Tagged: engagement

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Prodigious Singapore appoints Peter Short as Managing Director

Cross-media production specialists Prodigious has appointed Peter Short as Managing Director for its Singapore office, effective immediately. With more than two decades of experience in the advertising industry, Mr Short...

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Current Viewability Standards Don’t Equate to Effectiveness: Q&A with Meetrics & Platform161

Today (22 August), Meetrics and Platform161 have announced a partnership to offer a new dimension in guaranteeing viewability at a pre-bid level. The integration of Meetrics’ Ad Attention Solution into the Platform161...

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IAB Reveals 2016 MIXX Awards Shortlist, Showcasing the Best in Digital Marketing Today

Digital Advertising Leaders Compete for Prestigious Awards Honoring the World’s Most Creative and Effective Interactive Marketing NEW YORK – The Interactive Advertising Bureau (IAB) revealed the shortlist for the 12th...

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Marketers Need To Reset Their Pricing Expectations

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating...

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true[X] Partners with BrightLine to Bring Choice-Based Engagement Advertising Technology to the Living Room

Partnership utilizes BrightLine’s TV-centric OTT ad product platform to expand true[X]’s reach NEW YORK – true[X], the leading engagement advertising solution company, announced that it has partnered with BrightLine, the...

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Business evolution in the digital Darwinism era

It wasn’t too long ago that the dot com boom took the global economy by storm, significantly changing the way businesses operated. Enterprises realised that in order to survive they...

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AT&T Will Consolidate Its Various Accounts Under Omnicom; Pokémon Go Continues Its Reign

AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tectonic Shifts AT&T will consolidate its creative, digital and media accounts under Omnicom, Ad Age reports. Hearts & Science,...

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Publishers should look beyond advertisers to increase revenue

With India recording the highest percentage of total ad spends across Asia Pacific last year and digital advertising growing at the fastest pace of 47.5 per cent, competition in the...

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The Peninsula Hotels awards digital to MullenLowe Profero

The Peninsula Hotels has appointed MullenLowe Profero as its global digital agency of record following a competitive pitch. The account will be led by MullenLowe Profero’s Hong Kong office, and...

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Home Decor Commerce App Lux Looks To Video To Make The Sale

AdExchanger | If a picture is worth a thousand words, Lux is hoping video is worth a conversion. The home decor and interior design shopping app, which launched July 2015...

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Precious ‘cargo’: How well the WSJ’s shorts story did

If you were sentient, English-speaking, and seated in front of a computer at any point in the last week, you probably noticed a debate about cargo shorts raging on the...

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TapInfluence Surpasses $1M in Monthly Influencer Payouts; Releases Influencer Marketing Benchmarks on Cost Per Engagement

Data enables marketers to confidently invest in influencer marketing, predict campaign performance and prove ROI BOULDER, Colo. – TapInfluence, the only influencer marketing SaaS platform uniquely combined with a high-performing...

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Calvin Klein lays out plans for Raf Simons on Instagram

Calvin Klein confirmed today in a lengthy Instagram post that Raf Simons is the American fashion house’s new chief creative officer. Calvin Klein Collection designers Francisco Costa, who designed womenswear, and...

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Recognitions for Y&R Guangzhou amid new account win

Y&R Guangzhou has been appointed as creative agency of record (AOR) for China Southern Airlines (CSAIR). The airline stated that the agency won the account because of its brilliant capacity...

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Unprecedented MarTech M&A Values

Results International publish their AdTech and MarTech Barmometer every quarter. Q2 2016’s report reveals unprecedented M&A deal values greater than USD$500m (£381m). Furthermore, public market performance across MarTech jumped 32%. In this...

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The Financial Times Decides to Get Creative With Ad-Blocker Blocking

The Financial Times is certainly not the first media company to test out approaches to combating the rise of ad-blocking technology, but its new approach might be the most creative...

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