What the Snapchat IPO means for Asia
Snap, Crackle and Pop. And pop in a big way! On March 2, Snap, the parent company to social media darling Snapchat finally went public, listing on the NYSE and...
Tagged: growth
SpotX strengthens demand facilitation team in APAC
SpotX, the video inventory management platform for media owners, has made key appointments for the Asia Pacific region with a hire in Indonesia and staff relocation to the Singapore office to...
Revcontent Acquires Machine Learning Content Recommendation Company, Rover, to do for Discovery What Google Did for Search
SARASOTA, Fla. – Revcontent, the fastest growing content recommendation platform, announces the acquisition of machine learning company, Rover, for its advanced personalization and recommendation technology. A powerful testament to Revcontent’s...
Factual Expands Operations to Support Rapid Growth in Booming European Market
Location Data Company Scaling to Provide Global Support to International and Regional Partners LOS ANGELES, CA – Factual, the neutral location data company that makes data accessible to everyone, announced...
H.I.G. Growth Partners Announces Investment in AdTheorent, a Leading Predictive Digital Advertising and Cross Channel Attribution Technology Company
BOSTON – H.I.G. Growth Partners (“H.I.G.”), the dedicated growth capital investment affiliate of H.I.G. Capital, has announced a growth investment in AdTheorent, Inc. (“AdTheorent” or the “Company”) in partnership with...
Leanplum: Emoji Push Notifications Increase Mobile Marketing Engagement
Mobile marketing company Leanplum is out with a new Mobile Marketing Trends report that “confirms the effectiveness of emoji push notifications in mobile communications.” What’s behind the boom? This growth,...
UK publishers see Facebook Live viewership stagnate
Facebook Live is stagnating in the U.K. And with Facebook ending payments to media companies for creating live video, publishers don’t expect to ramp up live video production in the...
WPP AUNZ merges Union Digital with DT
Designworks Group’s full service digital agency Union Digital has expanded its capability and global reach by joining forces with fellow WPP AUNZ digital agency, DT, the creative technology group. Under...
Video Increasingly Important for Brands in the Mobile Space
Two new reports shed light on the growing importance of video in the mobile space. Looking at Q4 2016 data, Positive Mobile found that mobile video ads now account for...
Tapad bolsters senior APAC team with three new hires
Tapad, the cross-device marketing technology firm, has made three senior appointments to support its emerging Asia Pacific business. Furthering Tapad’s rapid expansion in the region, Andrew Tu, Vice President, APAC;...
YouAppi Launches Rewarded Video Solution Delivered through Lightweight SDK Offering New Revenue Opportunities for Publishers and App Marketers
Rewarded videos and video interstitials, delivered programmatically and via premium demand partners utilizing YouAppi’s event-driven targeting will create new revenue streams for publishers while delivering profitable app users San Francisco,...
Donald Lim to succeed Angelito Pangilinan as Dentsu’s Philippines CEO
Donald Lim will join as the new CEO of Dentsu Aegis Network Philippines, succeeding Angelito Pangilinan (known as BoyP), effective April 3, 2017. Mr Lim will be tasked with driving reputational...
How word-of-mouth mktg platform ReferralCandy went global
Singapore-based SMB and customer referral platform ReferralCandy started as a one-man operation and quickly grew into a team of three employees living and working out of a shared apartment. Five...
Pairing Technology with People: Man & Machine’s Future Co-Existence in Media
The ad tech industry has a lot to answer for. The digital boom forced the focus in advertising to shift to technology rather than the expertise of people. As a...
The Downside of Popularity: Despite Visibility, Twitter Revenue and Growth Are Flat
Though millions are glued to news of tweets from the Twitter-happy Trump and his critics on the platform, it isn’t showing up on Twitter’s bottom line. As eMarketer puts it,...
Amnet Asia gets new Regional Account Lead
Dentsu Aegis Network’s programmatic agency, Amnet, has appointed Joshua Campanella as Regional Account Director to oversee and manage client strategy for Southeast Asia (SEA). Mr Campanella will be leading client...
