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Tagged: engagement

FMCG-Brands 0

PepsiCo marks C.C. Lemon’s Vietnam launch with aggressive mktg push

Suntory PepsiCo Beverages Vietnam has launched Japanese brand, C.C. Lemon, in Vietnam with communications created by BBDO Vietnam. The new 60-second commercial focusses on the ‘lively’ and healthy feeling that...

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AKQA sets India play in motion with creativity & engineering at core

Ideas and innovation company AKQA has expanded its presence within Asia by opening its first office in India. Focus on engineering and creativity has always been at the heart of...

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Police Crackdown On Piracy Continues With Ad Replacement

The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on copyright-infringing sites with official banners from the force, as part...

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Why Buick is encouraging drivers to get out of the car and run

Buick is great at building cars. But fitness apps? One would think an automaker has an incentive to keep drivers in their cars, but with its new MapMyFitness for the “Runs...

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TripAdvisor Misses Q2 2014 Estimates — But At Least Ad Revenue’s Up

TripAdvisor painted a muddled picture during its Q2 2014 earnings call. The travel booking site’s overall profits came in far below estimates. But ad revenue was a bright spot for...

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Timeline vs Apps: Which one to choose and when?

Last September, Facebook announced an extremely important change to its policies, allowing businesses to run contests and administer promotions on their Facebook pages instead of being obligated to do them...

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Brands 0

How Mobile-First Publisher Quartz Measures Native Ads

Native advertising doesn’t fit into a 300×250 box. But as the category has taken off, so has the need to gather meaningful metrics in a manner similar to standardized display...

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Data-Driven Marketers Are Farmers

An underlying sentiment among the marketers at the Oracle Marketing Cloud Interact show in San Francisco this week was how to move away from “channel optimization” to maximizing customer lifecycle...

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Epom (Kiev, Ukraine)

Epom enables publishers, advertisers and ad networks to reach the most ambitious goals, regarding ad revenue. Epom Market is an ad network which provides both publishers and advertisers with a...

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Best Practices: How to Make a Campaign Go Viral

Why did Newcastle Brown Ale began moving away from TV advertising last year? “We just realized it was like pissing into the Grand Canyon,” said Ted Royer, chief creative officer...

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Mobile and World Cup: FIFA says US is #1

As World Cup fever spreads around the world, it is a good time to take a look and see how important a role mobile is now playing for fans. As...

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Brands celebrate the Fourth of July with fireworks and clichés

The need to be “real time” means brands have to mark every occasion, large and small. America’s birthday is no exception. Your typical brand social media manager wants nothing more...

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Moving Mobile Users with Messages that Matter

Most consumers today carry at least one mobile device. Marketers have rushed to capitalize on this development. Rightly so. However, casting seed wildly and without forethought can lead to a...

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French World Cup team says ‘Yo’ to its fans with viral app

What’s French for “Yo?” If you’ve downloaded Yo, the simple, silly and hugely viral app, you may get to find out –  the French Football Federation is on it, and pinging its...

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Will Click-Fueled Content Marketing Crash?

As the line between standard banner ads and content recommendations blurs, the need for quality control will proliferate, experts say. While companies use content as a branding tool, Sacha Xavier,...

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AdMonsters Meetup: The Multiscreen Frontier

Wednesday, June 25, 2014 Location: New York, The Multiscreen Frontier Tablets, smartphones, smart TVs, oh my… Everywhere you look there’s another screen where your advertisers want to reach their audience....

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