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Tagged: digital marketing

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RuTarget: Harnessing Russian Data And Why Global Companies Struggle Penetrating The Market

This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData, HubRus and Between Digital. Even with a growing Russian programmatic market, RuTarget’s...

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Digerati50: The 'old media' geek

Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These articles are from Digerati50, a...

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Math For Marketers: Why Attribution Is Upside-Down

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Geraghty, senior vice president...

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Why Buick is encouraging drivers to get out of the car and run

Buick is great at building cars. But fitness apps? One would think an automaker has an incentive to keep drivers in their cars, but with its new MapMyFitness for the “Runs...

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Curious connections: Another files for MH17 trademark

Following Digital News Asia’s report of an unknown Caribbean firm filing applications to trademark ‘MH17’ and ‘MH370,’ another company has entered the trademark fray, with some curious connections emerging. Gabey...

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Geotargeting: Let’s Get Critical

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lorry Destainville, product development director...

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Timeline vs Apps: Which one to choose and when?

Last September, Facebook announced an extremely important change to its policies, allowing businesses to run contests and administer promotions on their Facebook pages instead of being obligated to do them...

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Omnicom’s 13% revenue growth in Q2 exceeds expectations

Omnicom Group generated net income of over USD 318 million in the second quarter 2014, which marks a 13 per cent increase in comparison to the same period last year....

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Unknown Caribbean company files for MH17 trademark

In the wake of the MH17 tragedy, opportunism rears its ugly head – Digital News Asia (DNA) has learnt that claims have been filed to trademark the terms ‘MH17′ and ‘MH370.’ Gabey...

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Digerati50: The entrepreneur who turned down US$63mil

Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These articles are from Digerati50, a...

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WIRED 2014

16 to 17 October, 2014 London, UK Special Discount for MobiAD Readers! WIRED2014 is the fourth two-day flagship event from WIRED. With insights from over 45 speakers, an interactive Test...

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IPG Q2: Digital Spend Exceeds Network Spend For The First Time

Interpublic Group (IPG) on Friday reported Q2 revenue increased 5.4% YoY to reach $1.85 billion. IPG reported a 4.7% increase in organic growth, with organic growth in global markets exceeding...

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Location Precision: The Good, The Bad And The Ugly

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Lenaghan, head of data...

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Garbage In, Garbage Out: Why Smart Trafficking Matters So Much

“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research.   Last week, I...

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Ad Tech’s Mortgage Crisis

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brett Wilson, co-founder and CEO...

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Time To Grow

“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. So many fascinating questions, trends...

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