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Tagged: engagement

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Belize Tourism scores real-time marketing win with ‘Don’t Stop Belizein’

Come take a journey. Or rather Journey. Belize, the small English-speaking Central American nation, may not have the cache of some of its Caribbean neighbors, but it does have plenty...

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Google’s Ad Boss on Overseeing YouTube Sales and Glass Ads

Google has gone through a lot of executive changes this year. Last month, the company’s chief business officer Nikesh Arora announced he was leaving. And in February longtime ad boss...

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How will FB’s changes to Newsfeed & Like Gating impact brands?

So, Facebook came up with a couple of announcements over the past two weeks which have been getting a fair bit of attention – the news about coming down on...

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10 agency tours on Hyperlapse

Yesterday, Instagram launched “Hyperlapse,” a new iOS app that lets you make high-quality time lapse videos in just a few minutes, using your phone’s camera. Built using Instagram’s video stabilization...

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Social is the key instrument in a brand’s orchestra: Socialathon 2014

Social media is at its peak, bringing marketers closer to its consumers. Today, several organisations are using social media to alter their marketing approach and garner greater gains from their...

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Ozone Media partners with AppNexus to expand global footprint

Global advertising technology provider, Ozone Media, global advertising technology provider, has partnered with AppNexus, an independent advertising technology company, to expand its global presence. The partnership will address the needs...

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Instagram’s Brand Tools; Soundcloud’s Foray Into Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instabrand It’s finally happened: Instagram has made generally available a set of tools for brands. Read the blog. What’s...

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MetLife assigns creative duties to BBDO Honk Kong

BBDO Hong Kong has been awarded the creative duties for MetLife Hong Kong. They will be sharing the roster with sister agency, Proximity Hong Kong, which won MetLife Hong Kong’s...

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Johnson’s Baby woos consumers with BBDO’s social experiment

BBDO Singapore conducted a social experiment called ‘play experiment’ for Johnson’s Baby Active Fresh range to promote outdoor physical playtime for children. Parents in Singapore display a high degree of...

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JWT Singapore partners with Gigya to gain consumer insights

JWT Singapore announced that it has signed on as a solution provider with Gigya. This deal that marks the newest advertising agency partner to join the consumer identity management company’s...

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Lowe and Partners has a new APAC Engagement P’lanning’ Director

Matt Lanning has been appointed to the newly created position of Engagement Planning Director, working across both the Lowe and Lowe Profero brands in Asia. Based in Singapore, Lanning will...

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Marketing gamification: Using games as marketing tools

Who doesn’t like playing games? The fun, frolic and enjoyment can bring out the child in even the coldest of people. Now, what if use this fun and enjoyment in...

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Scripps Among Publishers Facing ‘Programmatic Headwinds’

The shift to programmatic isn’t making things easier for Scripps, the media company behind properties like HGTV, The Food Network, and The Travel Channel. Programmatic, difficulties monetizing mobile, and declining...

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Twitter Changes Pricing Model For Advertisers

Twitter is changing its prices. On Thursday, the company announced it was introducing new tools for what it calls “objective-based campaigns,” which include four new ways advertisers can buy ads...

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PepsiCo marks C.C. Lemon’s Vietnam launch with aggressive mktg push

Suntory PepsiCo Beverages Vietnam has launched Japanese brand, C.C. Lemon, in Vietnam with communications created by BBDO Vietnam. The new 60-second commercial focusses on the ‘lively’ and healthy feeling that...

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AKQA sets India play in motion with creativity & engineering at core

Ideas and innovation company AKQA has expanded its presence within Asia by opening its first office in India. Focus on engineering and creativity has always been at the heart of...

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