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Tagged: google

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Answering Your Questions About Google’s Forthcoming DMP

On Wednesday, Adweek’s Garrett Sloane reported that Google is finally, officially (no, really) closing the last big gap in its ad tech stack. That is to say, it’s coming to...

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#mavericksindigital: Go Mobile Or Go Home Says Google

We heard the rumors this was coming, but now it’s here. Google has finally laid down the law. Those who were just skating by without a mobile optimized site for...

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Sparkline joins forces with Gigya, uberVU & Ooyala

Singapore-based data analytics consultancy Sparkline has partnered with three of the world’s most innovative technology companies, Gigya, uberVU and Ooyala, in a move which will help deepen the level of...

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Google Can Scrape Data, Build Robot Armies; It Just Can’t Mess With Search

Continue reading at AdAge.com Via AdAge

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Case Study Shows Skyhigh ROI with No Cure No Pay SEO

Getting an ROI higher than 1000 % is the reality for a Copenhagen based real estate agent relying on search engine optimization only. An interesting case study published by Danish...

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Publishers Looking Forward To Google’s New Mobile-Friendly Search Algo

On April 21, Google will begin instituting a change to its mobile search algorithm that will take a site’s mobile-friendliness into account when ranking results. Indexed apps will also start...

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The Future of Coupons Could Be Bright with Vibes Smartphone Ads

Everything is going mobile these days. Now, a “new kind of mobile ad promises a future in which you’ll never have to clip or print another coupon.” Forget the clipping,...

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Vizeum ignites Spark in APAC

Vizeum has launched Spark@Vizeum in the Philippines– a search for the hottest start-ups in Asia Pacific building on the success of the Spark@Vizeum initiative in the UK. Spark@Vizeum will set...

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ExchangeWire Asia-Pacific Weekly Roundup

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Singapore broadcaster establishes native advertising unit;...

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Diversifying Programmatic; Google Offering Up Emails For Targeting

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Splashy Programmatic Programmatic is slowly seeping into other digital formats, Ad Age reports. Automation is already a mainstay for...

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Native, content & other mktg ammunitions

When I began thinking about writing this article on trends in Content Marketing, I wasn’t interested in just discussing fads. I was hoping to focus on changes in the industry...

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The EU Commission Takes A Shot At Google, Google Fires Back

The European Commission hit Google with a Statement of Objections on Wednesday, claiming the tech giant prioritizes its shopping comparison service in search results, featuring Google Shopping results more prominently...

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Programmatic Native Has Pivoted the Buy- and Sell-Side Dynamics

Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising, to demonstrate how publishers are leveraging native advertising to re-address...

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Google Likely to Face Charges in Europe for Antitrust Violations

Google Inc. has been told it will face charges by the European Union that it violated antitrust rules, people with knowledge of the matter said. A decision will probably be...

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Google Gets Into Cross-Screen TV Forecasting

Google is slowly revealing the fruits of its cross-screen TV efforts. “We’re introducing new ways for broadcasters to forecast in DoubleClick for Publishers by enabling them to forecast available Internet...

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If ‘Game of Thrones’ was an ad agency

Neel Williams is an associate creative director at The Martin Agency in Richmond, VA. If you’ve noticed a palpable anticipation in the air lately, it’s not just because Raekwon’s new...

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