Translate »
DanishEnglishGermanHindiRussianUkranian
DanishEnglishGermanHindiRussianUkranian

Tagged: google

digital marketing 0

The Weekly Digital Marketing Update @ Copenhagen INK (21-07-2014)

Asia Digital Marketing News Week in Review: MOL listing will inspire SEA ecosystem Steve Forbes: ‘Just pining for the good old days is not the way to move ahead’ Marketers...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Reinventing The Agency Model In The Big Data Era

In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire examines the potential threats it poses to traditional media businesses,...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Twitter-big-communication 0

Data-Driven Marketers Are Farmers

An underlying sentiment among the marketers at the Oracle Marketing Cloud Interact show in San Francisco this week was how to move away from “channel optimization” to maximizing customer lifecycle...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
YouTube-app 0

How ‘real’ is real time marketing?

Carl Sandburg once described a foggy day from the perspective of ‘a little cat’ who peered through the harbour fog on its silent haunches before moving on. A few years...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Should Small Businesses Be Investing In Programmatic Display Advertising?

Rebecca Muir, Quantcast, marketing manager, product marketing lead, shares her views on how real-time programmatic display advertising can help reshape the UK economy, as the Government looks towards small-to-medium size...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
YouTube-app 0

Apple, IBM Strike Deal to Go After Mobile Enterprise Market

Apple and IBM, once foes in the personal-computer market, announced on Tuesday that they are working together on the next wave of technology for mobile devices that taps into large...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Making TV Smarter And More Actionable In the Multi-Screen Era

With the emergence of mobile devices such as smartphone and tablets disrupting the traditional viewing experience in a way that was rarely foreseen by advertisers and technologists alike, Volker Ballueder,...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Innovate or die: A cautionary tale

Dell was at one time one of the world’s most fearsome marketing machines. They had perfected their approach to a fine art. Using rigorous multivariate testing, the most profitable combinations...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

SI’s LeBron scoop was a social media sensation. So, what now?

Sports Illustrated got the exclusive of the year Friday when free agent forward LeBron James announced in an open letter that he would be returning to NBA’s Cleveland Cavaliers. Social media...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
YouTube-app 0

BrightRoll CEO: Why The Buy And Sell Side Must Unite

Video ad platform BrightRoll is looking long-term. In the words of Tod Sacerdoti, its founder and CEO, “we’ve been focused on building an alternative stack to Google for a long...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Mobile’s Not a Noun, It’s a Verb: Behavior is Everything

A lot of marketers may think of mobile as a channel, a thing, a site, a means — particularly in regard to their own advertising efforts. In their minds, it’s...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Gaming on the rise in Asia’s digital ad spending

Digital ad spends in the media and entertainment industry continues to grow at a double-digit pace, gaining a larger piece of the total digital ad spending pie as each year...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

How Time.com is winning on Facebook

For some publishers, the sensational or emotional come-on is the tried and true way to boost social media traffic. But for a brand like Time — one that has build its...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

How The GroupM Ad Exchange Will Disrupt The Dynamic Of The Programmatic Supply Market

Ciaran O’Kane, ExchangeWire, global editor, muses over the potential impact of WPP’s GroupM arm apparently halting the purchase of ad inventory from open exchanges. In this piece, he also speculates on...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
YouTube-app 0

How The Asian Programmatic Market Can Realise Its ‘Dynamic Growth’

The APAC programmatic industry is poised for a period of marked growth, but skills gaps in the region, along with a more defined role for ad tech players and agencies...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
YouTube-app 0

Google’s next frontier: Everything, everywhere

Google’s largest developer conference concluded recently and Edwin Yapp looks at what is signifcant besides the gadget announcements. Via DNA

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare