Tagged: google

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Top 5 Messenger bots and how to go further

In early April, Facebook announced the arrival of automated bots on Messenger and it wasn’t too long until bots ranging industries like media, airlines, ecommerce, healthcare and entertainment have started...

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Google’s enterprise cloud play seems rather … cloudy

Google may have been the cloud pioneer, but in the enterprise space it is playing a catch-up game and really needs to be more forthcoming with information, argues Edwin Yapp....

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Strong Performances by Facebook and WPP; ISBA Criticises UK Agencies

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong quarters for Facebook and WPP; ISBA calls for transparency; Xaxis appoints...

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15 startling digital marketing statistics from this week

Organic social visitors have 4% higher AOV than average at MADE.COM Hannah Pilpel, social project manager at MADE.COM, gave us an interview this week. She let slip some very interesting figures...

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Where’s A Publisher’s Place In Our ‘Content Everywhere’ World?

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital....

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Taguchi & Accor Australia launch national marketing-automation rollout

Taguchi Marketing Pty Ltd and Accor Hotels Australia launched a national marketing-automation rollout across participating hotels in the Accor Hotels Australian network. The project will provide email marketing and automation capabilities,...

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ANA to FCC: Cable-Box Competition Is Bad for Advertisers

Saying it would allow blocking and alteration of advertising, the Association of National Advertisers has asked the Obama administration to drop a proposal that would open the door to cheaper...

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Data Analytics Drives Digital Marketing Budget in Brazil; Abril Announces Deal with MOAT

This week’s Latin American Roundup: How digital marketing teams have been investing their budget around data solutions in Brazil; Teads appoints Luciana Salazar as their new head of programmatic for...

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#sowhoknew: Social goes Hollywood – FaceFlix anyone?

Not content with pushing out clips of cats scared of cucumbers (yep it’s a thing), the likes of Facebook and Google now want to start streaming Hollywood blockbusters straight to...

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WPP’s Australian digital agency DT enters Singapore with new office

DT, part of WPP AUNZ, has opened its official office in Singapore, which is being launched in partnership with Ogilvy & Mather, also a WPP company. With a full-service team of...

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10 funky digital marketing stats from this week

YouTube ROI is higher than TV in 77% of campaigns This research was widely reported this week; Google’s latest attempt to lure TV ad spend to online video. A meta-analysis...

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Alphabet’s Earnings Miss Forecasts

Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (21 April), announced financial results for the quarter ended March 31, 2016. Google continues to prop up the company’s overall performance turning a profit...

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EU Approves GDPR; House of Lords Wants More Transparency on Online-Platforms

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves GDPR; House of Lords comments on new regulations; TabMo receives...

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Online (mobile) publishing’s new panacea?

Facebook’s Instant Articles first appeared in the news around 10 months ago, when the tech giant started doing trial runs of the product. But in the time since, it has...

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7 tips for writing headlines that drive business value

Many brands have started to recognise the effectiveness of content marketing and are investing a great deal into the development of compelling content. Yet many brilliant pieces are getting lost...

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