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Tagged: google

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#sowhoknew: Spotify vs Apple – The final countdown?

“The perfect music should always be just a touch away,” said Spotify CEO Daniel Ek at a news conference last week. So if that’s the case, as the world’s largest...

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Hey, Google: Put Some of Those Ad Dollars Back Into Advertising

In the spring of 1972, Jack Trout and I wrote a series of articles for Advertising Age titled “The Positioning Era Cometh.” And it sure came. By December of that...

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What Happened to ‘Don’t Be Evil?’ Windows Phone Developers Think Google is Playing Tricks

Windows Phone developers are highly suspicious these days. Commenters on websites where Windows developers chat are abuzz with claims that Google is trying to strangle the platform by cutting advertising....

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Senior Agency Exec, Anthony Rhind, Leaving Carat to Join Adform As CSO; Why European Ad Tech Can’t Sell at a Premium

In this week’s ExchangeWire Weekly European Roundup: Rhind heads to ad tech; another European bargain bucket ad tech sale; mobile carriers look to “poison the well” with Shine hook-up; BidSwitch...

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Google adds buy button for YouTube ads

Moving on to the next chapter in its advertising business, Google has now added YouTube videos to the mix that it offers for the advertisers. Built within its TrueView feature,...

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Pixalate Sets New Standard for Programmatic Advertising Quality; the Ever-Increasing Mobile Opportunity

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Pixalate...

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PHD APAC’s Susana Tsui on agency transition from bldg reputation to driving growth

From upping its energy into building the brand, PHD APAC’s big focus in 2015 is of driving business growth. The year that also marks the 25th anniversary of the agency...

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Tweets are back on Google Search

Twitter and Google have collaborated on including the tweets in Google Search again after four years. For now, the tweets will appear in the Google Search app or any browser...

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Can You See Me Now?

Dave Hendricks, LiveIntent, president, reflects on the AOL/Verizon merger and predicts the rise of such deals will herald the end of probablistic targeting. If you are old enough, or an...

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Ad Tech: Not Even The Beginning Of The End

The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things ad tech, mar tech and programmatic. Advertising technology is dead, don’t you know. A recent post...

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#sowhoknew: Why LinkedIn publishing is mightier than the Conference

“The pen is mightier than the sword”, is an expression first written by novelist Edward Bulwer-Lytton in 1839. Well, I have an update to the famous proverb, “LinkedIn is mightier...

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AOL Buy Heralds Telco Stack War; Transparency Takes Top-Billing

In this week’s ExchangeWire Weekly European Roundup: Verizon buys AOL for $4.4bn in latest round of operator entry to ad tech; UK retargeting company Tapad clinches $18m funding round; Concerted...

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TubeMogul-Site Tour Deal Integrates Out-Of-Home, Video Ads; Most HK Advertisers Unhappy with Cross-Channel Campaigns

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: TubeMogul-Site Tour deal integrates out-of-home, video...

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AOL Wants To Be No. 3; Snapchat Changes Ad Pricing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No. 3 In Ad Tech? AOL is working hard to differentiate itself from other ad tech providers. On Friday,...

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Periscope Piracy – a knock-out punch for Pay TV?

The much hyped Mayweather vs. Pacquiao fight may not have not lived up to its mega billing but the piracy debate it has fuelled about live video streaming sites Periscope...

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Flickr beefs up back-end for better search & access

Yahoo! Inc. has released a number of major updates to Flickr, desktop and mobile, introducing a more intelligent search tool and set of features that make it easier to access,...

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