Tagged: engagement

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Unprecedented MarTech M&A Values

Results International publish their AdTech and MarTech Barmometer every quarter. Q2 2016’s report reveals unprecedented M&A deal values greater than USD$500m (£381m). Furthermore, public market performance across MarTech jumped 32%. In this...

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The Financial Times Decides to Get Creative With Ad-Blocker Blocking

The Financial Times is certainly not the first media company to test out approaches to combating the rise of ad-blocking technology, but its new approach might be the most creative...

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What Can Ad Agencies Learn From The Software Industry?

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Carlson, senior...

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3 winning tactics to be a regional marketing MVP

Regional marketing – a very lofty position that many marketers aspire to. What’s there not to like? On the outside, the job seems fun – lots of travel, the chance...

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Infographic: The cart abandonment woes continue

Cart abandonment is signal of a user with intent, who did not go through with the purchase. No matter how it is viewed, it is an opportunity lost. Salecycle, takes...

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MasterCard’s Sam Ahmed’s to chair WFA CMOFORUM in Asia

MasterCard’s APAC CMO, Sam Ahmed, has been named as the first Chair of the World Federation of Advertisers’ CMOFORUM in Asia-Pacific. WFA CMOFORUM is an invitation-only, peer-to-peer network, which provides...

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NetSeer Introduces In-Video Monetization Solution for Publishers to Drive Incremental Revenue & Enhance Audience Experience

Display Overlay Ad Unit Offers Quick Load Times with High Viewability, Relevancy and Brand Safety for Video Content Anywhere on the Internet SUNNYVALE, CA – NetSeer, a provider of market...

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33Across Launches New Publisher Dashboard

Unified dashboard uncovers new monetization opportunities, provides greater insight into traffic and streamlines reporting NEW YORK – 33Across, a global publisher monetization platform, announced a new dashboard that enables publishers...

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Don’t call it retargeting: Why the name gets the tactic dead wrong

Written by Dom Satur, vp of sales engineering, Flashtalking. Let’s end the tyranny of the “RE” in retargeting. Those two letters suggest that retargeting occurs only after the real targeting...

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Collective Sells UK Ad Network To Time Inc.

AdExchanger | In spite of the upheaval from Brexit, Time Inc. acquired Collective’s UK ad network business for an undisclosed sum on Tuesday. Unlike Collective’s US ad network business, the...

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Don’t Be Afraid to Evolve Your Proposition: Q&A with Paul Coggins, CEO, Adludio

In a tough and competitive startup environment, European industry recognition, which applauds a company’s ability to innovate in an established ad-tech ecosystem, is surely a valuable accolade for any ad-tech...

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Warner Brothers Says Creative And Performance Need To Come Together

AdExchanger | Marketing a major motion picture is a complex affair for all stakeholders involved, including the studio’s internal teams, media agencies and relationships with filmmakers and talent. And studios...

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Outbrain signs multi-year partnership with Mediacorp

Outbrain has signed a two-year partnership with SingaporeMediacorp, one of Singapore’s largest media companies with the widest range of media platforms spanning digital, television, radio, print and out-of-home media. The...

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Dentsu Aegis Network bags Maruti Suzuki’s digital mandate for India

Dentsu Creative Impact, along with its digital partner agency Isobar India, have been awarded the Maruti Suzuki digital mandate after a multi-agency pitch that was held earlier this year. The...

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EXCLUSIVE: New Infographic Reveals and Compares Mobile Ad Placement Engagement Rates

Ahead of the weekend, MMW connected with Taylor Odgers, the Marketing Manager at Pretio Interactive, a performance-based mobile ad network that helps brands acquire leads and loyal customers by positioning...

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mPulse Mobile Study Finds Link Between Interactive Text Messages, Improved Health, Cost Savings

According to a new study from mPulse Mobile, interactive and tailored text messages appear to be successful in improving member knowledge of plan offerings, and promoting self-activation among Medicaid members....

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