Tagged: digital marketing

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Singapore Tourism Board gives marketing capability contract to Brand Learning

After a competitive selection process, global marketing and sales capability firm Brand Learning has won Singapore Tourism Board’s 3- year contract to build its Marketing College. This college will equip the...

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How Cadreon’s Arun Kumar Connects The Dots Between Walled Gardens

AdExchanger | Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for the foreseeable future,” said Arun Kumar, global president...

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Expect Invalid Traffic, But Don’t Tolerate Methbot

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Arnold, senior...

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Q3 2016 Internet Ad Revenues Hit $17.6 Billion, Climbing 20% Year-Over-Year, According to IAB

Highest Third Quarter Spending on Record NEW YORK – U.S. advertisers invested $17.6 billion in digital advertising in the third quarter of 2016, according to the latest IAB Internet Advertising...

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GK Software Launches Mobile Customer Engagement Platform

On Tuesday, GK Software announced the U.S. launch of its Mobile Customer Engagement platform. With over 10,000 stores and 5 million consumers already connected to the platform worldwide, GK Software...

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CES 2017: It is a wrap as industry leaders define future tech

The latest emerging innovation across every major industry took centre stage at CES 2017, with product launches that propel global markets from automotive, sports and fitness, software, healthcare, entertainment and...

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AdsWizz CEO On Powering The Programmatic Audio Ecosystem

AdExchanger | AdsWizz has a hand in all things programmatic audio. The company started out in 2010 as an ad server for the digital streams from Cox, iHeartMedia, Spotify, Soundcloud...

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Ad Targeting Is Failing Users

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Kevin Jennison, chief technology...

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Publishers Must Think Locally When Expanding Globally

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kumaran Ramanathan, chief executive at IDG Global...

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M&A 2016: Buyers Cross Boundaries As Ad Tech Grows Up (A Little)

AdExchanger | Despite predictions that winter is coming to ad tech, deal activity for the ad tech, mar tech and digital media sectors was tentatively healthy in 2016, according to...

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Condé Nast’s Video EVP: Social Feeds Are The New Broadcast Networks

AdExchanger | Like other digital publishers, Condé Nast wasn’t immune to the challenges of scaling an upstart, owned-and-operated video property in a climate dominated by YouTube and Facebook. In 2015,...

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Jurong Point took shoppers on VR sleigh ride

To stand out with shoppers this Christmas, Jurong Point Shopping Centre launched a VR campaign and gave shoppers a chance to shop and hop on board Santa’s Magical Sleigh for...

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Comic: Year of the Marketer

AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II)...

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Move Fast And Break Things: Holding Company Shape Shifts Of 2016

AdExchanger | For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around data and digital. But they also engaged in...

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Elf On The Shelf: 2016 Ad Tech Edition

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, head...

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New Years Resolution For Publishers: Ditch The Q4 Craziness

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Allison Mezzafonte, senior vice president of operations...

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