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Tagged: interactive

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Overcoming the Challenges of Attribution Model Progress

The industry is largely agreed upon the weaknesses of last-click attribution, yet it remains in common use. Below, Rafael Garcia-Navarro, Experian Marketing Services, head of analytics, discusses overcoming the challenges...

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Barry Hall asks Australians to ‘soften up’ in Kleenex campaign

One of Australia’s hardest men – Barry Hall – is urging Australians to find their softer sides this winter, in a new Kleenex Facial Tissues brand campaign developed by J....

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#sowhoknew: Spotify vs Apple – The final countdown?

“The perfect music should always be just a touch away,” said Spotify CEO Daniel Ek at a news conference last week. So if that’s the case, as the world’s largest...

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#dmexco kicks off in Singapore tomorrow

Digital Marketing and Exposition Conference – Dmexco Satellite Singapore 2015 is committed to its tagline – ‘Bridging Worlds in Digital Marketing – Content Consumption Trends in a data-driven world’ and...

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NetBooster EMEA selects ONE by AOL: Video

AOL Platforms’ programmatic video offering provides open platform, extensive inventory and TV focus Global digital marketing agency NetBooster has selected ONE by AOL: Video to power online programmatic video advertising...

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Dynamic Audiences Beat Dynamic Ads

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder...

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With Two Sides To The Viewability Equation, Discrepancies Persist

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Dave Marquard, director of product management, publisher products, at...

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Comic: Creative Comes Out To Play

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter...

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The Best Digital Advertising Always Taps Human Creativity

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lux Narayan, co-founder and CEO...

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Retailers Are Big Spenders; Device ID Regulation

CPGs And Retailers FTW Retailers are slated to spend more than other sectors on digital advertising this year, shelling out $12.9 billion, or 20% of a $58.6 billion pie, according...

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Tweets are back on Google Search

Twitter and Google have collaborated on including the tweets in Google Search again after four years. For now, the tweets will appear in the Google Search app or any browser...

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Mobile Measurement Has Been A Challenge Since ‘Day One’

The year of mobile, the decade of mobile, the year of data – none of the monikers matter if the right measurement isn’t in place. “Clients are still looking for ROI...

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Adobe Advances Programmatic Advertising With New Dynamic Creative Technology

Adobe Acquires Tumri from Collective to Bolster Adobe Media Optimizer Adobe Summit Europe 2015 LONDON – At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe (Nasdaq:ADBE)...

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5 tips to effective programmatic video campaign planning

People today are watching more video content than ever before. Whether short-form or long-form, video is becoming available to an increasing number of people across additional devices from an ever-growing...

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Brother International SG reappoints The Hoffman Agency as AOR

Brother International Singapore, has re-appointed The Hoffman Agency Singapore as its agency-of-record for the fourth year running. This extended partnership will see The Hoffman Agency continue to provide strategic counsel...

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