Tagged: engagement

Tweet 0

Twitter continues with sluggish growth in Q1 2016

With co-founder Jack Dorsey back in the helm at Twitter, the company has been looking to redefine its approach to monetising. It is still experiencing slow growth in revenue as...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

How Turner Is Translating Social Data Into Shareable Content

AdExchanger | While early social analytics tools measured likes, shares and sentiment, they didn’t capture total consumer engagement with brand or publisher content. It’s a problem social TV tool Canvs...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Google-Lego 0

Taguchi & Accor Australia launch national marketing-automation rollout

Taguchi Marketing Pty Ltd and Accor Hotels Australia launched a national marketing-automation rollout across participating hotels in the Accor Hotels Australian network. The project will provide email marketing and automation capabilities,...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Asia_marketing_map 0

Oppo aims to be No 2 in Indonesia, its biggest market outside China!

Speaking to DNA on the sidelines of the recent Oppo F1 launch event in Jakarta, media engagement officer Aryo Meidianto said that Oppo is trying to capture 20% of the...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Twitter-big-communication 0

#sowhoknew: How to be a Top 10 Writer on LinkedIn – the book!

After being named as one of LinkedIn’s top 10 writers for Marketing & Social and ‘Agency Publisher of the Year’ for EMEA in 2015, I asked myself a simple question....

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Asia_marketing_map 0

John Steedman named as Chairman, WPP Media Services, ANZ

WPP AUNZ has appointed industry veteran John Steedman to the newly created executive position of Chairman, WPP Media Services, Australia and New Zealand. As part of the appointment, the former...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
ad-network 0

Exponential Study Finds Interactive Video Units Outperform Standard Banner, Pre-roll Ads

Eye tracking and facial coding technology measure emotional, physical reactions to interactive ads EMERYVILLE, Calif. – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Brands 0

HookLogic Has Plans To Expand, Gets Investment From LUMA Capital Partners

AdExchanger | LUMA Capital Partners, the newly minted venture capital arm of LUMA Partners (per an SEC filing earlier this year), made its first public investment with the ecommerce performance...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Top 10 programmatic tips from Sociomantic’s Benedict Hayes

Marketers often wonder if the proposition of programmatic playing a role in brand building realistic or ambitious? Benedict Hayes, Managing Director – SE Asia and India, Sociomantic explains, “Programmatic is fantastic...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Asia_marketing_map 0

Havas HK names Andrew Cawte as head of media operations

Havas Media Group has appointed Andrew Cawte as the Managing Director of the agency’s Hong Kong operations. Mr Cawte joined Havas Media initially as the General Manager of Havas Media International and...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

MVPs of Social Media: Apple Video for Autism Acceptance Tops YouTube for Brand Engagement

An Apple video tied to Autism Acceptance Month proved the most engaging brand clip on YouTube last week, according to our latest Marketer MVP Chart of consumer engagement in social...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
ad-network 0

Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy

Former General Manager of Video Promoted to New Leadership Role EMERYVILLE, CA – Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700 million users...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Mobile-marketing 0

New Funding, Customer Additions Drive Strong Growth for mPulse Mobile

mPulse mobilemPulse Mobile has found momentum in 2016, enjoying rapid growth fueled by what the young company calls demand for innovative solutions that lower costs and improve health outcomes. On...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Isobar hires Cheyney Robinson as Chief Creative Officer

Jean Lin, Global CEO of Isobar, has confirmed that Cheyney Robinson, will join Isobar in April, as Chief Experience Officer, EMEA and Asia Pacific. Ms Robinson joins Isobar, part of the...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Facebook-button-big 0

Media Rating Council Proposes Mobile Viewability Definition That Matches Desktop

The marketing industry’s Media Rating Council has proposed long-awaited guidelines for ad viewability on mobile devices, essentially leaving its interim guidance in place but setting aside one potentially contentious issue...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Twitter-big-communication 0

Hootsuite acquires Sales Prodigy to revolutionise social selling

Hootsuite has acquired Sales Prodigy, a mobile app built to help sales organisations tap into social selling opportunities. With Sales Prodigy, Hootsuite customers can quickly and easily find social selling...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Translate »