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Tagged: marketing news

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Get a Hands On Education at Ad Age Data Conference 2014

The advertising industry has data coursing through its veins, but too often discussions about “big data,” “data-driven marketing” or “data analytics” stay on the surface without getting to the heart...

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Marketing Operations and Technology Summit

Wednesday, October 22, 2014 – Friday, October 24, 2014 Via Admonsters

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Mobile-marketing 0

WPP School of Marketing & Communications graduates its first class

The WPP School of Marketing and Communications in Shanghai, a joint venture between WPP and the Shanghai Art and Design Academy (SADA), had its first batch of students successfully completing...

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Mercedes-Benz Experiments – Can Science Sell Cars!?

What do cool science tricks have to do with the Mercedes C-Class? Admittedly nothing. The real point, and why the videos below make effective advertisements, is that as members of...

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Samsung’s Newest Smart-Home Weapon Talks Marketing Strategy

Startup SmartThings is on a mission to make homes smarter — and now it has Samsung Electronics’ massive marketing budget behind it. On Thursday, Samsung announced it plans to acquire...

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Move Over, Cookie. Here Comes The Ad ID

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer...

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Mobile-marketing 0

Mobile Marketers Getting Pushy with UK Consumers… and its Paying Off

If you’re a mobile marketer in the United Kingdom, the recent data by the Direct Marketing Association UK should put a smile on your face. It showed that nearly 70%...

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The Keys to QR Code Marketing

QR Codes have been a piece of the mobile marketing world for quite awhile, and we have reported on them extensively over the years. Now that smartphones have become the...

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Why Place And Context Are Crucial For Understanding Consumer Behavior

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Yiu, audience analyst at...

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Mobile-marketing 0

Hey, Smartphone: Are You Stalking Me? I Mean Seriously, Are You?

Apparently, smartphone users aren’t fans of in-store tracking. Seriously. It’s as if a grand chorus is rising up with one voice to say, “Are you stalking me? I mean, seriously,...

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Consumers Need The Inside Track On Privacy

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lisa Joy Rosner, chief marketing officer...

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YouTube Effort Boosts Awareness, But What About Ad Sales?

Four months ago YouTube launched a marketing blitz to make audiences and advertisers more aware of its homegrown talent. So how has the campaign worked so far? It depends on...

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Branded Content by BuzzFeed Giving Brands an Awful Lot of Bang for their Buck

Have you see BuzzFeed’s “Dear Kitten”?  You probably have, since this specific bit of brilliant branded content that they created has nearly 15 million views so far and, along with...

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Mobile-marketing 0

mobileStorm CEO: mHealth Apps Must Be Personalized, Engaging, and Irresistible

If health apps were more engaging and more fun, consumers would start using them “in a heartbeat.” That was one of the conclusions of a panel of prominent speakers at...

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Salesforce Integrates More Of ExactTarget, But Paid Media Still A Hobby

Memo to marketing industry observers waiting for ad tech to merge with marketing tech: It’s probably safe to go make popcorn, as this could take a while. It’s been a...

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Expanding APAC footprint MediaMath sets up Australia operations

MediaMath, the creator of the TerminalOne Marketing Operating System for digital marketers, is opening a new office in Sydney, Australia. In addition, a number of the staff from Kinected –...

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