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Tagged: google

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Google’s Ad Boss on Overseeing YouTube Sales and Glass Ads

Google has gone through a lot of executive changes this year. Last month, the company’s chief business officer Nikesh Arora announced he was leaving. And in February longtime ad boss...

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Pinterest Adds Better Measures For Its Future Advertisers

Pinterest has the best data among the social platforms that have yet to embrace ads in a big way. It’s often said the company, like Google, is inherently intent-based, exposing...

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Are We Meeting The Privacy Challenge?

Nick Stringer,Internet Advertising Bureau UK, director of regulatory affairs, and European Interactive Digital Advertising Alliance (EDAA), chairman, suggests how businesses can invest in ways to be more transparent with the...

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The Weekly Digital Marketing Update @ Copenhagen INK (25-08-2014)

Asia Digital Marketing News Week in Review: No more love ‘Tough Season 2′: Lenovo, the Onion defend a fantasy football crown Back to School, and Not Just for the Kids:...

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Google gobbles Gecko

Google recently acquired the mechanical engineering and product-design company Gecko Design Inc. to strengthen the design expertise of Google X, Google’s state-of-the-art facility of technological innovation. “This is an incredible...

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Mobile-first approach requires digitalisation of the real world: Socialathon 2014

With pouring numbers of mobile phone users, it is quite evident that usage of mobile phones has made life simpler for masses. There is a stark consumer shift witnessed in...

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Back to School, and Not Just for the Kids: Marketers Taking Digital Education Classes

A lot has changed in just a short time. People who studied advertising and marketing even five years ago are finding their skill sets sorely matched to the exigencies of...

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Merkle: “Addressability Is The Future of CRM”

Merkle’s been busy. Since 2011, the privately held CRM and database marketing agency has been on an acquisition roll: Brilig (data exchange); 5th Finger (responsive design); Social Amp (social commerce);...

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Data pick of the day: 50% onliners visit Google via mobile

Life without Google can be really hard to imagine. There are hardly any days when an onliner doesn’t visit Google; it’s highly improbable! People nowadays are so hooked onto Google...

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Why businesses should develop mobile first strategy

In today’s multiscreen world, mobile has become the most important medium for consumers and businesses. And this is true as well among South East Asian audiences on the BuzzCity Ad...

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Why Agencies & Intermederies Must Evolve With The Shift To Closed Ad Ecosystems And Marketing Automation

Walled gardens. Big media companies love walled gardens. Amazon, which was asked to speak at ATS London but predictably declined, has been aggressively pushing its data-driven bidder to most of...

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The Weekly Digital Marketing Update @ Copenhagen INK (18-08-2014)

Asia Digital Marketing News Week in Review: Of dotcom business models ‘Brands aren’t people. And if they were, they’d hate ads too.’ WPP names Randy Duax as Talent Director, Asia...

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Week in Review: Of dotcom business models

iProperty in search of that sustainable business model Via DNA

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ATS London: Brand Advertisers Go For Free

In the interests of helping to educate the mainstream marketing community, ExchangeWire has this year struck an agreement with trade body ISBA – the voice of British brand advertisers – to...

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WPP names Randy Duax as Talent Director, Asia

WPP has named Randy Duax as its new Talent Director, Asia. In his new role, Duax will be responsible for senior talent acquisition and talent management across the Asia Pacific...

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The Keys to QR Code Marketing

QR Codes have been a piece of the mobile marketing world for quite awhile, and we have reported on them extensively over the years. Now that smartphones have become the...

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