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Tagged: google

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Mondelēz Hopes To Enhance Video Expertise With Google Deal

CPG giant Mondelēz International, which made waves in the ad industry earlier this year by owning its deal with video demand-side platform TubeMogul, has entered another agreement designed to enhance...

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The Move To Cross Screen IDs And Its Potential Fall Out

Facebook and Google are among the key industry stakeholders to flaunt their wares at arguably advertising’s biggest event this this week, and a consistent theme in their messaging appears to...

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Google To Roll Out New Mobile Ad Formats And Conversation Tools

Google’s betting the industry needs a hand making ads workable across devices. On Monday, it unwrapped two mobile display formats and a handful of desktop tools that aim to help...

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The Weekly Digital Marketing Update @ Copenhagen INK (29-09-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News Week...

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Web 1.0 dinosaur Metafilter modernizes, slowly

MetaFilter calls to mind  a bygone Internet age. Launched in 1999, the quaintly self-styled “community weblog” is a general-interest forum where its fiercely loyal users share links and engage in...

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Columnist: Watch Out, Email Studebakers – Consolidation is Coming

Everyone can name the email service providers that get the lion’s share of media glare — firms like Google, AOL, Yahoo. But according to Dave Hendricks in a column for...

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‘We Believe Strongly That The Agency Is The Right Place For Programmatic Technology’

Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis’ parent company...

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Australia leads Spikes Digital shortlist; Japan, New Zealand follow

As Spikes Asia 2014 releases the first set of shortlists, Australia’s stellar performance was marked by 22 shortlisted entries out of a total of 77 for Spikes Digital with likes...

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The Weekly Digital Marketing Update @ Copenhagen INK (24-09-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News Week...

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AppNexus, WPP Ink Landmark Deal 

AppNexus and Xaxis have announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis’ parent company WPP...

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VML China gears up to acquire social media agency Teein

Soon after the announcement of its Mongolia operations, Y&R is gearing up to acquire Teein, one of China’s established social media agencies through its marketing agency VML. “This acquisition solidifies...

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European Google Exec Hints at Possible Changes After Recent Criticism

After coming under fire in Germany and elsewhere in Europe for its approach to privacy, Google seems ready to change the way it operates in the region, according to Philipp...

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In The New Wave Of Social Marketing M&A, Facebook PMDs Call The Shots

The participants in a new race to snap up social marketing technology companies aren’t the usual enterprise software suspects. In the latest wave of consolidation, Facebook Strategic Preferred Marketing Developers...

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Dentsu Buys Covario; Programmatic Models

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dentsu Buys Covario Dentsu Aegis Network has acquired search and content marketing agency Covario. Convario’s Rio SEO software offers...

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Amobee Unveils Mega Stack Ambitions With Adconion Direct & Kontera

Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights with ExchangeWire’s Wendy Hogan about the value of the Adconion/Kontera...

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9.8% increase in China ad spend despite slowdown in key sectors: GroupM

China’s steady economic growth has effectively provided support to the confidence of advertisers. GroupM projects measured media advertising spending in China this year will increase by 9.8 per cent compared...

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