Tagged: digital marketing

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What Marie Kondo Could Teach Marketers About Clutter

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Nitzberg, chief...

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Comic: Doom and Boom

AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II)...

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Prime M&A Targets: Ad Tech Companies That Own Customer Relationships

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Van Fleet,...

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Digital Channels Make Their Move On Sports, The Last Broadcast Stronghold

AdExchanger | Although the Rio Olympics broke its own record for reserved ad dollars set during the London Games in 2012, broadcast is losing its iron grip on live sports...

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Atlantic Re:think Uses Data To Double Down On Visual Sponsored Content

AdExchanger | Native is a big deal to The Atlantic, where sponsored content will comprise 75% of digital revenue this year. It employs a 30-person team, dubbed Atlantic Re:think, to...

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AOL, IAB Lead Effort to Combat Prejudice in Tech Industry

Speaking at a breakfast devoted to diversity issues Wednesday, one AOL employee stood up to raise what he thought was a persistent problem facing minorities in the tech and advertising...

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Winter Is Coming To Ad Tech: Obliteration Not Consolidation

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sloan Gaon, CEO...

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Programmatic Guaranteed: The Promises And Perils

AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president...

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true[X] Partners with BrightLine to Bring Choice-Based Engagement Advertising Technology to the Living Room

Partnership utilizes BrightLine’s TV-centric OTT ad product platform to expand true[X]’s reach NEW YORK – true[X], the leading engagement advertising solution company, announced that it has partnered with BrightLine, the...

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Can We All Stop Beating Around the Bush When We Talk About Data?

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Paulisick, chief...

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Meredith’s New COO Wants Local And National Media To Share Resources And Data

AdExchanger | Local TV and print magazines don’t share much in common. But as local TV’s digital business grows, and as Meredith’s digital properties need more video expertise, the two...

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Marrying Programmatic And Direct Is No Fairy Tale

AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of publisher monetization...

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Computational thinking comes to the fore in Malaysian schools

It will be one big leap for Malaysia into the digital economy with computational thinking and computer science being embedded into national education system, writes Karamjit Singh. Via DNA

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AdTheorent Enhances Anti-Fraud Infrastructure to Provide Cross-Environment Safeguards

Company platform detects fraudulent activity across all digital environments in real time on “pre-bid” basis; production performance data shows significant fraud mitigation NEW YORK – AdTheorent, Inc., a technology company whose...

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No, CMOs Should Not Think Like CTOs

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Or Shani, founder...

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Dentsu Aegis To Acquire Merkle, CRM And Database Marketing Giant

AdExchanger | Japanese holding company Dentsu Aegis Network will acquire a majority stake in Maryland-based Merkle – a CRM and performance marketing specialist – and one of the largest independent...

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