Translate »
DanishEnglishGermanHindiRussianUkranian
DanishEnglishGermanHindiRussianUkranian

Tagged: engagement

FMCG-Brands 0

Tagga Targets Omnichannel with Social, Email, SMS, Mobile Marketing Platform

Today, omnichannel means everything in marketing. And, for that reason, Tagga is bringing everything to the table with its latest offering — a comprehensive mobile marketing platform that serves up...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Asia_marketing_map 0

From BBM to WhatsApp, LINE, FB & Beyond: The potential of mobile mktg in Indonesia

Not too long ago, the Mobile Marketing Association (MMA) Asia Pacific, organised its first-ever Mobile Marketing Association Forum (MMAF) in Indonesia. Attended by an overwhelming 450 marketing experts in the...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Mobile-marketing 0

#sowhoknew: Killing creativity – the death of the copywriter?

I once read that being a Copywriter was one of the safest jobs in advertising. Why? Because it can’t be automated. At least that is what Nick Usborne, author of...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

PK4 Media Adds Interactive Method to Skip Video Advertisements and Increase Brand Awareness

Technology Provides Brand Engagement And Verifies Actual Human Presence LOS ANGELES, CA – PK4 Media, a performance-based digital media company, announced the availability of an interactive method for consumers to...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Industry Preview 2015: Pinterest’s Vision Board: Targeting, Data And More Men

Pinterest, which just made its Promoted Pins tool generally available, will soon offer more features for its paid advertising products, said Pinterest COO Dan Faul at AdExchanger’s Industry Preview conference...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Mobile-marketing 0

What’s Hampering Corporate Efforts to be Data-Driven?

MMW was briefed Thursday by the team at Teradata on its fascinating new global study. The big data analytics and marketing applications company finds what it calls an “apparent disconnect...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
data-driven-advertising-2 0

TubeMogul To Dive Into Display, Among Other 2015 Plans

Video demand-side platform TubeMogul plans to offer richer viewability tools, more automation around the TV buying process and – wait for it – the ability to purchase display inventory this year....

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Marrying tech with creativity in mktg: The Evolving Indian Chief Mktg Technologist

Technology in the marketing space is responsible for the manner in which marketing and advertising is transforming today. Technology is aiding the discovery of new strategies for marketing, leading to accurate...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Getting app marketing right

The screen is changing its shape and size and mobile is the new access point. It is convenient and beneficial for both the consumer and the service provider. ECommerce, travel, entertainment (games) are the...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Brands 0

Who Is Prashant Fuloria? Yahoo Puts Flurry Exec In Charge Of All Ad Products

Yahoo has promoted Flurry executive Prashant Fuloria to head up all advertising products, the company confirmed on Friday. Fuloria’s title is SVP of Advertising Products, a job with oversight of Yahoo’s display, native, video...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Is Engagement The Red Herring Of Digital Branding?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, founding partner and...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Brands 0

Eyeview Debuts New Video Solutions for Retailers: Dynamic Geo Fencing – Optimized Store Trade Areas

Dynamic Geo Fencing and Upgrades to V-Circular Personalize Video Ads to Drive In-store Sales NEW YORK – Eyeview, the leading online personalized video advertising platform, today released new solutions to...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
ad-network 0

Cool ideas: Pay it forward comes to retail

Next time you go to check out at a retail site, you might get the option to do a solid for the next person coming down the pike. A new...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Tweet 0

What Ad Tech Firms Can Take Away From CES

As we stand on the cusp of ‘the internet of things’ becoming a mass market reality, Konrad Feldman, Quantcast, CEO, writes from the floor of the Consumer Electronics Show (CES),...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Mobile-marketing 0

Gartner Blames Weak Mobile Customer Service for Impaired Customer Engagement

The title of the report says it all: “Weak Mobile Customer Service Is Harming Customer Engagement.” Less than stellar mobile customer service, say researchers at Gartner, is taking a very...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Tweet 0

#sowhoknew: Ashton Kutcher gets offered a job in media? – CES 2015 Day 4

I’m going to offer Ashton Kutcher a job. Given the fact that he is most notably an actor (who, as one member of the audience intimated, are not always necessarily...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare