Tagged: interactive

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EVA Air picks a travel style for your personality

EVA Air, the Taiwanese International Airline has launched a digital campaign, ‘Map My Personality’ along with its digital partner, KRDS Singapore. The campaign aims to provide awareness about the airline’s...

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Seven big challenges facing healthcare marketers

1. Digital underinvestment By some estimates, healthcare spending in the US is close to 20% of GDP, but healthcare marketers aren’t funneling much of their marketing dollars into digital.  According...

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Mighty sets Guinness World Record for line dancing in China

Havas China has launched a line dance activation for Mighty, a Chinese cooking oil brand, which aims to position the brand as an advocate of wellness and healthy lifestyle. In...

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Digital Ad Pioneer Ari Bluman Passes Away, Helped WPP Navigate Tectonic Media Changes

AdExchanger | Ari Bluman, a highly-regarded digital media exec whose passion was only rivaled by his bluntness, has passed away after a long fight with cancer. He was 44. To...

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Twitter eases character limits on tweets with new rules

Twitter will allow its users to say more in the 140 character limit by doing away with certain rules. In the coming months, adding videos, GIFs and images will no...

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Pizza Hut Asia trials SoftBank’s robot for MasteCard payments

MasterCard unveiled the first commerce application for SoftBank Robotics’ humanoid robot Pepper. The application will be powered by MasterPass, the global digital payment service from MasterCard that connects consumers with...

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JWT hires Marco Versolato as CCO for Singapore & Global Lux ECD

J. Walter Thompson has appointed Marco Versolato in the dual role of Chief Creative Officer of J. Walter Thompson Singapore and Global Executive Creative Director for Lux. During his career, which...

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HYFN Announces API Integration with Acxiom For New Facebook Custom Audiences

Exclusive Beta Partnership Generates 25 Percent Higher Custom Audience Match Rates Hermosa Beach, California – HYFN, a full-service digital agency and Facebook Marketing Partner, today announced a new API integration with Acxiom,...

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When branding matters more

Content marketing is growing at an unprecedented pace for publishers and today, many have realised the potential, building their business and offerings to leverage this ‘new wave’ that has taken...

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Desktop pre-roll remained king in Southeast Asia in Q1: Study

Desktop pre-roll continues to be the preferred ad format for advertisers in Southeast Asia, most notably in Thailand and Vietnam where it saw 90 per cent of impression share, according to...

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Dentsu Singapore wins LTA and NEA accounts

Dentsu Singapore, part of Dentsu Aegis Network, has won two public accounts of the Land Transport Authority (LTA) and National Environment Agency (NEA). LTA has retained Dentsu for the Graciousness...

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GoBear gives media mandate to Havas Media APAC

Havas Media has been appointed as the media agency of record for comparison site GoBear in Asia Pacific following a competitive pitch. GoBear is a comparison site for all types...

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Customer Engagement Survey: Brands Failing to Meet Mobile Communication Expectations

Ahead of the weekend, tyntec — a telecom-web convergence company — issued the results of its survey conducted in partnership with Ovum, which uncovers new trends in how consumers utilize...

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Behind IBM’s Acquisition Of Salesforce Shop Bluewolf, And Its ‘Consulting Agency’ Approach

AdExchanger | After decades of specializing in hardware and on-premise servers, IBM is emphasizing its new-wave agency IBM Interactive Experience (IBM iX), a mashup of design, systems integration, analytics and the...

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TAG Goes Full Steam Ahead With Its Anti-Fraud Program

AdExchanger | The Trustworthy Accountability Group (TAG) took the wraps off of its anti-fraud certification program on Monday, the culmination of more than a year and a half of foundation...

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Creating the ‘lean corporation’ and avoiding startup mistakes

Traditional businesses are struggling to find a role in this new digital economy – some are, in fact, becoming software companies, but they are in danger of taking away the...

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