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Tagged: engagement

FMCG-Brands 0

MetLife assigns creative duties to BBDO Honk Kong

BBDO Hong Kong has been awarded the creative duties for MetLife Hong Kong. They will be sharing the roster with sister agency, Proximity Hong Kong, which won MetLife Hong Kong’s...

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Johnson’s Baby woos consumers with BBDO’s social experiment

BBDO Singapore conducted a social experiment called ‘play experiment’ for Johnson’s Baby Active Fresh range to promote outdoor physical playtime for children. Parents in Singapore display a high degree of...

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JWT Singapore partners with Gigya to gain consumer insights

JWT Singapore announced that it has signed on as a solution provider with Gigya. This deal that marks the newest advertising agency partner to join the consumer identity management company’s...

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Lowe and Partners has a new APAC Engagement P’lanning’ Director

Matt Lanning has been appointed to the newly created position of Engagement Planning Director, working across both the Lowe and Lowe Profero brands in Asia. Based in Singapore, Lanning will...

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Marketing gamification: Using games as marketing tools

Who doesn’t like playing games? The fun, frolic and enjoyment can bring out the child in even the coldest of people. Now, what if use this fun and enjoyment in...

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Scripps Among Publishers Facing ‘Programmatic Headwinds’

The shift to programmatic isn’t making things easier for Scripps, the media company behind properties like HGTV, The Food Network, and The Travel Channel. Programmatic, difficulties monetizing mobile, and declining...

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Twitter Changes Pricing Model For Advertisers

Twitter is changing its prices. On Thursday, the company announced it was introducing new tools for what it calls “objective-based campaigns,” which include four new ways advertisers can buy ads...

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PepsiCo marks C.C. Lemon’s Vietnam launch with aggressive mktg push

Suntory PepsiCo Beverages Vietnam has launched Japanese brand, C.C. Lemon, in Vietnam with communications created by BBDO Vietnam. The new 60-second commercial focusses on the ‘lively’ and healthy feeling that...

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AKQA sets India play in motion with creativity & engineering at core

Ideas and innovation company AKQA has expanded its presence within Asia by opening its first office in India. Focus on engineering and creativity has always been at the heart of...

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Police Crackdown On Piracy Continues With Ad Replacement

The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on copyright-infringing sites with official banners from the force, as part...

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Why Buick is encouraging drivers to get out of the car and run

Buick is great at building cars. But fitness apps? One would think an automaker has an incentive to keep drivers in their cars, but with its new MapMyFitness for the “Runs...

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TripAdvisor Misses Q2 2014 Estimates — But At Least Ad Revenue’s Up

TripAdvisor painted a muddled picture during its Q2 2014 earnings call. The travel booking site’s overall profits came in far below estimates. But ad revenue was a bright spot for...

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Timeline vs Apps: Which one to choose and when?

Last September, Facebook announced an extremely important change to its policies, allowing businesses to run contests and administer promotions on their Facebook pages instead of being obligated to do them...

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How Mobile-First Publisher Quartz Measures Native Ads

Native advertising doesn’t fit into a 300×250 box. But as the category has taken off, so has the need to gather meaningful metrics in a manner similar to standardized display...

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Data-Driven Marketers Are Farmers

An underlying sentiment among the marketers at the Oracle Marketing Cloud Interact show in San Francisco this week was how to move away from “channel optimization” to maximizing customer lifecycle...

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Epom (Kiev, Ukraine)

Epom enables publishers, advertisers and ad networks to reach the most ambitious goals, regarding ad revenue. Epom Market is an ad network which provides both publishers and advertisers with a...

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