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Tagged: digital marketing

Mobile-marketing 0

Flipkart raises USD 700 mn, files for conversion to public company in SG

Indian e-commerce website, Flipkart, announced a USD 700 million investment with new investors: Baillie Gifford, Greenoaks Capital, Steadview Capital, T. Rowe Price Associates and Qatar Investment Authority, along with existing...

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FMCG-Brands 0

Ecommerce war between product and services-based platforms

At a time when the entire Indian market is going euphoric with the ecommerce wave in the country and the growth it has seen in the last one year, online...

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FMCG-Brands 0

Singapore Xmas shopping surges in November

Christmas shopping in Singapore peaked in November, a month before the holiday. The fourth weekend of November accounted for the highest shopper footfall amongst top shopping areas in Singapore. This...

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16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant

Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs, released Wednesday, assumes that ad tech, marketing tech and CRM will naturally converge. As such, it pits enterprise platforms like Salesforce.com...

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Headway Digital Receives Platinum Certification in MediaMath’s OPEN Buyer Certification Program

Recognition highlights Headway Digital’s leading role and thought leadership in the global programmatic media-buying space Miami, FL – Headway Digital, (www.headwaydigital.com), the online ad industry’s programmatic media company, today announced...

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Asia_marketing_map 0

Rev Asia culls titles, lays off staff

Digital media group Rev Asia Bhd, listed on the ACE Market of Bursa Malaysia, is discontinuing certain print and digital publications in its stable, as its publishing business sees a...

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Data pick of the day: Young internet users lead in online TV viewing

According to data released by Global Web Index, 2014 marked the first time that, on average, younger internet users watched more than an hour of online television each day. Although,...

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data-driven-advertising-2 0

Urban Outfitters Is Dressed For Mobile Success

Urban Outfitters’ target customers might be married to their phones – but it’s more of an open relationship than one might think. “The attention deficit disorder in the population we’re trying...

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data-driven-advertising-2 0

The Risk-Reward Equation for Publishers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, co-founder and CEO...

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data-driven-advertising-2 0

Publishers Need To Stop Looking For Unicorns

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eva Smith, vice president of sales strategy at The Weather...

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Asia_marketing_map 0

Xiaomi suspends sales in India

Chinese smartphone maker Xiaomi has suspended its handsets’sales in India after the company had been served an injunction by the Delhi High Court for infringing patents by Swedish firm Ericsson....

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data-driven-advertising-2 0

When ‘Programmatic In-House’ Is Really Not In-House

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Megan Pagliuca, vice president and general...

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Axiata executes multi-pronged digital strategy

In his first interview on Axiata Group’s digital strategy, CEO Jamaludin Ibrahim shares that the telco is one year behind the pace he would have liked, and his relief that...

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Brands 0

Accenture to Acquire Reactive, Heating Up Consultant Battle For Marketer Dollars

Accenture has entered into an agreement to acquire Reactive, an independent Australian ad agency and winner of Ad Age’s Small Agency Award for digital campaign of the year in 2014....

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data-driven-advertising-2 0

Digital Media Players Encourage Users To View More Content And Cord Cut

Consumers prefer digital media players like Roku, Chromecast and AppleTV over live TV, according to the GFK study “Digital Media Players 2014.” Nineteen percent of US households own digital media...

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data-driven-advertising-2 0

Agency Fail: Many Missing The Boat On Tablets

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robert Webster, chief product officer...

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