Tagged: digital marketing

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Here’s What’s Behind Acxiom’s Growth and Increased Investor Interest

When data giant Acxiom scooped up data onboarding company LiveRamp in 2014, it felt like the pieces were finally falling together for Acxiom CEO Scott Howe. The company had shed...

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Standards Won’t Bust Ad Fraud

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Asaf Greiner, founder...

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Opting Out Of Political Advertising: Not So Simple

AdExchanger | “AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Gary Kibel, a partner in the digital media, technology...

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Data Possession – Not Just Ownership – Is Key To Improving Advertisers’ Results

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Fain, co-founder...

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Watching People Eat Is Big in Korea; Now It’s Supposedly Coming to America

Twitch Interactive, the video-game streaming service Amazon acquired for almost $1 billion two years ago, hinted at what could be the next sensation in internet broadcasting: watching people eat. Dubbed...

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Carat: Digital Grows, But TV Sees A Resurgence

AdExchanger | The digital takeover of global ad spend ain’t here yet, according to Carat’s global ad forecast. “Not to discount digital by any stretch of the imagination, but we’ve...

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Trolli Partners with AdTheorent and Celtra to Deliver High-Impact, Brand Consistent Digital Advertising Campaign for Sour Brite Brand

Campaign delivers on Promise of “Cross-Screen” Through AdTheorent’s Cross- Environment Map and Celtra’s Universal Expandable Flex Format Ad Unit AdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming digital...

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Omni.Digital: ‘Amazon Is Taking Over Retail’ (But That’s Not The End Of The Story)

AdExchanger | Every retailer that isn’t Amazon is thinking about how not to get crushed by Amazon. “Amazon is taking over retail,” said Oliver Chen, managing director and senior equity...

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The EU Ramps Up Regulatory Action As Pubs And Advertisers Lose Ground

AdExchanger | In the past two weeks, the European Union has further expanded the scope of its regulatory powers and revealed more zealous plans to influence competition between digital properties....

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Ad Tech And Building Trust: Lessons From Fin Tech

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nicole Ferry, partner...

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Facebook, Header Bidding And The Fight For Control Of The Publisher Ecosystem

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Caprio, general manager of programmatic at...

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Comic: Omni-channel?

AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II)...

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With New Campaign, Sonos Tells Consumers: ‘You’re Better Than This’

Sonos wants consumers to know they don’t deserve crappy speakers, shared dirty earbuds or jerry-rigged speaker systemsthe listening community can do better. To that end, the Santa Barbara, Calif.-based seller...

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In The Win/Lose World Of Political Advertising, Attribution Is Irrelevant

AdExchanger | Digital ad experts are rising in the political campaign world, but digital’s unique measurement capabilities aren’t coming with them. A big part of the problem is that the...

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Outbrain lists SG’s content trends during Rio Olympics

The 2016 Rio Olympics have come to an end, but many are still talking about the many ways in which the Games have surprised us. The Games have always been...

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