Tagged: engagement

FMCG-Brands 0

MGM picks JWT Hong Kong for campaign to launch MGM COTAI

MGM has brought J. Walter Thompson Hong Kong on board ahead of the launch of the company’s new USD 3.1 billion integrated resort in Macau this year. MGM COTAI, which...

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Google-Lego 0

How second-price auctioning can create headaches for publishers

The nuances of header bidding run so deep they can put a normal person to sleep. But publishers doze off at their peril: The second-price auction design of header-bidding partners can create inefficiencies...

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FMCG-Brands 0

Pandora to Roll Out Muted Video and Responsive Display Ads to All Advertisers

First in a series of new, native mobile ad formats deliver lifts in time spent, brand awareness and quality clicks OAKLAND, Calif. – Pandora (NYSE:P), the go-to music source for...

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Mobile-marketing 0

GK Software Launches Mobile Customer Engagement Platform

On Tuesday, GK Software announced the U.S. launch of its Mobile Customer Engagement platform. With over 10,000 stores and 5 million consumers already connected to the platform worldwide, GK Software...

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ad-network 0

Cheil hires Satit Jantawiwat as CCO of Thailand

Cheil Worldwide announced the appointment of Satit Jantawiwat as Chief Creative Officer of Cheil Thailand effective from January to bolster its creative competitiveness in the market. With career spanning over...

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FMCG-Brands 0

Ad Age Ahead Video: Why Data Is the New Natural Resource

Marketers today aren’t just brand stewards, they are responsible for bringing in new revenue, and one of their key tools — or as Joanna Pea-Bickley puts it, “natural resources”– is...

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data-driven-advertising-2 0

Why We Need Fewer ‘Unicorns’ & More Panama Canals in 2017

The scope for technology making everyday lives easier is huge. However, asks Martin McNulty (pictured below), CEO, Forward3D, are we missing the point? Writing exclusively for ExchangeWire, McNulty explains how changes technology,...

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FMCG-Brands 0

The boldest proclamations from Glossy’s first year

In May, we launched Glossy to chronicle the modernization of the fashion and luxury industries as the result of technology. With so much change happening, it was an exciting time to...

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FMCG-Brands 0

Mobiquity, Insert Partner to Provide Real Time, In-App Personalization

Mobiquity, a digital engagement provider for Fortune 500 companies, and Insert, the automated in-app marketing platform, just announced a partnership to deliver real-time, in-app personalization to mobile users. The partnership,...

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Tweet 0

Bigger Isn’t Always Better: See Brands’ 5 Most Engaging Twitter Posts of 2016

As video marketing continues its march on social media, it’s no suprise that four of the five most engaging posts on Twitter this year are videos, according to research by...

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Brands 0

Snapchat Acquihires The Flite Team; Alternative Funding Sources Fill The VC Gap

AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snap, Take Flite Snapchat has, er, snapped up rich media ad server Flite. Recode gets the scoop, characterizing the...

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Brands 0

DashBid Launches DBeX The First Exchange Powered By The DashBid Engagement Spectrum

The Engagement Spectrum segments audiences based on video engagement and demographic distribution, becoming the first exchange allowing advertisers to buy against these parameters New York – DashBid today announced the...

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ad-network 0

Ad Fraud on Uncertified Apps; Over-Hyped Christmas Ads

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition:...

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Frederico Sartorelo joins FCB Shanghai as ECD

FCB has appointed Frederico Sartorelo as Executive Creative Director for FCB Shanghai international clients. Mr Sartorelo has more than 20 years of advertising experience with an exceptional track record in digital and...

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ad-network 0

Jivox Partners with AppNexus to Reinvent Online Ad Retargeting by Uniting Programmatic Media Buying and Personalized Dynamic Creative

Integration of Jivox IQ and AppNexus Programmable Bidder gives marketers unprecedented power to transform retargeting ads into highly effective sales-conversion campaigns with sophisticated message personalization and audience micro-targeting SAN MATEO,...

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YouTube-app 0

‘Just do work that feels good’: Calling bullshit on bad agency advice

Agency founders love to give advice. The creative trades are awash in wisdom from successful CEOs and CDs who launched businesses, seemingly on a wing and prayer, and found success...

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