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Tagged: google

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Google Realigns Advertiser Products Under DoubleClick Vet Brad Bender

AdExchanger | Google is realigning its advertiser product management team by consolidating its buy-side products under a single product leader, AdExchanger has learned. Eight-year Google product management exec Brad Bender,...

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USD$1bn Revenue for Criteo; Bowman to Head Intelligent Optimisations

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo crosses USD$1bn (£690m) threshold in revenue; Tom Bowman joins IO; Opera...

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Marketers, Technologists & Marketing Technologists: Q&A with Ben Samuel, Marketing Tech Director at PHD

Hybrid marketing and technology job roles at a senior level are on the up across many brands, as the business functions of marketing and technology continue to hurtle towards each other,...

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Is There Any Way To Shake The Facebook/Google Duopoly? (Yes And No)

AdExchanger | If you take the headlines at face value, Google and Facebook are killing it – dwarfing all others in terms of revenue and scale – and there’s not...

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LinkedIn Shuts Down Its Ad Network 12 Months After It Opened

Last year LinkedIn followed the example of other tech platforms with lots of user data, like Google and Facebook, and started letting advertisers use that data to target their ads...

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Is Google Putting The Kibosh On Samsung Ad Blockers In Play?

AdExchanger | It may not be master over how its software is used, but that isn’t stopping Google from ruling its Play store with an iron first. It appears that...

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The unglamorous life of a social media manager in the travel industry

Nicolle White is the social media manager for Peterpans Travel Group. You’ve just been offered the job of your dreams: travel content creator. Images of jet-setting around the globe dance...

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Agency Skill Sets Most in Demand with Brand Advertisers

Developments in technology are accelerating at a huge rate. To deliver efficient and effective advertising, brands need to keep up with this pace; but how can they maintain the level...

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UK Adspend Grows 7% in Q3; Paid Search Growth Down 12%

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition:...

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Lunar New Year increases travel intent by 240% week-on-week

Malaysian and Vietnamese travellers are venturing beyond their usual domestic destinations this Lunar New Year, according to Sojern’s Global Travel Insights report. The report also indicates heightened travel intent around...

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Sky Invests in Programmatic; AppNexus Launches Header Bidding Solution

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck; Facebook adds mobile web to...

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Bing, Surface Generate $2.3 Billion in Q2 For Microsoft

Here’s an interesting stat: Microsoft’s Bing and its Surface lineup contributed more than $2.3 billion of revenue for the company during its second quarter. That’s a lot of money for...

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Drawbridge Partners With A Local Player To Bring Cross-Device To China

AdExchanger | Walled gardens – everybody’s got ‘em. In the US and most of Europe, it’s the usual suspects. In China, it’s what the cognoscenti refer to as the “BAT”...

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2016: The year for publishers

There was a time where new-age digital publishers were ahead of their traditional counterparts when it came to traffic growth. But things changed quickly, and in 2015, we saw the...

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5 Reasons the Digital Advertising Industry Should Worry About Safe Harbour

In October 2015, the European Court of Justice ruled that 2000’s data protection agreement ‘Safe Harbour’ with the US was no longer valid. This means that American companies can no...

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The Big Divide: Why Venture Capitalists Are Failing UK Ad Tech Businesses

The UK ad tech industry is a hot bed of innovative talent. So why is homegrown funding so hard to come by for its ad tech companies? ExchangeWire talks to Nick...

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