Tagged: interactive

FMCG-Brands 0

How businesses can win big this holiday season

This year, it’s been predicted that there will be an 11 per cent increase in online sales to a total of USD 91.6 billion. One of the keys to winning...

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Omnicom Media Group opens PHD’s South Korea office

In line with PHD’s rapid growth and expansion in the Asia Pacific region, Omnicom Media Group has launched PHD in South Korea – the agency’s 19th office in the region....

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RadiumOne hires Jodie Koning as APAC Marketing Director

Data-driven marketing company, RadiumOne, has appointed accomplished marketer Jodie Koning to the role of Marketing Director for the Asia Pacific region. Ms Koning brings more than 20 years’ experience in marketing,...

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Triton Digital Announces Partnership with Western Media Group to Boost Digital Audio Advertising in Canada

Partnership Enables the Programmatic Buying and Selling of Online and Mobile Audio Ads in Canada through Triton’s Programmatic Audio Advertising Exchange, a2x® VANCOUVER, British Columbia – Triton Digital®, a leading...

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With GDPR On The Horizon, It’s Time For Marketers To Get Some Religion

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Ruback, chief...

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Facebook rolls out Creative Hub globally for marketers

Facebook has launched Creative Hub available for the entire industry to use worldwide. Facebook is also introducing a new Inspiration Gallery that will showcase examples of outstanding mobile creative across...

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Ordered Chaos: Is The Marketing Funnel Capable Of Much More?

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Mobley, chief...

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FMCG-Brands 0

2017 Will Be a Year of Action for Brands, Agencies & Technology Providers

2016 has been a fascinating year for the industry, best summed up as the ‘year of transparency’, as the ANA (alongside Facebook’s ‘inflate-gate’) helped to remind brands of the importance...

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Mobile-marketing 0

Urban Airship: Retailers’ Apps Highlight Holiday Mobile Growth

Just how big will mobile be in the retail space this holiday shopping season? Bigger than ever before. At least, that’s according to a new report from Urban Airship. “As...

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Exponential Creates an Augmented Reality Ad Experience with New Face Filter VDX Ad Unit

Innovative format enables brands to produce facial overlays for display and in-stream ads London: Exponential Interactive, one of the largest digital advertising companies reaching over 700 million users monthly, has...

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Ad Quality Has Never Been More Important In The News Feed

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nick Gibbons, global...

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Schiefer Media and ChopShop Merge to Form Integrated Content and Media Agency

Southern California Companies Create New Agency Model That Marries Creative Innovation, Data, and Media IRVINE, Calif. – Media agency Schiefer Media and creative content firm ChopShop announced they are merging...

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JWT China names Carter Chow as CEO

J. Walter Thompson Asia Pacific CEO John Gutteridge has appointed Carter Chow to the role of China CEO, and promoted George Shi to the position of Managing Director of J. Walter...

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Comic: Picky Eater

AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II)...

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Copyranter: I’ve finally found my stock photo dæmon

Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours.  I’ve been searching...

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Mobile-marketing 0

BBDO Indonesia names Dale Lopez as ECD

BBDO Asia has appointed BBDO Guerrero Executive Creative Director, Dale Lopez, to take up the role of ECD of BBDO Indonesia. Mr Lopez joined the BBDO Network in 2004, and...

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