Tagged: google

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King: Testing New Reward Video Ad Format to Monetise 400 Million Users

King is rumoured to be launching a media business later this year to help build revenue around its incredibly sticky global audience of 400 million monthly active users. The gaming...

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Have great content? Make the most of it

New-age publishers are toying with innovative content models that offer more value to end users and set their cash registers ringing. It doesn’t come as a surprise, when content is...

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Yes, Premium Publishers Can Make Money from Mobile

Mobile monetisation for premium publishers has been an ongoing topic of controversy, due to the fragmentation of content consumption, lack of mobile-first technology, limited understanding of the mobile infrastructure, and...

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With Android Instant Apps, Google Is Quietly Transforming The Entire App Ecosystem

AdExchanger | The web gets surfed and apps get downloaded. That’s the way it generally works. But Android Instant Apps – the ability to stream apps without having to install them...

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Facebook Audience Network Sells Video Ads for Third Parties; Twitter Takes Ads to Embedded Feeds

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience Network Sells Video Ads; Twitter Ads in External Feeds; SAP...

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Google extends Universal App Campaigns to iOS

At the annual Google I/O conference, the company launched a new unified app platform and extended its Universal App Campaigns feature to iOS as well. The programme was launched one year...

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From Publisher To App Developer: Softonic Engineers A Turnaround

AdExchanger | When tech site Softonic was at its peak roughly three years ago, it attracted 120 million global uniques searching for downloadable computer software. But when mobile app stores...

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Why Three’s Partnership with Shine Makes Publishers More Vulnerable than Ever

In February, Three announced an ad-blocking deal with Shine Technologies in the UK and Italy to “tackle excessive and irrelevant mobile ads”. The technology has not yet been rolled out across the...

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Why use CRM data in programmatic media campaigns?

The benefits of using CRM in programmatic Programmatic advertising shows a particular banner or a video ad to a particular consumer. That’s essentially its power. The consumer is recognised by...

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Hello brands, where’s my discount?

The news that you’re expecting a child is such an incredible high – but dampened by the subsequent low of the retail experience leading up to the baby’s arrival. Taking...

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Facebook adds branded video ads to its Audience Network

A week after launching its retargeted ads on Instagram, Facebook will now sell video ads on behalf of brands as well. The social network has launched ‘in-stream’ and ‘in-article’ formats...

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Forget the 4 P’s of Marketing – Today it’s All About the 4 I’s

Can successful digital marketing strategies been borne out of the traditional 4 P’s marketing mix? Dominic Dunne (pictured below), managing director, Drawbridge UK tells ExchangeWire that, while the marketing itself hasn’t changed, marketers’...

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Google’s Getting Ready To Counter The Ad Blockers – But There Are A Few Stumbling Blocks

AdExchanger | To know your enemy, you must become your enemy. That could be one way to view Google’s rumored entrance into the world of ad blocking. Recent buzz has...

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App Streaming: The Mobile Disruptor

App streaming versus HTML5. What’s the difference when it comes to effective mobile advertising? Well, the differences are plenty but to find out the benefits and the reason both formats...

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Comcast Acquires StickyADS; DoubleClick Launches Native Ads

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys StickyADS.tv; DoubleClick Goes Native; JICWEBS tackles ad fraud; New UK GM...

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Wherefore Edge Providers? Senate Subcommittee Dives Into Proposed FCC Privacy Regs

AdExchanger | Companies like Google and Facebook arguably have access to far more consumer data than Internet service providers. So why does the Federal Communications Commission call out the broadband...

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