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Asian moms, primary home decision makers, are going mobile first

As technology impacts everything in its wake, it is not surprising to see its impact on households as well. In the Asian region, the Asian mother is clearly the new...

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SCA Hygiene continues relation with OMD in Australia

SCA Hygiene has retained OMD for its AUD 12 million Australasia account following a local competitive pitch in Australia. This marks 14 years of partnership between the two companies. The...

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Why training & skill development define a business’ future

The power and reach of the digital space in today’s world is growing at a tremendous rate with many brands realising the importance of adopting digital strategies within their larger...

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What YouTube’s new ad formats mean for brands

Google is wisely moving to improve its online video offer in face of increased competition from nearly everyone, particularly Facebook’s new online video product. The new targeting capability and focus...

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AKQA asks entrants to ‘Rise’ for 2014 Future Lions

The countdown has begun for the Future Lions global student creative competition. In collaboration with the Cannes Lions International Festival of Creativity, AKQA hosts Future Lions every year, for nine...

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Build Your Own iAd: Apple Throws Open Door to Platform

Apple is making its advertising ecosystem more accessible. Starting today, anyone with an Apple ID will be able to open an account with iAd Workbench, the company’s mobile-ad management tool,...

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#sowhoknew: Google Nose Stinks

Is it really only a year since the official launch of the controversial yet highly creative Google Nose (a less than subtle play on the word ‘knows’)? For those of...

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The Weekly Digital Marketing Update @ Copenhagen INK (31-03-2014)

Asia Digital Marketing News Week in Review: Growing the ecosystem, one exit at a time TM agrees to buy controlling stake in P1 Former Gawker editor to take Rob Ford...

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SEO best practice tips for WordPress http://t.co/4…

SEO best practice tips for WordPress buff.ly/P8p8mY

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Five Qs to MediaMath’s Greg Williams on programmatic in Asia

For some, there is a conflict of interest between technology and creativity. For others, the two go hand in hand. Technology empowers creativity and also frees up time to strategise....

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Why remarketing joined mobile & social in Komli’s focus areas

The seven-year old Komli made quite an announcement last month, when it decided to enter the remarketing DSP (demand side platform) space that puts it in direct competition with the...

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Former Gawker editor to take Rob Ford approach to local news

Former Gawker editor A.J. Daulerio has just become the latest entrepreneur-journalist. He will be launching a local news site called Ratter scheduled to go live this summer, with “bureaus” in...

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Carat predicts bright 2014 & 5% ad spend growth in 2015

Some of the ad spend forecasters, including the likes of Magna Global, have been clearing away the grey skies hovering around industry spends. Most are predicting a bright 2014. Dentsu...

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Taking on Google, AOL builds cross-screen programmatic offer

AOL is all set to launch a global programmatic advertising platform for brands, agencies and publishers. Dubbed as ‘One by AOL’, the platform will leverage the teams and technologies behind...

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LinkedIn’s Penry Price: We’re Not Competing With Facebook

LinkedIn brought on Penry Price — a long-time Google sales executive who most recently was president of the ad-tech startup Dstillery — as VP-global sales for its ad business at...

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Bill Jaris Named President of Realeyes

Will Grow “The Google of Emotions” in North America New York – Realeyes, an emotional analytics platform that measures how people feel while they view branded video content, has named...

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