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Tagged: engagement

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Weebly Breaks $5 Million TV Campaign: ‘We Believe’

Weebly, a website creation and hosting company, today is breaking a $5 million national TV campaign called “We Believe,” aimed at entrepreneurs who want to start their own businesses. The...

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Ad tech accelerator targets agency execs as investors

Venture capitalists have poured billions into the ad tech space, but U.K. ad tech startup accelerator Collider is aiming at a somewhat narrower niche: wealthy ad execs. The accelerator has started a...

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Canadian agency creates Buzzfeed quiz for interview process

Buzzfeed quizzes are the best way to find out what type of monster you may attract, and what food you should get jiggy with. But are they also a way to land...

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Shanghai Media Group, CMC Capital, Warner Bros, RatPac, WPP bet on content

Shanghai Media Group (SMG), Warner Bros. Entertainment Inc., CMC Capital Partners (CMC), RatPac Entertainment LLC and WPP are creating an investment platform (CMC Creative Fund) dedicated to investing in Chinese...

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Creativity is hard, says Vine star Zach King

Vine star Zach King kicked off Social Matters in Hong Kong with behind-the-scenes insights into how the filmmaker creates powerful and engaging videos. Mr King, who has over 2 million...

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Publicis Acquires 20% Of Matomy For £40m

Publicis announced this morning that it is acquiring 20% of Matomy for approximately £40m, with an option to increase its stake in the company to 24.9%, that would raise the...

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Disruption on display at TechCracker Singapore

Half-day roadshow sees more than 600 participants, with 7 startups featured Via DNA

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Google’s DMP Lockdown; Facebook Dabbles In Health

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Lockdown Google has been on a road tour of sorts with data-management providers, enforcing policies in the Google...

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JWT Malaysia appoints Nixon Lee to new role of Digital Integration Director

JWT Malaysia has brought Nixon Lee on board in the newly created role of Digital Integration Director, a move that attempts to underscore the agency’s commitment to delivering campaigns and...

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Samsung retains Publicis Groupe agencies for global ad biz

Culminating its global review for advertising partners, Samsung Electronics has retained its roster agencies Starcom Worldwide and Leo Burnett for the share of the pie that the agencies were handling....

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Is It Time To Kill The Banner Ad?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, vice president of...

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Google To Roll Out New Mobile Ad Formats And Conversation Tools

Google’s betting the industry needs a hand making ads workable across devices. On Monday, it unwrapped two mobile display formats and a handful of desktop tools that aim to help...

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AOL, Publicis expand ad alliance for programmatic video, Linear TV

Publicis Groupe’s VivaKi to sync with AOL Platforms as a preferred partner for programmatic video, including private video marketplaces AOL and Publicis Groupe are expanding their multi-faceted six-year relationship into...

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Data pick of the day: 12% global mobile audience uses Viber

Highlights of 2014 have been big acquisitions in the internet world, with Facebook snapping up WhatsApp, Amazon shelling out for Twitch and Microsoft adding Minecraft-creators Mojang to its portfolio. Just...

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Marriott Uses Oculus Rift to ‘Teleport’ Travelers to Hawaii, London

Marriott Hotels has jumped onto the virtual reality bandwagon as part of its “Travel Brilliantly” campaign aimed at connecting with next-gen travelers. The hospitality chain is taking to major cities...

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MAGNA Adopts Undertone’s ‘Virtuoso,’ A Programmatic Platform With Creative Chops

Following ad network Undertone’s summer snap-up of programmatic exchange Upfront Digital Media, the company rolled out on Friday a programmatic platform called Virtuoso. The platform is part of Undertone’s developing ad stack,...

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