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Tagged: interactive

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16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant

Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs, released Wednesday, assumes that ad tech, marketing tech and CRM will naturally converge. As such, it pits enterprise platforms like Salesforce.com...

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Headway Digital Receives Platinum Certification in MediaMath’s OPEN Buyer Certification Program

Recognition highlights Headway Digital’s leading role and thought leadership in the global programmatic media-buying space Miami, FL – Headway Digital, (www.headwaydigital.com), the online ad industry’s programmatic media company, today announced...

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Rev Asia culls titles, lays off staff

Digital media group Rev Asia Bhd, listed on the ACE Market of Bursa Malaysia, is discontinuing certain print and digital publications in its stable, as its publishing business sees a...

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DMA Digital Diary: How web impacts our lives

After a leave of three weeks, I am reporting back to the digital world, just when the world seems to be taking off for the holiday season. Some distance help...

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Lazada sees 10 million shoppers in 24 hours on annual sale

Lazada which had its annual Online Revolution campaign saw the highest sales on December 12, the closing day for the sale. The month-long campaign, which kicked off with a day...

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Data pick of the day: Young internet users lead in online TV viewing

According to data released by Global Web Index, 2014 marked the first time that, on average, younger internet users watched more than an hour of online television each day. Although,...

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Secrets of the middle funnel: Four simple steps to grow your business

This article was written by Pete LaFond, vp of marketing at TruSignal. By now, marketers are well-versed in direct response, aka bottom funnel, marketing – i.e., search marketing, retargeting and...

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Baidu and Alibaba Best Yahoo and Twitter for Digital Ad Revenue

Google once again retained the biggest share of global digital ad revenue and by a large margin. The company claimed a 31.10% share this year — a slight dip from...

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Urban Outfitters Is Dressed For Mobile Success

Urban Outfitters’ target customers might be married to their phones – but it’s more of an open relationship than one might think. “The attention deficit disorder in the population we’re trying...

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The Risk-Reward Equation for Publishers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, co-founder and CEO...

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Ad Tech Companies Consolidation Coming? One Commentator Thinks So

There’s a great commentary by Matt Kapko, who covers social media for CIO, that anyone toiling in the fields of IT, marketing, programmatic, native, or related arenas needs to read....

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MTV tops list of most loved social brands

MTV, Friskies and Disney were among the top 10 most loved brands in social media in November. Hootsuite has released its Top 10 Most Loved Brands in Social Media. The...

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GOSF 2014: Indian e-consumer boosts online traffic by 400%

This year has been a roller coaster for Indian e-shopper as the ecommerce industry flooded the market with heavy discounts during the Diwali sales across platforms such as Amazon, Flipkart...

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DigiVive bags Digital Experience Award at World Communication Awards 2014

DigiVive’s flagship brand nexGTv has bagged the digital experience award at World Communication Awards 2014. The latest edition of the Awards was help in London where top digital companies from...

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Indosat launches Google Play Carrier Billing in Indonesia

Indosat has launched Google Play Carrier Billing for its Indonesian customers allowing them to purchase applications on the Google Play Store by using their pre-paid airtime credit. Direct Carrier Billing...

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Publishers Need To Stop Looking For Unicorns

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eva Smith, vice president of sales strategy at The Weather...

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