Tagged: google

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China Is Banning Ad Blockers (But It Might Also Not Be)

AdExchanger | It’s probably not a good idea to use Google Translate on legal language. Roughly two weeks ago, the Chinese government released online regulations that include new rules governing...

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Spotify Sells Audio Ads Programmatically; Google AMP for Ads

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying of audio ads at Spotify; Google AMP goes ad; Phillipson...

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Mobile is changing banking & there may be no turning back

For the longest time, the magnitude of a bank’s influence had been manifested in monumental skyscrapers lining up Wall Street and the Central Business Districts in Hong Kong and Singapore....

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UK Ad Viewability Lowest in 18 Months; Shine Hires James Collier; Time Inc Buys Collective

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability hits its lowest level in 18 months; Shine Technologies...

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Google’s Programmatic Video Biz Is Growing Like A Weed

AdExchanger | Google’s programmatic video revenues are growing fast, thanks in part to its decision to turn on exchange-based monetization of YouTube’s TrueView ad formats. Just how fast they’re growing...

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Marketing Clouds’ Data Models Make Them Slow: Q&A with Manuel Hinz, CEO, CrossEngage

Marketing clouds versus best-of-breed solutions – it’s a battle that rages on and there are certainly merits to both. ExchangeWire speak with Manuel Hinz (pictured below), co-founder and CEO, CrossEngage,...

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Mobile Really Does Work, but Problems Remain: Q&A with Jules Minvielle, CEO, Numbate

Back in April, ATS Paris offered up some food for thought about the French mobile advertising market, which was quite a talking point throughout the day, no less than during...

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Got creativity? ‘Cool’ will follow

How are digital, social and mobile changing people’s behaviours and expectations today? How will these changes impact marketing communications in 2016? And most importantly what you could do, in the...

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Dana Anderson, Jack Dorsey, Martin Sorrell to speak at dmexco 2016

The corporate decision-makers from almost all of the top 25 advertisers in the global economy will be at dmexco 2016 — as participants as well as speakers. They will include...

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Google’s Acquisition Of Anvato Boosts Ad Delivery, Averts Ad Blockers

AdExchanger | Google’s acquisition of cloud video platform Anvato late Thursday gives the search giant serious skin in server-side ad stitching. While Anvato provides video editing and file encoding tools,...

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The best of the week: Google is watching, Kim K is naked and Digiday is growing

It was a holiday week. It was a rough week. Here, if you missed it, is a rundown of some of the better stories we published from our corner of...

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How travel brands can use content marketing to stand out

From Marriott’s Travel Brilliantly and Four Seasons Magazine to AirBnB’s City Guides and Virgin America’s Flyer Feed, leading travel brands are turning to content marketing to differentiate and drive business...

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Wearable Technology Enters the Workplace

The wearable technology startups that get attention make products a Silicon Valley executive or journalist might use — fitness trackers, virtual-reality gaming headsets, jewelry that delivers text-message alerts. It’s lifestyle...

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Google, Yahoo & Twitter are top video sites in Japan

Google Sites, Yahoo Sites and Twitter ranked as the top three online video properties by unique viewers in April 2016 in Japan, according to the comScore Video Metrix.The comScore data...

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Inside the BBC’s social distribution strategy for Brexit coverage

News publishers have been on overdrive since the Brexit news hit, and a lot of them continue to break internal traffic records. Take the BBC. On June 24 BBC.com attracted...

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Google’s Plans May Not Eliminate Header Bidding

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kean Graham, founder and CEO at MonetizeMore....

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