Tagged: interactive

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GroupM Taps John Montgomery For New Global Brand Safety Role

AdExchanger | WPP’s GroupM upended the industry’s mutual viewability standard back in 2014, when it promised to buy only 100% in-view ads for clients. Now it’s created an executive position...

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Unprecedented MarTech M&A Values

Results International publish their AdTech and MarTech Barmometer every quarter. Q2 2016’s report reveals unprecedented M&A deal values greater than USD$500m (£381m). Furthermore, public market performance across MarTech jumped 32%. In this...

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The Digital Agency Model Is In Flux, But That Doesn’t Mean They’re Not Needed

AdExchanger | If a brand is able to handle its own growth hacking, user acquisition, audience creation, tracking, measurement and testing, then fair enough – there’s no real reason to...

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A+E Networks’ FYI taps PureWow for food video

TV networks have been teaming up with digital publishers, hoping to tap into their often-younger audiences as their own viewers age. That’s led to investments by NBCU in BuzzFeed and...

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Radio Companies Collaborate On Audience Measurement Solution

AdExchanger | Several major radio companies – iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group – said Thursday that they were collaborating with audio-recognition app Shazam to create an “audio...

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Week in Review: A trend emerges with bricks-and-clicks model

An old-school property CEO embraces clicks to enhance his brick-and-mortar business, which has Karamjit Singh wondering if this is the start of a hybrid model for traditional companies to adapt...

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LKQD Opens Flash-HTML5 Fusion Video Ad Technology to All Premium Publishers

Company Extends Ad Platform Offering with Hybrid Video Solution Foothill Ranch, CA  – Likqid Media, Inc. has announced that LKQD FUSION technology is now available to all premium publishers globally....

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Huh, Really? Accenture Claims Its Digital Services Unit Is Worth $9 Billion

AdExchanger | Accenture’s digital services group Accenture Interactive “never set out to disrupt the agency relationship,” said Bob Barr, its managing director and global B2B commerce lead, but that’s pretty...

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Data pick of the day: Instagram membership approaches 50%

Facebook-owned Instagram has been one of the biggest success stories in the social networking space in recent years. And the platform shows no signs of slowing down in 2016. According...

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Materialise launches 3D printing R&D centre in Malaysia

Belgium-headquartered Materialise has launched a 3D printing Centre of Excellence in Malaysia that will do medical-focused R&D on digital light processing technology. Via DNA

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ClickDealer and MobAir Join Forces to Launch Global Digital Marketing Group

Introduce Comprehensive Suite of Performance-Based Digital Solutions Including Mobile, Video and More AMSTERDAM, THE NETHERLANDS – ClickDealer and MobAir announced the formation of Global Digital Marketing Group (GDM Group), a...

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Holidays 2016: ‘Tis the season of surprises

Holidays accompany big dreams. People hope to find the perfect gift, ship a picture-perfect card and get it all done early. But it’s a season of surprises. The Holidays unfold...

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A Single Customer View – Why Email Holds the Key to Success

The single customer view has been on the tips of marketers’ tongues for some time now. There is a stigma that the single customer view is unachievable. However, some brands...

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Ford Denmark Connects Dealer Visits To Digital KPIs

AdExchanger | Retargeting can be more complicated for auto advertisers than for their counterparts in consumer packaged goods or retail. “In the old days, retargeting campaigns gave us a giant boost...

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What Can Ad Agencies Learn From The Software Industry?

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Carlson, senior...

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3 winning tactics to be a regional marketing MVP

Regional marketing – a very lofty position that many marketers aspire to. What’s there not to like? On the outside, the job seems fun – lots of travel, the chance...

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