Tagged: engagement

Taboola Expands Its Offering to Mobile App Recommendations, Now Enabling App Marketers Such as Match.com to Promote and Measure Downloads, and Performance

Taboola Expands Its Offering to Mobile App Recommendations, Now Enabling App Marketers Such as Match.com to Promote and Measure Downloads, and Performance

Mobile Attribution Integrations Enable Conversion Tracking for Apps Downloaded Directly from Taboola Driven Mobile Campaigns NEW YORK – Taboola, the leading content discovery platform, announced a new offering for mobile...

IBM, Salesforce Strike ‘Landmark’ Global Strategic Partnership

IBM, Salesforce Strike ‘Landmark’ Global Strategic Partnership

IBM and Salesforce have confirmed a new global strategic partnership of epic proportions. The objective of the coupling, we’ve learned, is to deliver “joint solutions” designed to leverage artificial intelligence...

gyro elevates Belinda Green to APAC Head of Planning position

gyro elevates Belinda Green to APAC Head of Planning position

gyro has promoted Belinda Green to the role of Head of Planning for gyro APAC. Ms Green will be based in gyro’s Singapore office and is responsible for leading the...

Y&R Malaysia promotes Emir Shafri to ECD role

Y&R Malaysia promotes Emir Shafri to ECD role

Y&R Malaysia has appointed Emir Shafri as Executive Creative Director, reporting to Y&R Asia Regional Chief Creative Officer Marcus Rebeschini. Following a successful five years at Y&R Singapore, where he helped expand its...

Nielsen Marketing Cloud and BrightLine Accelerate Push into Dynamic Creative TV Advertising

Nielsen Marketing Cloud and BrightLine Accelerate Push into Dynamic Creative TV Advertising

For the first time, marketers can run TV ads with personalized messaging to audience sub-segments NEW YORK – BrightLine, the market leader in advanced TV advertising, announced that it has...

Programmatic Direct is Taking Over

Programmatic Direct is Taking Over

Programmatic display advertising was tipped to generate ad spends of £2.5bn in the UK this year. Compared to 2013, the market will have grown by nearly 500%. Similarly aggressive trends...

The less people buy, the happier they are: Havas report

The less people buy, the happier they are: Havas report

It is only four in 10 people worldwide who say that money gives meaning to their lives, while five in 10 say they would actually be happier if they consumed...

Panadol gets Australian families reminiscing about the highs & lows

Panadol gets Australian families reminiscing about the highs & lows

To celebrate the completion of 60 years in Australia, Panadol launched a content series called ‘Runs in the Family’ with Grey. The candid films show real Aussie families as they reflect...

Rubicon CEO Blames Chango For Some Problems; Amazon Web Services Outage Effects Ad Tech

Rubicon CEO Blames Chango For Some Problems; Amazon Web Services Outage Effects Ad Tech

AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bye Buy Side Rubicon CEO Frank Addante points to the company’s 2015 acquisition of Chango as a cause for...

People watch one billion hrs of YouTube globally daily

People watch one billion hrs of YouTube globally daily

YouTube has finally released data on how popular the video site is – and it shows in the numbers that the video giant is still here to stay. People watch...

JWT Melbourne turns voice data from a hate speech into a film

JWT Melbourne turns voice data from a hate speech into a film

In a campaign that aims to unite where others try to divide, J Walter Thompson has brought the message of the Melbourne Queer Film Festival (MQFF) to life in a...

Y&R Beijing wins AOR for sportswear brand XTEP

Y&R Beijing wins AOR for sportswear brand XTEP

Y&R Beijing has been appointed AOR for Xtep, the Chinese sportswear brand. The scope of the deal is to cover brand and product categories’ strategy and creative development from 2017...

Leanplum: Emoji Push Notifications Increase Mobile Marketing Engagement

Leanplum: Emoji Push Notifications Increase Mobile Marketing Engagement

Mobile marketing company Leanplum is out with a new Mobile Marketing Trends report that “confirms the effectiveness of emoji push notifications in mobile communications.” What’s behind the boom? This growth,...

Cathay Pacific, McCann & Hong Kong Beer Company brew beer at 35,000 ft

Cathay Pacific, McCann & Hong Kong Beer Company brew beer at 35,000 ft

Cathay Pacific Airways, Hong Kong Beer Company and McCann Worldgroup have collaborated to create Betsy Beer, an ale brewed specially for 35,000 feet. Named after their first ever aircraft, Betsy...

WPP AUNZ merges Union Digital with DT

WPP AUNZ merges Union Digital with DT

Designworks Group’s full service digital agency Union Digital has expanded its capability and global reach by joining forces with fellow WPP AUNZ digital agency, DT, the creative technology group. Under...

mediasmart Adds Further Partnerships for Enhanced Mobile Video Capabilities

mediasmart Adds Further Partnerships for Enhanced Mobile Video Capabilities

Fyber and AppNexus join video supply partners London – mediasmart Mobile – a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying process to maximize engagement –...