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Tagged: engagement

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TripAdvisor Misses Q2 2014 Estimates — But At Least Ad Revenue’s Up

TripAdvisor painted a muddled picture during its Q2 2014 earnings call. The travel booking site’s overall profits came in far below estimates. But ad revenue was a bright spot for...

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Timeline vs Apps: Which one to choose and when?

Last September, Facebook announced an extremely important change to its policies, allowing businesses to run contests and administer promotions on their Facebook pages instead of being obligated to do them...

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How Mobile-First Publisher Quartz Measures Native Ads

Native advertising doesn’t fit into a 300×250 box. But as the category has taken off, so has the need to gather meaningful metrics in a manner similar to standardized display...

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Data-Driven Marketers Are Farmers

An underlying sentiment among the marketers at the Oracle Marketing Cloud Interact show in San Francisco this week was how to move away from “channel optimization” to maximizing customer lifecycle...

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Epom (Kiev, Ukraine)

Epom enables publishers, advertisers and ad networks to reach the most ambitious goals, regarding ad revenue. Epom Market is an ad network which provides both publishers and advertisers with a...

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Best Practices: How to Make a Campaign Go Viral

Why did Newcastle Brown Ale began moving away from TV advertising last year? “We just realized it was like pissing into the Grand Canyon,” said Ted Royer, chief creative officer...

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Mobile and World Cup: FIFA says US is #1

As World Cup fever spreads around the world, it is a good time to take a look and see how important a role mobile is now playing for fans. As...

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Brands celebrate the Fourth of July with fireworks and clichés

The need to be “real time” means brands have to mark every occasion, large and small. America’s birthday is no exception. Your typical brand social media manager wants nothing more...

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Moving Mobile Users with Messages that Matter

Most consumers today carry at least one mobile device. Marketers have rushed to capitalize on this development. Rightly so. However, casting seed wildly and without forethought can lead to a...

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French World Cup team says ‘Yo’ to its fans with viral app

What’s French for “Yo?” If you’ve downloaded Yo, the simple, silly and hugely viral app, you may get to find out –  the French Football Federation is on it, and pinging its...

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Will Click-Fueled Content Marketing Crash?

As the line between standard banner ads and content recommendations blurs, the need for quality control will proliferate, experts say. While companies use content as a branding tool, Sacha Xavier,...

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AdMonsters Meetup: The Multiscreen Frontier

Wednesday, June 25, 2014 Location: New York, The Multiscreen Frontier Tablets, smartphones, smart TVs, oh my… Everywhere you look there’s another screen where your advertisers want to reach their audience....

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Cannes Lions to introduce a category focussed on data & creativity

The organisers of Cannes Lions International Festival of Creativity have grown the festival year-on-year by adding new categories that they believe is reflective of the establishment of disciplines that may...

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WPP awarded Holding Co award @Cannes Lions fourth time in a row

The Cannes Lions International Festival of Creativity has named WPP as Holding Company of the Year, for the fourth year running. The award followed the announcement earlier in the week...

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How Mondelēz Exec B. Bonin Bough Is Trying To Win The Data Arms Race

When B. Bonin Bough, the VP of global media and consumer engagement at Mondelēz International, took the stage Tuesday at the Cannes Lions festival, he proclaimed that he couldn’t see...

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AOL and UM Plan Ads Triggered By Real Time Events

AOL and UM are developing technology that will serve digital ads across the web as they are triggered by events such as falling gas prices or rising stocks. When gas...

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