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Tagged: interactive

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XAPPmedia and jācapps Announce Partnership to Integrate XAPP Interactive Audio Ads into the jācapps Mobile Platform

Mobile Platform Allows Hundreds of Radio Stations to Increase Mobile App Revenue WASHINGTON – XAPPmedia, provider of the first interactive audio advertising service, and jācapps, the nation’s leading provider of...

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Facebook’s Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it...

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Bloomberg aims for broader audience with new site

Bloomberg Media Group unwrapped its long-awaited flagship website today, one of the most visible efforts by the company to jumpstart its revenue growth. The new Bloomberg.com is home for the...

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Axiata believes it's not too late to tackle digital media play

The digital and mobile play has been the talk of advertising and marketing industry for a number of years now, but it was only last week that Axiata Group Bhd...

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XAPPmedia Wants To Help Terrestrial Broadcasters Transition To Digital

DC-based XAPPmedia builds voice-activated mobile ads, and the company wants to use these units to bridge traditional and digital broadcasting. To advance that goal, XAPPmedia on Wednesday debuted a mobile...

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Komli Media ups focus on cross device solutions & creative product

Komli Media has launched Komli Brand, offering display, rich media and video solutions across mobile, tablet and desktop devices. With growing digital consumption in the region and audiences becoming increasingly...

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This Chinese New Year McDonald’s China says, ‘You are my CNY’

McDonald’s has launched a 2015 Chinese New Year campaign to rediscover the true meaning of Chinese New Year with consumers. The creative agency in the endeavour is TBWA\Shanghai. Chinese New Year...

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Mark Read succeeds Daniel Morel as Wunderman Global CEO

Wunderman will see a change in leadership as Mark Read, CEO of WPP Digital, will succeed Daniel Morel as the digital agency network’s Global CEO. Mr Morel will become the...

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From BBM to WhatsApp, LINE, FB & Beyond: The potential of mobile mktg in Indonesia

Not too long ago, the Mobile Marketing Association (MMA) Asia Pacific, organised its first-ever Mobile Marketing Association Forum (MMAF) in Indonesia. Attended by an overwhelming 450 marketing experts in the...

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MINI goes Aussie to celebrate Australia Day

MINI Australia has paid tribute to the great Aussie barbecue, launching the all-new MINI 5-door hatch on Australia Day through a new tactical campaign. “Given the all-new 5-door MINI Hatch...

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Closing the Loop on Sales with Attribution

Elizabeth Jackson, HookLogic, CMO and EVP corporate strategy, offers opinions on how attribution modelling can be used to combat some of the most challenging trends in retail, including ‘boomerooming’, and...

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In APAC, Mobile Consumers Are Very Different – From Each Other

APAC is one seriously loaded acronym. “There’s a fallacy that exists among many executives in the US that Asia is one block,” said Chetan Kulkarni, CEO of Bangalore-based digital CRM...

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Illiquid Media Markets Leave Industry Flying Blind

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amihai Ulman, founder and chief...

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#sowhoknew: Killing creativity – the death of the copywriter?

I once read that being a Copywriter was one of the safest jobs in advertising. Why? Because it can’t be automated. At least that is what Nick Usborne, author of...

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PK4 Media Adds Interactive Method to Skip Video Advertisements and Increase Brand Awareness

Technology Provides Brand Engagement And Verifies Actual Human Presence LOS ANGELES, CA – PK4 Media, a performance-based digital media company, announced the availability of an interactive method for consumers to...

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Chance To Win £250 Amazon Vouchers Ends Next Week – Fill In Our Pre-Launch Survey

As we announced some weeks ago, we are launching our ExchangeWire Research offering this quarter. ExchangeWire Research will provide business-critical data and insight into programmatic and its integration with mainstream...

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