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Tagged: engagement

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Facebook Advertising: Not For Cheapskate Marketers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Serfaty, director of social...

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Mindshare partners with beacon tech co. Footmarks

Mindshare has inked a partnership with beacon technology company Footmarks to bring innovative and engaging personalised solutions to brands across Southeast Asia looking to create retail experiences for its customers....

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Marcos De Quinto replaces Joe Tripodi as Coca-Cola Global CMO

After more than seven years of service as The Coca-Cola Company’s Chief Marketing and Commercial Officer, Joe Tripodi will retire from the Company at the end of February 2015. Mr...

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Pinterest Taps Weather Channel’s Eric Hadley to Oversee Agency Relations

As Pinterest prepares to ramp up its advertising business, the social network has hired a top marketer to tighten its ties with brands and agencies. Pinterest has tapped Weather Channel...

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Yahoo Announces ‘Material’ Mobile Revenue In Earnings

Yahoo says its investments in mobile have paid off. The company announced its mobile revenue in Q3 exceeded $200 million, or 20% of its $1.1 billion in GAAP revenue. Mobile...

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Brands 0

Weebly Breaks $5 Million TV Campaign: ‘We Believe’

Weebly, a website creation and hosting company, today is breaking a $5 million national TV campaign called “We Believe,” aimed at entrepreneurs who want to start their own businesses. The...

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Ad tech accelerator targets agency execs as investors

Venture capitalists have poured billions into the ad tech space, but U.K. ad tech startup accelerator Collider is aiming at a somewhat narrower niche: wealthy ad execs. The accelerator has started a...

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Canadian agency creates Buzzfeed quiz for interview process

Buzzfeed quizzes are the best way to find out what type of monster you may attract, and what food you should get jiggy with. But are they also a way to land...

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Shanghai Media Group, CMC Capital, Warner Bros, RatPac, WPP bet on content

Shanghai Media Group (SMG), Warner Bros. Entertainment Inc., CMC Capital Partners (CMC), RatPac Entertainment LLC and WPP are creating an investment platform (CMC Creative Fund) dedicated to investing in Chinese...

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Creativity is hard, says Vine star Zach King

Vine star Zach King kicked off Social Matters in Hong Kong with behind-the-scenes insights into how the filmmaker creates powerful and engaging videos. Mr King, who has over 2 million...

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Publicis Acquires 20% Of Matomy For £40m

Publicis announced this morning that it is acquiring 20% of Matomy for approximately £40m, with an option to increase its stake in the company to 24.9%, that would raise the...

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Disruption on display at TechCracker Singapore

Half-day roadshow sees more than 600 participants, with 7 startups featured Via DNA

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Google’s DMP Lockdown; Facebook Dabbles In Health

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Lockdown Google has been on a road tour of sorts with data-management providers, enforcing policies in the Google...

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FMCG-Brands 0

JWT Malaysia appoints Nixon Lee to new role of Digital Integration Director

JWT Malaysia has brought Nixon Lee on board in the newly created role of Digital Integration Director, a move that attempts to underscore the agency’s commitment to delivering campaigns and...

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Samsung retains Publicis Groupe agencies for global ad biz

Culminating its global review for advertising partners, Samsung Electronics has retained its roster agencies Starcom Worldwide and Leo Burnett for the share of the pie that the agencies were handling....

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Is It Time To Kill The Banner Ad?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, vice president of...

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