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Tagged: digital marketing

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Triton Ties Up With Edison Research To Bolster Podcast Measurement

Podcasting is hot, podcast measurement is not. In a bid to address the myriad measurement challenges facing on-demand audio content, Triton Digital has partnered with Edison Research to strengthen its...

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Dentsu Aegis Network acquires digital mktg agency Emerald in Vietnam

Dentsu Aegis Network has entered into a definitive agreement to acquire a stake in Emerald, a full service digital marketing agency in Vietnam. Emerald will become a company within Isobar,...

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Why ComScore Needs WPP’s Investment To Take On Nielsen

Digital measurement company comScore needed WPP’s investment in order to rival Nielsen in cross-platform ratings, according to one comScore partner. Although Nielsen dominates linear TV measurement, its push toward a...

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Week in Review: Telcos aiming to be the hub of our digital lives

It was mainly telco news that caught the eye of Karamjit Singh, who also shares with readers news of a personal tech channel being introduced by DNA next week. Via...

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Comic: Aquaman’s Sidekick: Acqui-Hire!

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Via: AdExchanger

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How to maximise TV ad revenues using programmatic sales

With programmatic TV poised to enter the Asia Pacific market this year, programmatic video advertising platform, SpotXchange, has released a guide to help broadcasters maximise ad revenues using programmatic sales....

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We Need To Fix The Ad Tech Talent Drought

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of...

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Too Cold to Go Outside? A Startup Will Deliver Vogue to Your Door in Minutes

Too cold or lazy to visit a newsstand to buy Vogue’s March issue? Well, lucky for you, cold, lazy person, a startup called Postmates will deliver the issue to your...

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Viewability Is Good, But Engagement Is The Better Metric

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Brown, co-founder and chief strategy officer at Rant....

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Comic: Verifying Viewability

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Via: AdExchanger

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Failed 1999 Merger Paved Way For Facebook Dominance, People-Based Marketing

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO...

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Micromax turns to Bollywood to give India Cricket World Cup anthem

In India, one’s language changes every hundred kilometers, but one of the few things that brings its diverse cultures together, is the love for ‘cricket’ & ‘music’. Encouraging the fans across the...

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Soft Space levels up, out to transform entire payment landscape

Malaysian digital payments startup Soft Space International Sdn Bhd is gearing for 2015 to be a red-letter year with a number of new solutions – and more importantly, innovative use...

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What’s Hiding Behind That Iframe?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ian Hewetson, vice president of...

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Colgate, MINI Talk Digital’s Impact On TV Planning

A global consumer packaged-goods giant and specialty automotive company have very different digital aspirations. For toothpaste brand Colgate-Palmolive Co., its target demographic is everyone. “How many teeth exist in the...

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Aditya Save quits Marico

After seven years, Aditya Save who was Head (Digital Media & Marketing) at Marico India has quit the organisation and will serve his last day on February 13, 2015. Details...

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