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Tagged: engagement

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Pavilia Hill, NWD, Innity partner for ‘audience-driven’ mktg push

As Hong Kong’s residential property market sees the emergence of different kinds of offers, The Pavilia Hill project was looking for something distinct to make a connect with its target...

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Trending in India: The Great Indian ‘Chamcha’

As the week coursed by, one of the most hilarious advertising campaigns that was trending in India this week was from the national daily, The Times of India (TOI). TOI...

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FMCG-Brands 0

Do You Fully Understand the Art of Engagement Marketing?

Marketo recently released a white paper entitled The 7 Principles of Engagement Marketing and, to that end, published a corresponding piece at VB about this new type of marketing to...

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Mobile-marketing 0

More Turkey, Stuffing and Mobile Sales, Please

According to new research from Adobe, mobile sales on Thanksgiving day this year are expected to increase to 31%, up a whopping 10% from last year, and will reach approximately...

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MDeC’s Kamil Othman helms Finas, industry hopes raised

Finas’ appointment of ex-MDeC VP Kamil Othman as its Director General has raised hopes for the creative content sector, writes Karamjit Singh. Via DNA

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Brands 0

Facebook Cuts Brands’ Reach Once Again

Facebook is becoming even more pay-to-play for brands. Facebook announced Friday afternoon that it would begin curtailing the reach of brands’ unpaid, or organic, posts that the social network’s algorithms...

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Brands 0

How ABC News Drove Mobile Video Engagement On Election Night

On election night, ABC News wanted to engage users with breaking news via its app, but it didn’t want to overwhelm them. Among its updates, ABC News wanted to point...

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YouTube-app 0

YouTube MCNs Present Opportunities For Telcos And TV Companies

What do telcos and YouTube talent have in common? Not a lot right now, but that will change once video and TV ad budgets converge. Consider the YouTube multichannel network...

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LoopMe to Bring Video Advertising to 1 Billion Mobile Users

With mobile usage booming and overtaking other media, offering brands TV-size audience on mobile video is the next big opportunity LoopMe, a mobile advertising platform specialising in full-screen ad formats,...

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Brands 0

Q3: Rich Media Declines Drag Down Sizmek

Sizmek had another disappointing quarter, with Q3 revenues increasing only 3% YoY to $39.5 million – results that “were lower than we had expected,” according to company CEO Neil Nguyen....

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FMCG-Brands 0

Mobile messaging mktg: Of the fine line between effective & intrusive

Industry leaders agree that India is emerging to be a mobile first market where mobile is the first individually owned digital device. The fall in the prices of smartphones and...

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‘Culturalisation’ key to brand engagement

Consumers’ concerns about the erosion of cultural identity necessitates a new ‘Culturalisation’ approach to marketing communications, according to latest findings from Y&R’s Generation Asia 2014 pan-regional research. This year’s Generation...

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Brands 0

Acquia Delivers on the Promise of the Experience Web with ContextDB

Giving Brands the Power to Realize the Promise of Big Data and Deliver Smarter, More Relevant Customer Experiences through the Acquia Platform BOSTON – Acquia, the digital experience company, introduced...

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Asia_marketing_map 0

Cannes Lions gets it first ever marketer Jury President

Cannes Lions has announced the appointment of Wendy Clark, President of Sparkling Brands & Strategic Marketing, Coca-Cola North America as Jury President. This will be the first time that a...

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data-driven-advertising-2 0

As Platforms Proliferate, Which Ones Are Worth It For Marketers?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, CEO at Iris...

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YouTube-app 0

It’s a good time to run a big YouTube network

To brace for the digital future of video, media giants are fervently snapping up YouTube networks. In March, Disney bought Maker Studios for $500 million, with another $450 million tied...

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