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Tagged: marketing news

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Zuck’s Next Mobile Move May Be His Biggest

What does Facebook CEO Mark Zuckerberg have planned for mobile now? Perhaps something bigger than we’ve ever seen before from the social networking giant. According to published reports that have...

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LAC Taut appoints Razorfish to sharpen its digital focus

Beauty and health brand LAC Taut is looking to digital to strengthen its connection with its audiences and enhance its brand presence. The mandate to lead the brand’s digital strategy...

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Targeting The Individual: Political Orgs That Use Advanced Advertising Techniques

The rules of marketing have changed drastically for organizations that traditionally relied heavily on the big broadcast buy. Consider political campaigns, which are placing a growing premium on targeted messaging...

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Behind Adobe’s Primetime Push

Most know Adobe for the company’s Creative and Marketing Cloud offerings, but it’s the company’s end-to-end, “TV Everywhere” platform Adobe Primetime that steals the show with broadcasters and cable operators...

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AgilOne Banks $25M Series C For Predictive Marketing Tech

AgilOne, a cloud platform designed to enable predictive marketing, has raised $25 million in Series C funding led by Tenaya Capital with participation from Next World Capital and Four Rivers...

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Nissan to startups: Work for the money

So many startups have started down the same path toward success that they’ve hewn their own clichéd American success story: Work in a garage, shared office or apartments. Raise money,...

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Wolff Olins Global CEO Karl Heiselman Leaves to Join Apple

Wolff Olins Global CEO Karl Heiselman is leaving the branding agency to join Apple next month in a marketing communications role, he told Ad Age Friday. Mr. Heiselman confirmed by...

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Facebook’s Shifting Strategy: Less Organic Reach, More Performance

Facebook’s shift from social marketing to performance marketing has caused organic reach for marketers using the platform to plummet to a record low of 1%. The low point means that...

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Monitise:Helping Banks become “Media Channels”

One thing is certain about the world of mobile commerce and marketing – companies need to be able to adapt quickly and exploit new opportunities as they appear, or else...

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For Facebook, Measuring Across Devices And Apps Is A Huge Focus

Facebook is increasingly focused on connecting audiences across screens and channels, and helping clients measure those results. Director of advertising measurement for North America Graham Mudd described aspects of the...

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Taco Bell continues to bash McDonald’s in a new spot

If you were hoping for a détente in the Breakfast Wars, this will come as bad news. Following its real “Ronald McDonald” ads in March, Taco Bell continued its direct...

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Zample: Increasing Relevance by Listening

One of the top objectives of advertisers has always been to increase the relevance of a particular ad to the specific consumer who is receiving the ad. Zample is a...

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Twitter Exec: Seize the Moment with Digital Marketing

Adam Bain, the CFO of Twitter, recently said that marketing is “all about owning the moment.” While Bain was discussing the viability of Twitter as a marketing platform, this quote...

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Is A Second Wave Of Social CRM Consolidation Upon Us?

Call the 2011-2012 time frame the first wave of social CRM, when companies like Salesforce.com and Oracle snapped up social media analytics and marketing companies. Little more than one year...

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iPhone 5s Remains King of the Domestic Smartphone Jungle

Notwithstanding months of expressed concern by industry analysts and market watchers that Apple’s iPhone 5s is losing its luster in the smartphone arena, nothing could be further from the truth....

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Data pick of the day: Exclusive content leads to brand advocacy

As online creativity and marketing become more sophisticated, there is more evidence coming through on consumers’ willingness to like, share and promote a branded activity – whether it is content,...

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