Translate »
DanishEnglishGermanHindiRussianUkranian
DanishEnglishGermanHindiRussianUkranian

Tagged: engagement

FMCG-Brands 0

How Casper is upending an industry, one mattress at a time

Subscribe: iTunes | RSS | The mattress industry generates $13.5 billion in sales annually but one start-up thinks it’s in dire need of innovation. Two-year-old Casper, which boasts $15 million...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Brands 0

Millenials’ Engagement with Native Ads Highlights Preference for Non-Intrusive Advertising

According to a new study, six out of ten UK adults aged 18-33 will visit online content that appeals to them even if it is clearly an ad. This is...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Brands 0

Bitly Launches Deep Linking Functionality

Solution Drives Mobile Application Installs and Re-Engagement for Brands & Marketers NEW YORK – Bitly, the company committed to the power of the link, today introduced Deep Links, its new...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

5 big changes in Asia’s ad market in 2015

This will be another year where technology continues to reshape the ad industry. Programmatic-powered ad campaigns will drive further efficiencies for agencies, brands and publishers. With that in mind, here...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Asia_marketing_map 0

Animonsta overcomes challenges to grow

Animonsta Studios has overcome the shortage of skilled talents in Malaysia’s creative content ecosystem to create an animation show that is distributed to broadcasters in 44 countries. Chief creative officer...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Like-pocalypse now: The biggest losers in the Facebook purge of 2015

Facebook is purging likes from inactive accounts, and Etsy’s Facebook page has been completely decimated. Etsy, the platform for buying and selling homemade goods, lost nearly all of its Facebook likes...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Tweet 0

Why old-school newsletter publisher SmartBrief is giving content a try

While publishers are discovering the old-school allure of the email newsletter, a longtime user of the form, SmartBrief, finds itself facing more competition than ever. For 15 years ago, the...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Mobile-marketing 0

AKQA appoints Eric Cruz as Executive Creative Director, Shanghai

AKQA has appointed Eric Cruz as its Executive Creative Director in Shanghai. Mr Cruz will look after the growing Shanghai Creative team and their work for brands such as Budweiser,...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Ogilvy creates optical illusion to sell Smart Car in Hong Kong

The nimble, Smart Fortwo, by Smart Car is the perfect car for navigating Hong Kong’s narrow and congested streets or so is what the brand hopes to convince potential buyers...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Singtel adds another tool on marketer’s belt with virtual studio & AR

Singtel has introduced innovative technology as part of its ‘live’ television production capabilities, offering brands the opportunity to create interactive content and better engage their pay TV audiences. The first...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

IAB Display Rising Stars Outperform Traditional Display Ads across Key Brand Effectiveness Metrics, According to in-Depth Research Study from IAB & C3Research

Rising Stars Prompt 30% Greater Brand Lift & Generate Three Times the Ad Recall Over Legacy IAB Universal Ad Package Formats PHOENIX – The Interactive Advertising Bureau (IAB) and C3Research...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
YouTube-app 0

Mobile Platform Vibes Launches WalletAds, Links Banner Ads To In-Store Sales

Mobile marketing platform Vibes thinks all of the fanfare around Apple Pay might bring mobile wallets into the mainstream. Thus, it rolled out a related mobile ad product called WalletAds on...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
data-driven-advertising-2 0

Viewability Is Good, But Engagement Is The Better Metric

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Brown, co-founder and chief strategy officer at Rant....

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

JWT & Changi Airport say ‘I’m Home’ to celebrate SG50

Changi Airport brings its brand values to life with ‘I’m Home’, an online campaign created by J. Walter Thompson Singapore to celebrate the company’s vision and culture, and pay tribute...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Asia_marketing_map 0

Whybin\TBWA rolls out ‘The only GAYTM in the village’ for Sydney Gay & Lesbian Mardi Gras

To mark ANZ’s principal partnership of the Sydney Gay and Lesbian Mardi Gras, ATMs (automated teller machines) in central Sydney will be transformed into  GAYTMs. Created by Whybin\TBWA Group Melbourne,...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Brands 0

sovrn Engages Forensiq for Additional Quality Control

Partnership with Forensiq highlights sovrn’s mission to aggressively stamp out fraud from its network of independent, professional publisher sites BOULDER, Colo. & NEW YORK – sovrn Holdings, Inc., partner advocate...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare