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Tagged: engagement

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Brightcove Study Reveals the State of Interactive Video in Marketing

Report highlights interactive video’s ease-of-use, accessible cost, and high customer engagement as key marketing drivers in 2016 BOSTON – Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for...

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Ogilvy Impact hires Fiona Forbes as new Director

Fiona Forbes has joined Ogilvy Impact, Australia’s employee engagement and change communication agency, in the position of Director. Ms Forbes is a highly experienced senior communications leader, with more than...

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A Tale Of Two Natives: How Publishers Approach Sponsored Content And Programmatic Native

AdExchanger | In an age of banner blindness, nearly every publisher has added a sponsored content offering. Meanwhile, programmatic native is replacing banners and boxes. The programmatic native bucket, which...

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Sandeep Amar takes up Chief Executive’s role at India.com

India.com, (India WebPortal Private Limited) has elevated Sandeep Amar, to be its new Chief Executive Officer. He has spent more than 20 years in the industry and has a rich...

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Neo@Ogilvy Japan names David Rittenhouse as Representative Director

Ogilvy & Mather Japan (Ogilvy) has promoted David Rittenhouse to Representative Director of Neo@Ogilvy KK. Mr Rittenhouse is a founding member of Neo@Ogilvy in NY, joining as one of the first employees when...

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PostUp Launches ‘Audience Development Solution’ Email Engagement for Digital Publishers and Media Firms

PostUp, leader in end-to-end email marketing technology, has launched “Audience Development Solution,” a full service program designed for publishers and media companies that want to grow their email audiences and...

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Copyranter: Let’s make ads for the ad blockers

Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. According to a...

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IBM Interactive Makes First Ever Acquisition: Agency Resource/Ammirati

AdExchanger | To date, IBM’s internal digital agency Interactive Experience (iX) has flown under the radar, through quiet, organic growth – reaching a global headcount of 10,000 employees. That changed...

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Leo Burnett Worldwide names new CEO

Effective February 1, 2016, Rich Stoddart, 52, will take over as CEO of Leo Burnett Worldwide. Mr Stoddart’s current role is CEO of Leo Burnett North America and he will...

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AOL debuts an ‘All-in-One’ publisher platform

AOL has launched ONE by AOL: Publishers to simplify an overly complex ecosystem and provide holistic, tailored solutions for publishers. Over the past six years, AOL has invested more than...

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JWT reappointed as creative AOR for Changi Airport

Changi Airport Group (CAG) has re-appointed J. Walter Thompson Singapore as creative Agency of Record for another three years after a competitive pitch that involved eight agencies. J. Walter Thompson,...

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People can’t stop searching for the ‘East Coast blizzard’ online — and other stats

There’s a massive blizzard affecting 75 million people across East Coast this weekend, just in case you didn’t hear. With warnings like “a direct hit” and “paralyzing” snowfalls expecting to hit the...

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Kit Kat cheers hard-working Japanese students with hologram

In Japanese, Kit Kat sounds like ‘kitto katsu’ which means ‘surely win’. For this reason, the Nestlé chocolate has become a popular gift for students studying for university entrance exams, as a way...

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​The Next 8 Years Of Ad-Tech Is About Direct To Advertiser Sales Technologies And Empowering Sales Teams With Better Software

Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding paradigms and platforms to “maximize” the value of display advertising for both advertisers and publishers...

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John Seifert named Worldwide CEO of Ogilvy & Mather

With Miles Young, Worldwide Chairman and CEO, Ogilvy & Mather stepping down, John Seifert has been appointed Worldwide CEO, effective immediately. Mr Young will continue as Chairman, Ogilvy & Mather, until...

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Second-Party Data: Not Second Rate

Over the last year, first-party data has often taken centre stage in marketing strategy meetings. Second-party data has been somewhat hidden in the shadow of its cousin, first-party data, until...

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