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Tagged: interactive

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Dynamic Price Floors Perpetuate An Ad Stack Cold War

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director of business development at Index...

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Snickers, Mr Bean, ancient China & the ‘Fist of Hunger’

In an unprecedented global collaboration with AMV-BBDO London, BBDO China has aired its own version of the Kung Fu themed TVC. In the China spot, Mr Bean plays to a...

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What Advertisers Really Think About Transparency

The ad tech sector is arguably the hottest part of the marketing industry right now with the word ‘programmatic’ on almost every C-level marketer’s lips when talking about high-level strategy....

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Cutting through the clutter…Or cutting through the bias?

I had the opportunity to attend a talk by the brilliant JesperAstrom at Hyper Island, with a thought-provoking discussion on whether or not social networks are propagating our natural biases...

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Domain Identity Theft Is The Fraudsters’ Latest Ponzi Scheme

Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst offenders, and urges the media...

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IoT – still a long way to go in India

Among the most stimulating innovations in the digital world, internet has secured the top spot. Across the world we can see how internet services are making a difference to the...

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Data pick of the day: 50% mobile users in India use Skype’s apps

Skype’s application are used by nearly 50 per cent of the mobile users in fast-growth market – India. It is eyeing such markets as potential core countries for its instant...

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Wills Lifestyle in India rocks the ramp with selfie booth

India based Wills Lifestyle and Madison Media have designed a 360 degree selfie booth—“Wills Rock the Ramp” to integrate social and on-ground engagement at the Wills Lifestyle India Fashion Week...

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The Folly Of The Click-Through Rate And Simple Math

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of...

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Digital forms key element in Forevermark’s ‘promise’

Forevermark, the diamond brand from The De Beers Group of Companies has unveiled its global marketing campaign with the objective to inspire people to renew their belief in the power...

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Dusit Thani Manila awards digital mandate to Campaigns & Grey

Campaigns & Grey has won the digital mandate for Dusit Thani Manila, covering management of the hotel’s social media platforms. Dusit Thani Manila offers Thai style hospitality in the heart...

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The Holidays are Coming… Is Your Mobile Marketing Strategy Ready?

It happens every year around this time: marketers begin scrambling to finalize their holiday plans. As also happens, many are doing it at the last minute. The problem is, mobile...

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Shanghai Media Group, CMC Capital, Warner Bros, RatPac, WPP bet on content

Shanghai Media Group (SMG), Warner Bros. Entertainment Inc., CMC Capital Partners (CMC), RatPac Entertainment LLC and WPP are creating an investment platform (CMC Creative Fund) dedicated to investing in Chinese...

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Creativity is hard, says Vine star Zach King

Vine star Zach King kicked off Social Matters in Hong Kong with behind-the-scenes insights into how the filmmaker creates powerful and engaging videos. Mr King, who has over 2 million...

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As Programmatic Video Evolves, Publishers Are Just Getting Started

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Ostermiller, founder and CEO at Altitude Digital. Programmatic...

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Punitha Arumugam quits as Director-Agency Business at Google India

Punitha Arumugam has quit as Director of Agency Business at Google India after sharing a over two-year stint with the technology giant. “Google has been an amazing company to work...

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