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Tagged: marketing news

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Adobe Offers App Analytics And Target Products As A Neat Little Bundle

AdExchanger | Adobe Analytics and personalization engine Adobe Target can now be consumed as a combo meal. The company said Wednesday that it has integrated the two solutions, also available...

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Mobile-marketing 0

Apple, Cisco Partner and Take Aim at iOS Enterprise Users

Now this is what you call a powerhouse couple. This week, Apple and Cisco today announced a partnership to create a so-called “fast lane” for iOS business users. How will...

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data-driven-advertising-2 0

Marketers Should Worry About Math Education In The US

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Sisson, president...

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Brands 0

Ad-Viewability Maven Julie Fleischer Is Leaving Kraft Heinz

Kraft Heinz media executive Julie Fleischer — known for taking on the “crisis” in digital ad viewability — is leaving the food giant, Ad Age has learned. Ms. Fleischer, whose...

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Brands 0

FaceBook Revenue Growth All Comes from Mobile Ads

Facebook is one of the biggest technology success stories of the past decade – transforming from a social network with no apparent revenue model to a highly profitable, global phenomena....

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Brands 0

Apsalar and Tapad Partner to Help Brands Understand and Action Cross-Device Customer Behavior

Apsalar clients to unite customer signals from mobile apps and other digital channels into 360° consumer profiles for audience insights, segmentation and cross-device marketing SAN FRANCISCO, CA – Apsalar, a...

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We Can See Clear(er) Now: Parsing MRC’s Viewability ‘Version 2.0’

AdExchanger | “Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Ethan Van Auken, Analyst, AdExchanger Research. The Media Rating...

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Mobile-marketing 0

Not Missing a Beat: mPulse Mobile Confirms $1.7 Million of New Funding

On Wednesday, mPulse Mobile — a mobile experience-management company focused on consumer health and wellness — confirmed in a statement to the media that it recently wrapped up a $1.7...

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FMCG-Brands 0

Media Fragmentation Should Be On Every Marketer’s Mind

AdExchanger | The director of ad technology for Netflix, Tony Ralph, and director of marketing for Abe’s Market, Michelle Goldstein, will appear at AdExchanger’s Omni.Digital conference on Sept. 10, an...

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internet-marketing 0

Salesforce Marketing Cloud Sees 29% Revenue Boost in Q2

Salesforce’s Marketing Cloud doubled the number of large deals it did, year-over-year, in the second quarter of fiscal 2016, the company said on its earnings call after market close on...

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Google’s Alphabet Move: Marketing Mistake or Trend-Setting?

AdExchanger | “Marketer’s Note” is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week, it is written by Melissa Parrish, executive director of AdExchanger...

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Mobile-marketing 0

First Look: MobileBridge Shows Off What’s New for App-based Marketing Relationship Management

“How can I get our customers to engage with our branded app on a regular basis in order to generate business?” is the question most mobile marketers ask today, according...

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FMCG-Brands 0

EBay Names CMO Following Split From PayPal

EBay has hired Suzy Deering, former CEO of digital advertising agency Moxie, as its chief marketing officer of North America, the company announced today. The move comes as the online...

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Havas’ Hybrid Approach To Programmatic

AdExchanger | In his four years as Havas NA’s SVP of marketing analytics and data consulting, Leon Barsoumian has worked to marry programmatic and analytics. From a programmatic standpoint, the...

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The Road To ATS London… Unleashing The Economic Power Of First Party Data

The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in the programmatic eco-system, all to be published in the run...

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