Tagged: google

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Why this Chinese private equity company bought its first US ad tech firm

Chinese investors have acquired another U.S. ad tech company, the latest in a string of such deals in recent months. Innotech Capitals, the investment arm of Shanghai-based Innotech International Group, bought...

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Practo raises USD 55mn in Series D funding led by Tencent

Practo, the healthcare platform, has raised USD 55 million Series D funding in a round led by Tencent. Three new investors joined Practo – ru-Net, RSI Fund (owned by Recruit Holdings) and...

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Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy

AdExchanger | The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the sport. Today, you can watch those spots well...

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How second-price auctioning can create headaches for publishers

The nuances of header bidding run so deep they can put a normal person to sleep. But publishers doze off at their peril: The second-price auction design of header-bidding partners can create inefficiencies...

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WildAid China teams up with superstar Angelababy to save pangolins

WildAid, an environmental organisation that focuses on reducing the demand for wildlife products, together with Wunderman, a global digital agency, has just launched a China-based integrated activation campaign aimed at...

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Why Snapchat’s New Search Bar Is a Welcome Sign for Brands

Snapchat has given brands and publishers new hope that they could get discovered. On Thursday, the messaging and media app revamped the design of its search, opening the possibility that...

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Providing Context: How Intent Data Leads to Better Marketing

Ask a consumer to define ‘SPAM’ and ‘Marketing’, and the likely answer will be SPAM is anything they don’t deem personally relevant and marketing anything that they do. In other...

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Grey Group beefs up Asia leadership team with triple hire

Grey Group has unveiled a set of triple hires in a move to bolster its leadership core in Asia, with a special focus on Grey Group Singapore. The trio will...

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Text100 stengthens global leadership team

Text100, the global marketing communications agency, has appointed a new leadership structure, including the appointment of two executives to its global leadership team. These changes are designed to help advance...

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My nightmare trying to understand header bidding

I understand the theory and the different components of the RTB ecosystem, but after reading countless articles it seems that the reality is a complete mess. And a thoroughly Kafkaesque...

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Ad Fraud Scheme Weeds Out Bots in Search of Real Users: Report

In an ironic twist, a leading software provider released a report showing how criminals are weeding out bots so only real users see their ads. Apparently, fraudsters, too, are worried...

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Ad Tech Funding in Decline; Ad Tech Renaissance Looming

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad tech funding in decline; An ad tech renaissance looming; IAB UK...

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How celebrity death hoaxes power fake news

Web traffic-goosing tricks come and go. But if there’s one that has enduring appeal, it’s the celebrity death hoax. In the past few weeks alone, internet pranksters have “killed off”...

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Booming Digital Ad Spend; Millennials & Males Lead the Way with Online Video

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition:...

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The best APAC digital marketing stats from December 2016

30% of online sales in SE Asia through social That astonishing estimate comes from consulting firm Bain & Co and is reported in the Wall Street Journal. The success of...

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How to choose a mobile attribution partner

Mobile app attribution is vital to measure the effectiveness of a mobile app marketing campaign. The key role of a mobile app attribution technology is to accurately attribute key events...

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