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Tagged: google

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Ahead of global media review, Unilever consolidates search biz with Resolution

Unilever has consolidated its search engine marketing and search engine optimisation duties with Omnicom’s Resolution Media following a pitch process. Resolution will work with sibling Omnicom Media Group agency PHD...

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What if Google got into the telecommunications business?

Some may recall when Google announced similar intentions back in 2010, and while these types of announcements are usually intended to ‘prod’ the telecommunications industry into behaving in a more...

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OgilvyOne, Isobar, Razorfish lead digital agencies in China: Forrester

As digital agencies become strategic partners for marketers in China, there are those that are making a significant difference by pushing boundaries in creativity, strategy and execution. To engage online...

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Facebook’s Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it...

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Mark Read succeeds Daniel Morel as Wunderman Global CEO

Wunderman will see a change in leadership as Mark Read, CEO of WPP Digital, will succeed Daniel Morel as the digital agency network’s Global CEO. Mr Morel will become the...

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Data is an art that is still work in progress

‘Data’ has become quite the buzzword of our marketing ecosystem. In an increasing digital world every action is easy to capture adding to the data store as we literally shed...

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AdzCentral, Better, Asia Digital Ventures merge to create CtrlShift

Showing another indication of some consolidation in the advertising technology space, AdzCentral, Better and Asia Digital Ventures have merged to created programmatic company CtrlShift. CtrlShift is conceptualised as an independent...

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Three APAC digital media firms merge to provide ‘holistic’ programmatic services

Three companies in the Asia-Pacific digital marketing space have merged to form a single entity that they say will offer “holistic” programmatic services and drive the need for more transparency...

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Twitter capitalises on ‘off-site’ tweets

The proposed updates by Twitter show that the social media platform is seeking new ways to find growth. It’s also a potentially positive move for the advertising industry, which is...

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ExchangeWire European Weekly Round-Up 

ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week’s edition: Asda preps ad exchange launch; Shazam rated as Britain’s first $1bn tech...

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Top trends for mobile marketing in 2015

That I founded a digital marketing company in India in late 1997 is mildly unfortunate. For about 14 years, we kept saying that the future is digital. While I kept...

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Lockdown by WhatsApp for third party app users

Services of the instant messaging app WhatsApp were banned for users who also has third party services such as WhatsApp + or WhatsAppMD on their Android devices. Initially the ban...

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Why do people abandon online bookings?

Around 81 per cent of people abandon their online booking part-way through the process, even as travel brands spend billions of dollars annually to drive traffic to their website. A...

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WhatsApp launches a desktop version

Mobile messaging platform WhatsApp has now launched a desktop version for its users. The desktop version is synced with the phone and allows access to all the conversations from the...

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Who to Watch in 2015

ExchangeWire Research’s head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the ad tech and martech sectors, as well as the market...

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B Saikumar, Ronnie Screwvala partner for digital media venture in India

B Saikumar, former Group CEO of Network 18, has donned the entrepreneur hat partnering with one of India’s visionary thought leaders Ronnie Screwvala. The duo has come together to create a digital...

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