Tagged: google

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Spotify Said to Be Burying Songs by Artists With Apple Deals

An escalating battle between Apple and Spotify is leaving some musicians caught in the crossfire. Spotify has been retaliating against musicians who introduce new material exclusively on rival Apple Music...

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Consolidation is Rampant in 2016 Marketing Technology Industry

While the years 2014 and 2015 were each once heralded as “the year of ad tech consolidation,” 2016 may easily blow away anything previously witnessed in this sector. Those years,...

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The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate by JICWEBS; Google goes anti-pop-up...

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UK Not Ready for Smart Tech Lifestyle; Mobile & the Customer Purchasing Journey

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition:...

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Recession-ready marketing

Not since 2008 has the future been more uncertain. With the collapse of Lehman Brothers still fresh in the memory of most, the global economy is poised for another slowdown....

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CtrlShift names new CEO, CFO & Malaysia Country Head

CtrlShift, a data-driven audience-focused marketing solutions company, has appointed three new appointments to its management team. Deepika Nikhilender, who joined CtrlShift earlier this year as Managing Director, has been named...

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Facebook Tries Out Autoplay Video With Sound; Google SEO Changes Will Be Bad For Interstitial Ads

AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Hits Unmute Facebook is testing autoplay video ads with sound on, Mashable reported after Australian users first started...

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Women’s Libbers

‘Women? You’re better off keeping chickens.’ Our teenage boys are talking about their girlfriends at the dinner table. But as a manager you can’t even think about saying something like...

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IAB Singapore looks to bounce businesses away from ad clicks

The IAB Singapore (IAB SG)’s Measurement & Standards (M&S) Committee today released a series of white papers guiding digital marketers on how to buy and assess the performance of digital...

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Heineken Match-Finding Site Quenches Thirst of Soccer Fans

The rising popularity of European soccer in the U.S. is a very good thing for beer brands. Because the early match times mean more daytime drinking at bars. Kegs and...

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In Search Of Transparency And A Standardized Currency In The Television Industry

AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Brad Smith, senior vice president of revenue...

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5 steps to start developing your content mktg plan

Content is here to stay. According to recent estimates, the content marketing landscape in Asia is growing at a steady pace of five to 10 per cent per year. Now,...

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What can P&G and Facebook teach us about the reality of targeting and the future of TV ads?

While the CPG giant has said that it won’t be reducing its Facebook ad spend, it will be doing less targeted advertising, instead opting to spend more on TV campaigns....

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Facebook Goes Anti-Ad Blockers; AppNexus Launches Enterprise PreBid

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook want to combat ad blockers; Enterprise header bidding solution by AppNexus; Less ad...

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Inside Google’s Quest To Measure Conversions

AdExchanger | Google’s Paul Pellman will speak at AdExchanger’s Omni.Digital conference in Chicago on September 8. Since Google acquired attribution company Adometry two years ago, it has sought to bridge the measurement gap...

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Power to the People: Connecting the Digital Ecosystem

People-based marketing doesn’t just need to refer to marketing within the digital ecosystem – it has the ability to drive efficiencies across all marketing channels, while connecting the dots to...

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