Tagged: interactive

Mobile-marketing 0

Data and Analytics Hit the C-Suite: Now Even CEOs Grabbing the Reins

Data and analytics capabilities aren’t just the concern of IT folks and professionals down a rung from the C-Suite. Now that big data has been proven a boon to businesses...

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Denakop & Adsolut Announce Joint Venture; DMP Navegg Closes Branding Deal with Friboi  

This week’s RoundUp in Latin America covers a new joint venture formed by two local startups in Brazil: the Ad Network Denakop and the digital agency Adsolut; details of a...

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How Variety Went From Digital Flop To Boffo

AdExchanger | Four years ago, Hollywood trade pub Variety Magazine was aging and under threat. A paywall pushed Variety.com’s traffic dip to fewer than 1 million uniques. A revamped Hollywood...

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Brands 0

Advances in Cross-Screen Data Connections Drive New Targeting Strategies

New York – Videology – a leading software provider for converged TV and video advertising – today released findings that show continued interest in leveraging TV data for digital video targeting. The...

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Header Bidding: Not Just For Publishers’ Benefit

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Natrian Maxwell, ‎director...

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Where’s A Publisher’s Place In Our ‘Content Everywhere’ World?

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital....

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Comic: The Mobile Canopy

AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II)...

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Advertising drives up FB’s Q1 revenue; new stock shares proposed

It’s been a busy few months for the Palo Alto-based firm Facebook with the launch of Reactions, Live Video and shipping started for Oculus Rift. The high momentum at the...

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Twitter continues with sluggish growth in Q1 2016

With co-founder Jack Dorsey back in the helm at Twitter, the company has been looking to redefine its approach to monetising. It is still experiencing slow growth in revenue as...

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GroupM’s Interaction 2016: Viewability, Fraud, Ad Blocking and Mobilization Require Industry Solutions For $160B Global Digital Ad Market

Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers NEW YORK and LONDON – GroupM published Interaction 2016, an annual report offering insights into digital advertising globally. It...

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FMCG-Brands 0

News Corp’s Heat Street looks for libertarian digital niche

Last Monday, News Corp launched Heat Street, another entrant in the U.S. political commentary landscape, a center-right publication that aims to champion free speech. At the helm is Louise Mensch, former...

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Unlocking China’s forgotten cities

A Chinese CPG brand we’ve worked with has historically generated about half of its revenues from cities that only contain about 20 per cent of the population. Roughly speaking, that’s...

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Publicis One appoints Philippines leadership

Publicis One named its local leadership in Asia, nominated by Nicolas Menat, Regional Chief Executive Officer. Publicis One is a future–forward business model which the Groupe will be implementing across...

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The Catch-22 Of Ad Fraud And Verification

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Monian, senior...

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Programmatic continues to drive mobile CPMs: Report

Advertisers are increasingly targeting Android users, as Android CPMs increased 147 per cent, year-over-year. While Apple iOS app inventory prices are still higher on an absolute basis, iOS app CPMs...

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TBWA\Asia Pacific partners with FB to boost mobile capabilities

TBWA\Asia Pacific deepened its relationship with Facebook with the rollout of an initiative that will see the network leverage training, creative and measurement partnerships across 12 TBWA\ offices in Asia...

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