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Tagged: google

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Mobile Video Advertising Grows by 367%; 15% of Britons Blocking Online Ads

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Mobile video advertising grows by 367%; 15% of Britons blocking online ads; 90% of consumers...

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AOL takes over majority of Microsoft’s ad business

AOL Inc. and Microsoft have launched a global, enterprise-level partnership where AOL will assume management and sales responsibility for all of Microsoft’s display, mobile and video advertising inventory in nine...

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How Germany Moves Out of the Programmatic Slow Lane

The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, mar tech and programmatic. Germany has two conferences focused exclusively on programmatic – one of which...

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iProspect’s Global President: If You Can’t Deliver Art, Your Science Doesn’t Matter

AdExchanger | iProspect is best known for its heritage in search marketing. But the Dentsu Aegis-owned digital performance agency, which first opened its doors in 1996, is changing with the...

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Technology dominates Asia’s Top 15 brands

Google, Facebook and Microsoft are the top three brands in Asia as they generated the most digital content consumption in the region in the last twelve months. While Google lead...

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Mother Knows Best: Have Moms Become the Best Digital Shoppers Ever?

Don’t bother Mom if she’s on the internet (or her mobile phone). She’s looking for your birthday present, silly. Really? Looks like it. Research is suggesting that the digital age...

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12 Media Lions to APAC agencies; TBWA\Being claims the single Gold Lion

It has not been the best year in Media Lions for APAC agencies. In all 12 Media Lions were given out. The only Gold Lion is to TBWA\Being for its work...

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Cannes diaries: First impressions

It is just day one of my arrival here but I have decided to add my voice to the noise being created around Cannes Lions. Haven for networkers This is...

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Sales of confederate flag merchandise banned by Walmart and Amazon

Update: Shortly after this story was published, Amazon and Etsy announced they would join the other retailers in pulling all Confederate merchandise from their sites. This article has been updated throughout to reflect the news. BREAKING:...

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Dentsu, M&C Saatchi & Leo Burnett lead APAC Cyber Lions shortlist

The 64th Cannes Lions International Festival of Creativity has a total of 330 entries that have made it to the Cyber Lions shortlist. Out of this 38 agencies are from...

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From APAC, BBDO, Leo Burnett & O&M compete for Media Lions

Cannes Lions International Festival of Creativity has a total of 294 entries that have made it to the Media Lions shortlist. Out of this 55 agencies are from APAC. Australia...

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Strata Survey: Video Confidence Growing; 43% Increase from Previous Quarter

“A survey of advertising agencies found that 44 percent of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43 percent...

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Affiliate Linking And Data Collection: When Revenue Isn’t The Value

AdExchanger | While affiliate marketing is hardly new – perhaps you’ve heard of Google and Amazon – for some publishers its real value comes from the data and optimization it...

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Google Mounts Charge Against Facebook With Cross-Screen DoubleClick Additions; Email Marketing Receives Boost with Huge Funding Round

In this edition of ExchangeWire’s European Weekly Roundup: Google announces cross-device updates to DoubleClick; Email, and martech win favour with investors; EU agrees data privacy timeline; Twitter fuels ongoing reform...

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The business of social media: From blogs to DSS

The data reference that I have borrowed from DomoSphere in the first part of this series has shown that our audience is conveying what they are expecting from the brand/businesses....

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Wunderman Taiwan delivers Honey Beer by drones

Taiwan Beer wanted to raise awareness and encourage trial of its latest product Honey Beer, and tasked Wunderman Taiwan to do the same. Wunderman Taiwan transformed several drones into mechanical...

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