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Tagged: interactive

FMCG-Brands 0

Confessions of a magazine editor: ‘An impossible job’

Being a magazine editor isn’t the glamorous gig it once was. Long martini lunches with fellow wags and expensive photo shoots have given way to frantic scrambling to keep up with...

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Mobile-marketing 0

mobileStorm CEO: mHealth Apps Must Be Personalized, Engaging, and Irresistible

If health apps were more engaging and more fun, consumers would start using them “in a heartbeat.” That was one of the conclusions of a panel of prominent speakers at...

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Asia_marketing_map 0

Tigerspike names Alex Burke as Global CEO

Tigerspike, the global enterprise software and user experience technology company, has appointed Alex Burke as its Global CEO. Previously Tigerspike’s Asia Pacific CEO, Mr Burke will centralise and coordinate operations...

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FMCG-Brands 0

PepsiCo marks C.C. Lemon’s Vietnam launch with aggressive mktg push

Suntory PepsiCo Beverages Vietnam has launched Japanese brand, C.C. Lemon, in Vietnam with communications created by BBDO Vietnam. The new 60-second commercial focusses on the ‘lively’ and healthy feeling that...

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Asia_marketing_map 0

Expanding APAC footprint MediaMath sets up Australia operations

MediaMath, the creator of the TerminalOne Marketing Operating System for digital marketers, is opening a new office in Sydney, Australia. In addition, a number of the staff from Kinected –...

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Tweet 0

ABC And 4C Partner To Connect Social Enthusiasm And Ad Sponsorships

The root of the network business is drawing a large audience to attract advertisers. As digital video and device fragmentation have disrupted the value proposition of traditional TV, data has...

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FMCG-Brands 0

Why Aren’t More Brands Taking Design In-House Along With Programmatic?

Chip Meyers, ReactX CEO, asks why brands that are willing to take their media-buying in-house are not doing likewise with their creative? For many major brands, programmatic ad buying is no...

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FMCG-Brands 0

AOL, Havas form global partnership to push automation

AOL Platforms, a division of AOL, and Affiperf, Havas’ global trading desk for programmatic buying have formed a strategic partnership to deliver simplicity, efficiency and effectiveness of automation across the...

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Asia_marketing_map 0

AKQA sets India play in motion with creativity & engineering at core

Ideas and innovation company AKQA has expanded its presence within Asia by opening its first office in India. Focus on engineering and creativity has always been at the heart of...

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FMCG-Brands 0

Police Crackdown On Piracy Continues With Ad Replacement

The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on copyright-infringing sites with official banners from the force, as part...

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data-driven-advertising-2 0

RuTarget: Harnessing Russian Data And Why Global Companies Struggle Penetrating The Market

This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData, HubRus and Between Digital. Even with a growing Russian programmatic market, RuTarget’s...

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Asia_marketing_map 0

Digerati50: The 'old media' geek

Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These articles are from Digerati50, a...

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Mobile-marketing 0

Dentsu Aegis acquires Indian OOH agency Milestone Brandcom

Dentsu Aegis Network is augmenting its out-of-home capabilities in India with the acquisition of Milestone Brandcom. Milestone Brandcom combined with Posterscope, Dentsu Aegis Network’s global outdoor media agency gives the...

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data-driven-advertising-2 0

Math For Marketers: Why Attribution Is Upside-Down

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Geraghty, senior vice president...

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FMCG-Brands 0

Why Buick is encouraging drivers to get out of the car and run

Buick is great at building cars. But fitness apps? One would think an automaker has an incentive to keep drivers in their cars, but with its new MapMyFitness for the “Runs...

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Asia_marketing_map 0

Curious connections: Another files for MH17 trademark

Following Digital News Asia’s report of an unknown Caribbean firm filing applications to trademark ‘MH17’ and ‘MH370,’ another company has entered the trademark fray, with some curious connections emerging. Gabey...

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