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Tagged: interactive

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IAB Display Rising Stars Outperform Traditional Display Ads across Key Brand Effectiveness Metrics, According to in-Depth Research Study from IAB & C3Research

Rising Stars Prompt 30% Greater Brand Lift & Generate Three Times the Ad Recall Over Legacy IAB Universal Ad Package Formats PHOENIX – The Interactive Advertising Bureau (IAB) and C3Research...

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How to maximise TV ad revenues using programmatic sales

With programmatic TV poised to enter the Asia Pacific market this year, programmatic video advertising platform, SpotXchange, has released a guide to help broadcasters maximise ad revenues using programmatic sales....

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Ranbaxy parks digital mandate with Havas Media Group India

Ranbaxy has appointed Havas Media Group India as the digital AOR for its consumer healthcare brands post a multi-agency pitch, which included the incumbent in addition to other digital agencies. “In Havas Media...

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Rubicon Project Q4 revenue up by 49%

Rubicon Project has detailed its Q4 and full year 2014 earnings. Q4 was a record revenue quarter for the company representing a year-over-year increase of 49 per cent – a...

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Brand-Based Ad Networks: Better For A Mobile Publisher’s Bottom Line

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Speyer, CEO at AerServ....

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We Need To Fix The Ad Tech Talent Drought

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of...

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And the Oscar goes to Lego & Dove: Amobee Brand Intelligence

Amongst the many conversations surrounding the 2015 Academy Awards, one observation is the decline in viewership or a lack in repetition of clutter breaking moments as was seen last year....

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Too Cold to Go Outside? A Startup Will Deliver Vogue to Your Door in Minutes

Too cold or lazy to visit a newsstand to buy Vogue’s March issue? Well, lucky for you, cold, lazy person, a startup called Postmates will deliver the issue to your...

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Digital Ad Attribution: Treat It Like A Billboard

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, co-founder and CEO...

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Viewability Is Good, But Engagement Is The Better Metric

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Brown, co-founder and chief strategy officer at Rant....

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Comic: Verifying Viewability

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Via: AdExchanger

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MINI Australia sets foot on Chinese social media with Sina Weido

In an Australian first, MINI Australia has established an official brand presence on Chinese social media site Sina Weibo, which is aimed at reaching digital and social media savvy Chinese...

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Twitteratis celebrate Valentine’s Day with music composer Anu Malik

For Valentine’s Day the team of film – ‘Dum Laga Ke Haisha’ held a ‘Dum daar’ Valentine activity on Twitter. Users got to celebrate their day of love with Indian...

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ICC Cricket World Cup hosted by Australia, New Zealand & Facebook

In what is being touted as the first truly digital World Cup, the ICC Cricket World Cup 2015 has utilised social media and mobile significantly to connect with audiences. As India plays the defending champions...

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JWT & Changi Airport say ‘I’m Home’ to celebrate SG50

Changi Airport brings its brand values to life with ‘I’m Home’, an online campaign created by J. Walter Thompson Singapore to celebrate the company’s vision and culture, and pay tribute...

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Grey Group builds up the cricket fever for Gillette

With the Cricket World Cup taking grip, Grey Group India has launched a video for Gillette that salutes Indian cricket lovers and their passion towards Indian cricket and cricketers. To...

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