Tagged: google

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Video Innovation Summit: Lifting the Lid on Mobile Video Marketing

Mobile video marketing has seen incredible adoption and success over the last few years. Mobile has gone from an emerging trend to the norm. Mobile digital ad spend <a href="https://www.iabuk.net/about/press/archive/digital-aDSPend-grows-at-fastest-rate-for-seven-years”>accounted...

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All the digital news stories you missed this week

Facebook overestimated video view metric for two years The Wall Street Journal reports that Facebook has misreported the average time users spent watching videos for the past two years. By...

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The Trade Desk IPO; Google Launch Messaging App

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk IPO; Google launch new messaging app; Facebook integrate with...

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Fewer Silos & Better Adaptation: A Recipe to Realise the Programmatic Promise?

Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many engaging panel discussions during the event: ‘The Future of Marketing’....

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Three strategies for mobile marketing success

Mobile is now the center of the consumer universe. While ‘mobile marketing’ still means mostly app marketing, your operational view of mobile should be that every aspect of marketing will,...

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The Future of Measurement: Universal ID Adoption

The world of measurement is often a somewhat murky one in digital advertising, with accurate cross-device, cross-channel, and cross-platform measurement cited as the holy grail for many. What’s stopping us? David...

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Quandary of an ad tech company: The last click issue

The ad tech industry thrives on market players that deliver transparent, professional, and above all, valuable solutions for advertisers. So it’s disappointing to see the industry being marred by accusations...

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AdBlock Plus Launches SSP; New Targeting Options for Snapchat

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus goes SSP; Snapchat introduces new targeting capabilities; TVadSync expands to...

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Technology, creatives & the new cool

I’ll be very frank with you – I’m not very good with words. I have always hated books with too many letters. And when writing something, minimum word limits have...

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APAC Ad Spend Forecast Revised Down to 3.9%; Programmatic Opinions Differ Amongst APAC Buyers & Sellers

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC ad spend forecast revised down to...

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10 devastating digital marketing stats we’ve seen this week

Remember, Econsultancy subscribers can get more from the Internet Statistics Compendium. TV still paramount Americans spend more time watching television than all other media combined, according to GfK’s new study....

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Beeswax Receive Series A Funding; Adform Make DMP Standalone

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform’s Audience Base DMP; Ad monetisation platform for...

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Watson Ads is Turning the Tables on Cognitive Learning in Advertising

It’s pretty obvious advertising is reaching the next level – AI, VR, AR, and countless other acronyms, showcase advertising capabilities nobody ever thought possible. Enter The Weather Company and Watson...

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When a Hack Becomes Mainstream: Facebook Trial Header Bidding

When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The Information, Facebook are looking to test header bidding. The behemoth...

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What Is a ‘Next Generation Agency’? Q&A with Andy Cocker & Martin Kelly, Infectious Media

A ‘Next Generation Agency’ epitomises the changing face of the agency model. Agile, lean, independent, with proprietary technology, that doesn’t necessarily fit the ‘agency’ label. Infectious Media are the embodiment...

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Tech ups the customer engagement game for High Street retailers

I read somewhere the other day that customers are still staying off High Street because they are taking the online route instead – to research and buy at the best...

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