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Tagged: marketing news

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Brightcove Audience Makes Video the New Foundation of Modern Marketing

Oracle Eloqua and Marketo integration captures leads and converts video engagement data into contact tracking, lead scoring, and customer segmentation BOSTON – Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services...

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Taking Content Beyond Its Awareness Roots

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Todd Anderman, president of sales, marketing and...

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R/GA Vet Barry Wacksman on the Data-Centric Business Model

It’s no surprise that R/GA, the digital agency that helped longtime client Nike develop its Nike+ FuelBand fitness tracker, recognizes the connections between real world brands and the abundance of...

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Mobile-marketing 0

What Mobile Marketers Must Know: 280 Million Mobile Users Launch Apps 60 Times Daily

Mobile marketers have never had a bigger or more engaged mobile audience to target — particularly when it comes to accessing this audience through mobile apps. A new report on...

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Thinspace Joins with Tecnosys to Boost South American Customer Base

The tech revolution continues apace in South America, as it does around the globe. Now comes this news: Thinspace Technology Inc., a global provider of scalable and affordable application delivery,...

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Most marketers give failing grades to quality of sales lead delivery

Only 12 per cent of marketers believe their content marketing engines are effective and are strategically programmed to target the right audiences with relevant and persuasive content. They also believe...

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Merkle Announces Deal with Google to Adopt DoubleClick’s Integrated Platform

COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading data-driven, technology-enabled performance marketing agency, has reached an agreement with Google to adopt the full suite of DoubleClick’s marketing solutions. With this deal,...

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Mobile-marketing 0

Syniverse Study: Sponsored Mobile Data Plans Could Unlock $6 Billion Market Opportunity

Access to sponsored-data plans could substantially — and positively — affect consumers’ content consumption and open a substantial revenue opportunity for sponsors and mobile operators in Asia. That news comes...

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LiveRamp’s Travis May On Retail’s Digital Revival In The Age Of Data

AdExchanger | Retailers and brands with physical locations are witnessing “an explosion of touchpoints in the ad and marketing tech landscape,” according to Travis May, president and GM of LiveRamp...

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Is Google’s Better at Catching (and Ditching) Spam Gmail? Looks Like It

It looks like Google has figured out how to eliminate what we hate: spam email. The company recently said that less than 0.1 percent of email in the average Gmail...

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More than 1/3 of Millennial Moms Now Reachable by Beacons

The use of bluetooth enabled “beacons” in retail environments is one of the growing trends in mobile commerce. As with any new marketing-focused technology, the key question is always “what...

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Private Equity Firm HGGC Plants Stake In Marketing Platform Selligent

AdExchanger | The data and mar-tech deals march on. Midmarket private equity firm HGGC, which groomed hybris into a $1 billion-plus acquisition target for SAP, is the latest. The firm...

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MDC Partners Debuts Antidote 360 To Cure Health Care Marketing Headaches

AdExchanger | The health care system is evolving due to the Affordable Care Act (ACA), which is why MDC Partners introduced a dedicated agency catering to the vertical: Antidote 360....

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6sense and Bombora Form an Exclusive Partnership to Provide the Industry’s First Integrated Predictive Marketing Platform

Solution Combines Account- and Contact-Level Predictive Intelligence to Power Real-Time Ad Targeting New York – 6sense, the leading full-funnel predictive intelligence engine for B2B marketing and sales, and Bombora, the...

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Mobile-marketing 0

Can You Buy Influence? Yes, Say Marketers Who Pair Up with People for Content creation, Promotion

People influence other people. That’s not exactly a new revelation. But recent analysis does show that it’s still working — even in the digital age — and quite well, as...

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PropertyGuru acquires ePropertyTrack for undisclosed sum

PropertyGuru Group announced it has acquired ePropertyTrack, a new project sales and marketing company, for an undisclosed amount. Via DNA

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