CEO Marissa Mayer...

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Mobile-marketing 0

MMA Webinar to Focus on FCC Proposal of New TCPA Laws

Mark your calendars for July 14th. On that date, the Mobile Marketing Association will help present a compelling webinar that marketing and advertising professionals can’t afford to miss. “Retailers face...

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Brands 0

Facebook Tests Auto-Filling Marketing Forms With People’s Profile Info

A lot of marketers build their businesses by getting people to sign up for things like email newsletters. It’s a way to get people’s contact information so that the marketer...

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The Fact That You Can Doesn’t Necessarily Mean You Should

AdExchanger | “Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. A handful of...

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Getting The DMP Integration Right

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dominic Satur, US...

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Affiliate Linking And Data Collection: When Revenue Isn’t The Value

AdExchanger | While affiliate marketing is hardly new – perhaps you’ve heard of Google and Amazon – for some publishers its real value comes from the data and optimization it...

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Just How Big of a Problem for Advertisers is Apple’s Addition of Ad Blockers to Safari in iOS 9?

Ad blocking extensions have been possible on Safari for the Mac for a long time. However, the plugin architecture for Safari on iOS has been much more limited. Now that’s...

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PubMatic Appoints Senior Leaders for Customer Success and Emerging Solutions

Former Executives from Oracle, Shazam Will Focus on Further Strengthening PubMatic’s Offering to Publishers REDWOOD CITY, Calif. – PubMatic, the marketing automation software company for publishers, announced the appointment of...

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Cadreon Chief: ‘Trade Desk Decentralization Is The Wrong Thing To Do’

AdExchanger | IPG Mediabrands’ trading desk Cadreon is no longer defined as a trading desk, according to Cadreon’s global president, Arun Kumar. “We see ourselves as an ad tech incubator...

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Leading B2B Marketing Solutions Company MultiView Backs ProgrammaticAdvertising.Org

Publication Dedicated to Arming Marketers With Programmatic Insight, Enabling Smarter, More Efficient Advertising Decisions DALLAS, TX – MultiView, the fearlessly creative provider of inspired marketing solutions in the B2B space,...

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Music at the Core of Apple’s WWDC 2015 Keynote

Although Apple definitely had no shortage of treats in store for those looking to the future of iOS and Mac, the major standout from yesterday’s kick-off to WWDC 2015 was...

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Inside Criteo, The Golden Child Of Ad Tech

The public market has not been too kind to ad tech companies, but French performance marketing company Criteo has seemingly fared far better (it had five straight quarters of revenue growth...

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FMCG-Brands 0

Vizeum wins media mandate for IKEA

Vizeum has been appointed to manage the media planning and buying across offline and digital for IKEA in Singapore, Thailand and Malaysia. Vizeum will start work for the Swedish furniture...

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Ashok Lalla quits Infosys; turns digital advisor to brands

After three years as Global Head – Digital Marketing for the USD 8 billion Infosys, Ashok Lalla has decided to quit the Company. Starting June, Mr Lalla will don a...

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Madison Logic Announces #MyIntent Social Platform at BMA15

Content From B2B Marketing Leaders Underscores Madison Logic’s New “Activate With Intent” Branding NEW YORK, NY – Madison Logic, the leading global provider of intent-activated brand and demand marketing solutions,...

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