Tagged: digital marketing

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Week in Review: Adapting to the new reality of a world going digital

The brick-and-mortar guys definitely took centrestage at DNA’s just concluded What’s Next conference, with Karamjit Singh sharing some early thoughts from the speakers. Via DNA

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Has Programmatic Finally Hit Bottom?

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Lee, executive...

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Can Spotify Make Programmatic Audio Mainstream?

AdExchanger | When Spotify partnered with AppNexus, The Trade Desk and Rubicon Project to execute private marketplace (PMP) deals on mobile audio inventory last week, it became the first digital...

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What’s Next 2016: A digital strategy? You’re behind the times

If you have been crafting a ‘digital strategy,’ you’re already behind the times, according to a panel discussion at DNA’s What’s Next conference. Via DNA

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What’s Next 2016: The generational clash, and sharing vs privacy

The etiquette and processes need to be developed for dealing with interactions as they now become increasingly digital. Via DNA

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Video Poised To Become Leading Digital Ad Unit As The US Shifts To 5G

AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jeff Minsky, senior vice president of agency...

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GroupM Taps John Montgomery For New Global Brand Safety Role

AdExchanger | WPP’s GroupM upended the industry’s mutual viewability standard back in 2014, when it promised to buy only 100% in-view ads for clients. Now it’s created an executive position...

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The Digital Agency Model Is In Flux, But That Doesn’t Mean They’re Not Needed

AdExchanger | If a brand is able to handle its own growth hacking, user acquisition, audience creation, tracking, measurement and testing, then fair enough – there’s no real reason to...

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Radio Companies Collaborate On Audience Measurement Solution

AdExchanger | Several major radio companies – iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group – said Thursday that they were collaborating with audio-recognition app Shazam to create an “audio...

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Week in Review: A trend emerges with bricks-and-clicks model

An old-school property CEO embraces clicks to enhance his brick-and-mortar business, which has Karamjit Singh wondering if this is the start of a hybrid model for traditional companies to adapt...

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Huh, Really? Accenture Claims Its Digital Services Unit Is Worth $9 Billion

AdExchanger | Accenture’s digital services group Accenture Interactive “never set out to disrupt the agency relationship,” said Bob Barr, its managing director and global B2B commerce lead, but that’s pretty...

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Materialise launches 3D printing R&D centre in Malaysia

Belgium-headquartered Materialise has launched a 3D printing Centre of Excellence in Malaysia that will do medical-focused R&D on digital light processing technology. Via DNA

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ClickDealer and MobAir Join Forces to Launch Global Digital Marketing Group

Introduce Comprehensive Suite of Performance-Based Digital Solutions Including Mobile, Video and More AMSTERDAM, THE NETHERLANDS – ClickDealer and MobAir announced the formation of Global Digital Marketing Group (GDM Group), a...

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Holidays 2016: ‘Tis the season of surprises

Holidays accompany big dreams. People hope to find the perfect gift, ship a picture-perfect card and get it all done early. But it’s a season of surprises. The Holidays unfold...

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A Single Customer View – Why Email Holds the Key to Success

The single customer view has been on the tips of marketers’ tongues for some time now. There is a stigma that the single customer view is unachievable. However, some brands...

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Ford Denmark Connects Dealer Visits To Digital KPIs

AdExchanger | Retargeting can be more complicated for auto advertisers than for their counterparts in consumer packaged goods or retail. “In the old days, retargeting campaigns gave us a giant boost...

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