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Tagged: google

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Dentsu Buys Covario; Programmatic Models

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dentsu Buys Covario Dentsu Aegis Network has acquired search and content marketing agency Covario. Convario’s Rio SEO software offers...

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Amobee Unveils Mega Stack Ambitions With Adconion Direct & Kontera

Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights with ExchangeWire’s Wendy Hogan about the value of the Adconion/Kontera...

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9.8% increase in China ad spend despite slowdown in key sectors: GroupM

China’s steady economic growth has effectively provided support to the confidence of advertisers. GroupM projects measured media advertising spending in China this year will increase by 9.8 per cent compared...

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Facebook Marketing Boss Shares Three Lessons for Brands

Even a 29-year marketing vet like Gary Briggs has a few things left to learn. Facebook’s CMO, whose previous stints span Pepsi, IBM, eBay and Google, shared three things he...

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The Weekly Digital Marketing Update @ Copenhagen INK (16-09-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News Achtung,...

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AppNexus CEO Tells ATS Tokyo: ‘Differentiate Or Die’

Speaking at ATS Tokyo this morning (16 September), Brian O’Kelley, AppNexus, CEO, told attendees the ad tech sector was ripe for both commoditisation and consolidation, as companies like Google attempted...

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Native ads are getting a direct-response makeover

Native advertising is often used by publishers as a way out of being held to the direct-response metrics that have long been associated with banner ads. Native was supposed to...

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The Google Effect: What Will Be The Ultimate Cost?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Renee Hill, president and co-CEO...

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The Rise Of The Mega Stacks

Danny Hopwood, Vivkai, head of platform, EMEA, gives his assessment of the current programmatic landscape in light of recent industry consolidation. At the risk of overusing the latest buzzword, we...

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dmexco urges to ‘SHIFT’ into new dimensions of the ‘digiconomy’

The rapid digitisation of the world we live in is increasingly changing economic structures and laws. The rules for doing successful business have changed. The age of a new digital...

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Youth and techies come together for the first ever Tech Fest

With a curiosity to find out more about what it’s like to work in tech, more than 500 youth participated in the first-ever Tech Fest on 6 September 2014. Professionals...

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The Weekly Digital Marketing Update @ Copenhagen INK (08-09-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News Unilever,...

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The Empire Strikes Back: Assessing Big TV’s Move Into Ad Tech

Ahead of moderating a panel on ‘Programmatic Video – Entering The Era of Brand Response’, Vincent Flood, Video Ad News, editor, sets the scene on major broadcasters’ nascent moves into the programmatic...

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Ditch Digital? One Banker Bets His Bottom Dollar on Old-Fashioned Idea

There’s an interesting commentary by Kevin Tynan recently published on the American Banker website. In his essay, “Banks Have a Case of Digital Marketing Myopia,” Tynan, who is senior vice...

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6 semi-bold predictions for the iWatch

Ben Kunz is vp of strategic planning at Mediassociates, a media planning agency. It’s September once again, and so we eagerly wait for Apple CEO Tim Cook, like The Great...

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Exclusive ATS London Content

The chatter about ATS London 2014 is heating up as we’re careering towards Monday, 8 September. As a taster of what to expect on the day, ExchangeWire has published some...

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