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Tagged: google

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Inside BuzzFeed’s plan to prove its native ads work

By the standards of BuzzFeed, which tries to maximize how much its content is shared, its campaign for Toyota was a hit. Of everyone who saw the campaign, three in...

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AOP chair: ‘Alliance will give publishers strength of scale’

Tim Faircliff, AOP, chairman, discusses the mechanics of the recently announced premium publisher alliance – or co-op – that is to be powered by AppNexus, which has several of the...

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Power In Numbers: AOP Chooses AppNexus to Power Co-Op

The Association of Online Publishers (AOP) has lifted the lid on its publisher cooperative powered by AppNexus, with several tier-one publishers including Telegraph Media Group, Time Inc, and Bauer Media...

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Hilton Worldwide: ‘We’re Constantly Refining Our Attribution Model’

If you’re looking for a last-minute hotel in Times Square, who ya gonna call? Google hopes you’ll simply do a quick search. The company has updated its Google Hotel Ads...

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‘Super’ Data & Inventory Hub, Pangea, Arrives to Challenge Google & Facebook

Four of the world’s top premium publishers are taking the fight to the industry’s internet behemoths when it comes to ad dollars, by pooling their resources and forming a global...

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Social Media Marketing Slows Down in India

What’s the state of social media marketing in India? Things have been better, though not by that much. Research just released by Pitch Madison shows the internet will account for...

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Email vs social: Which is a better form of marketing?

Marketers in the new age advertising are engaged in the buzz around social media marketing strategies. In 2014, marketers in India were seen exploring the new platforms such as LinkedIn...

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Ad Tech Industry Losing Sight of the Consumer, Needs Disclosure

The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute a cohesive user experience. It also needs to improve communication...

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Google Play ‘Supercharges’ Games with New Data, Ad Features at MWC 2015

Google knows gaming is big business. In fact, according to a recent blog post at the Google developer website, the company notes that “of the one billion Android users in...

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Facebook Fame Pays, But Who’s Buying?

Maja Martin, DMG, director of marketing, discusses what Facebook’s influencers’ patent means for marketers. I suspect we all have a select group of friends that seem to appear disproportionately on...

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Facebook is Eating Google’s Lunch

Declan Kennedy, StitcherAds, CEO, a Facebook Marketing Partner recounts his experiences as one of the first Facebook Marketing Partners to integrate Facebook Product Ads. The announcement last week from Facebook...

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HTC Hopes to Challenge Sony, Facebook in Virtual Reality Space

HTC Corp. is working with Valve Corp. to challenge Sony Corp. and Facebook Inc.’s Oculus as an early player in the virtual-reality market. HTC Vive — a set of VR...

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The Echo Chamber: So You Are In Ad Tech… What Does That Mean?

This may shock you, but I actually came across a useful piece of content the other day on LinkedIn. You’ll be glad to know it wasn’t the usual spammy “top...

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Will 2015 be a Breakthrough Year for Ad Tech at Mobile World Congress?

Mobile World Congress has arrived, with the mobile industry’s biggest names all headed off to Barcelona. The event is still largely the domain of ‘legacy’ businesses from the sector. Barring...

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#mavericksindigital: China, key to the global luxury market

This past week we saw the launch of the first leg of London Fashion Week (LFW). This event is held twice a year where everyone who’s anyone in the fashion...

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Will Yahoo catch up in mobile ad race?

For advertisers, Yahoo is certainly providing the tools necessary to increase ad reach and targeting capabilities in the mobile space. However, whether Yahoo has ultimately left it too late to...

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