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The Weekly Digital Marketing Update @ Copenhagen INK (01-09-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News Week...

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GroupM China’s Chief Digital Officer Tony Chen resigns

Tony Chen, who was promoted to the Chief Digital Officer role at GroupM China and Taiwan in May 2014, has called it quits at the agency. His departure takes place...

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Mercent CEO: The Next Phase Of Commerce Is Amazon Vs Google

Google and Amazon are going after each other. Google has ramped up commercial search and fulfillment, and Amazon is building a Google-like ecosystem around ads — a project involves an...

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‘Ad Tech 3.0’ Dystopia or Utopia?

Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in a mobile-first world, as well as an alternative scenario where...

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TV advertisers embrace digital video in Australia; online AdEX hits AUD 4.5bn

Video advertising has been confirmed as the industry darling for FMCG, retail and finance brands, in Australia growing 76 per cent year on year to reach AUD 196 million for...

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Google’s Ad Boss on Overseeing YouTube Sales and Glass Ads

Google has gone through a lot of executive changes this year. Last month, the company’s chief business officer Nikesh Arora announced he was leaving. And in February longtime ad boss...

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Pinterest Adds Better Measures For Its Future Advertisers

Pinterest has the best data among the social platforms that have yet to embrace ads in a big way. It’s often said the company, like Google, is inherently intent-based, exposing...

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Are We Meeting The Privacy Challenge?

Nick Stringer,Internet Advertising Bureau UK, director of regulatory affairs, and European Interactive Digital Advertising Alliance (EDAA), chairman, suggests how businesses can invest in ways to be more transparent with the...

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The Weekly Digital Marketing Update @ Copenhagen INK (25-08-2014)

Asia Digital Marketing News Week in Review: No more love ‘Tough Season 2′: Lenovo, the Onion defend a fantasy football crown Back to School, and Not Just for the Kids:...

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Google gobbles Gecko

Google recently acquired the mechanical engineering and product-design company Gecko Design Inc. to strengthen the design expertise of Google X, Google’s state-of-the-art facility of technological innovation. “This is an incredible...

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Mobile-first approach requires digitalisation of the real world: Socialathon 2014

With pouring numbers of mobile phone users, it is quite evident that usage of mobile phones has made life simpler for masses. There is a stark consumer shift witnessed in...

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Back to School, and Not Just for the Kids: Marketers Taking Digital Education Classes

A lot has changed in just a short time. People who studied advertising and marketing even five years ago are finding their skill sets sorely matched to the exigencies of...

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Merkle: “Addressability Is The Future of CRM”

Merkle’s been busy. Since 2011, the privately held CRM and database marketing agency has been on an acquisition roll: Brilig (data exchange); 5th Finger (responsive design); Social Amp (social commerce);...

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Data pick of the day: 50% onliners visit Google via mobile

Life without Google can be really hard to imagine. There are hardly any days when an onliner doesn’t visit Google; it’s highly improbable! People nowadays are so hooked onto Google...

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Why businesses should develop mobile first strategy

In today’s multiscreen world, mobile has become the most important medium for consumers and businesses. And this is true as well among South East Asian audiences on the BuzzCity Ad...

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Why Agencies & Intermederies Must Evolve With The Shift To Closed Ad Ecosystems And Marketing Automation

Walled gardens. Big media companies love walled gardens. Amazon, which was asked to speak at ATS London but predictably declined, has been aggressively pushing its data-driven bidder to most of...

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