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Tagged: engagement

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Mobile Creative Takes A Village

AdExchanger | Best practice No. 1: A tiny burger on a tiny screen isn’t going to convince anyone of anything. When Opera House, the creative strategy arm and ad lab...

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Brightcove Audience Makes Video the New Foundation of Modern Marketing

Oracle Eloqua and Marketo integration captures leads and converts video engagement data into contact tracking, lead scoring, and customer segmentation BOSTON – Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services...

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5 tips to get Facebook video ads right

About 73 per cent of video ads on Facebook had a significant lift in ad recall in the 300 campaigns measured by Nielsen. The average lift between test and control...

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Rohit Ohri to join FCB Ulka as Chairman & CEO

After resigning from Dentsu APAC, Rohit Ohri is joining FCB Ulka as group chairman and CEO, effective January 2016, as he confirmed to Digital Market Asia. Mr Ohri is the...

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Virat Tandon named CEO of Mullen Lintas; Shriram Iyer is NCD

Following the recent announcement regarding the launch of the new creative agency Mullen Lintas, with Amer Jaleel as Chairman and CCO, Mullen Lowe Lintas Group unveiled more details about the...

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Interpublic’s revenue increases 6.7% in Q2 2015

In Q2 2015, the Interpublic Group reported revenue increase of 1.3 per cent and organic revenue increase of 6.7 per cent to USD 1.88 billion against 1.85 billion in the...

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Mobile App Marketing: Key Consumer Insights from Google

Today’s smartphone users are spending an ever increasing amount of their time and attention on mobile apps – it seems the demand for apps is unstoppable. But although users clearly...

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Mobile-marketing 0

Syniverse Study: Sponsored Mobile Data Plans Could Unlock $6 Billion Market Opportunity

Access to sponsored-data plans could substantially — and positively — affect consumers’ content consumption and open a substantial revenue opportunity for sponsors and mobile operators in Asia. That news comes...

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Do Not Track Is Finally Coming, but not as Originally Planned

The long-awaited Do Not Track system is coming soon, but it’s a shell of its former self. It seems like ages since former Federal Trade Commission Chairman Jon Liebowitz stunned...

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Brands and publishers on collaboration’s biggest roadblocks

Collaboration is the new competition, at least if you listen to any number of speakers on the marketing industry conference circuit. But it’s easier said than done. Brands struggle to arrive...

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Opera Mediaworks Unveils Opera House, a Global Creative Studio for Brands and Agencies

Mobile Marketers Combine Technology and Art to Create Breakthrough Mobile Advertising Experiences SAN MATEO, CA – Opera Mediaworks, the first mobile ad platform built for brands, today announced the launch...

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SITO Mobile Acquires Hipcricket’s Mobile Advertising Business

Transaction to drive immediate and long-term growth potential JERSEY CITY, N.J. – SITO Mobile, Ltd. (OTCQB: SITO), a leading mobile engagement platform provider, announced that it has acquired the mobile...

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Using Whole-Funnel Marketing to Generate Better Business

Stephen Taylor, Sojern VP, and managing director, international, asks how adtech can be employed further up the classical marketing funnel. As marketers, we love to divide the purchase funnel into...

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Mobile-marketing 0

Can You Buy Influence? Yes, Say Marketers Who Pair Up with People for Content creation, Promotion

People influence other people. That’s not exactly a new revelation. But recent analysis does show that it’s still working — even in the digital age — and quite well, as...

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Audi Debuts New Vertical Video Ad Format by Celtra

Revolutionary new ad format presents impactful and engaging mobile content, outperforming key metrics LONDON, UK – Celtra Inc., the leading creative, analytics and optimisation platform for display advertising, announced the...

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Ronita Mitra quits Vodafone India

Ronita Mitra has resigned as the SVP and Head of Brand, Media, Digital and Consumer Insights of Vodafone India. Sources close to the development have confirmed the news to Digital Market Asia....

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