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Tagged: digital marketing

FMCG-Brands 0

LAC Taut appoints Razorfish to sharpen its digital focus

Beauty and health brand LAC Taut is looking to digital to strengthen its connection with its audiences and enhance its brand presence. The mandate to lead the brand’s digital strategy...

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data-driven-advertising-2 0

Godfather’s Pizza Makes FBX Offers Consumers Can’t Refuse

A co-op of 26 Godfather’s Pizza franchises drove online sales at a rate of six times their media spend through FBX. Working on behalf of the co-op, Nebraska agency SKAR...

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Targeting The Individual: Political Orgs That Use Advanced Advertising Techniques

The rules of marketing have changed drastically for organizations that traditionally relied heavily on the big broadcast buy. Consider political campaigns, which are placing a growing premium on targeted messaging...

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Facebook’s Shifting Strategy: Less Organic Reach, More Performance

Facebook’s shift from social marketing to performance marketing has caused organic reach for marketers using the platform to plummet to a record low of 1%. The low point means that...

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Mobile Myths That Drive Publishers Onto The Ledge

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Goldberg, digital practice lead at EmpiricalMedia. Mobile — and...

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Comic: Time For A Drink

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Via: AdExchanger

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Mobile-marketing 0

Data pick of the day: 54% tablet users share device

Compared to mobiles or laptops, it appears that sharing devices is a trend much more pronounced in tablets. Data from Global Web Index indicates that fewer than 50 per cent...

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Brands 0

‘In-House’ Media Progression Underpins Comcast AdDelivery, Adstream Alliance

Comcast AdDelivery on Tuesday struck a deal with digital ad distribution company Adstream to expand global video ad delivery efforts. The deal essentially fulfills each companies’ geographic delivery needs. While...

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Twitter Exec: Seize the Moment with Digital Marketing

Adam Bain, the CFO of Twitter, recently said that marketing is “all about owning the moment.” While Bain was discussing the viability of Twitter as a marketing platform, this quote...

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Asia_marketing_map 0

Digerati50: Building confidence in the enterprise space

Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These articles are from Digerati50, a...

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internet-marketing 0

Vox.com Aims to Bring Context to News With ‘Card Stacks’

Vox Media, home of The Verge, SB Nation and Polygon, made its name catering to niches like tech, sports and gaming. But now it wants to show it can do...

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data-driven-advertising-2 0

‘Pipe’ Dreams

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president for programmatic at The Weather Company....

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What Goodhart’s Law Can Teach You About Performance Data

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Roman Shraga, data scientist at...

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Debunking the Mobile Exchange Myth

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, general manager at...

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FMCG-Brands 0

Data pick of the day: Exclusive content leads to brand advocacy

As online creativity and marketing become more sophisticated, there is more evidence coming through on consumers’ willingness to like, share and promote a branded activity – whether it is content,...

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Data pick of the day: Tech products most discussed online

Influencers have gained prominence in the marketing ecosystem, especially in the wake of digital growth. Even though influencers, also dubbed as brand advocates by some, have been active across domains,...

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