Tagged: engagement

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Shaped by the prosumer, and the Creative Economy

webe digital CEO CC Puan is a believer in the ‘creative economy’ and the make-or-break power of today’s consumer, or prosumer. He shares how these two forces helped shape the...

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Bacardi’s Kristie Asciak heads to OMD Sydney to lead Fuse

OMD has appointed Kristie Asciak as Head of OMD Fuse, Sydney. Fuse, OMD’s Content division, has recently been responsible for delivering projects such as Qantas’ Channel 9 program, ‘Ready For Take...

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Seven big challenges facing healthcare marketers

1. Digital underinvestment By some estimates, healthcare spending in the US is close to 20% of GDP, but healthcare marketers aren’t funneling much of their marketing dollars into digital.  According...

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Mighty sets Guinness World Record for line dancing in China

Havas China has launched a line dance activation for Mighty, a Chinese cooking oil brand, which aims to position the brand as an advocate of wellness and healthy lifestyle. In...

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Twitter eases character limits on tweets with new rules

Twitter will allow its users to say more in the 140 character limit by doing away with certain rules. In the coming months, adding videos, GIFs and images will no...

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Pizza Hut Asia trials SoftBank’s robot for MasteCard payments

MasterCard unveiled the first commerce application for SoftBank Robotics’ humanoid robot Pepper. The application will be powered by MasterPass, the global digital payment service from MasterCard that connects consumers with...

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JWT hires Marco Versolato as CCO for Singapore & Global Lux ECD

J. Walter Thompson has appointed Marco Versolato in the dual role of Chief Creative Officer of J. Walter Thompson Singapore and Global Executive Creative Director for Lux. During his career, which...

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Dentsu Singapore wins LTA and NEA accounts

Dentsu Singapore, part of Dentsu Aegis Network, has won two public accounts of the Land Transport Authority (LTA) and National Environment Agency (NEA). LTA has retained Dentsu for the Graciousness...

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Opera Anyone? Powerful Mobile Marketing Insight Presented in New Report

MMW was briefed this morning by the team at Opera Mediaworks on their latest report. The respected mobile advertising company has taken a new approach to its quarterly data report...

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Designworks Wellington boosts leadership team

Designworks has made two key leadership appointments for its Wellington office. Vic Smith has been appointed Managing Director, with Helen Milner taking the role of Creative Director. They join Chris McDermott,...

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Young users aren’t fans of targeted social ads: Report

Harris Poll asked some 2,000 consumers across generations about their use of social and found that nearly three-quarters (74%) took issue with marketers targeting their social feeds. Most worryingly, over...

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FCB Group elevates Shaun Tay to CEO role in Malaysia

FCB Kuala Lumpur’s Managing Director Shaun Tay has been appointed CEO of the FCB Group in Malaysia responsible for both FCB and its boutique agency, Ignite effective immediately. Mr Tay...

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BBDO’s David Tay heads to Havas Worldwide Singapore as GM

Havas Worldwide Singapore has appointed David Tay as General Manager of the agency. In his new role, Mr Tay will lead and manage the group’s business portfolio with a focus on growing...

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TubeMogul Accelerates Non-Desktop Video Ad Revenue

AdExchanger | Advertisers are spending less on desktop pre-roll and shifting more dollars into cross-screen formats, if video ad platform TubeMogul’s first-quarter results are an indicator. Nondesktop pre-roll spend (including...

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Jill Kramer Joins Accenture as Managing Director of Advertising

Advertising veteran and creative visionary to ignite Accenture’s global brand, digital first agenda NEW YORK – Accenture (NYSE:ACN) has hired Jill Kramer as managing director of advertising where she works...

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How Maybelline Indonesia doubled its engagement on Instagram

Maybelline Indonesia partnered with Lion & Lion to create an Instagram content strategy that would drive engagement and follower growth for the brand locally. Background Maybelline Indonesia wanted to reach...

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