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Tagged: google

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Automotive’s evolution into a media channel & life app

We have noticed a key theme emerging for 2014. How does this apply to automotive? Automotive is being modified by the behaviour of mobile audiences and expanding digital app and...

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Are You Being Followed? Yes, Soon — By Facebook

Maybe you don’t have to go to Facebook. Maybe Facebook will come to you, thanks to the emerging method of sequential mobile advertising. It’s seen as a way for advertisers...

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Shoppers flocking online for convenience, prices: Google

Online shopping in South-East Asia is on the rise as more consumers capitalise on its convenience and price competitiveness, a new survey by Google shows. Via DNA

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Adobe: U.S. Search Ad Spending Up 9%

Adobe has released its latest ad data report for search ads. According to a post at TechCrunch, U.S. search ad spend grew about 9 percent year-over-year, mostly through click growth....

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The Weekly Digital Marketing Update @ Copenhagen INK (21-07-2014)

Asia Digital Marketing News Week in Review: MOL listing will inspire SEA ecosystem Steve Forbes: ‘Just pining for the good old days is not the way to move ahead’ Marketers...

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Reinventing The Agency Model In The Big Data Era

In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire examines the potential threats it poses to traditional media businesses,...

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Data-Driven Marketers Are Farmers

An underlying sentiment among the marketers at the Oracle Marketing Cloud Interact show in San Francisco this week was how to move away from “channel optimization” to maximizing customer lifecycle...

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How ‘real’ is real time marketing?

Carl Sandburg once described a foggy day from the perspective of ‘a little cat’ who peered through the harbour fog on its silent haunches before moving on. A few years...

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Should Small Businesses Be Investing In Programmatic Display Advertising?

Rebecca Muir, Quantcast, marketing manager, product marketing lead, shares her views on how real-time programmatic display advertising can help reshape the UK economy, as the Government looks towards small-to-medium size...

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Apple, IBM Strike Deal to Go After Mobile Enterprise Market

Apple and IBM, once foes in the personal-computer market, announced on Tuesday that they are working together on the next wave of technology for mobile devices that taps into large...

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Making TV Smarter And More Actionable In the Multi-Screen Era

With the emergence of mobile devices such as smartphone and tablets disrupting the traditional viewing experience in a way that was rarely foreseen by advertisers and technologists alike, Volker Ballueder,...

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Innovate or die: A cautionary tale

Dell was at one time one of the world’s most fearsome marketing machines. They had perfected their approach to a fine art. Using rigorous multivariate testing, the most profitable combinations...

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SI’s LeBron scoop was a social media sensation. So, what now?

Sports Illustrated got the exclusive of the year Friday when free agent forward LeBron James announced in an open letter that he would be returning to NBA’s Cleveland Cavaliers. Social media...

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BrightRoll CEO: Why The Buy And Sell Side Must Unite

Video ad platform BrightRoll is looking long-term. In the words of Tod Sacerdoti, its founder and CEO, “we’ve been focused on building an alternative stack to Google for a long...

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Mobile’s Not a Noun, It’s a Verb: Behavior is Everything

A lot of marketers may think of mobile as a channel, a thing, a site, a means — particularly in regard to their own advertising efforts. In their minds, it’s...

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Gaming on the rise in Asia’s digital ad spending

Digital ad spends in the media and entertainment industry continues to grow at a double-digit pace, gaining a larger piece of the total digital ad spending pie as each year...

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