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Tagged: google

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Google Gets Publishers to Obtain EU Visitors’ Consent; InMobi Partners Samsung For Display

In this week’s ExchangeWire European Weekly Roundup: Google reacts to EU cookie ruling; InMobi partners with Samsung; According to the Eyeota Index audience data spend soars in the UK; and...

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Instagram Mobile Ads to Snap Up $595m Revenue; APAC Brands Must Meet Customers on Mobile

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Instagram mobile ads to snap up $595m;...

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Mobile drives FB’s revenue growth; video focus continues

Mobile advertising revenue for Facebook which reported financial results for the second quarter of 2015 was approximately 76 per cent of advertising revenue. This reflected an increase of approximately 62...

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#DigiTales: Why FMCG brands should invest in digital media

There’s a TV show at 8.30pm that my wife used to meticulously watch every weekday, that got disrupted when our son’s dinner and sleep time coincided around the same time....

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Adobe Pitches Marketers On A Cross-Device Data Coop, But Privacy Is A Snag

AdExchanger | The competition among cross-device providers is no longer a one, two or even three-horse race, but looks more like a mad steeplechase with 20 animals of various sorts,...

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What FB’s Shopping function means for the industry?

If a business is looking to expand to social commerce or simply sell more product, Facebook Shopping may be a match and it’s worth testing the waters with various tactics....

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Virat Tandon named CEO of Mullen Lintas; Shriram Iyer is NCD

Following the recent announcement regarding the launch of the new creative agency Mullen Lintas, with Amer Jaleel as Chairman and CCO, Mullen Lowe Lintas Group unveiled more details about the...

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Why partnerships matter for Facebook

When Facebook first announced its agenda of over a 100 meetings at this year’s Cannes Lions International Festival of Creativity, one only wondered what the objective could be. Is the...

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Are We Losing What It Means To Be Human In Our Quest For Programmatic Efficiency?

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Doherty, vice...

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Ad Tech Companies Pushing EU to Investigate Google Dominance; Nikkei Buys FT for $1.3bn

In this week’s ExchangeWire European Weekly Roundup: ad tech companies push EU to investigate Google dominance; Nikkei buys FT for $1.2bn; ad tech is killing the online experience, allegedly; and...

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Mobile search ad spend jumps 69% in APAC & Japan in past year

Asia-Pacific and Japan region outpaced all other markets in terms of the growth rates in paid search advertising spend, clicks and impressions, especially on mobile devices. Asia-Pacific and Japan witnessed...

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Mobile App Marketing: Key Consumer Insights from Google

Today’s smartphone users are spending an ever increasing amount of their time and attention on mobile apps – it seems the demand for apps is unstoppable. But although users clearly...

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More Trouble For Google; Blaming Ad Tech

AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Antitrust Allegations Google’s headaches abroad just intensified. Several rivals of the tech giant, including OpenX and AppNexus,...

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#DigitalDiary: Time to let Flash go?

With Firefox and Chrome dropping Adobe’s flash player, is it time to think about whether we should finally let the format go for videos? Mozilla Firefox has blocked all versions...

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Merkle Announces Deal with Google to Adopt DoubleClick’s Integrated Platform

COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading data-driven, technology-enabled performance marketing agency, has reached an agreement with Google to adopt the full suite of DoubleClick’s marketing solutions. With this deal,...

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Malaysian not-for-profits to get a Google leg up

Google Malaysia has launched a programme that it says will enable not-for-profit organisations in the country to go further in their mission to serve their respective causes by leveraging some...

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