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Tagged: digital marketing

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AIG’s Travel Division Talks About Its IgnitionOne Journey

When it comes to performance metrics, AIG’s online marketing chief Daniel Loebl isn’t joking around.  “In my work, we don’t have soft metrics,” said Loebl, whose official title is assistant...

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Asia_marketing_map 0

TM and MYTV in RM1bil digital TV infra-sharing deal

The delivery of digital terrestrial TV in Malaysia took a major step forward when MYTV Broadcasting and Telekom Malaysia inked a 15-year RM1-billion deal for the former to use the...

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Amazon banking its future on the cloud

Cloud computing is considered the ‘new normal’ in today’s fast-changing digital world, so much so that the leading public cloud computing vendor is willing to bet all of its vast...

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Mobile-marketing 0

Digital Marketers Take Notice: Promotions, Discounts, and Deals Drive Third of All Annual SMB Sales

Consumers may have specific items on their 2014 holiday gift-giving lists, but few things spur action more than promotions, discounts, and deals. Holiday shoppers — according to recent BIA/Kelsey research...

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FMCG-Brands 0

‘Culturalisation’ key to brand engagement

Consumers’ concerns about the erosion of cultural identity necessitates a new ‘Culturalisation’ approach to marketing communications, according to latest findings from Y&R’s Generation Asia 2014 pan-regional research. This year’s Generation...

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Indie Agency MARC USA Tools Up For Programmatic Buys

Independent full-service agency MARC USA is beefing up its digital planning and buying prowess following its acquisition of Boston-based media agency Results:Digital in September. The Pittsburgh agency has 270 employees...

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Brands 0

Acquia Delivers on the Promise of the Experience Web with ContextDB

Giving Brands the Power to Realize the Promise of Big Data and Deliver Smarter, More Relevant Customer Experiences through the Acquia Platform BOSTON – Acquia, the digital experience company, introduced...

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The Economist launches its daily digital edition

The Economist has launched its first daily edition, The Economist Espresso. The daily was developed to serve as a complement to the weekly edition of the publication. The daily is...

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FMCG-Brands 0

YuMe Q3: Programmatic Build-Out a ‘Methodical’ Process

You might not say programmatic’s a pipe dream for YuMe, but it’s certainly not a material revenue contributor (yet) to. YuMe, which dabbles in both video and data science, helps...

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Criteo records 70% jump in revenue in Q3 2014

Criteo’s financial results for the third quarter, ending September 30, 2014, has once again spelt good news for the company. The revenue in the Q3 2014 increased 70.9 per cent...

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Time Inc. CEO: ‘CPMs Have Gone Up With Programmatic’

Time Inc. reported increasing digital revenues and declining print revenue for the third quarter. Digital revenue rose 5% YoY, but that increase upped to 19% excluding the impact of corporate...

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Publicis Groupe to acquire Sapient for USD 3.7 bn

In a bid to augment its position in digital, Publicis Groupe is all set to acquire Sapient in an all cash transaction. According to Publicis, the move accelerates its objective...

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Mobile-marketing 0

WPP records 3.1% increase in revenues in Q3 2014

WPP revenues of £2.763 billion ($4.609 billion) up by 3.1 per cent in Q3 2014. The third quarter constant currency revenues were up by 10.6 per cent and like-for-like revenues...

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Publishers Need To Help Brands Move Beyond The CTR

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ephraim Bander, president and chief revenue officer at Sticky....

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Brands 0

Comic: Captain Nielsen

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter...

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Publicis acquires mobile specialist Front Foot in AU

Mobile specialist business Front Foot is joining forces with Publicis Worldwide Australia. The move represent a major foray by Publicis Worldwide Australia into mobile-focussed communications, with the Front Foot operations...

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