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Tagged: engagement

data-driven-advertising-2 0

Carat’s Anthony Rhind Wants A Transparency Pact With Publishers

Anthony Rhind, global chief digital officer at global media agency Carat, describes programmatic as “an emerging operating system” for marketing effectiveness. It’s about much more than any one tool, such...

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Dentsu Buys Covario; Programmatic Models

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dentsu Buys Covario Dentsu Aegis Network has acquired search and content marketing agency Covario. Convario’s Rio SEO software offers...

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FMCG-Brands 0

SMS Brand Engagement Popular with Consumers, Survey Says

According to the findings of a new global SAP study, consumers in twelve nations have one thing in common — a strong penchant for communicating with brands via SMS. 81...

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Publicis Groupe rejigs management & leadership team to fuel fresh thinking

With a firm objective to extend its presence in the digital sphere and enrich its offerings by creating new services, either by organic growth or acquisitions, notably in the realm...

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Financial Times refreshes the newspaper for the digital age

The Financial Times has launched a refreshed newspaper, designed for the modern reader who consumes journalism in a variety of formats and values the editorial judgment and serendipity of a...

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Havas Worldwide strengthens Japan creative team; appoints David Morgan

Havas Worldwide has appointed David Morgan as Executive Creative Director, effective September 1, 2014, responsible for leading all aspects of the agency’s creative evolution. In addition to leading the agency’s...

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Wunderman’s Data Services Unit Constructs In-House Marketing Hub

KBM Group, a data services business and division of Wunderman, revealed its partnership Wednesday with Provenir, a move designed to improve the predictive targeting capabilities of the former’s IMPACT 360...

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Mobile-marketing 0

90 Percent of Top Internet Retailers Now Use This Mobile Marketing Tactic

Push does come to shove — and improves sales — if internet retailers are right. Nine out of the 10 top e-retailers in the 2015 Internet Retailer Mobile 500 make...

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Hootsuite pushes social media marketing, launches Hootsuite Campaigns

Social relationship platform, Hootsuite, has come up with Hootsuite Campaigns, designed to help organisations extend the reach of social media programs. It follows the company’s acquisition of Brightkit, an engagement...

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GE Considers Native Ad Success Online And Off

Coming from the agency world three years ago, Alexa Christon brought creative rather than media experience to her evolving role at GE, where she is now head of media innovation. And,...

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Belize Tourism scores real-time marketing win with ‘Don’t Stop Belizein’

Come take a journey. Or rather Journey. Belize, the small English-speaking Central American nation, may not have the cache of some of its Caribbean neighbors, but it does have plenty...

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Google’s Ad Boss on Overseeing YouTube Sales and Glass Ads

Google has gone through a lot of executive changes this year. Last month, the company’s chief business officer Nikesh Arora announced he was leaving. And in February longtime ad boss...

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How will FB’s changes to Newsfeed & Like Gating impact brands?

So, Facebook came up with a couple of announcements over the past two weeks which have been getting a fair bit of attention – the news about coming down on...

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Brands 0

10 agency tours on Hyperlapse

Yesterday, Instagram launched “Hyperlapse,” a new iOS app that lets you make high-quality time lapse videos in just a few minutes, using your phone’s camera. Built using Instagram’s video stabilization...

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Social is the key instrument in a brand’s orchestra: Socialathon 2014

Social media is at its peak, bringing marketers closer to its consumers. Today, several organisations are using social media to alter their marketing approach and garner greater gains from their...

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Ozone Media partners with AppNexus to expand global footprint

Global advertising technology provider, Ozone Media, global advertising technology provider, has partnered with AppNexus, an independent advertising technology company, to expand its global presence. The partnership will address the needs...

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