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Tagged: digital marketing

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Chartbeat Doubles Down On Attention With $15.5M In Funding, Launches Engagement Tools

An attention economy solves for viewability. That’s the thinking at real-time analytics firm Chartbeat, which announced $15.5 million in Series C cash on Wednesday, bringing the company’s total funding to...

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Nielsen Rolls Out Multitouch Attribution System Using Krux

Nielsen unveiled a multitouch attribution (MTA) system Wednesday designed to help marketers optimize spend across all channels, from digital to television, using both Nielsen and marketer data. Nielsen selected Krux...

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Data Can Reveal Consumers’ Emotional Impact from Ads

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and...

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Time Inc.’s Digital Video Slate Looks a Lot Like Cable TV

Time Inc. avoided many of the buzzwords du jour in its pitch to advertisers at the company’s NewFront presentation in New York on Thursday. Sure, “premium” was mentioned a few...

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Regulators need to look at impact of digital content, streaming

Singapore’s regulators need to look at the impact of digital content and what it means for television in the country, especially with regards to domestic players, according to Keith Budge,...

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Refinery29 Fetches $50 Million Investment from WPP and Scripps

Refinery29 has raised another $50 million from investors, the company announced today. The series D funding comes from WPP’s investment arm, WPP Ventures, and Scripps Networks Interactive. The 10-year-old fashion...

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mobileStorm CEO Jared Reitzin Says Nobody Should Have Been Caught Off Guard by Google’s ‘Mobilegeddon’

This week, Google struck fear in the hearts of marketers everywhere by updating its algorithm and elevating mobile-optimized sites while penalizing those that aren’t mobile-ready. During the past month, as...

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Layoffs At Rocket Fuel, As Company Begins $30M ‘Efficiency’ Push

As it grapples for profitability, ad net/programmatic media platform Rocket Fuel has initiated layoffs as part of what it called “a new efficiency program that is expected to reduce the...

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Facebook Sustains Mobile Velocity As Q1 Ad Revenue Climbs To $3.5B

As it has done like clockwork for the past eight or so quarters, Facebook on Wednesday reported strong audience and ad revenue growth led by mobile. An aggressive investment in video...

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Fyber Shells Out Around $11 Million To Acquire Programmatic Tech

Berlin-based mobile ad platform Fyber (formerly SponsorPay) wants to become what it calls a full-stack “specialized supply-side platform.” “Specialized” refers to its focus on the world of freemium apps, said Janis...

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Fatfish spinoff iCandy Interactive to IPO at US$31mil value

ASX-listed venture investment firm Fatfish Internet Group Ltd (FFG) said that iCandy Interactive Ltd, an intended spinoff of its mobile games assets which it aims to publicly list, will have...

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DoubleVerify Launches New Programmatic Targeting Solutions with The Trade Desk

DV pre-bid solutions deliver maximum performance for programmatic media buying NEW YORK – DoubleVerify, the recognized leader in digital performance solutions, today announced that the company’s pre-bid digital targeting solutions...

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‘Arbitrash’ Is Everyone’s Problem

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bosko Milekic, co-founder and vice...

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Banks riding high on mobile boom but consumers wary: BuzzCity

Ongoing global research from BuzzCity reveals that mobile banking continues to increase, but a skewed approach to communications means banking customers are confused as to the range of features and...

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WideOrbit Unveils Programmatic Digital Radio Beta Program

The Spanish Broadcasting System (SBS) will be the inaugural media company to trial WideOrbit’s programmatic radio beta program, released Friday. SBS is the largest publicly traded, Hispanic-controlled media company in the...

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McClatchy’s Darwinian Approach To Programmatic

The McClatchy Company’s programmatic strategy didn’t look good when it played second to direct sales. CPMs were low and block lists barred big advertisers. With the support of McClatchy leadership,...

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