Tagged: digital marketing

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Comic: The Mobile Canopy

AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II)...

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GroupM’s Interaction 2016: Viewability, Fraud, Ad Blocking and Mobilization Require Industry Solutions For $160B Global Digital Ad Market

Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers NEW YORK and LONDON – GroupM published Interaction 2016, an annual report offering insights into digital advertising globally. It...

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Shopmatic expands Asia footprint with new SG office

Shopmatic, a homegrown e-commerce SaaS (Software as a Service) company, has launched its business operation in Singapore designed to help local entrepreneurs go digital, particularly SMEs and ‘Homepreneurs’ (entrepreneurs who work...

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Sidek Hassan appointed new MDEC chairman

Malaysia Digital Economy Corporation (MDEC) has appointed Sidek Hassan as its new chairman effective May 1.   Via DNA

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Personal Finance App Acorns Is Using Content To Plant A Seed With Millennials

AdExchanger | Acorns is an app that allows users to invest spare change left over from daily purchases in the stock market. Now it’s making an investment of its own...

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Nativo Announces Issuance of First U.S. Patent for Sponsored Content Distribution

USPTO Awards Leading Native Advertising Technology Provider a Patent Relating to Programmatically Embedding Branded Content Across Digital Publisher Sites LOS ANGELES, CA – Nativo, the leading native advertising technology company,...

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Publishers: Weigh The Risks Of Platform Content Distribution

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media....

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Artificial Intelligence Helps Advertisers Be More Compassionate

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alastair Boyle, global...

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Comic: Second Lunchtime

AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II)...

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Digital Element Introduces NetAcuity Pulse Plus, the First IP-Based ZIP+4 Location Targeting Solution

New Offering Layers on to Mobile-Device-Derived Data to Provide Marketers with More Granularity ATLANTA – Continuing to address mobile marketers’ growing needs for more accurate and deeper data, Digital Element,...

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Will Google’s New Meta Ad Exchange Be Named ‘Monopoly’?

AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Cummings, CEO at Curiosity Media. The...

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Experian Marketing Services’ Annual Global Study Finds that the Top Challenge and Priority for Marketers is Knowing Their Customers

New York, N.Y. — Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, released its 2016 Digital Marketer Report. The eighth annual study reveals the challenges,...

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PROG I/O: It’s Still Early Innings For Offline Attribution

AdExchanger | The irony of digital marketing is that it has to justify itself because it can justify itself. If Michelle Weiskittel, manager of digital marketing at Albertsons Safeway, wants...

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Are Ad Blockers A Signal Of User Choice?

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Samantha Price, director of ad products at...

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Malaysia in 4G mode while others mull 5G: Ericsson

With the perfect storm of 5G, IoT and the cloud, digital disruption is coming to every industry in Malaysia, argues Ericsson senior exec Todd Ashton. Via DNA

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Philly.com Adds Header Bidding To Move Programmatic Up The Stack

AdExchanger | Among all the pros and cons of adding header bidding, one challenge is often not addressed: getting buy-in from senior sales leadership. The idea of programmatic competing against...

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