Tagged: google

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#sowhoknew: 5 golden ‘Netiquette’​ rules that you NEED to know

In everyday life we know, almost instinctively, how to act. Or at least we should do. Manners were drummed into us from an early age. But given that social media...

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How India’s demonetisation can help publishers & content marketers

The Indian government’s November 2016 announcement on demonetisation had sparked significant impacts to various sectors across the country, and the publishing industry is no exception. While much has been said...

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Pairing Technology with People: Man & Machine’s Future Co-Existence in Media

The ad tech industry has a lot to answer for. The digital boom forced the focus in advertising to shift to technology rather than the expertise of people. As a...

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A Wake-Up Call for CMOs: Focus More on Phone Calls to Increase ROI

The following is an exclusive guest contributed post from Blair Symes, Director of Content Marketing at DialogTech If you haven’t thought much about the phone calls your advertising and website...

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How Swiss news publisher Le Temps is resurfacing old content

Publishers have been reposting their old articles for years, but now the tools available to them are getting more sophisticated. Swiss news publisher Le Temps has a whimsically named Project Zombie that notifies...

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Best of the week: Publishers tell people to pay up

Publishing is in the throes of a backlash, a rejection of the scale model that’s premised on amassing giant audience numbers and then making money off ads. That model has...

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Which YouTube ads did Singaporeans love in H2 2016?

From small music videos to long form ads and ads that are made for all ages, these are just some of the ads that made its way to the top...

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Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition:...

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A day in the life of… a Chief Media Officer

Remember, if you’re looking for a role yourself, why not have a look at the Econsultancy jobs board. Econsultancy: Please describe your job. Alistair Dent: I’m the Chief Media Officer...

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Google’s Shopping Ads come to Singapore

Google had some good news for the retailers in Singapore as it rolled out its Shopping Ads in the country, the first in Southeast Asia. Showing in the Search results, the ads...

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Inbound Phone Calls Rise Again as Sales Channel, Challenging Marketers That Track ROI Elsewhere

The ubiquity of smartphones is invigorating a sales channel that some marketers had begun to neglect: a ringing phone. For marketers reliant upon leads or selling high-consideration products that benefit...

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The Wall Street Journal to close Google loophole entirely

The Wall Street Journal continues to tighten up its paywall as it strives to hit 3 million subscribers to the Journal and other Dow Jones products. Starting Monday, it’s turning...

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iCrossing President On Voice Search: ‘I Don’t Even Think Google Knows How It Will Develop’

AdExchanger | Since iCrossing entered the market as a search agency in 1998, digital spend has expanded to social, display and mobile, all of which are table stakes. As a...

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#BetterInternet experience for Singapore in 2017

The way we interact with one another has changed over time and several of our conversations, relationships and purchases are now conducted online – via the internet. February is known...

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‘Crap optimized on crap’: The agency challenge with data

Every media agency today emphasizes the importance of data. But most shops haven’t quite grasped the pulse of data-driven marketing. Ad executives gathered at the 4A’s Data Summit on Tuesday...

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Top 3 technologies revolutionising ecommerce

Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it’s also not...

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