What the Snapchat IPO means for Asia
Snap, Crackle and Pop. And pop in a big way! On March 2, Snap, the parent company to social media darling Snapchat finally went public, listing on the NYSE and...
Snap, Crackle and Pop. And pop in a big way! On March 2, Snap, the parent company to social media darling Snapchat finally went public, listing on the NYSE and...
SpotX, the video inventory management platform for media owners, has made key appointments for the Asia Pacific region with a hire in Indonesia and staff relocation to the Singapore office to...
SARASOTA, Fla. – Revcontent, the fastest growing content recommendation platform, announces the acquisition of machine learning company, Rover, for its advanced personalization and recommendation technology. A powerful testament to Revcontent’s...
Location Data Company Scaling to Provide Global Support to International and Regional Partners LOS ANGELES, CA – Factual, the neutral location data company that makes data accessible to everyone, announced...
BOSTON – H.I.G. Growth Partners (“H.I.G.”), the dedicated growth capital investment affiliate of H.I.G. Capital, has announced a growth investment in AdTheorent, Inc. (“AdTheorent” or the “Company”) in partnership with...
Mobile marketing company Leanplum is out with a new Mobile Marketing Trends report that “confirms the effectiveness of emoji push notifications in mobile communications.” What’s behind the boom? This growth,...
Asia / Digital Marketing News / Interactive/Digital marketing / News
by Copenhagen INK · Published 28/02/2017
Facebook Live is stagnating in the U.K. And with Facebook ending payments to media companies for creating live video, publishers don’t expect to ramp up live video production in the...
Designworks Group’s full service digital agency Union Digital has expanded its capability and global reach by joining forces with fellow WPP AUNZ digital agency, DT, the creative technology group. Under...
Two new reports shed light on the growing importance of video in the mobile space. Looking at Q4 2016 data, Positive Mobile found that mobile video ads now account for...
Tapad, the cross-device marketing technology firm, has made three senior appointments to support its emerging Asia Pacific business. Furthering Tapad’s rapid expansion in the region, Andrew Tu, Vice President, APAC;...
Rewarded videos and video interstitials, delivered programmatically and via premium demand partners utilizing YouAppi’s event-driven targeting will create new revenue streams for publishers while delivering profitable app users San Francisco,...
Donald Lim will join as the new CEO of Dentsu Aegis Network Philippines, succeeding Angelito Pangilinan (known as BoyP), effective April 3, 2017. Mr Lim will be tasked with driving reputational...
Singapore-based SMB and customer referral platform ReferralCandy started as a one-man operation and quickly grew into a team of three employees living and working out of a shared apartment. Five...
The ad tech industry has a lot to answer for. The digital boom forced the focus in advertising to shift to technology rather than the expertise of people. As a...
Though millions are glued to news of tweets from the Twitter-happy Trump and his critics on the platform, it isn’t showing up on Twitter’s bottom line. As eMarketer puts it,...
Dentsu Aegis Network’s programmatic agency, Amnet, has appointed Joshua Campanella as Regional Account Director to oversee and manage client strategy for Southeast Asia (SEA). Mr Campanella will be leading client...
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Data Driven Advertising / DMP / DSP / RTB
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