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Tagged: digital marketing

data-driven-advertising-2 0

Digital Place-Based Advertising Is Primed For Programmatic Growth

AdExchanger | Digital place-based (DPB) media – screens with digital content placed in malls, offices, taxis, airports and other locations outside of the home – surpassed $1.02 billion in revenue...

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Brands 0

Brightcove Study Reveals the State of Interactive Video in Marketing

Report highlights interactive video’s ease-of-use, accessible cost, and high customer engagement as key marketing drivers in 2016 BOSTON – Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for...

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Asia_marketing_map 0

Ogilvy Impact hires Fiona Forbes as new Director

Fiona Forbes has joined Ogilvy Impact, Australia’s employee engagement and change communication agency, in the position of Director. Ms Forbes is a highly experienced senior communications leader, with more than...

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To Rev Up Sales, Auto Industry Must Embrace Customer-State Data

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maxwell Knight, vice...

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Malaysia’s MDA reappoints comScore as official ‘measurement currency’

The Malaysian Digital Association (MDA) has reappointed comScore as its official Internet audience measurement currency, while the latter launched a new platform to take into account today’s multi-device users. Via...

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Mobile-marketing 0

What are Singaporeans thinking about this CNY?

With the Chinese New Year celebrations going on in Singapore, Outbrain looks at the trending topics for the festival which brands can leverage to join in on the conversation. While...

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TD Ameritrade Is Starting To Bank On Mobile

AdExchanger | Online stock trading company TD Ameritrade is investing more in mobile advertising – but is struggling to determine the impact. “Measurement continues to be a challenge,” said Francie Staub,...

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Appier hires new Chief Data Scientist

Artificial intelligence company Appier has appointed its first Chief Data Scientist, Dr. Hsuan-Tien Lin. Dr Lin joins the company from National Taiwan University, where he served as Associate Professor of...

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KFit gets US$12mil Series A boost

KFit has secured US$12mil in a Series A round led by Venturra Capital, with participation by new investors such as SIG and Malaysia’s Axiata Digital Innovation Fund. Via DNA

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Ooyala Charts The Course For Automated Guaranteed In TV

AdExchanger | Automated guaranteed will color direct deals in TV in a big way, not just in digital, predicts Scott Braley, GM of programmatic at Telstra-owned video platform Ooyala. While...

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Is Cookie Targeting Dead? Yes, No … Maybe

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Karima Zmerli, VP...

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FMCG-Brands 0

Week in Review: Grab-bing a piece of the bigger pie

Looking beyond its business model, funding, new brand and its market traction, at its core, Grab is a digital disruptor, writes Karamjit Singh. Via DNA

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IBM Interactive Makes First Ever Acquisition: Agency Resource/Ammirati

AdExchanger | To date, IBM’s internal digital agency Interactive Experience (iX) has flown under the radar, through quiet, organic growth – reaching a global headcount of 10,000 employees. That changed...

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FMCG-Brands 0

Nikkei appoints Krux to power its data strategy in Japan

Nikkei Inc. has partnered with Krux, the data management platform, to deliver improved customer experience and increase the value of its digital advertising business. Nikkei founded in 1876 based in...

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internet-marketing 0

IAB Looks to Recruit Minorities, Women and Vets Into Digital Advertising With College Partnership

The Interactive Advertising Bureau Education Foundation and its iDiverse initiative said Monday that they are creating an entry-level training, certification and job placement pilot program for college students. Classes are...

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Mobile-marketing 0

#sowhoknew: Why failure is the key to success

In the movie Apollo 13, the NASA flight director is famously quoted as saying, “failure is not an option”. Well, in business, there are so many variables at play that...

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