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Facebook Fame Pays, But Who’s Buying?

Maja Martin, DMG, director of marketing, discusses what Facebook’s influencers’ patent means for marketers. I suspect we all have a select group of friends that seem to appear disproportionately on...

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Facebook is Eating Google’s Lunch

Declan Kennedy, StitcherAds, CEO, a Facebook Marketing Partner recounts his experiences as one of the first Facebook Marketing Partners to integrate Facebook Product Ads. The announcement last week from Facebook...

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HTC Hopes to Challenge Sony, Facebook in Virtual Reality Space

HTC Corp. is working with Valve Corp. to challenge Sony Corp. and Facebook Inc.’s Oculus as an early player in the virtual-reality market. HTC Vive — a set of VR...

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The Echo Chamber: So You Are In Ad Tech… What Does That Mean?

This may shock you, but I actually came across a useful piece of content the other day on LinkedIn. You’ll be glad to know it wasn’t the usual spammy “top...

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Will 2015 be a Breakthrough Year for Ad Tech at Mobile World Congress?

Mobile World Congress has arrived, with the mobile industry’s biggest names all headed off to Barcelona. The event is still largely the domain of ‘legacy’ businesses from the sector. Barring...

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#mavericksindigital: China, key to the global luxury market

This past week we saw the launch of the first leg of London Fashion Week (LFW). This event is held twice a year where everyone who’s anyone in the fashion...

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Will Yahoo catch up in mobile ad race?

For advertisers, Yahoo is certainly providing the tools necessary to increase ad reach and targeting capabilities in the mobile space. However, whether Yahoo has ultimately left it too late to...

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Mobile World Congress 2015: Google, Microsoft, Sony, Samsung and Others Will Showcase New Smartphones, Tablets, Wearables

The 2015 Mobile World Congress will kick off soon in Barcelona, Spain and many of the exhibitors will be toting pretty big suitcases. That’s because a host of major mobile...

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Pinterest’s plan to win over agency creatives

Pinterest’s head of brand and agency strategy Kevin Knight administered a simple test on Tuesday. Splashed on an extra-large screen monitor behind him were two “pins,” Pinterest posts, of nearly identical...

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The Battle for Cross-Device IDs Heats Up

Cross-device campaign management is one of the key challenges facing the ad tech sector at present, posing questions regarding attribution and retargeting, among others. Solutions are available to advertisers, but the...

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China, India lead global mobile online shopping: Survey

While Asia Pacific markets are leading various global statistics, online shopping continues to be a game changer for many companies in the region. A survey by Dyn shows that the trend continues...

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MySpace CEO: ‘Atlas is Not an end-to-end Platform… It’s just a Display Ad Server’

Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company’s latest ‘advertising cloud’ service, and how his company aims to offer value to advertisers from...

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As the ‘shoppable’ ad space battle heats up

Product ads have become another indicator that signal the heating up of the ‘shoppable’ ad space. Early results indicate that consumers are embracing this particular kind of ad formats too....

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The challenges of ads on YouTube Kids

YouTube is coming for your children. On Monday, the video-streaming platform plans to release YouTube Kids, an Android app for tablets and smartphones that offers children a safe, simple YouTube experience....

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Mobile Platform Vibes Launches WalletAds, Links Banner Ads To In-Store Sales

Mobile marketing platform Vibes thinks all of the fanfare around Apple Pay might bring mobile wallets into the mainstream. Thus, it rolled out a related mobile ad product called WalletAds on...

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Yahoo’s Ad Chief Oversees Transition From Publisher To Platform

Yahoo hopes to entice the mobile dev community with a suite of tools around app monetization, ad buying and search served through the Flurry SDK. The man leading that charge is...

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