Tagged: interactive

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Ad Tech: Stop Calling It An Apocalypse

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Franchi, co-founder...

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How Refinery29 is expanding in Europe

Many U.S. digital publishers are expanding abroad, often relying on local partnerships. But Refinery29 is relying on local teams to create content for national audiences — and build relationships with...

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APAC consumers less satisfied with mobile purchases: IAB report

While mobile browsing and purchasing has boomed across the globe, APAC leads the way for frequent mobile purchases. Globally, nearly a quarter of mobile users make a weekly purchase on mobile....

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Budweiser India picks GolinOpinion for PR mandate

Budweiser, the global beer brand from Anheuser-Busch InBev, has appointed GolinOpinion to handle its India PR mandate. GolinOpinion, is the PR division of the MullenLowe Lintas Group and is a joint...

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Bloomberg Media to provide news on Japan’s LINE

Bloomberg Media has launched an official account on LINE, providing daily news content on one of Japan’s largest messenger platforms. It will include a selection of global business headlines, market...

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Leave No Stone Unturned When Searching For The Right Audience Data

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, vice...

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#sowhoknew: Living with Amazon’s Alexa

Amazon launched their new voice activated home assistant Alexa unit called Echo in the UK today and I have got my grubby mitts on one. So is it any good?...

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Havas Media ANZ bolsters commercial expertise team

Havas Media’s commitment to being one of ANZ’s most technologically-advanced media agencies has signalled the creation of two new senior roles in the business, charged with increasing Havas’ commercial expertise...

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Here’s What’s Behind Acxiom’s Growth and Increased Investor Interest

When data giant Acxiom scooped up data onboarding company LiveRamp in 2014, it felt like the pieces were finally falling together for Acxiom CEO Scott Howe. The company had shed...

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Are Your Ad Operations Too Complex, yet Not Sophisticated Enough?

Huge strides have been made by publishers through the adoption of header bidders. However, the increasingly apparent limitations of this approach are driving a shift in thinking that presents major...

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FindDoc awards PR mandate to The Hoffman Agency

FindDoc, Hong Kong’s comprehensive professional healthcare platform, appointed  The Hoffman Agency  as its Agency of Record, following a competitive multi-agency pitch. This positioning is aimed to create PR strategy and...

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War for Talent Greater Challenge than Ever Before: Q&A with Laura Probert, Xaxis

Sourcing and retaining good talent in the digital advertising industry is an ongoing challenge and an increasingly important business function. Businesses are expanding and diversifying HR operations to focus on...

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Video Innovation Summit: Lifting the Lid on Mobile Video Marketing

Mobile video marketing has seen incredible adoption and success over the last few years. Mobile has gone from an emerging trend to the norm. Mobile digital ad spend <a href="https://www.iabuk.net/about/press/archive/digital-aDSPend-grows-at-fastest-rate-for-seven-years”>accounted...

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The Trade Desk IPO; Google Launch Messaging App

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk IPO; Google launch new messaging app; Facebook integrate with...

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Pre-Roll vs Mid-Roll Video Ads; Growth of Programmatically Traded Ads

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Pre-roll...

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Standards Won’t Bust Ad Fraud

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Asaf Greiner, founder...

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