Tagged: interactive

Mobile-marketing 0

BBDO Malaysia appoints new GM

BBDO Asia has appointed Farrah Harith McPherson to General Manager of BBDO Malaysia, effective February 24. Ms McPherson brings more than 17 years’ experience in the market working with some of...

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Brands 0

Was Methbot’s Financial Impact Grossly Exaggerated?

In late December, the digital security firm White Ops released a bombshell report outlining a sophisticated video ad fraud scheme that it estimated was siphoning $3 million to $5 million...

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FMCG-Brands 0

Tapad bolsters senior APAC team with three new hires

Tapad, the cross-device marketing technology firm, has made three senior appointments to support its emerging Asia Pacific business. Furthering Tapad’s rapid expansion in the region, Andrew Tu, Vice President, APAC;...

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Asia_marketing_map 0

Donald Lim to succeed Angelito Pangilinan as Dentsu’s Philippines CEO

Donald Lim will join as the new CEO of Dentsu Aegis Network Philippines, succeeding Angelito Pangilinan (known as BoyP), effective April 3, 2017. Mr Lim will be tasked with driving reputational...

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Asia_marketing_map 0

BBDO Singapore strengthens planning team

BBDO Singapore has announced the expansion of their planning department with three new hires. Kelly Togashi joined BBDO as Associate Planning Director on February 13. Previously, Ms Togashi spent over two...

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Asia_marketing_map 0

How word-of-mouth mktg platform ReferralCandy went global

Singapore-based SMB and customer referral platform ReferralCandy started as a one-man operation and quickly grew into a team of three employees living and working out of a shared apartment. Five...

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Asia_marketing_map 0

Top trends that will shape APAC’s Pay-TV landscape in 2017

Over the last few years, technology has transformed the consumption of television. As a result, the pay-TV industry is undergoing a period of change and development with intensifying competition and...

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Asia_marketing_map 0

James Wong joins PHD HK as Strategy Director

PHD Hong Kong, part of Omnicom Media Group, has appointed James Wong as the agency’s new Strategy Director. Leveraging his expertise in insights, strategy, and innovation, James will work closely...

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Brands 0

MediaMath Recognized in the Latest Gartner Magic Quadrant for Digital Marketing Hubs

NEW YORK, NY – MediaMath, the leading independent programmatic company for marketers, announced it has been recognized by Gartner, Inc. in the latest “Magic Quadrant for Digital Marketing Hubs.” [i]...

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FMCG-Brands 0

Pairing Technology with People: Man & Machine’s Future Co-Existence in Media

The ad tech industry has a lot to answer for. The digital boom forced the focus in advertising to shift to technology rather than the expertise of people. As a...

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YouTube-app 0

How Swiss news publisher Le Temps is resurfacing old content

Publishers have been reposting their old articles for years, but now the tools available to them are getting more sophisticated. Swiss news publisher Le Temps has a whimsically named Project Zombie that notifies...

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ad-network 0

Making sure mobile ad mediation works for you

How do you go about choosing an ad network to monetise your app? Ad networks typically specialise in specific ad formats, payment models, geographic regions, and advertiser types. Each has...

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FMCG-Brands 0

Consistency & reliability key for SG millennials for buying products

Millennial consumers in Singapore appear to prize consistency and reliability when making buying decisions, a survey by ICLP found. In a survey of close to 300 millennials in Singapore, 74...

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Mobile-marketing 0

Dentsu merges gyro with B2B media agency Band Interprise

Band Interprise – the B2B agency in APAC offering end-to-end marketing solutions and specialising in the technology, finance, manufacturing, pharma and automotive sectors, as well as its partner agency Interprise...

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YouTube-app 0

Best of the week: Publishers tell people to pay up

Publishing is in the throes of a backlash, a rejection of the scale model that’s premised on amassing giant audience numbers and then making money off ads. That model has...

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Mobile-marketing 0

eMarketer Explains Why Why Consumers Get Email Fatigue

Email marketing still works, but it only seems to work when it’s not abused. That’s the key takeaway in a new report from eMarketer. As to be expected, research shows...

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