Translate »
DanishEnglishGermanHindiRussianUkranian
DanishEnglishGermanHindiRussianUkranian

Tagged: interactive

ad-network 0

Affle acquires Appstudioz; sets up global R&D centre in India

Mobile apps and ads service (MAAS) company, Affle, has acquired Appstudioz, an India based mobile technology company. Set up in 2011, the Appstudioz platform has grown to help deliver a...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Asia_marketing_map 0

Digerati50: Turning chance into a thriving business

Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These articles are from Digerati50, a...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Brands 0

Wall Street Journal Exec Says He’s Starting a Company with Ashton Kutcher

Two Wall Street Journal executives are leaving the company this month, including Chief Digital Sales Officer Brad Westbrook. In an email to Ad Age confirming word of his departure, Mr....

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
data-driven-advertising-2 0

How To Build A Programmatic Sales Team

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice president of monetization at Pandora....

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Brands 0

Comic: Cross-Device Cook-Off

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Conventional Wisdom Vs. Big Data

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt Greitzer, co-founder and chief operating...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Asia_marketing_map 0

Axiata looks at possible tech acquisitions

Axiata group CEO Jamaludin Ibrahim has set a target for at least five of the group’s companies to become digital telco companies by 2019. The group however has to make...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Mobile-marketing 0

Southeast Asian consumers flock online to purchase products, services

Consumers across Southeast Asia are going online in droves, particularly with the rapid up-take of connected devices, and they are increasingly searching out online channels to research and purchase the...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

How will FB’s changes to Newsfeed & Like Gating impact brands?

So, Facebook came up with a couple of announcements over the past two weeks which have been getting a fair bit of attention – the news about coming down on...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Social media, the beast that cannot be controlled

In the last few years, social media has seen many twists and turns in the way brands have engaged platforms to tell their story and engage consumers. The power of...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
ad-network 0

Why There Is No Unique ‘Programmatic Market’ Model

Vincent Potier, Captify, COO, explains how the trend towards programmatic buying is unlikely to replicate the ‘buyer-led’ Transatlantic model established in the UK and North America.   Within the next...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Social is the key instrument in a brand’s orchestra: Socialathon 2014

Social media is at its peak, bringing marketers closer to its consumers. Today, several organisations are using social media to alter their marketing approach and garner greater gains from their...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
data-driven-advertising-2 0

Not Taking Programmatic In-House Is Short-sighted

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tom Triscari, CEO at Yieldr. When...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Twitter-big-communication 0

Mobile Marketing a Must, Not an Option Anymore

Advertising and marketing have to do one thing above all: stay up to speed with the changing times and react as quickly as possible. According to Calvin Wolf, a digital...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
ad-network 0

Mobile RTB spend in China rises by 616% in Q2 2014

As the digital scenario, that is primarily driven by the mobile media, in China shapes up, real time bidding platforms are also seeing growth in the market. The fact is...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
ad-network 0

Ozone Media partners with AppNexus to expand global footprint

Global advertising technology provider, Ozone Media, global advertising technology provider, has partnered with AppNexus, an independent advertising technology company, to expand its global presence. The partnership will address the needs...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare