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Tagged: google

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YouTube Product Head Shishir Mehrotra Steps Down

YouTube’s VP-product, Shishir Mehrotra, has stepped down as the Google-owned video service’s head of product. The move marks the biggest shakeup in YouTube’s executive ranks since longtime Google ad chief...

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YP, OpenX Join Forces In Programmatic Deal

The local search and advertising company YP has partnered with ad exchange OpenX, the companies said Tuesday. Under the agreement, OpenX allows advertisers to bid programmatically on mobile and Web display...

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Google's AdWords platform in Bahasa aimed at Malaysian SMEs

Google Malaysia has officially launched the Bahasa Malaysia (BM) or Malay version of its AdWords advertising platform in Malaysia, a move the search giant claimed would give MEs the opportunity...

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Why analytics & paid search teams should work closer

Search marketers were thrown into a tailspin in 2013 when Google began to use secure search to remove keyword data seen in Google Analytics for organic traffic. On April 9...

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Data pick of the day: 34% users search products to buy through mobile

At a global level, 74 per cent of internet users say that they use the internet to search for products or services they want to buy. If this number was...

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As brands fall short in their storytelling…

Everywhere you look right now, storytelling is the next panacea for all communication-ills. When people communicate they want to be heard, understood and remembered, but the way brands tell their...

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Asian moms, primary home decision makers, are going mobile first

As technology impacts everything in its wake, it is not surprising to see its impact on households as well. In the Asian region, the Asian mother is clearly the new...

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SCA Hygiene continues relation with OMD in Australia

SCA Hygiene has retained OMD for its AUD 12 million Australasia account following a local competitive pitch in Australia. This marks 14 years of partnership between the two companies. The...

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Why training & skill development define a business’ future

The power and reach of the digital space in today’s world is growing at a tremendous rate with many brands realising the importance of adopting digital strategies within their larger...

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What YouTube’s new ad formats mean for brands

Google is wisely moving to improve its online video offer in face of increased competition from nearly everyone, particularly Facebook’s new online video product. The new targeting capability and focus...

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AKQA asks entrants to ‘Rise’ for 2014 Future Lions

The countdown has begun for the Future Lions global student creative competition. In collaboration with the Cannes Lions International Festival of Creativity, AKQA hosts Future Lions every year, for nine...

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Build Your Own iAd: Apple Throws Open Door to Platform

Apple is making its advertising ecosystem more accessible. Starting today, anyone with an Apple ID will be able to open an account with iAd Workbench, the company’s mobile-ad management tool,...

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#sowhoknew: Google Nose Stinks

Is it really only a year since the official launch of the controversial yet highly creative Google Nose (a less than subtle play on the word ‘knows’)? For those of...

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The Weekly Digital Marketing Update @ Copenhagen INK (31-03-2014)

Asia Digital Marketing News Week in Review: Growing the ecosystem, one exit at a time TM agrees to buy controlling stake in P1 Former Gawker editor to take Rob Ford...

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SEO best practice tips for WordPress http://t.co/4…

SEO best practice tips for WordPress buff.ly/P8p8mY

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Five Qs to MediaMath’s Greg Williams on programmatic in Asia

For some, there is a conflict of interest between technology and creativity. For others, the two go hand in hand. Technology empowers creativity and also frees up time to strategise....

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