Tagged: google

Nokia Back from the Dead; Generating B2B Leads

Nokia Back from the Dead; Generating B2B Leads

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition:...

SodaStream on being an activist brand in 2017

SodaStream on being an activist brand in 2017

Itai Bicher, SodaStream The current political landscape has created a tricky environment for brands. But one advertiser, carbonated drinks kit SodaStream International, says there is no better time to be...

How deep do brand values and company ethos go?

How deep do brand values and company ethos go?

The 2016 US Presidential Election wasn’t America’s election alone. Everyone around the world followed it with baited breath, consuming everything from the near-daily scandals to the witty outtakes of late...

Revcontent Acquires Machine Learning Content Recommendation Company, Rover, to do for Discovery What Google Did for Search

Revcontent Acquires Machine Learning Content Recommendation Company, Rover, to do for Discovery What Google Did for Search

SARASOTA, Fla. – Revcontent, the fastest growing content recommendation platform, announces the acquisition of machine learning company, Rover, for its advanced personalization and recommendation technology. A powerful testament to Revcontent’s...

10 monumental digital marketing stats from this week

10 monumental digital marketing stats from this week

Don’t forget to download the famous Internet Statistics Compendium for further insight and analysis.  Amazon generated 471.4m clicks from paid advertising in 2016 Analysis from Adgooroo has found that Amazon...

PubMatic Extend Header Bidding; Mobile Ad Network Ranking

PubMatic Extend Header Bidding; Mobile Ad Network Ranking

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Header bidding for mobile in-app by PubMatic; AppsFlyer Performance Index; Ericsson test mobile...

#sowhoknew: Are fitness trackers a waste of money?

#sowhoknew: Are fitness trackers a waste of money?

Want to lose weight? Improve your cardio? Lower your blood pressure? Then don’t buy a fitness tracker. In fact, some experts claim they can “do more harm than good”. Wondering...

FB, Amazon & 7-eleven are the most mobile-ready brands globally

FB, Amazon & 7-eleven are the most mobile-ready brands globally

Facebook leads the list of most mobile ready brands globally in the MDEX report released by Ansible at the Mobile World Congress. Amazon (#2) and 7-Eleven (#3) followed the social...

Ad Tech Isn’t Dead; Long Live Ad Tech

Ad Tech Isn’t Dead; Long Live Ad Tech

Ad tech and its constituent parts have taken a bit of a beating of late. It’s not been easy for the digital advertising industry, with many high-profile issues claiming all...

Publishers Need To Manage Their Facebook Addiction

Publishers Need To Manage Their Facebook Addiction

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Allison Mezzafonte, senior vice president of operations...

YouTube TV Arrives to Take on Hulu, Netflix and Traditional Pay Television

YouTube TV Arrives to Take on Hulu, Netflix and Traditional Pay Television

What’s on YouTube tonight? Quite a bit of TV actually. On Tuesday, the Google subsidiary introduced YouTube TV with about 40 networks onboard to stream their live broadcasts and cable...

Amobee Buy Turn; Google Allow MRC Verification

Amobee Buy Turn; Google Allow MRC Verification

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Turn are acquired by Amobee; Google go for MRC accreditation; Funding for...

#sowhoknew: 5 golden ‘Netiquette’​ rules that you NEED to know

#sowhoknew: 5 golden ‘Netiquette’​ rules that you NEED to know

In everyday life we know, almost instinctively, how to act. Or at least we should do. Manners were drummed into us from an early age. But given that social media...

How India’s demonetisation can help publishers & content marketers

How India’s demonetisation can help publishers & content marketers

The Indian government’s November 2016 announcement on demonetisation had sparked significant impacts to various sectors across the country, and the publishing industry is no exception. While much has been said...

Pairing Technology with People: Man & Machine’s Future Co-Existence in Media

Pairing Technology with People: Man & Machine’s Future Co-Existence in Media

The ad tech industry has a lot to answer for. The digital boom forced the focus in advertising to shift to technology rather than the expertise of people. As a...

A Wake-Up Call for CMOs:  Focus More on Phone Calls to Increase ROI

A Wake-Up Call for CMOs: Focus More on Phone Calls to Increase ROI

The following is an exclusive guest contributed post from Blair Symes, Director of Content Marketing at DialogTech If you haven’t thought much about the phone calls your advertising and website...