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Tagged: interactive

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Publicis Groupe rejigs management & leadership team to fuel fresh thinking

With a firm objective to extend its presence in the digital sphere and enrich its offerings by creating new services, either by organic growth or acquisitions, notably in the realm...

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Facebook Marketing Boss Shares Three Lessons for Brands

Even a 29-year marketing vet like Gary Briggs has a few things left to learn. Facebook’s CMO, whose previous stints span Pepsi, IBM, eBay and Google, shared three things he...

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The Google Effect: What Will Be The Ultimate Cost?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Renee Hill, president and co-CEO...

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Digerati50: The humble dotcom survivor

Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These articles are from Digerati50, a...

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Financial Times refreshes the newspaper for the digital age

The Financial Times has launched a refreshed newspaper, designed for the modern reader who consumes journalism in a variety of formats and values the editorial judgment and serendipity of a...

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WPP Agency Maxus Names Jonathan Adams Chief Digital Officer

On Thursday, WPP-owned media agency Maxus named former iCrossing executive Jonathan Adams as its chief digital officer. After previous stints at OgilvyOne and The Media Edge (since rebranded MEC), Adams...

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Room for Improvement: New Study Confirms Lack of Mobile Data

Enterprise data and analytics company Acxion and mobile ad tech firm 4INFO have released findings from their recent joint study “Master Mobile Measurement to Unleash True Cross-Channel Advertising.” The study,...

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Havas Worldwide strengthens Japan creative team; appoints David Morgan

Havas Worldwide has appointed David Morgan as Executive Creative Director, effective September 1, 2014, responsible for leading all aspects of the agency’s creative evolution. In addition to leading the agency’s...

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‘The Only Way To Combat Ad Fraud Is With Real-Time Transparency’

Scott Meyer, Ghostery, CEO, discusses details of a recent joint study it conducted with IPONWEB discovering that up to 40% of ads delivered in May were “suspicious”, and compares the...

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Programmatic: A Big Part Of The Future Of Radio

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Haley, CEO at Marketron....

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Data pick of the day: 75% of Twitter active users purchase products online

On September 9, 2014, Twitter announced that it was “beginning to test a new way for you to discover and buy products”, with a small percentage of US users gaining...

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MMA crafts mobile in-app ad measurement guidance for China

MMA China has set up MMA China’s Mobile Application Advertising API Measurement Guidelines, specifically developed for the China market. With support and guidance of the Mobile Marketing Association (MMA Global), these...

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Kim Kelleher Named Publisher of Conde Nast’s Wired

Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday. The appointment marks a return to magazines for...

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An MVP Can Score Programmatic Payback

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Tewksbury, global vice president...

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DBS and KRDS bring dragon boat racing fun to mobile

Financial service group, DBS teamed up with social and mobile agency KRDS, to capture the thrill and adventure of DBS Marina Regatta on mobile. They created Dragon Tap, a paddling...

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RTB growth helps Ozone achieve 100 mn daily mobile impressions

Ozone Media has reached a milestone 100 million daily impressions on mobile. This growth is fuelled by an increasing number of partners embracing real-time bidding (RTB) as the preferred source...

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