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Tagged: interactive

Twitter-big-communication 0

Marketers Prioritize Email, Focus on Engagement According to New Survey from Selligent and StrongView

A new survey from StrongView, a provider of enterprise email marketing solutions, and its parent company Selligent, a provider of omnichannel marketing solutions, has revealed that marketers intend to integrate...

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Mobile-marketing 0

Sandeep Amar takes up Chief Executive’s role at India.com

India.com, (India WebPortal Private Limited) has elevated Sandeep Amar, to be its new Chief Executive Officer. He has spent more than 20 years in the industry and has a rich...

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Mobile-marketing 0

Convenience drives rise of mcommerce in Malaysia: Report

People are now increasingly comfortable using mobile devices to shop with nearly three quarters (69 per cent) now browsing or buying on their devices globally – an increase of 10...

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data-driven-advertising-2 0

TD Ameritrade Is Starting To Bank On Mobile

AdExchanger | Online stock trading company TD Ameritrade is investing more in mobile advertising – but is struggling to determine the impact. “Measurement continues to be a challenge,” said Francie Staub,...

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Google-Lego 0

Lunar New Year increases travel intent by 240% week-on-week

Malaysian and Vietnamese travellers are venturing beyond their usual domestic destinations this Lunar New Year, according to Sojern’s Global Travel Insights report. The report also indicates heightened travel intent around...

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FMCG-Brands 0

Tencent appoints PubMatic as monetisation partner

PubMatic, the marketing automation software company for publishers, will become one of the partners for Tencent Online Media Group (“OMG”) to identify and optimise global advertising revenue opportunities from Tencent...

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ad-network 0

Amnet Asia names Joshua Lee as Platforms and Technology Lead

Dentsu Aegis Network’s trading desk, Amnet, has appointed Joshua Lee to the role of Platforms and Technology Lead, Amnet Asia, effective immediately. The appointment is a new role following the...

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FMCG-Brands 0

STW launches new brand ‘1 Kent Street’ in Australia

Globally renowned and highly-awarded creative Simon Collins has moved back to Australia to head up the creative capability of ‘1 Kent Street’ a new STW brand, offering a collective of...

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Twitter-big-communication 0

Yahoo to layoff 15% workforce after $4.4 bn loss

After Yahoo came out with its fourth quarter results for 2015, CEO Marissa Mayer highlighted a ‘strategic plan’ for the company ahead. The company reported a USD 4.4 billion loss...

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Asia_marketing_map 0

Neo@Ogilvy Japan names David Rittenhouse as Representative Director

Ogilvy & Mather Japan (Ogilvy) has promoted David Rittenhouse to Representative Director of Neo@Ogilvy KK. Mr Rittenhouse is a founding member of Neo@Ogilvy in NY, joining as one of the first employees when...

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Twitter-big-communication 0

Reuter Communications rebrands; appoints Managing Partner

Reuter Communications has appointed Nick Cakebread as the agency’s Managing Partner. The hire coincides with the agency rebranding from Reuter PR to Reuter Communications to reflect its evolution towards a more complete...

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Asia_marketing_map 0

Appier hires new Chief Data Scientist

Artificial intelligence company Appier has appointed its first Chief Data Scientist, Dr. Hsuan-Tien Lin. Dr Lin joins the company from National Taiwan University, where he served as Associate Professor of...

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Brands 0

How Digital Video Is Developing In A Political World That Prefers TV

AdExchanger | Unlike earned digital media, which is reinventing political campaigns, presidential candidates tend to view digital video as support for their flashy TV advertising. “The hope for digital, in my opinion,” said...

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FMCG-Brands 0

Hugo Boss appoints SapientNitro as its digital lead agency

German premium fashion brand, Hugo Boss, has taken SapientNitro, part of the Publicis.Sapient platform, on board as its new digital agency, to enhance the omni-channel experience for customers and revisit...

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Mobile-marketing 0

Carat APAC promotes Kevin Walsh to Managing Director

Media veteran Kevin Walsh has been promoted to Managing Director of Carat Asia Pacific, a newly-created role which reflects Carat’s rapid growth and its continued ambition to deliver great work...

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Brands 0

Digital Media on Par with TV as Primary Source of Information on Political Candidates and Issues for Registered U.S. Voters This Presidential Election Season, According to IAB Research

U.S. Hispanic & African-American Voters More Likely to Get Political News via Mobile ‘Political Influentials’ Much More Reliant on Digital Media than TV PALM DESERT, Calif. – Digital media has...

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