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Tagged: engagement

data-driven-advertising-2 0

DataXu Buys JasperLabs, Ingesting Dynamic Creative Technology

Demand-side platform DataXu has acquired – or perhaps acqui-hired – dynamic creative optimization (DCO) vendor JasperLabs for an undisclosed sum. The two companies have previously worked together on behalf of some clients,...

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Google-Lego 0

YP, OpenX Join Forces In Programmatic Deal

The local search and advertising company YP has partnered with ad exchange OpenX, the companies said Tuesday. Under the agreement, OpenX allows advertisers to bid programmatically on mobile and Web display...

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FMCG-Brands 0

Ogilvy & Mather China to host Portfolio Night

In an initiative that nurtures young creative talent, Ogilvy & Mather China and Portfolio Night, a global portfolio review and recruitment event founded by IHAVEANIDEA and presented by ADC, are...

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ad-network 0

AOL Platforms’ Adap.tv beefs up senior team in SE Asia

Adap.tv, a division of AOL Platforms, has appointed two senior hands in its Singapore office to bolster its Southeast Asia presence. Arjan Bolhius and Tom Weaving have both followed Alex...

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Brands 0

Behind Adobe’s Primetime Push

Most know Adobe for the company’s Creative and Marketing Cloud offerings, but it’s the company’s end-to-end, “TV Everywhere” platform Adobe Primetime that steals the show with broadcasters and cable operators...

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Asia_marketing_map 0

Land Transport Authority SG appoints Dentsu for new campaign

Land Transport Authority of Singapore, the government body responsible for managing land transport infrastructure in the nation, is all set to launch a public education campaign encouraging graciousness amongst commuters...

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Brands 0

Display Revenue Flat In Yahoo’s Q1 2014 Earnings

Yahoo reported $1.1 billion in GAAP revenue for Q1 2014, a 1% decrease from the same period last year. Display revenue was $453 million for Q1 2014, flat compared to...

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Brands 0

MRC Standards Are Only A Starting Point For Viewability

When the Media Ratings Council (MRC) last week lifted its advisory against buying and selling display ads based on viewability, it marked a milestone in determining whether an ad was...

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ad-network 0

Language Localization Drives Higher Mobile Ad Engagement

The following is a guest contributed post from Jud Bowman, Founder and CEO of Appia. Language localization is a key performance differentiator for mobile marketers that has proven to drive...

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FMCG-Brands 0

What are the factors critical to a brand’s success?

What should brands worry about when they are dealing with consumers in a digitised world? When online shopping is an opportunity, when the number of choices to consumers is unprecedented...

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Brands 0

IDC: RTB-Based Guaranteed Media To Near $10B By 2018

A report by IDC, commissioned by demand-side platform The Trade Desk, said real-time bidding (RTB)-based “forward markets” will see massive spending increases over the next five years. The report said...

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FMCG-Brands 0

Kronenbourg 1664’s work-life balance pitch to Hong Kong

Kronenbourg 1664 is looking to champion the concept of work-life balance in Hong Kong, through insight into the French lifestyle the brand offers. Ogilvy Public Relations, Hong Kong has formed...

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FMCG-Brands 0

AKQA asks entrants to ‘Rise’ for 2014 Future Lions

The countdown has begun for the Future Lions global student creative competition. In collaboration with the Cannes Lions International Festival of Creativity, AKQA hosts Future Lions every year, for nine...

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Asia_marketing_map 0

Justin Tauber named Director of Platforms & Ops for Lowe Profero AU

Lowe Profero, the global digital network of Lowe and Partners, has promoted Justin Tauber to the position of Director of Platforms and Operations for Australia. In the newly created role...

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Twitter-big-communication 0

Inside IBM’s $100 Million Digital Marketing Investment

Turning the corner and putting its money where its mouth is, IBM is doing more than just talking about the power and potential of digital marketing. The iconic tech visionary...

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ad-network 0

U.S. Media ad spending – where it goes

We read so many numbers each day about the size of the advertising market, the size of the display market, the size of the mobile market, etc etc. Some times...

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