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Tagged: interactive

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Online fashion media makes it to The List

The List, Malaysia’s first digital-only fashion magazine, launched in mid-June, hoping to bring the Asian and Western fashion worlds to a tech-savvy audience.  A. Asohan has the story. Via DNA

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Khan Academy takes a branding leap

The Khan Academy embarked on its journey to revolutionize learning online nearly a decade ago with its stated mission of providing free education for everyone. Now it has launched its first-ever communications...

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Brands 0

Get a Hands On Education at Ad Age Data Conference 2014

The advertising industry has data coursing through its veins, but too often discussions about “big data,” “data-driven marketing” or “data analytics” stay on the surface without getting to the heart...

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ad-network 0

What Next For Ad Tech’s Big Bang?

Danny Hopwood, Vivaki, head of platform, EMEA, contemplates just how the ad tech sector will develop ahead of his ATS London appearance. When I first encountered Invite Media in 2010,...

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More than 300 entries compete for Socialathon Awards 2014

The countdown is nearly over. On August 22, 2014, the best of marketing on social media platforms will be recognised at the inaugural Socialathon Awards. Industry’s only platform that is...

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FMCG-Brands 0

MetLife assigns creative duties to BBDO Honk Kong

BBDO Hong Kong has been awarded the creative duties for MetLife Hong Kong. They will be sharing the roster with sister agency, Proximity Hong Kong, which won MetLife Hong Kong’s...

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Data pick of the day: 50% onliners visit Google via mobile

Life without Google can be really hard to imagine. There are hardly any days when an onliner doesn’t visit Google; it’s highly improbable! People nowadays are so hooked onto Google...

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Mobile-marketing 0

Text100 bolsters Malaysian leadership team

Integrated communications consultancy, Text100 has named Vijayaratnam Tharumartnam as Managing Consultant for Text100 Malaysia. He will lead the agency’s operations in Malaysia, while delivering strategic client consultancy and managing a...

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FMCG-Brands 0

Johnson’s Baby woos consumers with BBDO’s social experiment

BBDO Singapore conducted a social experiment called ‘play experiment’ for Johnson’s Baby Active Fresh range to promote outdoor physical playtime for children. Parents in Singapore display a high degree of...

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Mobile-marketing 0

Digital Marketing, Adobe and $10 Billion Worth of Opportunities

At the recent Adobe Digital Marketing Symposium in Singapore, the CEO of Adobe, Shantanu Narayen, talked about his $4 billion company and the enormous growth potential in both digital marketing...

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Mobile-marketing 0

WPP School of Marketing & Communications graduates its first class

The WPP School of Marketing and Communications in Shanghai, a joint venture between WPP and the Shanghai Art and Design Academy (SADA), had its first batch of students successfully completing...

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‘Brands aren’t people. And if they were, they’d hate ads too.’

Aaron Dodez is vp, associate director, digital marketing at independent ad agency, RPA. There is no shortage of false prophets in marketing, each touting the “newest” tactic like native advertising (GoTo.com from...

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Fanta Pouring Big Bucks Into Vine Video Comedy Series

Fanta, the soda brand owned by The Coca-Cola Company, is sponsoring and co-creating a weekly digital comedy series, “Fanta For The Funny,” consisting entirely of six-second Vine videos. It’s a...

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Google-Lego 0

WPP names Randy Duax as Talent Director, Asia

WPP has named Randy Duax as its new Talent Director, Asia. In his new role, Duax will be responsible for senior talent acquisition and talent management across the Asia Pacific...

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Brands 0

Move Over, Cookie. Here Comes The Ad ID

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer...

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JWT Singapore partners with Gigya to gain consumer insights

JWT Singapore announced that it has signed on as a solution provider with Gigya. This deal that marks the newest advertising agency partner to join the consumer identity management company’s...

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