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Tagged: engagement

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Is It Time To Kill The Banner Ad?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, vice president of...

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Google To Roll Out New Mobile Ad Formats And Conversation Tools

Google’s betting the industry needs a hand making ads workable across devices. On Monday, it unwrapped two mobile display formats and a handful of desktop tools that aim to help...

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AOL, Publicis expand ad alliance for programmatic video, Linear TV

Publicis Groupe’s VivaKi to sync with AOL Platforms as a preferred partner for programmatic video, including private video marketplaces AOL and Publicis Groupe are expanding their multi-faceted six-year relationship into...

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Data pick of the day: 12% global mobile audience uses Viber

Highlights of 2014 have been big acquisitions in the internet world, with Facebook snapping up WhatsApp, Amazon shelling out for Twitch and Microsoft adding Minecraft-creators Mojang to its portfolio. Just...

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Marriott Uses Oculus Rift to ‘Teleport’ Travelers to Hawaii, London

Marriott Hotels has jumped onto the virtual reality bandwagon as part of its “Travel Brilliantly” campaign aimed at connecting with next-gen travelers. The hospitality chain is taking to major cities...

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MAGNA Adopts Undertone’s ‘Virtuoso,’ A Programmatic Platform With Creative Chops

Following ad network Undertone’s summer snap-up of programmatic exchange Upfront Digital Media, the company rolled out on Friday a programmatic platform called Virtuoso. The platform is part of Undertone’s developing ad stack,...

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mobileStorm to Mark 15th Anniversary in Las Vegas Next Week

What happens in Vegas won’t stay in Vegas next week with regard to mobileStorm‘s 15th anniversary bash scheduled to take place October 1st. Once again, the mobile world at large...

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APAC firms anticipate highest impact from Millennial influx in workforce

Fear of obsolescence, along with competitive compensation and benefits, are the key concerns for employees in Asia Pacific, according to a new report by SAP, produced in conjunction with independent...

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From the comments: Who is really to blame for agency unhappiness?

On Friday, Digiday published a piece about why agency employees seemed to be getting unhappier by the minute. Reasons varied: from fundamental changes in the way agencies operate to impossible clients (and...

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AppNexus, WPP Ink Landmark Deal 

AppNexus and Xaxis have announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis’ parent company WPP...

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Carat’s Anthony Rhind Wants A Transparency Pact With Publishers

Anthony Rhind, global chief digital officer at global media agency Carat, describes programmatic as “an emerging operating system” for marketing effectiveness. It’s about much more than any one tool, such...

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Dentsu Buys Covario; Programmatic Models

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dentsu Buys Covario Dentsu Aegis Network has acquired search and content marketing agency Covario. Convario’s Rio SEO software offers...

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SMS Brand Engagement Popular with Consumers, Survey Says

According to the findings of a new global SAP study, consumers in twelve nations have one thing in common — a strong penchant for communicating with brands via SMS. 81...

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Publicis Groupe rejigs management & leadership team to fuel fresh thinking

With a firm objective to extend its presence in the digital sphere and enrich its offerings by creating new services, either by organic growth or acquisitions, notably in the realm...

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Financial Times refreshes the newspaper for the digital age

The Financial Times has launched a refreshed newspaper, designed for the modern reader who consumes journalism in a variety of formats and values the editorial judgment and serendipity of a...

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Havas Worldwide strengthens Japan creative team; appoints David Morgan

Havas Worldwide has appointed David Morgan as Executive Creative Director, effective September 1, 2014, responsible for leading all aspects of the agency’s creative evolution. In addition to leading the agency’s...

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