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Tagged: interactive

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Godfather’s Pizza Makes FBX Offers Consumers Can’t Refuse

A co-op of 26 Godfather’s Pizza franchises drove online sales at a rate of six times their media spend through FBX. Working on behalf of the co-op, Nebraska agency SKAR...

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Targeting The Individual: Political Orgs That Use Advanced Advertising Techniques

The rules of marketing have changed drastically for organizations that traditionally relied heavily on the big broadcast buy. Consider political campaigns, which are placing a growing premium on targeted messaging...

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Why analytics & paid search teams should work closer

Search marketers were thrown into a tailspin in 2013 when Google began to use secure search to remove keyword data seen in Google Analytics for organic traffic. On April 9...

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FMCG-Brands 0

Johnnie Walker awards digital duties to VML IM2.0 in China

After two rounds of intensive pitching, VML IM2.0 Shanghai has won the Johnnie Walker account, responsible for all its interactive marketing efforts. Diageo’s Scotch whisky brand Johnnie Walker selected VML...

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Google-Lego 0

Data pick of the day: 34% users search products to buy through mobile

At a global level, 74 per cent of internet users say that they use the internet to search for products or services they want to buy. If this number was...

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Land Transport Authority SG appoints Dentsu for new campaign

Land Transport Authority of Singapore, the government body responsible for managing land transport infrastructure in the nation, is all set to launch a public education campaign encouraging graciousness amongst commuters...

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As brands fall short in their storytelling…

Everywhere you look right now, storytelling is the next panacea for all communication-ills. When people communicate they want to be heard, understood and remembered, but the way brands tell their...

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Yoose expands to North Asia with senior hire

Yoose, the global hyper-local mobile ad network, has appointed Stuart Dobbin as Regional Head, North Asia. The role will be based in Hong Kong to better leverage opportunities in the...

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Startups & Bitcoins: hot topics among young Singaporeans on social media

It is not surprising that most netizens in Singapore discuss stocks and foreign currency investments, considering the market is the regional financial and investment hub. A rising trend also has...

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Chivas18 looks to crowdsourcing to reignite HK’s movie making spirit

The Hong Kong film industry has been one of the more mature and vibrant industries in the region. However, over the last few years other markets in the region have...

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Facebook’s Shifting Strategy: Less Organic Reach, More Performance

Facebook’s shift from social marketing to performance marketing has caused organic reach for marketers using the platform to plummet to a record low of 1%. The low point means that...

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How Three Targeting Tools Can Drive Mobile RTB Adoption

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Caruso, vice president of...

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Mobile Myths That Drive Publishers Onto The Ledge

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Goldberg, digital practice lead at EmpiricalMedia. Mobile — and...

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Comic: Time For A Drink

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Via: AdExchanger

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Gaming evolves to become a bigger opportunity for advertisers

Founded in 1987, the Game Developers Conference (GDC) attracts over 19,000 attendees during its annual gathering in San Francisco. Initially focusing on computer games, the conference now covers all platforms,...

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Mobile-marketing 0

Data pick of the day: 54% tablet users share device

Compared to mobiles or laptops, it appears that sharing devices is a trend much more pronounced in tablets. Data from Global Web Index indicates that fewer than 50 per cent...

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