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Tagged: interactive

Mobile-marketing 0

You’re More Than an Email Address, But Studies Show Marketers Glued to Basic Data

Though the talk in digital advertising circles is all about the data that allows marketers to target customers, it’s slow going. Recent studies show that such benign “beginner metrics” —...

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Twitter-big-communication 0

81 entries in the race for Socialathon 2015

A total of 81 entries from 18 agencies and marketing clients across the various genres of social media marketing have secured a place in the Socialathon India 2015 shortlist. The...

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data-driven-advertising-2 0

Taking Content Beyond Its Awareness Roots

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Todd Anderman, president of sales, marketing and...

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Brands 0

Comic: Pooling The Device Data

AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II)...

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ad-network 0

Long way to go for digital ad measurement in SG: IAB

Out of a rating of ten, with ten being on-par with the most advanced markets, senior marketers in Singapore, rate the market’s level of digital measurement at four, indicating that...

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Brands 0

Rubicon Project Launches Washington, D.C. Office; Announces Key Roles Supporting Political Campaign and Advocacy Advertising

Global Technology Company Poised for Growth in Watershed 2016 Election Cycle LOS ANGELES & WASHINGTON – Rubicon Project (NYSE: RUBI), a global technology company leading the automation of advertising, announced...

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Asia_marketing_map 0

APAC audience data expenditure in Q1 decreases

The audience data expenditure in APAC decreased in Q1, in line with the seasonal slowdown in Q1 worldwide, according to an Eyeota report. The report also highlighted that the global...

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Asia_marketing_map 0

Yahoo launches new silent video messaging app Livetext

Yahoo! has launched Yahoo Livetext, a new app for one-to-one live video texting on iPhone and Android phones. The app allows users to text, with the immediacy and vividness of...

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Twitter-big-communication 0

Instagram’s mobile ad revenues to reach $2.81 bn worldwide in 2017

Social media platform Instagram will bring in USD 595 million in mobile ad revenues worldwide in 2015. By 2017, the global mobile ad revenues of the social media platform will...

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Twitter user growth drops even as revenue rises

Twitter’s Q2 revenue rose by 61 per cent year-over-year as it reached USD 502 million, above the previously forecast range of $470 million to $485 million. The social media platform’s...

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data-driven-advertising-2 0

Kantar Continues WPP’s Tech Blitz With BIScience Investment

AdExchanger | WPP-owned Kantar Media revealed Tuesday its strategic investment in digital media intelligence firm BIScience. The terms of the deal were not disclosed, but Kantar and WPP clients will...

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internet-marketing 0

R/GA Vet Barry Wacksman on the Data-Centric Business Model

It’s no surprise that R/GA, the digital agency that helped longtime client Nike develop its Nike+ FuelBand fitness tracker, recognizes the connections between real world brands and the abundance of...

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Social Media Week – London

14 to 18 September, 2015 London, UK Special Discount for MobiAD Readers! Social Media Week London is a week long conference that provides the ideas, trends, insights and inspiration to...

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ad-network 0

ATS London, Europe’s Mega Ad Tech Week & The ‘Ad Tech Legend’ of the Year

Europe’s mega ad tech/digital advertising/digital media week is nearly upon us – when senior level agency, marketer and tech execs descend on Cologne with big volume deals to sign and custom...

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Brands 0

Marketers Need the Freedom to Choose Technology That Best Meets Their Needs

There is an immense amount of consolidation and diversification in the technology marketplace. Neil Nguyen, President and CEO, Sizmek, speaks exclusively to ExchangeWire about what these changes mean for marketers and...

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FMCG-Brands 0

5 tips to get Facebook video ads right

About 73 per cent of video ads on Facebook had a significant lift in ad recall in the 300 campaigns measured by Nielsen. The average lift between test and control...

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