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Tagged: digital marketing

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Kantar Continues WPP’s Tech Blitz With BIScience Investment

AdExchanger | WPP-owned Kantar Media revealed Tuesday its strategic investment in digital media intelligence firm BIScience. The terms of the deal were not disclosed, but Kantar and WPP clients will...

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R/GA Vet Barry Wacksman on the Data-Centric Business Model

It’s no surprise that R/GA, the digital agency that helped longtime client Nike develop its Nike+ FuelBand fitness tracker, recognizes the connections between real world brands and the abundance of...

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Mobile-marketing 0

Rohit Ohri quits Dentsu

Rohit Ohri, CEO, Dentsu Asia Pacific (ex Japan) has resigned after four years at the company. Mr Ohri who joined Dentsu in 2011, after 21 years at JWT, had recently...

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Are We Losing What It Means To Be Human In Our Quest For Programmatic Efficiency?

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Doherty, vice...

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Brands 0

Simulmedia Releases INSIGHTS For Rapid, Interactive Post-Campaign Reporting

Powered by Simulmedia’s VAMOS Platform, INSIGHTS offers self-service reporting and analytics NEW YORK – Simulmedia, the leader in driving guaranteed business outcomes for advertisers through the power and scale of...

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Comic: The Four Mavens

AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II)...

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Is Advertising Technology Making People’s Lives Easier?

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachael Hadaway, vice...

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Publishers face digital dilemma as consumer habits change: Ovum

The revenue generated each year by digital consumer publishing – the electronic versions of books, magazines, and newspapers – will grow to US$74 billion in 2019, up from US$41 billion...

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SodaStream Bubbles Up Digital, Out-Of-Home Activations

AdExchanger | SodaStream, a manufacturer of home carbonators, is letting some fizz out of its mass media activations to focus on increasing reach and frequency across digital and out-of-home. SodaStream...

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Brands 0

The Problem With Attribution

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, CEO...

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LiveRamp’s Travis May On Retail’s Digital Revival In The Age Of Data

AdExchanger | Retailers and brands with physical locations are witnessing “an explosion of touchpoints in the ad and marketing tech landscape,” according to Travis May, president and GM of LiveRamp...

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¿Se Habla Programmatic? A Publisher’s Guide to Learning Programmatic

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Maroon, a targeting and programmatic sales...

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Comic: All Tomorrow’s Retail

AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II)...

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Dracula, Foo Fighters dominate Aussies’ FB conversations in June

In June, public figures stood out tall in Australia among discussions that took place on Facebook. The passing of English actor Christopher Lee was one of the topic that dominated...

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Data pick of the day: 27% adults block ads on desktops

Adblocking has been in the news a lot recently as country-specific studies have generated a lot of coverage. GlobalWebIndex’s trendable 33-market data shows just how widespread this behaviour has become...

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Ad Tech Fragmentation: A Marketer’s Worst Nightmare

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Apprendi, CEO...

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