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Tagged: engagement

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Twitter Opens Mobile Ads to All Advertisers

Last year, Twitter launched the Twitter Publisher Network to help advertisers connect with audiences both on Twitter and in thousands of mobile apps outside of Twitter. Now, Twitter has announced...

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Are Mobile Ads More Click-Worthy Than Social Sharing Buttons? Looks Like It, Says Moovweb

Social sharing buttons may be “falling to the wayside,” it now appears. Why? “Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing...

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Not Missing a Beat: mPulse Mobile Confirms $1.7 Million of New Funding

On Wednesday, mPulse Mobile — a mobile experience-management company focused on consumer health and wellness — confirmed in a statement to the media that it recently wrapped up a $1.7...

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IT pay rises as talent shortage continues in Singapore

There is a shortage of workers in the IT industry who hold both technical and business skills, a ZW HR Consulting report finds out. In a candidate favoured market, largely...

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Dentsu Aegis Network and the Economist Corporate Network launch a White Paper on Asia’s Digital Disruption

Dentsu Aegis Network launches an editorial white paper with the Economist Corporate Network on how technology is driving consumer engagement in the world’s most exciting markets. The white paper looks...

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Mobile video programmatic grew 20% in SE Asia

As advertisers sought to reach out to consumers who use smartphones as their primary media screen, mobile video programmatic markets in four major Southeast Asian markets grew by 20 per...

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APAC ahead of US in mobile-first biz transformation

Mobile usage is constantly on the rise in APAC as the best web sites in the region see more than 50 per cent of their visitors coming from smartphones. APAC...

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Feeling the Pull to Push Messaging in a Social Media App? Localytics Tutorial Goes Beyond the Basics

It’s a must read, to be sure. And entertaining, too! Localytics has just published a sort of tutorial on push messaging in social media apps — complete with tips and...

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AQUA inspires Indonesia to ‘Be Water’

Y&R Group Indonesia has launched a major new brand campaign for AQUA, which shows everyday heroes’ acts of kindness inspiring others to be‘just like water’ in the purity and generosity...

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First Look: MobileBridge Shows Off What’s New for App-based Marketing Relationship Management

“How can I get our customers to engage with our branded app on a regular basis in order to generate business?” is the question most mobile marketers ask today, according...

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CMOs lag in creating campaigns that engage global audience

One of the big challenges for global brands is to reach out to varied audience through their digital campaigns. While marketers see how relevant it is to make their digital...

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IAB Awards to Honor Top Digital Marketing Work of 2015

It’s not the Oscars, but in the world of digital marketing it may be just as big. This week, new info came to light regarding the upcoming 11th annual IAB...

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unBOUND London

30 November to 1 December, 2015 London, UK unBound London is the UK’s most exciting innovation festival connecting leaders and growth stage companies from digital ecosystems around the world. Themed...

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Viewability: A Terrible Metric

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, chief...

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Perion’s Growmobile Previews Expanded Mobile Marketing Solution at Casual Connect San Francisco

TEL AVIV, Israel & SAN FRANCISCO, CA – Growmobile, Perion’s mobile marketing division, announced that it will be previewing its new mobile user engagement capabilities at Casual Connect San Francisco,...

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Standardization And Imagination Can End Programmatic’s Creative Wasteland

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Murphy, vice...

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