Translate »
DanishEnglishGermanHindiRussianUkranian
DanishEnglishGermanHindiRussianUkranian

Tagged: engagement

Google-Lego 0

Eyeview Wants To Personalize Online Video Like Display And Search

It seems all online ads, except video ads, are targeted. That online video largely isn’t personalized seems odd, since the ad industry jumps on any tech-supporting online assets that move...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Asia_marketing_map 0

Publicis acquires mobile specialist Front Foot in AU

Mobile specialist business Front Foot is joining forces with Publicis Worldwide Australia. The move represent a major foray by Publicis Worldwide Australia into mobile-focussed communications, with the Front Foot operations...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Tweet 0

Twitter Beats Revenue Expectations Again but User Engagement Slows

At Twitter, a pattern is emerging: its ad business is growing at a steady clip, but it can’t get the number of users to grow or stick around. The social...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
data-driven-advertising-2 0

Digital Publishers Push Custom Advertising Ahead Of Display

Publishers looking for new digital dollars have homed in on native and custom advertising packages. These initiatives, more than programmatic, served as the focus for the MediaNext conference Monday through...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Twitter-big-communication 0

Facebook Advertising: Not For Cheapskate Marketers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Serfaty, director of social...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Mindshare partners with beacon tech co. Footmarks

Mindshare has inked a partnership with beacon technology company Footmarks to bring innovative and engaging personalised solutions to brands across Southeast Asia looking to create retail experiences for its customers....

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Marcos De Quinto replaces Joe Tripodi as Coca-Cola Global CMO

After more than seven years of service as The Coca-Cola Company’s Chief Marketing and Commercial Officer, Joe Tripodi will retire from the Company at the end of February 2015. Mr...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Twitter-big-communication 0

Pinterest Taps Weather Channel’s Eric Hadley to Oversee Agency Relations

As Pinterest prepares to ramp up its advertising business, the social network has hired a top marketer to tighten its ties with brands and agencies. Pinterest has tapped Weather Channel...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Google-Lego 0

Yahoo Announces ‘Material’ Mobile Revenue In Earnings

Yahoo says its investments in mobile have paid off. The company announced its mobile revenue in Q3 exceeded $200 million, or 20% of its $1.1 billion in GAAP revenue. Mobile...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Brands 0

Weebly Breaks $5 Million TV Campaign: ‘We Believe’

Weebly, a website creation and hosting company, today is breaking a $5 million national TV campaign called “We Believe,” aimed at entrepreneurs who want to start their own businesses. The...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
ad-network 0

Ad tech accelerator targets agency execs as investors

Venture capitalists have poured billions into the ad tech space, but U.K. ad tech startup accelerator Collider is aiming at a somewhat narrower niche: wealthy ad execs. The accelerator has started a...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
data-driven-advertising-2 0

AdMonsters Meetup: Pubs Tackle Creative

Location: New York Wednesday, November 05, 2014 Via Admonsters

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Facebook-button-big 0

Canadian agency creates Buzzfeed quiz for interview process

Buzzfeed quizzes are the best way to find out what type of monster you may attract, and what food you should get jiggy with. But are they also a way to land...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Asia_marketing_map 0

Shanghai Media Group, CMC Capital, Warner Bros, RatPac, WPP bet on content

Shanghai Media Group (SMG), Warner Bros. Entertainment Inc., CMC Capital Partners (CMC), RatPac Entertainment LLC and WPP are creating an investment platform (CMC Creative Fund) dedicated to investing in Chinese...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Twitter-big-communication 0

Creativity is hard, says Vine star Zach King

Vine star Zach King kicked off Social Matters in Hong Kong with behind-the-scenes insights into how the filmmaker creates powerful and engaging videos. Mr King, who has over 2 million...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Twitter-big-communication 0

Publicis Acquires 20% Of Matomy For £40m

Publicis announced this morning that it is acquiring 20% of Matomy for approximately £40m, with an option to increase its stake in the company to 24.9%, that would raise the...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare