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Tagged: marketing news

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Do You Fully Understand the Art of Engagement Marketing?

Marketo recently released a white paper entitled The 7 Principles of Engagement Marketing and, to that end, published a corresponding piece at VB about this new type of marketing to...

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The Future of Buying ‘TV’ Everywhere – What Does That Mean?

“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O’Connell, Director of Research, AdExchanger Research.  If you’ve seen...

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How Online Data Will Remake Offline Marketing

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of...

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AdMedia Partners Advises Olson in Its Acquisition by ICF International

M&A firm advises digital marketing solutions provider in its sale to services and tech consultancy NEW YORK – M&A advisory firm AdMedia Partners, Inc. is pleased to announce that it...

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AIG’s Travel Division Talks About Its IgnitionOne Journey

When it comes to performance metrics, AIG’s online marketing chief Daniel Loebl isn’t joking around.  “In my work, we don’t have soft metrics,” said Loebl, whose official title is assistant...

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‘Tis the Season to be Mobile: Criteo Unveils US Holiday Online Shopping Behavior Insights

Data Released by Criteo Highlights Timing is Critical to Capture Holiday Season Sales; Mobile Devices Will Play a Major Role in Consumer Purchase Behavior New York – Criteo (NASDAQ: CRTO), the...

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It’s Beginning to Look A Lot Like (Many UK Retailers Aren’t Ready for) Christmas

Christmas comes once a year — and always on the same date — but a third of UK online retailers may need to be gifted calendars under the yuletide tree...

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After $250M Injection, Campaign Monitor Gets Acquisitive

Watch out, Constant Contact and SurveyMonkey. A 10-year-old email marketing platform from down under is moving in. A few months after raising $250 million from Insight Venture Partners – its...

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Digital Marketers Take Notice: Promotions, Discounts, and Deals Drive Third of All Annual SMB Sales

Consumers may have specific items on their 2014 holiday gift-giving lists, but few things spur action more than promotions, discounts, and deals. Holiday shoppers — according to recent BIA/Kelsey research...

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New Cross-Device Messaging Tool Is Big For Kahuna

There’s nothing more cliché in the ad world than the phrase “right message, right time.” But as the cross-device game heats up, it’s a platitude that’s gaining a new lease...

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‘Culturalisation’ key to brand engagement

Consumers’ concerns about the erosion of cultural identity necessitates a new ‘Culturalisation’ approach to marketing communications, according to latest findings from Y&R’s Generation Asia 2014 pan-regional research. This year’s Generation...

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Opera Mediaworks Partners with Viggle to Introduce Add-to-DVR Technology

New mobile ad unit taps into “connected home” San Mateo, Calif. – New mobile ad technology, developed by Opera Mediaworks in partnership with the entertainment marketing and rewards platform Viggle,...

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Marketing Mission Impossible: Last Year’s Hacked Stores Unlikely to Recover This Year

If you haven’t already begun receiving messages in your smartphone or in your inbox about the “unprecedented security” of shopping online and in store with your favorite retailer this holiday...

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Publicis Groupe to acquire Sapient for USD 3.7 bn

In a bid to augment its position in digital, Publicis Groupe is all set to acquire Sapient in an all cash transaction. According to Publicis, the move accelerates its objective...

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The Next Logical Step in Real-Time Marketing: Reactvertising

It all started with an Oreo tweet in the Super Bowl — and it hasn’t moved much beyond that. But real-time marketing is still all the rage. Or at least...

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Can Facebook Overtake Google And Fix Cross-Channel Marketing?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Caccavale, CEO at Pluris...

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