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Tagged: interactive

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Creative Polite Banners Corner Best Click Rates for Luxury Ads

Perhaps it says as much about the general state of the economy as advertising, but when it comes to click rates for polite banner ads served up Sizmek, the luxury...

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Facebook announces India Client Council

Facebook has announced the launch of a forum called India Client Council, which comprises of a diverse group of leading client and agency partners. There are now more than 100...

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Publishers Need To Help Brands Move Beyond The CTR

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ephraim Bander, president and chief revenue officer at Sticky....

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Comic: Captain Nielsen

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter...

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Adobe’s Nick Bogaty on 5 factors that impact taking content online

As more corporate and media brands look to engage digital audiences by taking their content online, the likes of Adobe are playing a critical role in providing platforms that help...

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SMBs in India tread the mobile route carefully

Small and medium sized businesses (SMBs), also called small and medium sized enterprises (SMEs), are on their path to becoming large players in their respective industries securing large portion of...

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Publicis acquires mobile specialist Front Foot in AU

Mobile specialist business Front Foot is joining forces with Publicis Worldwide Australia. The move represent a major foray by Publicis Worldwide Australia into mobile-focussed communications, with the Front Foot operations...

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The case of Facebook, ice-bucket challenge & a ‘cool’ Q3 report

Facebook’s total revenue reached $3.2 billion and advertising revenue grew 64 per cent year-over-year in Q3 2014. Mobile accounted for 66 per cent of the advertising revenue for the social...

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InMobi engages Digital Element to enhance targeted mobile ad delivery

Mobile advertising platform InMobi has engaged Digital Element, a provider of IP geolocation technology, to deployed the latter’s NetAcuity Edge hyperlocal IP geolocation solution. The move is done with objective...

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NTUC FairPrice Xtra goes mobile for anniversary contest

NTUC FairPrice Xtra supermarket in Singapore recently celebrated its seventh anniversary and so was looking to increase brand engagement with local families. Background The supermarket launched a 3-week contest ‘Trolley...

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Augmenting mobile offer, Criteo goes cross-device

Performance advertising technology company, Criteo, has launched a cross-device advertising solution which would encapsulate consumer’s behaviour across all devices and enable the delivery of accurate targeted, personalised ads. This will...

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Publicis In Latest Round Of Consolidation With Purchase Of Mobile DMP RUN

Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management platform (DMP) RUN for a publicly undisclosed fee.  The deal...

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ComScore’s Q3 Earnings Reemphasize Video, Cross-Platform Credo

ComScore reported Q3 earnings of $82.1 million, a 15% increase YOY, and reemphasized its focus on cross-platform measurements. ComScore added 43 new Media Metrix Multi-Platform clients in the third quarter...

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SAP innovation centre in Singapore targeting startups, among others

SAP SE said it will establish an SAP Innovation Centre in Singapore by the end of 2014, focusing on smart cities, healthcare, digital consumers, and what it calls ‘Industry 4.0’...

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More retailers turn videos into direct sales channels

Buying products from inside a video is not a new concept — YouTube introduced a click-to-buy feature in January 2009 — but more online retailers are experimenting with interactive video...

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Google Play, WhatsApp driving mobile app growth in emerging markets

Indonesia and India are among the growth markets to lookout for in the mobile app industry. Other key players in the market to watch out for are Brazil, Mexico and...

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