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Tagged: engagement

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LoopMe

LoopMe is the largest mobile video DSP and Ad Network, reaching over 1 billion consumers world-wideLoopMe’s full-screen video and rich media ad formats deliver more engaging mobile advertising experiences to...

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The Year In Native Advertising

If banner advertising has peaked, native advertising is still on its way up. Proponents of native cite better consumer engagement and higher rates for publishers. London-based market research firm Mintel...

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MTV tops list of most loved social brands

MTV, Friskies and Disney were among the top 10 most loved brands in social media in November. Hootsuite has released its Top 10 Most Loved Brands in Social Media. The...

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Engagement, expansion and completion: Why Q3 was a great time for mobile display ads

Download:Celtra’s Q3 Mobile Display Ads Performance Report We’ve just released Q3 2014 Mobile Display Ad Performance Report, our quarterly benchmarks providing insight and market analysis about the performance of mobile...

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Hong Kong, Australia affluents most engaged on mobile: AdNear

In JAPAC, affluent travelers in Hong Kong and Australia have emerged to be the most engaged on their mobile devices, according to a study by AdNear, a location intelligence company,...

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The Human Context Can Unlock The True Value Of Mobile

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Heather Menery, vice president of emerging solutions at PubMatic. ...

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Brilliant Basics expands Asia presence; sets shop in Singapore

Brilliant Basics (bb), a global design and digital product studio headquartered in London, has commenced its Singapore launch. The firm creates intelligent, simple-to-use digital products centred on customers and innovation....

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Why the beacon revolution has been postponed

Tim Dunn is the director of mobile and strategy at Isobar US This was supposed to have been the year when the beacon invaded Main St., driving customers to purchase by...

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Evernote rolls out chat feature to level with messengers

The digital workspace platform Evernote has announced the launch of its chat and presentation mode features to its users. The new feature earned its first mention at EC4 company conference...

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Pavilia Hill, NWD, Innity partner for ‘audience-driven’ mktg push

As Hong Kong’s residential property market sees the emergence of different kinds of offers, The Pavilia Hill project was looking for something distinct to make a connect with its target...

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Pavilia Hill, Innity partner for ‘audience-driven’ mktg push

As Hong Kong’s residential property market sees the emergence of different kinds of offers, The Pavilia Hill, a New World Development (NWD), project was looking for something distinct to make a...

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Trending in India: The Great Indian ‘Chamcha’

As the week coursed by, one of the most hilarious advertising campaigns that was trending in India this week was from the national daily, The Times of India (TOI). TOI...

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Do You Fully Understand the Art of Engagement Marketing?

Marketo recently released a white paper entitled The 7 Principles of Engagement Marketing and, to that end, published a corresponding piece at VB about this new type of marketing to...

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More Turkey, Stuffing and Mobile Sales, Please

According to new research from Adobe, mobile sales on Thanksgiving day this year are expected to increase to 31%, up a whopping 10% from last year, and will reach approximately...

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MDeC’s Kamil Othman helms Finas, industry hopes raised

Finas’ appointment of ex-MDeC VP Kamil Othman as its Director General has raised hopes for the creative content sector, writes Karamjit Singh. Via DNA

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Facebook Cuts Brands’ Reach Once Again

Facebook is becoming even more pay-to-play for brands. Facebook announced Friday afternoon that it would begin curtailing the reach of brands’ unpaid, or organic, posts that the social network’s algorithms...

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