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Tagged: engagement

FMCG-Brands 0

Ogilvy creates optical illusion to sell Smart Car in Hong Kong

The nimble, Smart Fortwo, by Smart Car is the perfect car for navigating Hong Kong’s narrow and congested streets or so is what the brand hopes to convince potential buyers...

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Singtel adds another tool on marketer’s belt with virtual studio & AR

Singtel has introduced innovative technology as part of its ‘live’ television production capabilities, offering brands the opportunity to create interactive content and better engage their pay TV audiences. The first...

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IAB Display Rising Stars Outperform Traditional Display Ads across Key Brand Effectiveness Metrics, According to in-Depth Research Study from IAB & C3Research

Rising Stars Prompt 30% Greater Brand Lift & Generate Three Times the Ad Recall Over Legacy IAB Universal Ad Package Formats PHOENIX – The Interactive Advertising Bureau (IAB) and C3Research...

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Mobile Platform Vibes Launches WalletAds, Links Banner Ads To In-Store Sales

Mobile marketing platform Vibes thinks all of the fanfare around Apple Pay might bring mobile wallets into the mainstream. Thus, it rolled out a related mobile ad product called WalletAds on...

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Viewability Is Good, But Engagement Is The Better Metric

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Brown, co-founder and chief strategy officer at Rant....

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JWT & Changi Airport say ‘I’m Home’ to celebrate SG50

Changi Airport brings its brand values to life with ‘I’m Home’, an online campaign created by J. Walter Thompson Singapore to celebrate the company’s vision and culture, and pay tribute...

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Whybin\TBWA rolls out ‘The only GAYTM in the village’ for Sydney Gay & Lesbian Mardi Gras

To mark ANZ’s principal partnership of the Sydney Gay and Lesbian Mardi Gras, ATMs (automated teller machines) in central Sydney will be transformed into  GAYTMs. Created by Whybin\TBWA Group Melbourne,...

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Brands 0

sovrn Engages Forensiq for Additional Quality Control

Partnership with Forensiq highlights sovrn’s mission to aggressively stamp out fraud from its network of independent, professional publisher sites BOULDER, Colo. & NEW YORK – sovrn Holdings, Inc., partner advocate...

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Havas’ Ed Mapa heads to Digital Arts Network at TBWA\SMP in Manila

TBWA\Santiago Mangada Puno has appointed Ed Mapa, Jr. to head TBWA’s Digital Arts Network (DAN) Manila, the latest office in TBWA’s global digital offering. Jimmy Santiago and Melvin Mangada, Managing Partners...

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7 ecommerce predictions for 2015: The ‘do-or-die’ year: Criteo

Even though the ecommerce business battles with challenges – logistically, in structuring growth or in understanding rules – everyday, in the year 2015, the stakes grow higher. The online shopper will become key to the brick...

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What Role Should Agencies Play In Data Management?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of...

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Virool’s CEO On Why Facebook Video Is Starting To Dominate

Face it: It’s unlikely your video campaign will go viral. Unlike Dollar Shave Club’s Michael Dubin, not everyone is a standup comedian. This is why metrics like engagement and target...

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Game Time: Agencies Strengthen Social Efforts For Super Bowl Sunday

If you happen to have $4.5 million burning a hole in your pocket, congratulations! You can afford a 30-second Super Bowl TV spot. Of course, for most big game advertisers...

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Tagga Targets Omnichannel with Social, Email, SMS, Mobile Marketing Platform

Today, omnichannel means everything in marketing. And, for that reason, Tagga is bringing everything to the table with its latest offering — a comprehensive mobile marketing platform that serves up...

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From BBM to WhatsApp, LINE, FB & Beyond: The potential of mobile mktg in Indonesia

Not too long ago, the Mobile Marketing Association (MMA) Asia Pacific, organised its first-ever Mobile Marketing Association Forum (MMAF) in Indonesia. Attended by an overwhelming 450 marketing experts in the...

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#sowhoknew: Killing creativity – the death of the copywriter?

I once read that being a Copywriter was one of the safest jobs in advertising. Why? Because it can’t be automated. At least that is what Nick Usborne, author of...

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