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Tagged: engagement

Asia_marketing_map 0

Land Transport Authority SG appoints Dentsu for new campaign

Land Transport Authority of Singapore, the government body responsible for managing land transport infrastructure in the nation, is all set to launch a public education campaign encouraging graciousness amongst commuters...

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Brands 0

Display Revenue Flat In Yahoo’s Q1 2014 Earnings

Yahoo reported $1.1 billion in GAAP revenue for Q1 2014, a 1% decrease from the same period last year. Display revenue was $453 million for Q1 2014, flat compared to...

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MRC Standards Are Only A Starting Point For Viewability

When the Media Ratings Council (MRC) last week lifted its advisory against buying and selling display ads based on viewability, it marked a milestone in determining whether an ad was...

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Language Localization Drives Higher Mobile Ad Engagement

The following is a guest contributed post from Jud Bowman, Founder and CEO of Appia. Language localization is a key performance differentiator for mobile marketers that has proven to drive...

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FMCG-Brands 0

What are the factors critical to a brand’s success?

What should brands worry about when they are dealing with consumers in a digitised world? When online shopping is an opportunity, when the number of choices to consumers is unprecedented...

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Brands 0

IDC: RTB-Based Guaranteed Media To Near $10B By 2018

A report by IDC, commissioned by demand-side platform The Trade Desk, said real-time bidding (RTB)-based “forward markets” will see massive spending increases over the next five years. The report said...

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Kronenbourg 1664’s work-life balance pitch to Hong Kong

Kronenbourg 1664 is looking to champion the concept of work-life balance in Hong Kong, through insight into the French lifestyle the brand offers. Ogilvy Public Relations, Hong Kong has formed...

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AKQA asks entrants to ‘Rise’ for 2014 Future Lions

The countdown has begun for the Future Lions global student creative competition. In collaboration with the Cannes Lions International Festival of Creativity, AKQA hosts Future Lions every year, for nine...

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Justin Tauber named Director of Platforms & Ops for Lowe Profero AU

Lowe Profero, the global digital network of Lowe and Partners, has promoted Justin Tauber to the position of Director of Platforms and Operations for Australia. In the newly created role...

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Inside IBM’s $100 Million Digital Marketing Investment

Turning the corner and putting its money where its mouth is, IBM is doing more than just talking about the power and potential of digital marketing. The iconic tech visionary...

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ad-network 0

U.S. Media ad spending – where it goes

We read so many numbers each day about the size of the advertising market, the size of the display market, the size of the mobile market, etc etc. Some times...

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internet-marketing 0

When playing with LEGOs makes for a great resume

As aspiring young agency creatives know, these days getting noticed by agencies almost requires executing some kind of viral resume stunt. The latest creative resume to make the rounds comes from...

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Native Programmatic Will Scale When Everyone Loosens Up

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Giles Goodwin, co-founder and president...

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FMCG-Brands 0

American Eagle Outfitters awards social media mandate to TBWA’s DAN in HK

American denim brand American Eagle Outfitters has appointed TBWA’s Digital Arts Network (DAN) Hong Kong to lead and expand its social media presence and strategy. “American Eagle Outfitters are young...

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FaceBook And Twitter Will Dominate Display Ads in Two Years (Or Less)

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Buch, CEO at SocialWire....

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Asia_marketing_map 0

mediaQuark & Seed merge for audience data & programmatic trading

Two Singapore based startups have joined forces to form a real time media intelligence company. The new company will retain the name mediaQuark, and comes to market with three solutions...

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