Tagged: google

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Best of the week: Fake news in the spotlight

In case you missed it, here are a few of our better stories from the week now winding down. Breitbart’s Kellogg’s crusade Breitbart is asking its readers to boycott Kellogg’s...

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Sintec Buys Operative; AppNexus IPO Already Under Way?

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: SintecMedia Acquires Operative Media; Impending AppNexus IPO?; Nielsen certifies TabMo; GroupM launches [m]Platform; Strategic alliance...

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Facebook Retires Atlas; INVIDI Acquired by AT&T, DISH & WPP

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook shutters Atlas; INVIDI changes ownership; Programmatic audio ads by Adform; New...

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Havas Village Australia bags mandate for OFX & MyRepublic

The Havas Village has secured the services of two major new clients to its growing roster as its successful integrated model continues to deliver opportunities for clients. Australian online foreign...

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‘So, you want to start an adtech company? Easy.’ by Tom Henriksson, Partner, OpenOcean

It’s easy to start a tech company within the advertising industry. Finding people with the technical know-how and the industry knowledge to build some kind of an ad-solution that can...

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NYC: The Brave New World of Data, Connectivity & DOOH

Digital Out Of Home has experienced incredible growth and no less in the vibrant, connected, and visual city of NYC. However, writes Ben Putland (pictured below), COO & MD USA, Grand...

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Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor and Circulate; IAB and ISBA...

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Real-Time Media Buying is Just the Tip of the Programmatic Iceberg

Programmatic advertising is still not used to its full potential. In this piece, Chris Le May (pictured below), SVP and MD Europe and emerging markets, DataXu, specifically addresses marketers and explains how they can...

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How Myntra expanded its app user base and tripled its ROI

Indian mcommerce platform Myntra was looking to expand its user base shortly before running one of its large sales this year. Background Before starting the sale, Myntra’s Android app was...

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Google expands AMP, as it presents a friendly face to publishers

Google, long feared by publishers, is now presenting itself as their best friend — at least in comparison to Facebook. Publishers have warmed to Google’s Accelerated Mobile Pages, its open-source...

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10 ways the Donald Trump presidency could affect tech and media

Here are the 10 ways Donald Trump’s presidency could impact tech and media… 1. A corporate tax reform boon President-elect Trump has promised to enact corporate tax reform and lower...

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Twitter’s COO Exits, With CFO to Fill Role

Twitter Chief Operating Officer Adam Bain, who built the company’s business model, is leaving just as the company works to address slowing revenue growth. Chief Financial Officer Anthony Noto will...

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Twitter’s COO Adam Bain steps down; Anthony Noto takes over the role

After completing six years at Twitter, Adam Bain, Chief Operating Officer, has decided to step down from the position. In a series of tweets, Mr Bain said that this was...

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Blue Array Launches Interstitial Penalty Check Tool

Blue Array Ltd, a leading SEO consultancy that specialises in large scale SEO, has announced it has developed its own Interstitial Penalty Check tool to accommodate Google’s new ‘mobile-friendly’ search...

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Google’s new G-suite ad tells Indian designer Manish Malhotra’s story

The 120 Media Collective recently delivered Google Cloud’s new customer story for G Suite and the All Together Now campaign. The story features celebrity designer Manish Malhotra, showcasing his journey...

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How MeetMe is growing its audience while growing its revenue

Tim DuBois, Director, Mobile Platform Partnerships, AppNexus Today’s marketplace is not short on social discovery apps, as a growing number of wedding announcements detail the right swipes and chat conversations...

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