Tagged: engagement

Mobile-marketing 0

Urban Airship: Retailers’ Apps Highlight Holiday Mobile Growth

Just how big will mobile be in the retail space this holiday shopping season? Bigger than ever before. At least, that’s according to a new report from Urban Airship. “As...

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Exponential Creates an Augmented Reality Ad Experience with New Face Filter VDX Ad Unit

Innovative format enables brands to produce facial overlays for display and in-stream ads London: Exponential Interactive, one of the largest digital advertising companies reaching over 700 million users monthly, has...

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Schiefer Media and ChopShop Merge to Form Integrated Content and Media Agency

Southern California Companies Create New Agency Model That Marries Creative Innovation, Data, and Media IRVINE, Calif. – Media agency Schiefer Media and creative content firm ChopShop announced they are merging...

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JWT China names Carter Chow as CEO

J. Walter Thompson Asia Pacific CEO John Gutteridge has appointed Carter Chow to the role of China CEO, and promoted George Shi to the position of Managing Director of J. Walter...

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33Across Launches New Programmatic Video and Display Ad Units

Delivers industry’s most comprehensive suite of non-intrusive, highly viewable ad units across desktop and mobile NEW YORK – 33Across, a global publisher monetization platform, launched Desktop In-Feed Video and Desktop...

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Entrepreneur Partners Exclusively with Taboola to Grow Revenue and Exchange Audiences with Publisher Partners Like VOX and Others

Partnership Leverages Taboola’s Predictive Technology to Drive Engagement, Monetization, and Audience Development across Desktop and Mobile Generating 34 percent Uplift in RPM NEW YORK – Taboola, the leading discovery platform,...

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FMCG-Brands 0

What are dark Facebook posts?

You might have heard of dark social or dark web – but this is something different. Let’s shine a light on the subject. Social posts for select eyes only A...

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Mobile-marketing 0

NTU Singapore picks JWT as its creative agency

J. Walter Thompson has been appointed by Nanyang Technological University (NTU Singapore) to develop an integrated campaign for its 2017 undergraduate admissions. NTU has been ranked 13th globally for two...

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Programmatic in Deutschland wächst; Teads vermarktet Spiegel Online

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic in Deutschland auf Wachstumskurs; Teads übernimmt Outstream-Vermarktung von Spiegel; Adblock-Rate in Deutschland sinkt; und Deutsche Unternehmen misstrauen ihren...

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Siegel+Gale strengthens Shanghai Office with new GM hire

Global brand strategy, design and experience firm Siegel+Gale has appointed Johnson Gu as General Manager and Executive Creative Director for the Shanghai office. Mr Gu brings more than 16 years...

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Corporate Advertisers Experience Nearly Six-Times Lift in CTR with Rich Media Versus Standard Banner

Sizmek’s 2016 Rich Media and Video Benchmarks report highlights engagement across regions and verticals to help advertisers establish a baseline for campaign performance London, UK, – Sizmek, an open ad...

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MOBKOI Responds to Publisher Demand with Launch of New Creative Studio

Publishers benefit from further mobile monetisation and creative offering for their clients with direct access to MOBKOI Studio Mobile marketing specialist, MOBKOI, has launched MOBKOI Studio, offering publishers direct access...

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Mobile-marketing 0

What’s Up with Mobile and Digital Marketing Budgets? They’re Bigger, Suggests New Gartner Survey

Marketing departments in the U.S. and UK should be sending up a big cheer these days. That’s because a new survey by research firm Gartner, Inc. confirms that their budgets...

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Targeting Vs. Messaging: Data-Driven Creative Needs Its Own Terminology

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Tuminello, senior...

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Dennis Lam named as FCB South China’s MD

FCB has appointed Dennis Lam as Managing Director for FCB South China. With extensive and integrated experience, Mr Lam brings exceptional client management experience to the agency. In his new role, he...

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JWT bags global digital business for Lux

After a multi-agency digital pitch, J. Walter Thompson has been named agency of record for Lux’s global digital strategy and content business. The win is an evolution of J. Walter...

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