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Tagged: engagement

internet-marketing 0

State of the Industry: How content marketing and native will drive a new era of engagement

The post State of the Industry: How content marketing and native will drive a new era of engagement appeared first on Digiday. Via DigiDay

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With Two Sides To The Viewability Equation, Discrepancies Persist

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Dave Marquard, director of product management, publisher products, at...

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Brands 0

Comic: Creative Comes Out To Play

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter...

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Adobe Advances Programmatic Advertising With New Dynamic Creative Technology

Adobe Acquires Tumri from Collective to Bolster Adobe Media Optimizer Adobe Summit Europe 2015 LONDON – At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe (Nasdaq:ADBE)...

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FMCG-Brands 0

5 tips to effective programmatic video campaign planning

People today are watching more video content than ever before. Whether short-form or long-form, video is becoming available to an increasing number of people across additional devices from an ever-growing...

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Brother International SG reappoints The Hoffman Agency as AOR

Brother International Singapore, has re-appointed The Hoffman Agency Singapore as its agency-of-record for the fourth year running. This extended partnership will see The Hoffman Agency continue to provide strategic counsel...

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Adobe goes high end in podcast push

For his next performance, esteemed English actor Malcolm McDowell, known for “A Clockwork Orange” and “The Artist,” will espouse the value of a mobile marketing strategy during your morning commute....

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VML India awarded digital mandate of Wendy’s India

VML India has been awarded the Digital Agency of Record responsibilities by Wendy’s India, after a multi agency pitch. Wendy’s, an American brand of burger restaurants, made its debut in...

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Trending in India: Was the quota of Terracotta enough for #ModiInChina?

Twitter has been abuzz with Indian Prime Minister Narendra Modi’s visit to China and what has caught Indian social media’s attention more than the bilateral ties between the two nations is Mr Modi’s...

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Mobile-marketing 0

IoT was Hot at Mobile World Congress

A key theme at this years’ Mobile World Congress was the rapid emergence of the Internet of Things as key future growth area for product, solution providers and telco operators....

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data-driven-advertising-2 0

Chartbeat Doubles Down On Attention With $15.5M In Funding, Launches Engagement Tools

An attention economy solves for viewability. That’s the thinking at real-time analytics firm Chartbeat, which announced $15.5 million in Series C cash on Wednesday, bringing the company’s total funding to...

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People > Technology + Brands, reminds SapientNitro’s K V Sridhar

Some marketers argue that with technological innovation and big data entering the marketing industry, creatives have taken a back seat and advertisers have forgotten how to create a connect with...

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Cybercriminals targeting healthcare organisations: Fortinet

Fortinet has warned that patient data is far more valuable to hackers on the black market than credit card numbers because it tends to contain data that is detailed, rich,...

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data-driven-advertising-2 0

Updated MRAID Spec Could Be A Mobile Video Demand Driver

Specs and standards aren’t that sexy, but industry experts say the Interactive Advertising Bureau’s recent video addendum to rich media standard MRAID could be one of the keys to unlocking...

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Ogilvy Sydney rolls out ‘Soothers’ for Nestlé

Soothers claims that they can soothe any number of sore throats in the latest campaign for Nestlé Soothers, developed by Ogilvy Sydney. “Our challenge was to talk about sore throats...

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Dulux plans a new campaign for Weathershield Max

Dulux, a paints brand from AkzoNobel India has launched its ‘Crackproof+’ campaign showcasing Dulux’s advanced premium exterior emulsion: Weathershield Max. It is an extension to the last campaign aimed at...

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