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Tagged: digital marketing

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Publishers Need To Help Brands Move Beyond The CTR

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ephraim Bander, president and chief revenue officer at Sticky....

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Comic: Captain Nielsen

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter...

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Publicis acquires mobile specialist Front Foot in AU

Mobile specialist business Front Foot is joining forces with Publicis Worldwide Australia. The move represent a major foray by Publicis Worldwide Australia into mobile-focussed communications, with the Front Foot operations...

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ComScore’s Q3 Earnings Reemphasize Video, Cross-Platform Credo

ComScore reported Q3 earnings of $82.1 million, a 15% increase YOY, and reemphasized its focus on cross-platform measurements. ComScore added 43 new Media Metrix Multi-Platform clients in the third quarter...

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SAP innovation centre in Singapore targeting startups, among others

SAP SE said it will establish an SAP Innovation Centre in Singapore by the end of 2014, focusing on smart cities, healthcare, digital consumers, and what it calls ‘Industry 4.0’...

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CPG Spend Is Up – And Fraudsters Are Taking Notice

By now it’s a cliché to say that fraud follows the money – but it’s true. And with consumer packaged goods (CPG) companies slated to represent $4.2 billion in digital...

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Comic: Trick or Treat?

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter...

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Dynamic Price Floors Perpetuate An Ad Stack Cold War

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director of business development at Index...

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Snickers, Mr Bean, ancient China & the ‘Fist of Hunger’

In an unprecedented global collaboration with AMV-BBDO London, BBDO China has aired its own version of the Kung Fu themed TVC. In the China spot, Mr Bean plays to a...

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IoT – still a long way to go in India

Among the most stimulating innovations in the digital world, internet has secured the top spot. Across the world we can see how internet services are making a difference to the...

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Creativity is hard, says Vine star Zach King

Vine star Zach King kicked off Social Matters in Hong Kong with behind-the-scenes insights into how the filmmaker creates powerful and engaging videos. Mr King, who has over 2 million...

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Yahoo Poaches Washington Post’s Kevin Gentzel to Lead Ad Sales

Yahoo hired Kevin Gentzel as head of advertising sales, according to The Washington Post, where he was chief revenue officer. Mr. Gentzel will report to Yahoo’s Head of Americas Ned...

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ComScore, Datalogix Strike Deal To Measure Digital-To-Offline Ad Effectiveness

Datalogix, which is known for connecting digital media with offline sales impact, will begin to tie ad viewability to in-store ROI via a partnership with comScore, unveiled Wednesday. Marketers will...

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Yahoo to consolidate workforce in India office for ‘sustainable growth’

Yahoo is restructuring the team in its India office as part of it endeavours towards maintaining ‘sustainable growth’ in the market. It is understood that as part of this, the...

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Don’t Forget the Art Behind Digital Analytics

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Rossen, executive director of...

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Edge Asia augments SE Asia foothold; adds Red Brand Builders in Vietnam

Edge Asia, a digital agency operational in the Southeast Asia region, has added Vietnam-based agency Red Brand Builders to its network. Founded by in 2004 by Marc Gough of So...

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