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Tagged: interactive

data-driven-advertising-2 0

DataXu Buys JasperLabs, Ingesting Dynamic Creative Technology

Demand-side platform DataXu has acquired – or perhaps acqui-hired – dynamic creative optimization (DCO) vendor JasperLabs for an undisclosed sum. The two companies have previously worked together on behalf of some clients,...

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Brands 0

Despite Solid Q1 Ad Revenue Growth, The New York Times Warns Of Potential Decline

The New York Times saw total Q1 2014 revenues increase 2.6% year over year to $390.4 million from $380.7 million. Advertising revenue increased year over year 3.4% to $158.7 million....

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Mobile-marketing 0

Isobar names Tim Doherty Chief Creative Officer China

Isobar has elevated Tim Doherty to Chief Creative Officer China. The current Chief Creative Officer, Peter Shen, will depart the agency in May, ending a 10-year stint at the agency,...

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FMCG-Brands 0

Ogilvy & Mather China to host Portfolio Night

In an initiative that nurtures young creative talent, Ogilvy & Mather China and Portfolio Night, a global portfolio review and recruitment event founded by IHAVEANIDEA and presented by ADC, are...

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FMCG-Brands 0

LAC Taut appoints Razorfish to sharpen its digital focus

Beauty and health brand LAC Taut is looking to digital to strengthen its connection with its audiences and enhance its brand presence. The mandate to lead the brand’s digital strategy...

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ad-network 0

AOL Platforms’ Adap.tv beefs up senior team in SE Asia

Adap.tv, a division of AOL Platforms, has appointed two senior hands in its Singapore office to bolster its Southeast Asia presence. Arjan Bolhius and Tom Weaving have both followed Alex...

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Mobile-marketing 0

Digital recruitment firm Ultimate Asset sets shop in Singapore

Digital recruitment agency Ultimate Asset, based in the UK, has kicked off operations in Singapore. Company officials inform that the development comes on the back of the success that the...

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data-driven-advertising-2 0

Godfather’s Pizza Makes FBX Offers Consumers Can’t Refuse

A co-op of 26 Godfather’s Pizza franchises drove online sales at a rate of six times their media spend through FBX. Working on behalf of the co-op, Nebraska agency SKAR...

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data-driven-advertising-2 0

Targeting The Individual: Political Orgs That Use Advanced Advertising Techniques

The rules of marketing have changed drastically for organizations that traditionally relied heavily on the big broadcast buy. Consider political campaigns, which are placing a growing premium on targeted messaging...

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YouTube-app 0

Why analytics & paid search teams should work closer

Search marketers were thrown into a tailspin in 2013 when Google began to use secure search to remove keyword data seen in Google Analytics for organic traffic. On April 9...

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FMCG-Brands 0

Johnnie Walker awards digital duties to VML IM2.0 in China

After two rounds of intensive pitching, VML IM2.0 Shanghai has won the Johnnie Walker account, responsible for all its interactive marketing efforts. Diageo’s Scotch whisky brand Johnnie Walker selected VML...

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Google-Lego 0

Data pick of the day: 34% users search products to buy through mobile

At a global level, 74 per cent of internet users say that they use the internet to search for products or services they want to buy. If this number was...

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Asia_marketing_map 0

Land Transport Authority SG appoints Dentsu for new campaign

Land Transport Authority of Singapore, the government body responsible for managing land transport infrastructure in the nation, is all set to launch a public education campaign encouraging graciousness amongst commuters...

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FMCG-Brands 0

As brands fall short in their storytelling…

Everywhere you look right now, storytelling is the next panacea for all communication-ills. When people communicate they want to be heard, understood and remembered, but the way brands tell their...

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FMCG-Brands 0

Yoose expands to North Asia with senior hire

Yoose, the global hyper-local mobile ad network, has appointed Stuart Dobbin as Regional Head, North Asia. The role will be based in Hong Kong to better leverage opportunities in the...

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Twitter-big-communication 0

Startups & Bitcoins: hot topics among young Singaporeans on social media

It is not surprising that most netizens in Singapore discuss stocks and foreign currency investments, considering the market is the regional financial and investment hub. A rising trend also has...

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