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Tagged: engagement

Asia_marketing_map 0

Akamai strengthens APAC Team with 4 senior appointments

Akamai Technologies, Inc, the global leader in Content Delivery Network (CDN) services, has made significant additions to its team in Asia Pacific and Japan. Michael M. Afergan has been appointed...

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FMCG-Brands 0

Dog sets up shop in Indonesia with eyes on ASEAN region

Following a year of significant growth in 2014, creative agency Dog has opened a new office in Jakarta to service existing clients, while planning to grow the business across the...

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internet-marketing 0

Epsilon Hints at Changes To Its Conversant Business

Epsilon is going through changes as it continues working towards integrating Conversant, the company formerly known as Valueclick, which it purchased it for $2.3 billion in September. That acquisition was...

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Diversifying Programmatic; Google Offering Up Emails For Targeting

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Splashy Programmatic Programmatic is slowly seeping into other digital formats, Ad Age reports. Automation is already a mainstay for...

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If ‘Game of Thrones’ was an ad agency

Neel Williams is an associate creative director at The Martin Agency in Richmond, VA. If you’ve noticed a palpable anticipation in the air lately, it’s not just because Raekwon’s new...

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ad-network 0

SMS Segment Looms Large with 90% of Revenue as Mobile Advertising Market Grows

As the global mobile advertising market continues to grow, it’s clear that the SMS segment dominates the terrain. Why the huge growth in mobile? That’s due to the rapidly accelerating...

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data-driven-advertising-2 0

McClatchy’s Darwinian Approach To Programmatic

The McClatchy Company’s programmatic strategy didn’t look good when it played second to direct sales. CPMs were low and block lists barred big advertisers. With the support of McClatchy leadership,...

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YouTube-app 0

YouTube’s Engagement Plans; Programmatic TV Hurdles

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube’s Rules Of Engagement YouTube is debuting a new format for its TrueView ads. Viewers will still be able...

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ad-network 0

Spotify Not Singing Programmatic Tune, Yet

Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York office suggests it may be changing its mind pretty soon....

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FMCG-Brands 0

How Casper is upending an industry, one mattress at a time

Subscribe: iTunes | RSS | The mattress industry generates $13.5 billion in sales annually but one start-up thinks it’s in dire need of innovation. Two-year-old Casper, which boasts $15 million...

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Brands 0

Millenials’ Engagement with Native Ads Highlights Preference for Non-Intrusive Advertising

According to a new study, six out of ten UK adults aged 18-33 will visit online content that appeals to them even if it is clearly an ad. This is...

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Brands 0

Bitly Launches Deep Linking Functionality

Solution Drives Mobile Application Installs and Re-Engagement for Brands & Marketers NEW YORK – Bitly, the company committed to the power of the link, today introduced Deep Links, its new...

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5 big changes in Asia’s ad market in 2015

This will be another year where technology continues to reshape the ad industry. Programmatic-powered ad campaigns will drive further efficiencies for agencies, brands and publishers. With that in mind, here...

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Asia_marketing_map 0

Animonsta overcomes challenges to grow

Animonsta Studios has overcome the shortage of skilled talents in Malaysia’s creative content ecosystem to create an animation show that is distributed to broadcasters in 44 countries. Chief creative officer...

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FMCG-Brands 0

Like-pocalypse now: The biggest losers in the Facebook purge of 2015

Facebook is purging likes from inactive accounts, and Etsy’s Facebook page has been completely decimated. Etsy, the platform for buying and selling homemade goods, lost nearly all of its Facebook likes...

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Why old-school newsletter publisher SmartBrief is giving content a try

While publishers are discovering the old-school allure of the email newsletter, a longtime user of the form, SmartBrief, finds itself facing more competition than ever. For 15 years ago, the...

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