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Tagged: google

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Deciphering the Infinite Iterations of the Consumer Journey

The consumer journey is no longer a single pathway from awareness through consideration to conversion. In this piece, Ben Sidebottom, director, solution architecture, Visual IQ (pictured) discusses how modern-day consumers draw information about...

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Google Calls EU’s Demands ‘Peculiar and Problematic’

Google ridiculed as “peculiar and problematic” demands by European Union antitrust regulators to change the way it displays search results. The U.S. Internet giant on Thursday filed its reply to...

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One ad ecosystem – helping us live the simple life

Life was simpler in the olden days. Roads weren’t as busy, jobs finished at five, you probably didn’t always lock the front door and people were nicer to each other....

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SVG adds Komli Media to overall offering

After selling out the SE Asia operations to Axiata’s Adknowledge group earlier this month, Komli Media has sold out its India operations to Smile Vun Group Media (SVG), which owns...

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Flipkart’s Ravi Vora steps down as CEO of Strategic Brands

Ravi Vora has stepped down as the Chief Executive Officer of Strategic Brands Group at Flipkart. Prior his appoint as the CEO of Strategic Brands, Mr Vora was working as the...

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MoPub native ads leave the niche; Google integrates Comscore measurement into DoubleClick

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: MoPub native ads leave the niche; Google integrates Comscore measurement into DoubleClick;...

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The Road to ATS London: How to Build Your Own Programmatic BuzzFeed or Vice

The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in the programmatic ecosystem, which are all topics that will be...

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Chinese discover OTV content outside of OTV platforms: OMD study

People in China discover OTV content outside of OTV platforms. Internet search (41 per cent) and WOM (37 per cent) are the top sources for people to discover new content,...

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Google’s Alphabet Move: Marketing Mistake or Trend-Setting?

AdExchanger | “Marketer’s Note” is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week, it is written by Melissa Parrish, executive director of AdExchanger...

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UK Publishers Remain Optimistic Following Positive Growth in 2015; Video Ad Popularity Throughout the Day by Device

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition:...

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The Impending Commoditisation of Marketing Technologies

In this post, Wayne Blodwell, head of programmatic at iProspect shares his views exclusively with ExchangeWire about how the marketing industry will mature over the coming years.  Every major industry...

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IAB Singapore Urges Need for Common Language in Ad Measurement

Following a survey that found Singapore to be severely lacking in effective ad metrics, IAB’s local chapter has called on ad tech vendors to reach an agreement for digital measurement...

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Twitter promotes Rishi Jaitly to VP for Media, APAC and Middle East

Twitter is investing in its Media Partnerships function across the Asia Pacific and Middle East regions to accelerate its push for content partnerships across the news, politics, sports, TV and...

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Why Google And Facebook Won’t End The Need For Probabilistic Cross-Device Pairing

AdExchanger | The CEOs of Tapad, Drawbridge and 4INFO will appear at AdExchanger’s Omni.Digital conference on Sept. 10, an event designed to educate marketers on advanced solutions for building seamless...

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#mavericksindigital: C is for Change as Google learns the Alphabet

Last week the Internet giant announced a major overhaul of it corporate structure by creating a holding company they’re calling Alphabet. This will basically consist of a collection of companies...

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How YouTube Became Google’s Inroad To Big Brand Budgets

AdExchanger | “Premium video” is Google’s code for “brand budgets.” Its decision to remove YouTube inventory from the DoubleClick Ad Exchange (AdX) by the end of the year is one...

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