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Tagged: digital marketing

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Beware Of Publishers’ Walled Gardens

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by John Lee, executive vice president at...

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New Marketers Added to Ad Age Digital Conference San Francisco Lineup

Top marketers from Old Navy, Nickelodeon, Target and Tequila Avion have been added to the Ad Age Digital Conference San Francisco lineup. They join executives from Facebook, Pinterest, Target and...

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Digerati50: Turning chance into a thriving business

Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These articles are from Digerati50, a...

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How To Build A Programmatic Sales Team

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice president of monetization at Pandora....

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Comic: Cross-Device Cook-Off

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter...

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Conventional Wisdom Vs. Big Data

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt Greitzer, co-founder and chief operating...

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Axiata looks at possible tech acquisitions

Axiata group CEO Jamaludin Ibrahim has set a target for at least five of the group’s companies to become digital telco companies by 2019. The group however has to make...

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Not Taking Programmatic In-House Is Short-sighted

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tom Triscari, CEO at Yieldr. When...

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Google gobbles Gecko

Google recently acquired the mechanical engineering and product-design company Gecko Design Inc. to strengthen the design expertise of Google X, Google’s state-of-the-art facility of technological innovation. “This is an incredible...

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Comic: Probabilistic Meets Deterministic

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter...

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OMD Malaysia names Kelvin Lim as its new Digital Director

OMD Malaysia has appointed Kelvin Lim as its new Digital Diretor. In his new role, Kelvin reports to Margaret Lim, Managing Director at OMD Malaysia and will be supporting her...

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Online fashion media makes it to The List

The List, Malaysia’s first digital-only fashion magazine, launched in mid-June, hoping to bring the Asian and Western fashion worlds to a tech-savvy audience.  A. Asohan has the story. Via DNA

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Get a Hands On Education at Ad Age Data Conference 2014

The advertising industry has data coursing through its veins, but too often discussions about “big data,” “data-driven marketing” or “data analytics” stay on the surface without getting to the heart...

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WPP School of Marketing & Communications graduates its first class

The WPP School of Marketing and Communications in Shanghai, a joint venture between WPP and the Shanghai Art and Design Academy (SADA), had its first batch of students successfully completing...

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Fanta Pouring Big Bucks Into Vine Video Comedy Series

Fanta, the soda brand owned by The Coca-Cola Company, is sponsoring and co-creating a weekly digital comedy series, “Fanta For The Funny,” consisting entirely of six-second Vine videos. It’s a...

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Data pick of the day: People spend 30% of their online time via mobile

People spend most of their day being connected and staying online, even while on their move. The advent of smartphones and high-speed mobile internet has made this so easy. According...

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