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Tagged: interactive

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Online Radio Consumption Surges, But Ad Measurement And Buying Processes Need To Improve

With digital audio consumption on the rise, advertiser expectations about targeting and buying advertisements are also growing fast. These concerns surfaced Thursday during Mediaocean’s “Radio Reinvented” panel in Manhattan. Panelists...

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OpenX Introduces Consumer Grade User Experience to Forecasting

New suite of tools is a simple three-step process that adds insight into revenue projections and streamlines workflow processes for publishers LOS ANGELES & NEW YORK – OpenX, a global...

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GershonMedia Launches Programmatic Practice

The digital media advisory firm will expand to offer programmatic advertising consulting NEW YORK – GershonMedia, a leading digital media consultancy, announced today the launch of its programmatic practice. The...

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Do away with “digital departments”, says PepsiCo’s Shiv ShivaKumar

In the digital world, a lot more is happening in the East even if the West is home to many technology brands. The East lives in a mobile-first digital world,...

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Marketing lessons in the Philippines from Unilever, McDonald’s

One of the fastest growing markets in the region, the Philippines, is attracting all the right remarks –excellent market, upside in market development, consumer growth trends that only spell opportunity...

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Lee Kuan Yew passes away; world mourns on Twitter

Lee Kuan Yew, the founding father of modern Singapore, passed away today. Singaporeans and the world leaders took to Twitter to share their condolences, while expressing their gratitude for his...

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Mindshare Singapore wins Revlon’s integrated media biz

Mindshare has won the Revlon Singapore media account after a closed pitch. Revlon’s global brand portfolio includes Revlon color cosmetics, Almay color cosmetics, SinfulColors color cosmetics, Pure Ice color cosmetics,...

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Content that clicks: Share-worthy, simple, disruptive

With advancements in technology, advertisers and brands are under constant pressure to innovate not only in terms of advertising strategies but also on content. Brands across the board such as...

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Localise & personalise news: BBC’s James Montgomery

The digital age has seen consumers move from traditional forms of print and television to consuming content on the web, primarily mobile web. Media publishers across the globe have acknowledged this trend and are...

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Simplify, not complicate digital mktg, says Unilever’s Rahul Welde

It is widely agreed that marketing strategies need not alter the basic of advertising quoted in the textbooks but their approach has to be tweaked in order to blend with...

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Ad Spend Is In Flux As Advertisers Reshuffle Budgets For Digital

Is traditional advertising dying in the US? Not for midsize advertisers, according to research from Kantar Media. However, while smaller and midsize advertisers are spending more on “traditional linear media,”...

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SXSW 2015: What’s Topped Twitter Out of Texas So Far?

With most of SXSW 2015 now in the rear view mirror (but don’t worry, there’s still much, much more to come), it’s at least now possible to assess what’s truly...

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Singapore IT bootcamp for seniors and their grandkids

More than 420 seniors are riding the digital wave at the Intergenerational IT Bootcamp in Singapore. The six-day bootcamp kicked off on March 16 at 13 schools, where seniors are...

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5 big changes in Asia’s ad market in 2015

This will be another year where technology continues to reshape the ad industry. Programmatic-powered ad campaigns will drive further efficiencies for agencies, brands and publishers. With that in mind, here...

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Go online or go home!

Just the other day, I was speaking at an event and someone asked me, “Are deal sites really working because we hear of only a few of them now”. And...

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The AUG Agency eyes $15M in PE funding; charts listing plan by FY16

The AUG Agency (TAA) is in talks for a large round of private equity funding and is targeting to go public through reverse takeover (RTO) in Singapore in 2016-17, Calvin...

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