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Tagged: interactive

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Comic: Trick or Treat?

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter...

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Facebook Advertising: Not For Cheapskate Marketers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Serfaty, director of social...

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Trevor Healy’s destination next – Nexmo

Cloud communications company, Nexmo, has appointed mobile and communications expert Trevor Healy to its Board of Directors as Executive Chairman. In addition to his board position, Mr Healy will lead...

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Mindshare partners with beacon tech co. Footmarks

Mindshare has inked a partnership with beacon technology company Footmarks to bring innovative and engaging personalised solutions to brands across Southeast Asia looking to create retail experiences for its customers....

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Marcos De Quinto replaces Joe Tripodi as Coca-Cola Global CMO

After more than seven years of service as The Coca-Cola Company’s Chief Marketing and Commercial Officer, Joe Tripodi will retire from the Company at the end of February 2015. Mr...

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Dynamic Price Floors Perpetuate An Ad Stack Cold War

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director of business development at Index...

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Snickers, Mr Bean, ancient China & the ‘Fist of Hunger’

In an unprecedented global collaboration with AMV-BBDO London, BBDO China has aired its own version of the Kung Fu themed TVC. In the China spot, Mr Bean plays to a...

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What Advertisers Really Think About Transparency

The ad tech sector is arguably the hottest part of the marketing industry right now with the word ‘programmatic’ on almost every C-level marketer’s lips when talking about high-level strategy....

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Cutting through the clutter…Or cutting through the bias?

I had the opportunity to attend a talk by the brilliant JesperAstrom at Hyper Island, with a thought-provoking discussion on whether or not social networks are propagating our natural biases...

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Domain Identity Theft Is The Fraudsters’ Latest Ponzi Scheme

Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst offenders, and urges the media...

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IoT – still a long way to go in India

Among the most stimulating innovations in the digital world, internet has secured the top spot. Across the world we can see how internet services are making a difference to the...

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Data pick of the day: 50% mobile users in India use Skype’s apps

Skype’s application are used by nearly 50 per cent of the mobile users in fast-growth market – India. It is eyeing such markets as potential core countries for its instant...

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Wills Lifestyle in India rocks the ramp with selfie booth

India based Wills Lifestyle and Madison Media have designed a 360 degree selfie booth—“Wills Rock the Ramp” to integrate social and on-ground engagement at the Wills Lifestyle India Fashion Week...

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The Folly Of The Click-Through Rate And Simple Math

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of...

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Digital forms key element in Forevermark’s ‘promise’

Forevermark, the diamond brand from The De Beers Group of Companies has unveiled its global marketing campaign with the objective to inspire people to renew their belief in the power...

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Dusit Thani Manila awards digital mandate to Campaigns & Grey

Campaigns & Grey has won the digital mandate for Dusit Thani Manila, covering management of the hotel’s social media platforms. Dusit Thani Manila offers Thai style hospitality in the heart...

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