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Tagged: digital marketing

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Comic: Trick or Treat?

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter...

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Dynamic Price Floors Perpetuate An Ad Stack Cold War

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director of business development at Index...

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Snickers, Mr Bean, ancient China & the ‘Fist of Hunger’

In an unprecedented global collaboration with AMV-BBDO London, BBDO China has aired its own version of the Kung Fu themed TVC. In the China spot, Mr Bean plays to a...

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IoT – still a long way to go in India

Among the most stimulating innovations in the digital world, internet has secured the top spot. Across the world we can see how internet services are making a difference to the...

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Creativity is hard, says Vine star Zach King

Vine star Zach King kicked off Social Matters in Hong Kong with behind-the-scenes insights into how the filmmaker creates powerful and engaging videos. Mr King, who has over 2 million...

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Yahoo Poaches Washington Post’s Kevin Gentzel to Lead Ad Sales

Yahoo hired Kevin Gentzel as head of advertising sales, according to The Washington Post, where he was chief revenue officer. Mr. Gentzel will report to Yahoo’s Head of Americas Ned...

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ComScore, Datalogix Strike Deal To Measure Digital-To-Offline Ad Effectiveness

Datalogix, which is known for connecting digital media with offline sales impact, will begin to tie ad viewability to in-store ROI via a partnership with comScore, unveiled Wednesday. Marketers will...

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Yahoo to consolidate workforce in India office for ‘sustainable growth’

Yahoo is restructuring the team in its India office as part of it endeavours towards maintaining ‘sustainable growth’ in the market. It is understood that as part of this, the...

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Don’t Forget the Art Behind Digital Analytics

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Rossen, executive director of...

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Edge Asia augments SE Asia foothold; adds Red Brand Builders in Vietnam

Edge Asia, a digital agency operational in the Southeast Asia region, has added Vietnam-based agency Red Brand Builders to its network. Founded by in 2004 by Marc Gough of So...

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Data pick of the day: 42% mobile gamers are female

Women can invest time and money in anything that can engage them – this is a known fact but a lesser known fact is the amount of time that they...

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Digerati50: Playing midwife to new startups

Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These articles are from Digerati50, a...

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500 Startups appoints Khailee Ng managing partner

Silicon Valley’s 500 Startups has announced the election of two new managing partners, Bedy Yang and Khailee Ng, a Malaysian and a Digital News Asia Digerati50. Via DNA

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Advertising Week 2014: Technology Takes Center Stage

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Lord, CEO at AOL...

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Nick Denton and Michael Wolff square off on privacy, journalism

When Gawker founder Nick Denton and media critic-provocateur Michael Wolff get in a room together, things are bound to get interesting. The two talked privacy in the digital age to...

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Data pick of the day: WeChat tops the list of messaging apps

With WhatsApp and Snapchat continuing to make the headlines each week, Global Web Index takes a look at the relative popularity of mobile messaging apps. Overall, the dominance of WeChat...

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