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Tagged: marketing news

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To Rev Up Sales, Auto Industry Must Embrace Customer-State Data

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maxwell Knight, vice...

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Neustar’s Marketing Services Continues To Grow Following MarketShare Acquisition

AdExchanger | Neustar’s marketing services revenue grew 23% to $51.1 million YoY in the fourth quarter, and climbed 16% to $170.4 million for the full year 2015. It’s a small but increasingly...

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TD Ameritrade Is Starting To Bank On Mobile

AdExchanger | Online stock trading company TD Ameritrade is investing more in mobile advertising – but is struggling to determine the impact. “Measurement continues to be a challenge,” said Francie Staub,...

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Nikkei appoints Krux to power its data strategy in Japan

Nikkei Inc. has partnered with Krux, the data management platform, to deliver improved customer experience and increase the value of its digital advertising business. Nikkei founded in 1876 based in...

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Leaders from AOL, Facebook, Levo League, MediaLink, Merryk & Co, Microsoft, Level Playing Field Institute, and Time Warner Cable Media Join IAB Education Foundation Board of Directors

Inaugural Board to Focus on Increasing Diversity across the Digital Media and Marketing Industries & Close Workforce Skills Gap PALM DESERT, Calif. – Nine prominent leaders from across the interactive...

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Apsalar Tool Aims To Help Publishers Understand Why Users Uninstall Apps

AdExchanger | Why a user deletes an app is just as important as why that person decided to download in the first place. “Uninstalls are a huge issue and we’ve...

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IAB Looks to Recruit Minorities, Women and Vets Into Digital Advertising With College Partnership

The Interactive Advertising Bureau Education Foundation and its iDiverse initiative said Monday that they are creating an entry-level training, certification and job placement pilot program for college students. Classes are...

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Gap Taps Abercrombie Alum as New CMO

There’s a new top marketer falling into the Gap. Craig Brommers, a marketing veteran from Abercrombie & Fitch and Speedo, was appointed senior VP and chief marketing officer for Gap...

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Social ROI: The Need For Measuring Long-Term Investment

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Dave Hanley, principal at...

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Mobile-marketing 0

A New Silicon Valley in India? Storm Ventures Launches $10M Fund For Startups

Here comes Startup India. It’s the latest from IUndian Prime Minister Narendra Modi, who just introduced a set of initiatives aimed at helping the country’s fledgling tech companies and their...

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Why Data-Driven Political Marketing Is Easier For Dems

AdExchanger | All presidential campaigns must contend with factors that tilt the playing field to one party or another, such as electoral districts, state demographics and incumbency. For the 2016...

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Publicis celebrates 90th birthday by investing in 90 startups

Publicis Groupe founded by Marcel Bleustein-Blanchet in 1926, is celebrating its 90th anniversary this year. When it all started in a little Parisian apartment on Rue Montmartre, the founder’s only...

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OMD China retains & expands Danone Waters partnership

OMD China has retained Danone Waters China (DWC) after a four-way pitch involving Carat, MEC and Havas. DWC has extended OMD’s services to cover their digital investment. In this partnership,...

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Mobile-marketing 0

SnApp Builds 1,000 Mobile Apps in a Day for Real Estate Agents

SnApp, a developer of mobile applications for real estate agents, is tearing it up these days. In one spectacular feat, SnApp successfully built 1,000 mobile apps in one day using...

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Charles Schwab Campaign Celebrates Heroism in Tackling Your Finances

Taking control of your finances is not for the faint of heart, asserts a new campaign from investment company Charles Schwab. The San Francisco-based firm will begin airing a series...

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OneSpot Expands Management Team; Appoints Marketing Technology Sales Veteran Jon Driscoll as Chief Revenue Officer

AUSTIN, Texas – OneSpot, the Content Sequencing® platform, announced it has appointed Jon Driscoll as chief revenue officer. Driscoll joins the company from Spredfast, the leading social marketing platform and...

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