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Tagged: marketing news

internet-marketing 0

NetSuite Grabs Microsoft Dynamics GM for CMO Role

NetSuite has hired former Microsoft Dynamics GM Fred Studer as its next CMO. Mr. Studer will take on the marketing responsibilities held by the company’s CEO, Zach Nelson, who ran...

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Brands 0

16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant

Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs, released Wednesday, assumes that ad tech, marketing tech and CRM will naturally converge. As such, it pits enterprise platforms like Salesforce.com...

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data-driven-advertising-2 0

Urban Outfitters Is Dressed For Mobile Success

Urban Outfitters’ target customers might be married to their phones – but it’s more of an open relationship than one might think. “The attention deficit disorder in the population we’re trying...

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Adobe Q4: Record Marketing Cloud Revenues Due To Bookings, Transaction Sizes

Adobe Systems posted strong growth in its fiscal year ($4.15 billion in annual revenue). Adobe Marketing Cloud also did well in terms of revenue, bookings and customer adoption. Revenue for the Marketing...

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Answers.com CEO On Building Content, Commerce Credo Out Of Q&As

Answers.com, a knowledge resource site, has evolved from a basic wiki to a publisher and marketing tech provider. “We’ve made a lot of positive changes to the site,” said David...

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FMCG-Brands 0

Why the beacon revolution has been postponed

Tim Dunn is the director of mobile and strategy at Isobar US This was supposed to have been the year when the beacon invaded Main St., driving customers to purchase by...

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Mobile-marketing 0

Does Size Matter? Time to Demystify the Data Dilemma

When it comes to the data that helps brands and marketers understand what impacts their actions have in the marketplace, does size matter? Citing insightful information provided by Mozenda –...

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Accenture to Acquire Reactive, Heating Up Consultant Battle For Marketer Dollars

Accenture has entered into an agreement to acquire Reactive, an independent Australian ad agency and winner of Ad Age’s Small Agency Award for digital campaign of the year in 2014....

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eXelate to Accelerate Marketing With New CMO

Leader in Data-Driven Marketing Solutions Taps Julie Ginches, SaaS Marketing Maverick and Advertising & Technology Pioneer NEW YORK, NY – eXelate, the leading independent data platform, today announced that it...

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Black Friday arrives in Britain, and Brits are bemused

Brits have begrudgingly come to accept that Black Friday is probably here to stay in the U.K. Ever since Amazon.co.uk brought the event to the U.K. in 2010, Black Friday...

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FMCG-Brands 0

Do You Fully Understand the Art of Engagement Marketing?

Marketo recently released a white paper entitled The 7 Principles of Engagement Marketing and, to that end, published a corresponding piece at VB about this new type of marketing to...

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data-driven-advertising-2 0

The Future of Buying ‘TV’ Everywhere – What Does That Mean?

“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O’Connell, Director of Research, AdExchanger Research.  If you’ve seen...

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How Online Data Will Remake Offline Marketing

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of...

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Brands 0

AdMedia Partners Advises Olson in Its Acquisition by ICF International

M&A firm advises digital marketing solutions provider in its sale to services and tech consultancy NEW YORK – M&A advisory firm AdMedia Partners, Inc. is pleased to announce that it...

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AIG’s Travel Division Talks About Its IgnitionOne Journey

When it comes to performance metrics, AIG’s online marketing chief Daniel Loebl isn’t joking around.  “In my work, we don’t have soft metrics,” said Loebl, whose official title is assistant...

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‘Tis the Season to be Mobile: Criteo Unveils US Holiday Online Shopping Behavior Insights

Data Released by Criteo Highlights Timing is Critical to Capture Holiday Season Sales; Mobile Devices Will Play a Major Role in Consumer Purchase Behavior New York – Criteo (NASDAQ: CRTO), the...

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