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Tagged: google

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Trending in India: From Atal Bihari Vajpayee to Santa Claus

While India is thoroughly engrossed in Christmas and New Year fever this week, the news world has too quietly slipped into hibernation mode until the New Year 2015 and we...

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DMA Digital Diary: ‘Tis the season to be jolly

The halls are decked and the gifts are packed. With the festive season around the corner, Christmas shopping surged in the last few weeks in Singapore increasing by 22.4 per...

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Top ten apps for 2014

As Asia became a mobile first market this year, digital and mobile was high on priority for marketers and consumers alike this year, whether it be for social, videos, banking...

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The Things That Did Happen In Ad Tech In 2014 – A Recap On Those Predictions

Last year I wrote a post entitled, “The Things That Should Happen In Ad Tech In 2014… But Probably Won’t”. The piece was a prediction list for 2014 – sort...

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‘You Need a Pretty Garden Inside Those Walls if you Want People to Come Play in it’

Next year will be the year of mobile no more as the multiscreen audience prevails; the ‘war on data’ will become the ‘war on identity’; and we’ll see the emergence of the...

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Millennials Demand Mobile Payments!

Mobile payments seems to have remained “on the horizon” for several years. Products like Google-Wallet and NFC were supposed to have revolutionized payments by now, but have either faded into...

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The Year YouTube Courted Brands

Google spent the year branding YouTube as the de facto video partner for brand advertisers. 2014 was certainly active for Google’s video properties. Its ads and commerce chief, Susan Wojcicki,...

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Marketing Mixed Opinions On The Future Of Attribution

The attribution space heated up this year. First Google snapped up Adometry, then AOL grabbed Convertro. Not to be left out, Rakuten bought DC Storm. Everybody wants a solution to...

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Can Mobile Operators Strike Back in 2015?

Speculation over BT’s designs on a mobile unit (be it EE, or O2), has put telephony services firmly in the public gaze, but the fact remains operators are underachieving when...

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The end of sales assistants? Most shoppers prefer phones over salespeople

In a further sign that an effective mobile presence is now absolute requirement for retailers – even predominantly brick and mortar stores – a recent study has found that a...

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Ad Tech M&A in 2014 Explained

M&A deals in the ad tech sector in 2014 were worth double that of the previous year, according to a report from investment advisory firm AGC Partners, with demand for...

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Now advertise on Google in Hindi

Industry experts have expressed their concerns over the lack of regional language content on web and how it acts as a deterrent for a large chunk of the Indian population...

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Rob Norman, GroupM Chief Digital Officer, Talks Programmatic Strategy, Ad Tech & How Agencies Remain Competitive

Rob Norman is the Chief Digital Officer of GroupM Worldwide, and leads a community of over five thousand digital specialists around the world. Here Norman speaks to ExchangeWire’s Wendy Hogan...

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Secrets of the middle funnel: Four simple steps to grow your business

This article was written by Pete LaFond, vp of marketing at TruSignal. By now, marketers are well-versed in direct response, aka bottom funnel, marketing – i.e., search marketing, retargeting and...

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Baidu and Alibaba Best Yahoo and Twitter for Digital Ad Revenue

Google once again retained the biggest share of global digital ad revenue and by a large margin. The company claimed a 31.10% share this year — a slight dip from...

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2014, The Year Programmatic Went Cross-Screen

It’s been almost five years since Google’s Eric Schmidt declared the company as a “mobile first” outfit, and Facebook’s Atlas update brought “cross-screen” to the lexicon of ad tech in...

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