GE Continues Its Bet On Audio With More Branded Podcasts
AdExchanger | Audio is still an uncluttered medium where a brand like General Electric can stretch its creative muscles. “We look at audio like a...
AdExchanger | Audio is still an uncluttered medium where a brand like General Electric can stretch its creative muscles. “We look at audio like a...
This week’s LATAM Roundup brings news from mobile company Logan, which have just received £1.6m from the Mexican fund Pedralbes Partners to expand their mobile...
New Technology Empowers Advertisers to Easily Transform TV Creative into Vertical Video for Smartphones, with a 360 Effect London – Teads, the inventor of outstream...
Criteo, the performance marketing technology company, has Elie Kanaan as Executive Vice President of Marketing. Kanaan will lead Criteo’s product marketing, marketing and communications initiatives...
The dust has now firmly settled on an exhilarating few days in Cologne at the annual ad tech love-in, dmexco. This year was almost certainly bigger...
Dell Technologies has completed the acquisition of EMC Corporation, creating a family of businesses that provides the infrastructure for organisations to build their digital future,...
Agenda preview reflects complete transformation of flagship event—with new formats, new voices and re-ignites a culture committed to innovation in all its forms NEW YORK...
14 June, 2016, it was announced that Impact Radius, the marketing and affiliate solutions platform, had acquired ad fraud detection and prevention platform, Forensiq, for...
India’s mobile economy has seen tremendous growth in the past two years, with mobile app downloads and time spent in-app more than doubling since Q1...
Outbrain has signed a two-year partnership with SingaporeMediacorp, one of Singapore’s largest media companies with the widest range of media platforms spanning digital, television, radio,...
Josef Ahorner, co-founder and Chairman of the Board, Emarsys and Hagai Hartman, co-founder and CEO, Emarsys have taken the joint decision that Mr Hartman will fully...
The UK ad tech industry is a thriving, cutting-edge, globally renowned talent hub; but success is by no means guaranteed for start-ups. While programmatic advertising...
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kean Graham,...
Reiterating that content trumps, and a thoughtful engaging campaign always yields results, Maxus has created a campaign for Lee to pave a path of change...
Newly-minted MaGIC CEO Ashran Ghazi shares his thoughts on the ecosystem and the latest project he’s working on: Creativity and Innovation Labs which will be...
Havas Media International Singapore has been appointed as the media agency of record for French luxury brand Longchamp following a competitive pitch. The agency was awarded...
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