People watch one billion hrs of YouTube globally daily
YouTube has finally released data on how popular the video site is – and it shows in the numbers that the video giant is still...
YouTube has finally released data on how popular the video site is – and it shows in the numbers that the video giant is still...
For marketers, a great customer experience is the primary way for them to differentiate themselves from competitors in 2017. But a recent survey by Adobe...
Facebook Live is stagnating in the U.K. And with Facebook ending payments to media companies for creating live video, publishers don’t expect to ramp up...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 26/02/2017
Marketers are making the most of the Academy Awards in social media. Continue reading at AdAge.com Via AdAge
In everyday life we know, almost instinctively, how to act. Or at least we should do. Manners were drummed into us from an early age....
Singtel subsidiary Amobee, a global digital marketing technology company serving brands such as Airbnb, Dell EMC and Lexus, has signed an agreement to acquire Turn,...
The Indian government’s November 2016 announcement on demonetisation had sparked significant impacts to various sectors across the country, and the publishing industry is no exception....
The ad tech industry has a lot to answer for. The digital boom forced the focus in advertising to shift to technology rather than the...
Publishers have been reposting their old articles for years, but now the tools available to them are getting more sophisticated. Swiss news publisher Le Temps has a whimsically...
We have seen year-on-year growth in the number of APAC marketers who view mobile as an effective marketing channel. 2016 saw this value rise to...
Publishing is in the throes of a backlash, a rejection of the scale model that’s premised on amassing giant audience numbers and then making money...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
When it comes to successful marketing, it’s never a case of taking a set-and-forget approach. The most effective campaigns are those that are closely monitored,...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Acquisitive Year On its Q4 earnings call, Dentsu pointed to its Merkle acquisition as...
The NBA, WeChat, and Air Jordan were the top most associated brands with Chinese New Year this year globally, according to data released by Amobee....
This week’s LATAM Roundup brings IAB Brazil’s focus for 2017, which includes working in the country’s capital to influence law and regulation makers in favour...
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