Tagged: interactive

A DMP Is Only As Powerful As The Data Strategy Behind It

A DMP Is Only As Powerful As The Data Strategy Behind It

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Martellotti, co-founder...

The Fifth Wave Of Ad Tech: Privileged Programmatic

The Fifth Wave Of Ad Tech: Privileged Programmatic

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Picard, vice president of advertising product...

Comic: Taking It In-House

Comic: Taking It In-House

AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II)...

Overcoming Dyn: How DataXu Avoided Disaster the Day the Internet Went Dark

Overcoming Dyn: How DataXu Avoided Disaster the Day the Internet Went Dark

On 21 October, 2016, the internet faced its largest Distributed Denial of Service (DDoS) attack on record, with hackers knocking down dozens of the web’s top sites like Amazon, Twitter,...

How to drive marketing success with AR & VR technology

How to drive marketing success with AR & VR technology

by  Jay Samit, leader, Deloitte Digital’s augmented and virtual reality practice and Allan Cook, managing director, Deloitte Consulting LLP When more than 500 million people played Pokémon Go last year, many...

Burger King looks for its queen in Shanghai on Women’s Day

Burger King looks for its queen in Shanghai on Women’s Day

Burger King launched its world’s first ‘Burger Queen’ campaign for International Women’s Day, in partnership with Y&R Shanghai. Prompted by the question, ‘Can you be our Burger Queen?’, video interviews...

Oracle names Golin as regional agency for APAC

Oracle names Golin as regional agency for APAC

Following a competitive pitch, Oracle – the enterprise technology giant which empowers modern businesses through its comprehensive cloud services – has appointed Golin to be its lead agency in Asia...

SpotX strengthens demand facilitation team in APAC

SpotX strengthens demand facilitation team in APAC

SpotX, the video inventory management platform for media owners, has made key appointments for the Asia Pacific region with a hire in Indonesia and staff relocation to the Singapore office to...

gyro elevates Belinda Green to APAC Head of Planning position

gyro elevates Belinda Green to APAC Head of Planning position

gyro has promoted Belinda Green to the role of Head of Planning for gyro APAC. Ms Green will be based in gyro’s Singapore office and is responsible for leading the...

Y&R Malaysia promotes Emir Shafri to ECD role

Y&R Malaysia promotes Emir Shafri to ECD role

Y&R Malaysia has appointed Emir Shafri as Executive Creative Director, reporting to Y&R Asia Regional Chief Creative Officer Marcus Rebeschini. Following a successful five years at Y&R Singapore, where he helped expand its...

Fairmont Tests Facebook Travel Ads – And Is Hungry For More

Fairmont Tests Facebook Travel Ads – And Is Hungry For More

AdExchanger | Hotel and travel brands are looking to pour more performance dollars into Facebook. For years, hotel operators have used the social platform as a source of online check-ins,...

Navigating the digital ecosystem: Responsive vs. adaptable web design

Navigating the digital ecosystem: Responsive vs. adaptable web design

While the red hot mobile medium is undoubtedly the most popular for reading emails and accessing Facebook, marketers should not make the mistake of forsaking all other channels – there...

Yahoo brings content mktg studio Storytellers to Singapore

Yahoo brings content mktg studio Storytellers to Singapore

Yahoo Singapore has launched Yahoo Storytellers, a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini. Now marketers in Singapore...

The less people buy, the happier they are: Havas report

The less people buy, the happier they are: Havas report

It is only four in 10 people worldwide who say that money gives meaning to their lives, while five in 10 say they would actually be happier if they consumed...

How deep do brand values and company ethos go?

How deep do brand values and company ethos go?

The 2016 US Presidential Election wasn’t America’s election alone. Everyone around the world followed it with baited breath, consuming everything from the near-daily scandals to the witty outtakes of late...

This Old-School Tactic Is Driving The Future Of Attribution

This Old-School Tactic Is Driving The Future Of Attribution

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joseph Lavan, vice...