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Tagged: interactive

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New opportunities ahead as mobile onliners set to reach 173 mn in India

Following the unprecedented rise in the mobile consumers in India, internet is expected to witness its next wave of consumers through the mobile device, according to industry experts. By the...

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Isobar appoints Sven Huberts as its APAC Regional MD

Isobar has named Sven Huberts as Regional Managing Director, Isobar Asia Pacific. Based in Singapore and reporting to Jean Lin, Global CEO Isobar, Mr Huberts will lead the global digital...

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Yahoo’s acquisition spree adds Cooliris to the mix

After barely a fortnight of bringing programmatic video ad platform Brightroll into its fold, Yahoo has now acquired start up photo app maker Cooliris. Founded in 2006, Cooliris was known...

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Remarketing: Crossing the lines between relevance & nuisance

Are you constantly notified with an automated advertisement of a product or a service that you may have checked on earlier? This marketing strategy, termed as remarketing, may be helpful...

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No names please: Hilton’s discrete approach to data-driven marketing

All hotel guests expect a certain level of discretion, but they’ve also grown accustomed to a certain level of personalized service. And that service is made possible by data —...

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Google’s new crowdfunding, publisher-friendly service kills ads

Putting power in the hands of the consumers to choose the ads they want to see is an area of focus for most technology-led media owners. After an announcement from...

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What happens if Flipkart, Amazon & IRCTC join hands in India

E-tailers in India are trying their hands on every possible means to reach the digital savvy consumer. After splashing large investments on Diwali discounts and other flash sales, ecommerce biggies...

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AIG’s Travel Division Talks About Its IgnitionOne Journey

When it comes to performance metrics, AIG’s online marketing chief Daniel Loebl isn’t joking around.  “In my work, we don’t have soft metrics,” said Loebl, whose official title is assistant...

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TM and MYTV in RM1bil digital TV infra-sharing deal

The delivery of digital terrestrial TV in Malaysia took a major step forward when MYTV Broadcasting and Telekom Malaysia inked a 15-year RM1-billion deal for the former to use the...

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Yahoo Ousts Google as Firefox’s Default Search Engine, Previews Redesign

Yahoo has found a way to further boost its search advertising business. Making it sweeter? It’s at Google’s expense. The portal has replaced Google as the default search engine for...

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DMA Digital Diary: Choose which brands you don’t want to see

When Facebook announced this week that it will reduce ‘overly promotional’ content, it meant that brands need to think of a new policy of using the organic reach of Pages...

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Facebook’s multi-app strategy adds Groups to the mix

As part of its multi-app strategy, Facebook has launched a Groups app to help people share faster and more easily with all the groups they are part of. The company...

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Amazon banking its future on the cloud

Cloud computing is considered the ‘new normal’ in today’s fast-changing digital world, so much so that the leading public cloud computing vendor is willing to bet all of its vast...

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‘You Have To Say To Someone Sometimes That What You Want Is Unobtainable’  

ExchangeWire caught up with Nate Woodman, IPONWEB’s recently appointed GM of demand solutions, to discuss how his role was created to help bolster the ad tech firm’s profile among clients,...

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Rubicon Project bolsters automation tech; acquires iSocket, Shiny Ads

Rubicon Project is expanding its direct order automation technology and consolidating the automated guaranteed market with the acquisitions of two privately held companies, iSocket and Shiny Ads. The addition of...

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APAC Brand Marketers Primed For Programmatic Drive

Trade magazine Campaign Asia-Pacific this week hosts the inaugural Marketing Innovation Summit, an event aimed specifically at educating brand marketers in the region about programmatic buying. ExchangeWire spoke with Gabriel...

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