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Tagged: interactive

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Geotargeting: Let’s Get Critical

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lorry Destainville, product development director...

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Timeline vs Apps: Which one to choose and when?

Last September, Facebook announced an extremely important change to its policies, allowing businesses to run contests and administer promotions on their Facebook pages instead of being obligated to do them...

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Embarking on digital first strategy Businessworld appoints Havas Media

BWIBusinessworld, India’s largest and most respected business magazine known for its incisive writing and independent opinions, has set out on digital first route. One key step in that direction is...

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Data pick of the day: Apple results: smartphones soar, tablets stutter

Apple’s Q2 results provide further confirmation of trends that trend tracking companies such as Global Web Index have observed throughout 2014: while our love affair with the smartphone continues, it’s...

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Omnicom’s 13% revenue growth in Q2 exceeds expectations

Omnicom Group generated net income of over USD 318 million in the second quarter 2014, which marks a 13 per cent increase in comparison to the same period last year....

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Unknown Caribbean company files for MH17 trademark

In the wake of the MH17 tragedy, opportunism rears its ugly head – Digital News Asia (DNA) has learnt that claims have been filed to trademark the terms ‘MH17′ and ‘MH370.’ Gabey...

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Inside The Atlantic’s events juggernaut

At The Atlantic’s New York Ideas festival in May, attendees looked on as Dominique Ansel, the inventor of the Cronut, whipped up his signature pastry on stage. Earlier, they heard...

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What’s wrong with Facebook’s Buy Now approach?

There has been talk for a while about f-commerce (Facebook commerce) or s-commerce (you guessed it, social commerce) and it finally looks like it’s here. Facebook has previously tried to...

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Ogilvy’s behavioural sciences practice expands to APAC

Ogilvy & Mather is expanding the global footprint of #ogilvychange, a behavioural sciences practice born in London in 2012 that utilises the latest thinking in cognitive psychology, social psychology and...

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Sizmek, comScore, Nielsen partner for performance metrics

Sizmek is offering marketers a tool with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data from comScore or Nielsen. Sizmek...

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Spizza banks on the power of social listening

Since launching its first pizzeria in Club Street in 2002, one of Singapore’s trendiest dining districts, Spizza’s aim has always understood that the culinary fascination with discovering incredible food experiences...

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Digerati50: The entrepreneur who turned down US$63mil

Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These articles are from Digerati50, a...

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Steve Forbes: ‘Just pining for the good old days is not the way to move ahead’

Forbes Media agreed on Friday to sell a majority stake in itself to a consortium of Hong Kong investors, concluding a 9-month sales process. The sale comes at the culmination of no...

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WIRED 2014

16 to 17 October, 2014 London, UK Special Discount for MobiAD Readers! WIRED2014 is the fourth two-day flagship event from WIRED. With insights from over 45 speakers, an interactive Test...

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IPG Q2: Digital Spend Exceeds Network Spend For The First Time

Interpublic Group (IPG) on Friday reported Q2 revenue increased 5.4% YoY to reach $1.85 billion. IPG reported a 4.7% increase in organic growth, with organic growth in global markets exceeding...

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Marketers Want to Know Who You Are: Data Collection Primary Mandate

Marketers want to know who their customers are. They’ve always wanted to know, actually, but today’s drive to digital is increasing demand on brands and advertisers to not only collect,...

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