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Tagged: marketing news

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What Happened to ‘Don’t Be Evil?’ Windows Phone Developers Think Google is Playing Tricks

Windows Phone developers are highly suspicious these days. Commenters on websites where Windows developers chat are abuzz with claims that Google is trying to strangle the platform by cutting advertising....

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NetBooster EMEA selects ONE by AOL: Video

AOL Platforms’ programmatic video offering provides open platform, extensive inventory and TV focus Global digital marketing agency NetBooster has selected ONE by AOL: Video to power online programmatic video advertising...

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Not All Popcorn and Skittles in Theater Biz: AMC Chain Accused of Text Spam Violations

Are consumers giving out their phone numbers in exchange for free popcorn or soda coupons — and then forgetting they did so? Or are companies abusing SMS capabilities and pestering...

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High-End Specialty Retailer Intermix Makes The Shift From Bricks To Clicks

Because a dress at Intermix will likely cost you in the four-digit range, the Gap-owned fashion retailer incorporates the needs of discriminating consumers into its commerce marketing strategy. Last Easter...

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It’s Back to School for Mobile Marketing Students

Want to go to school? For free? If you want to learn about mobile marketing, now you can. Swrve, a global powerhouse in mobile marketing automation, has started Swrve University,...

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G/O Digital Teams Up with Entrepreneur to Reveal What SMBs Need to Expand Investment in the Digital Space

PHOENIX and IRVINE, Calif. – G/O Digital, the leader in local, integrated marketing, in partnership with Entrepreneur magazine released its latest research report: Crossing the Digital Divide. The report, which surveyed...

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U.S. Smartphone Penetration Hits Another New All-Time High

Ahead of the weekend, comScore released data from comScore MobiLens and Mobile Metrix, which as always reports key trends in the U.S. smartphone industry. In this instance, the data is...

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Twitter’s CFO Said to Be Running the Marketing Department Too

Anthony Noto, Twitter’s chief financial officer, is now running the company’s marketing department, a move that’s left many mouths agape in the marketing and tech community. Tech site The Verge...

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50 Percent of Fortune 500 Sites Not Ready for Google’s Mobile-Maximizing Moves

It makes sense if the bakery or shoe repair shop down the street isn’t ready for Google’s recent mobile algorithm changes. But businesses in the Fortune 500? Indeed. Recent research...

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Pinterest Intros Marketing Development Program, Betas Ads API

Pinterest on Monday announced a Marketing Developer Partners program for its content publishing API, following the lead of Facebook and Twitter. The API will enable brands, who produce two-thirds of...

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mobileStorm CEO Jared Reitzin Says Nobody Should Have Been Caught Off Guard by Google’s ‘Mobilegeddon’

This week, Google struck fear in the hearts of marketers everywhere by updating its algorithm and elevating mobile-optimized sites while penalizing those that aren’t mobile-ready. During the past month, as...

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United Airlines Uses Identity To Soar Above Data Silos

United Airlines services more than 5,000 flights a day to 400 different destinations around the world. It uses desktop, mobile app, in-flight Wi-Fi, email and mobile web data to create...

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Getting To Know Gain Theory, WPP’s New Data Consultancy Shop

Last week, WPP launched the “marketing foresight” consultancy Gain Theory, housed within GroupM. Gain Theory, which has 200 people and a new office in New York City, rolls together two...

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Banks riding high on mobile boom but consumers wary: BuzzCity

Ongoing global research from BuzzCity reveals that mobile banking continues to increase, but a skewed approach to communications means banking customers are confused as to the range of features and...

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Nanigans Publishes New FB Advertising Benchmark Report

Ahead of Facebook’s earnings call next week, Nanigans has just released its Q1 2015 Global FB Advertising Benchmark Report. The report includes some interesting global trends on new ad products,...

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In Privacy Policy Refresh, Facebook Tells People What Its ‘People-Based’ ID Can Do

Facebook’s introduction of a cross-device ID last fall was a big deal in marketing circles. Based on the company’s direct relationships with its 1.4 billion users, it offered a viable...

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