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Tagged: marketing news

internet-marketing 0

Verizon’s New Content Marketing Tech Website Hits A Snag

The wireless industry is facing a branding conundrum: how to get smartphone-adoring consumers to love their carriers too. Verizon’s latest effort, a broad content marketing campaign, tripped hard out of...

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Brands 0

ANA Survey: At Least Half Of Marketers Don’t Have the Data to Do the Job Right

There are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers are wrestling with everything from...

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Canadian agency creates Buzzfeed quiz for interview process

Buzzfeed quizzes are the best way to find out what type of monster you may attract, and what food you should get jiggy with. But are they also a way to land...

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Infographic Shows the ‘Good and Bad’ of Social Media Marketing

Just because everyone, it seems, is using social media marketing for their business doesn’t mean that everyone is using it effectively. “Despite the growth of social media marketing,” says Kimberlee...

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Brands 0

Microsoft Poaches From Publicis for New U.S. Sales Chief

Microsoft finally has a U.S. sales boss, eight months after it ousted Keith Lorizio. The tech giant has tapped former Publicis exec Bob Bejan to permanently fill the role, which...

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FMCG-Brands 0

Edge Asia augments SE Asia foothold; adds Red Brand Builders in Vietnam

Edge Asia, a digital agency operational in the Southeast Asia region, has added Vietnam-based agency Red Brand Builders to its network. Founded by in 2004 by Marc Gough of So...

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Advertising Week 2014: Technology Takes Center Stage

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Lord, CEO at AOL...

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Marriott Uses Oculus Rift to ‘Teleport’ Travelers to Hawaii, London

Marriott Hotels has jumped onto the virtual reality bandwagon as part of its “Travel Brilliantly” campaign aimed at connecting with next-gen travelers. The hospitality chain is taking to major cities...

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mobileStorm to Mark 15th Anniversary in Las Vegas Next Week

What happens in Vegas won’t stay in Vegas next week with regard to mobileStorm‘s 15th anniversary bash scheduled to take place October 1st. Once again, the mobile world at large...

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How Real-Time Advertising Can Disrupt Your Competitors

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Kapel, senior vice president...

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SMS Brand Engagement Popular with Consumers, Survey Says

According to the findings of a new global SAP study, consumers in twelve nations have one thing in common — a strong penchant for communicating with brands via SMS. 81...

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Chasing Marketing Tech; Selling Weather

Voice From The Cloud Oracle CEO Larry Ellison speaks publicly and at length about the marketing tech opportunity his company is chasing with the rat-a-tat acquisitions of Eloqua, Vitrue, Responsys...

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AOL Platforms: Data Mastery Drives Programmatic Video Growth

As brands become better stewards of their first-party data, they’re bringing their programmatic video buys in-house to better control their media expenditures, according to AOL Platforms’ report, the “US State...

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See the Spot: Samsung Reminds Us They Built Bigger Phones First

Samsung gained prominence in the U.S. by being the Pepsi to Apple’s Coke. It doesn’t appear it will give up that strategy anytime soon. On Saturday, the Korean device maker’s...

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Wunderman’s Data Services Unit Constructs In-House Marketing Hub

KBM Group, a data services business and division of Wunderman, revealed its partnership Wednesday with Provenir, a move designed to improve the predictive targeting capabilities of the former’s IMPACT 360...

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Kim Kelleher Named Publisher of Conde Nast’s Wired

Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday. The appointment marks a return to magazines for...

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