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Tagged: google

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Beards and beyond: The visual trends agencies made happen in 2014

Just as diets, hemlines and Kim Kardashian’s hairstyle are subject to popular trends, so too are visuals influenced by culture at-large. Designers and creatives — whether they’re working at agencies,...

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Eyeview Wants To Personalize Online Video Like Display And Search

It seems all online ads, except video ads, are targeted. That online video largely isn’t personalized seems odd, since the ad industry jumps on any tech-supporting online assets that move...

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Marrying SMBs with the web

With the latest spade of flash sales and discounts offered by ecommerce websites, it has increasingly become important for the small and medium sized businesses (SMBs), also called small and...

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SEA businesses still lagging on mobile-first strategies: Google

Although smartphone usage and penetration have been growing exponentially in Asia, many businesses in South-East Asia still fail to see the importance of a ‘mobile-first’ mentality. Via DNA

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AppNexus CTO On The Fight Against Ad Fraud

AppNexus will take to the stage at next month’s ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO, SVP of engineering at AppNexus, shares insights on the wildly...

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Facebook Talks Up Future Ad Tech Investment

Facebook spoke about the importance of ad tech in its recent earnings call with Sheryl Sandberg, Facebook, COO, telling investors it is vitally important to the company’s ‘mobile first’ future,...

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Google Play, WhatsApp driving mobile app growth in emerging markets

Indonesia and India are among the growth markets to lookout for in the mobile app industry. Other key players in the market to watch out for are Brazil, Mexico and...

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Yahoo CEO Marissa Mayer Focused on Mobile, Native, Video

The ballyhoo about Yahoo may be warranted. In a recent earnings webcast, it appeared that CEO Marissa Mayer’s tenacious turnaround plans may be starting to pay off. “It’s still way...

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The Weekly Digital Marketing Update @ Copenhagen INK (27-10-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensiveoverview of the top digital marketing stories and breaking news from the past week. Enjoy!  Asia Digital Marketing News Week in Review: From Norway to Singapore to Malaysia Doing digital on...

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Mother’s Recipe in India recharges brand with the digital fuel

Digital’s role for small and medium sized businesses (SMBs) in fast growth markets has become an important topic of deliberation for industry stakeholders. Digital, when tapped on aptly, not only...

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Yahoo Announces ‘Material’ Mobile Revenue In Earnings

Yahoo says its investments in mobile have paid off. The company announced its mobile revenue in Q3 exceeded $200 million, or 20% of its $1.1 billion in GAAP revenue. Mobile...

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Agencies outline their biggest challenges (other than clients)

Agencies have plenty of problems on their hands. At the Digiday Agency Summit in Austin, Texas, this week, attendees from agencies across the country were asked to jot some of...

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What Advertisers Really Think About Transparency

The ad tech sector is arguably the hottest part of the marketing industry right now with the word ‘programmatic’ on almost every C-level marketer’s lips when talking about high-level strategy....

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The Weekly Digital Marketing Update @ Copenhagen INK (19-10-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensiveoverview of the top digital marketing stories and breaking news from the past week. Enjoy!  Asia Digital Marketing News Week in Review: It just...

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The Weekly Digital Marketing Update @ Copenhagen INK (16-10-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News What...

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‘How Facebook’s Atlas Has Opened A New Front With Google’

With cross-channel campaigns now considered the holy grail among advertisers, Itay Gadot, DMG, VP of sales and marketing, discusses whether Facebook’s Atlas, which promises cookieless targetting on both desktop and mobile...

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