Tagged: engagement

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Are Your Ad Operations Too Complex, yet Not Sophisticated Enough?

Huge strides have been made by publishers through the adoption of header bidders. However, the increasingly apparent limitations of this approach are driving a shift in thinking that presents major...

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Philadelphia 76ers buys two eSports teams

The Philadelphia 76ers have made a full-court press into eSports, where it hopes to have a little more luck than they’ve had recently on the court. The 76ers have not...

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Best of the week: Skittles and the dark side of going viral

Who could have predicted that the biggest story of the week would involve Skittles? The popular candy brand was thrust into the spotlight after Donald Trump Jr. tweeted a photo...

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AppsFlyer Launches Mobile Device-Level Ad Fraud Prevention Tech

Ahead of the weekend, AppsFlyer — a mobile attribution and marketing analytics company — has just released new data forecasting that app marketers will lose $100 million in 2016 due...

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Adobe’s hilarious stock photo campaign: Why it works

(Try to ignore the sadness in her eyes) Teaming up with Swedish agency, Abby Priest, the software giants have just released their own line of Adobe Apparel – a range...

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Pandora Changes Its Tune: Music Platform Makes Some Major Changes

Pandora is definitely facing the music. The innovative and creative music platform has decided it will give its advertising clients new options — like letting brands sponsor playbacks and skips,...

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Why Vox Cares About Making Ads On Its Sites Perform Better

AdExchanger | Let’s be honest: A/B testing is boring, but what about A/B testing on steroids? Vox is juicing up its testing with “creative intelligence” released Thursday at the DMEXCO...

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Social Media Paid Advertising

Need help with your social media advertising? We’re a long way away from the heady days when social media was ‘free’ (well, if significant resource and time was ever free….)...

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Adacus Goes Beyond DCO with Latest Release at DMEXCO

Adacus will be speaking on Sept. 15 at 1:30pm CEST. Come see Adacus at the Startup Village in Hall 6 COLOGNE, Germany – Adacus today announced the launch of Creative Decision...

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FCB Ulka, LIQVD ASIA appoint new NCDs in India

FCB Ulka and LIQVD ASIA have infused new thinking in their creative leadership. Mahendra Bhagat has been appointed to the position of National Creative Director in FCB Ulka, operating from...

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Guinness appoints Golin to lead digital & PR in Singapore

Golin Singapore has been awarded the communications responsibilities for Guinness. Under the retainer, Golin will drive integrated communications across digital, PR and social for both Guinness Foreign Extra Stout and...

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engage:BDR to Acquire mydiveo for $7.4 Million

Move Benefits Premium Advertisers and Further Positions Company as the Cross-Device Partner-of-Choice for Brands Seeking the Most Effective Campaigns Across All Screens LOS ANGELES, CA – engage:BDR, a leading cross-device advertising...

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How DMPs are finally blowing dynamic creative wide open

Written by Martin Pavey, UK director, Flashtalking. Lately the conversations I’m having with advertisers are dominated by the huge potential of data management platforms (DMPs). Dreams of one-to-one marketing fuel...

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Can Engine Oil Be Sexy? BP Castrol Blends Long-Form Video With An Influencer To Find Out

AdExchanger | It’s hard to drive deep engagement with motor oil. “Oil is just something people aren’t naturally interested in,” admits Ame Cameron, head of US brands and communications at...

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Maxus appoints first ever global creative director

Maxus Global has appointed Jen Smith, currently Head of Strategy and Planning for Maxus UK, as its first ever Global Creative Director. Ms Smith will be responsible for overseeing all of...

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What the Rio Olympics Can Teach US Marketers About Targeting Sports Fans

Today (30 August), Digilant released some new online behaviour analysis on US sports fans of the Rio Olympics. The research shows that not all Olympics sports fans are created equal....

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