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Tagged: interactive

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UDigital names digital media venture Arré

UDigital, the recently announced digital media venture founded by Ronnie Screwvala, B.Saikumar and Ajay Chacko, announced its brand name. The venture is called Arré. The venture plans to go live...

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SE Asians most likely globally to trial new product offerings

Southeast Asian consumers lead globally in the affinity to invest new products. Around 73 per cent consumers in the region say they purchased a new product during their last grocery-shopping...

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Michael Lebowitz, Big Spaceship Founder & CEO, to Chair 2015 IAB MIXX Awards Jury

Lebowitz to Guide Debate and Decision-Making Among Jury Panel of 39 Top Creative, Brand, Agency & Media Leaders NEW YORK – The Interactive Advertising Bureau (IAB) announced that Michael Lebowitz,...

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Total Automation May Put Publishers Back On The Map

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris O’Hara, vice president of strategic accounts...

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Share Of Attention: Advertising’s Newest Time-Based Metric

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Guldimann, CEO...

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Big data software to grow by 50%: Ovum

The big data software market will grow nearly six fold by 2019, according to a report by Ovum. The report highlights that while big data software in 2015 is just...

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Media tablets sales volume in Vietnam up by 34%

The penetration of media tablets has deepened in Vietnam as more entry level models are introduced to provide affordable options to consumers in this emerging market. There was a double...

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KISS Me, Say Mobile Phone Video Watchers: Short and Sweet Works Wonders

When launching video for mobile phones, advertisers should keep the “KISS” formula in mind. Not the “Keep It Simple, Stupid” caution we’ve come to associate with politicos, but “Keep It...

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Comic: Microsoft Leaves The Party

AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II)...

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Indian agencies and brands lack the hunger to make it large

I came into this year’s Cannes festival mid-week and it has been a fantastic few days. Innumerable awespiring chats, kick-ass work showcases, surprising celeb dropping, red carpet steamy sitting, drink...

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ad:tech ASEAN announces speakers for Singapore event

Over 60 industry experts will be part of the ad:tech ASEAN conference this year. The two-day event which will kick off on July 7, 2015 in Suntec Singapore, is focussing on ‘Reaching...

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Lazada leads social engagement during Great Singapore Sale

E-commerce website Lazada was ranked #1 most associated to the Great Singapore Sale between May 25 – June 25, showing the importance of cross channel engagement around the event. The...

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Facebook tests charging brands for video ads

Facebook will be testing a new measurement tool for marketers who buy Facebook video ads. It is introducing cost-per-view bidding (CPV) that will allow the platform to charge brands for...

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How Germany Moves Out of the Programmatic Slow Lane

The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, mar tech and programmatic. Germany has two conferences focused exclusively on programmatic – one of which...

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iProspect’s Global President: If You Can’t Deliver Art, Your Science Doesn’t Matter

AdExchanger | iProspect is best known for its heritage in search marketing. But the Dentsu Aegis-owned digital performance agency, which first opened its doors in 1996, is changing with the...

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Second-Party Data About To Go Mainstream

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Sands, CEO...

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