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Tagged: google

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China’s Single’s Day bonanza: Going beyond numbers to trends driving 2015

The headlines numbers for this year’s Single’s Day (11 November) sales in China are, again, very impressive. More than CNY 57.11 billion (up 60 per cent y/y) or USD 9.3 billion was...

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Publisher-Agency Hybrids Will One Day Take On Facebook and Google

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christophe Camborde, CEO at Ezakus....

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Why Mobile Video Advertising is VAST-ly Below Its Potential

Stephen Upstone, LoopMe Media, CEO, discuses potential methods to stimulate the mobile video advertising sector, and calls for a more widespread adoption of technology standards.  Mobile Video Programmatic Advertising The...

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Google’s new crowdfunding, publisher-friendly service kills ads

Putting power in the hands of the consumers to choose the ads they want to see is an area of focus for most technology-led media owners. After an announcement from...

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Firefox renews search strategy; ends default Google relationship

Firefox has revisited its web search strategy acknowledging that search is a core part of the online experience for everyone — Firefox users alone search the web more than 100...

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Yahoo Ousts Google as Firefox’s Default Search Engine, Previews Redesign

Yahoo has found a way to further boost its search advertising business. Making it sweeter? It’s at Google’s expense. The portal has replaced Google as the default search engine for...

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DMA Digital Diary: Choose which brands you don’t want to see

When Facebook announced this week that it will reduce ‘overly promotional’ content, it meant that brands need to think of a new policy of using the organic reach of Pages...

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Mindshare, POSSIBLE up the real time content mktg game

Mindshare and creative digital agency, POSSIBLE, have partnered to create Content+, a fully integrated content group to generate real-time micro-content in a rapid production environment. Content+ will bring together Mindshare’s...

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‘You Have To Say To Someone Sometimes That What You Want Is Unobtainable’  

ExchangeWire caught up with Nate Woodman, IPONWEB’s recently appointed GM of demand solutions, to discuss how his role was created to help bolster the ad tech firm’s profile among clients,...

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The Weekly Digital Marketing Update @ Copenhagen INK (18-11-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!  Asia Digital Marketing News Week in Review: Asking the right questions Digital Marketers...

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Facebook vs YouTube: The beginning of a video war

As Facebook recorded 66 per cent ad revenue from mobile, and its Messenger crossed the 500 million mark, the social media network also reached another important milestone. Its native videos...

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Top Trends 2014-15: Mobile, an option for the media dark in India

With the advent of mobile phones, intrusive advertising has gained momentum but is it going to give the much needed push to marketing without being a nuisance for the consumer?...

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YouTube MCNs Present Opportunities For Telcos And TV Companies

What do telcos and YouTube talent have in common? Not a lot right now, but that will change once video and TV ad budgets converge. Consider the YouTube multichannel network...

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Facebook Claims It’s In Ad Tech To Improve Marketing, Not Devour The Industry

Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus purchase of ad server Atlas from Microsoft, and this year...

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Guvera, YouTube to fuel music streaming war in India

Across a wide array of interests of Indian consumers, one of the most prominent one is music and with a population of internet consumers close to 250 million, online music...

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Entrepreneurship: APAC social media agencies’ key differentiator

APAC and social media are two ingredients that make way into most growth plans of global marketers. APAC poses both an opportunity and a challenge, as despite the large consumer...

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