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Tagged: google

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Mother’s Recipe in India recharges brand with the digital fuel

Digital’s role for small and medium sized businesses (SMBs) in fast growth markets has become an important topic of deliberation for industry stakeholders. Digital, when tapped on aptly, not only...

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Yahoo Announces ‘Material’ Mobile Revenue In Earnings

Yahoo says its investments in mobile have paid off. The company announced its mobile revenue in Q3 exceeded $200 million, or 20% of its $1.1 billion in GAAP revenue. Mobile...

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Agencies outline their biggest challenges (other than clients)

Agencies have plenty of problems on their hands. At the Digiday Agency Summit in Austin, Texas, this week, attendees from agencies across the country were asked to jot some of...

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What Advertisers Really Think About Transparency

The ad tech sector is arguably the hottest part of the marketing industry right now with the word ‘programmatic’ on almost every C-level marketer’s lips when talking about high-level strategy....

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The Weekly Digital Marketing Update @ Copenhagen INK (19-10-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensiveoverview of the top digital marketing stories and breaking news from the past week. Enjoy!  Asia Digital Marketing News Week in Review: It just...

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The Weekly Digital Marketing Update @ Copenhagen INK (16-10-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News What...

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‘How Facebook’s Atlas Has Opened A New Front With Google’

With cross-channel campaigns now considered the holy grail among advertisers, Itay Gadot, DMG, VP of sales and marketing, discusses whether Facebook’s Atlas, which promises cookieless targetting on both desktop and mobile...

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Punitha Arumugam quits as Director-Agency Business at Google India

Punitha Arumugam has quit as Director of Agency Business at Google India after sharing a over two-year stint with the technology giant. “Google has been an amazing company to work...

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Telcos, tech players speak relevance to up internet demand in India

The recently concluded Internet.org summit in India brought out important areas of focus for internet connectivity in the country. Internet.org, an initiative by seven technology companies including Facebook, seeks to increase...

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Facebook Poses Further Threat To Google With Full FAN Roll Out

Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its Audience Network (FAN) tool, which is now available with host...

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The Weekly Digital Marketing Update @ Copenhagen INK (07-10-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News 500...

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The price of entry for programmatic

The automation of digital media buying has been on the rise for a number of years now and the benefits of programmatic and RTB (real time bidding) are highly documented....

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Google’s DMP Lockdown; Facebook Dabbles In Health

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Lockdown Google has been on a road tour of sorts with data-management providers, enforcing policies in the Google...

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Engagement, conversion are top content mktg initiatives for B2B players

B2B (business to business) marketers are creating more content and using various tactics to promote and distribute content to their respective audiences. This specific section of marketers wants their content...

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Microsoft Underlines its ‘Cross Screen’ Credentials & ‘Unique’ Pitch

Facebook and Google reign supreme for cross screen advertising, but desktop behemoth Microsoft contends the battle for ad dollars in a ‘mobile-first’ world is far from over. This week it...

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Mondelēz Hopes To Enhance Video Expertise With Google Deal

CPG giant Mondelēz International, which made waves in the ad industry earlier this year by owning its deal with video demand-side platform TubeMogul, has entered another agreement designed to enhance...

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