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Tagged: interactive

Mobile-marketing 0

Mktg & comms roles witness negative growth in SE Asia

Marketing and communication jobs have experienced a decline in growth as online recruitment decreases year-over-year in Singapore, Malaysia and the Philippines. According to data released by recruitment agency Monster, Singapore’s...

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YouTube-app 0

Let Flash go, embrace HTML 5: IAB Australia

As the marketing industry prepares to adjust to the switch off on Adobe’s Flash player, starting today with Adwords no longer supporting Flash ads on Chrome, IAB Australia released new...

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Facebook-button-big 0

On ad pricing, Condé Nast bows to the reality of digital

Digital media companies may aspire to be the “Condé Nast of the Web,” a nod to the publishing house’s standard-setting reportage and photography — and, often unspoken, its ability to...

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data-driven-advertising-2 0

DMP 1-2-3

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice...

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FMCG-Brands 0

Brand safety & programmatic: It’s time to stop buying blind

Programmatic introduces transparency and control to the complicated online ad market. It gives buyers visibility over what they’re buying, helping to ensure ads appear in high-quality, brand-safe environments – something...

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ad-network 0

Disney launches real-time weather ads for Inside Out

For the first time in Singapore, Disney, in partnership with m/six and Clear Channel, have executed a campaign where OOH creatives change in real-time based on the weather. This has...

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Asia_marketing_map 0

MediaCom acquires stake in Rapid Media Services

WPP’s MediaCom, part of its leading global media investment management arm GroupM, has acquired a minority stake in Rapid Media Services Pty Ltd, a media communications agency in Australia with...

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data-driven-advertising-2 0

Marketers Should Worry About Math Education In The US

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Sisson, president...

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Brands 0

Ad-Viewability Maven Julie Fleischer Is Leaving Kraft Heinz

Kraft Heinz media executive Julie Fleischer — known for taking on the “crisis” in digital ad viewability — is leaving the food giant, Ad Age has learned. Ms. Fleischer, whose...

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Mobile-marketing 0

More than 30 global agencies will be at dmexco 2015

The agency networks in the global digital economy will once again be present at dmexco in 2015 — and on a larger scale than before. Dentsu Aegis, GroupM, IPG Mediabrands,...

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FMCG-Brands 0

OMD China unveils Smart TV measurement tool Predictor 2.0

OMD China has launched Predictor 2.0 – a pioneering tool which is designed to help marketers evaluate the real value of existing TV programs. Predictor 2.0 also predicts future TV...

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FMCG-Brands 0

Instagram offers vertical and wide-screen images, and these brands were on it

Instagram just launched a vertical video option that shows the format continues to take over the mobile viewing experience. Facebook’s photo-sharing app announced today that videos can now be seen...

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Brands 0

Apsalar and Tapad Partner to Help Brands Understand and Action Cross-Device Customer Behavior

Apsalar clients to unite customer signals from mobile apps and other digital channels into 360° consumer profiles for audience insights, segmentation and cross-device marketing SAN FRANCISCO, CA – Apsalar, a...

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data-driven-advertising-2 0

We Can See Clear(er) Now: Parsing MRC’s Viewability ‘Version 2.0’

AdExchanger | “Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Ethan Van Auken, Analyst, AdExchanger Research. The Media Rating...

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Brands 0

Location Accuracy: Ad Exchange Data Falls Short

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus D. Collins,...

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Brands 0

Video ads lead the way in mobile advertising growth: Report

A report released by the Mobile Marketing Association in partnership with advertising platform company Opera Mediaworks, revealed that high demand for video advertisements on mobile led the growth for this...

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