Tagged: digital marketing

A DMP Is Only As Powerful As The Data Strategy Behind It

A DMP Is Only As Powerful As The Data Strategy Behind It

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Martellotti, co-founder...

The Fifth Wave Of Ad Tech: Privileged Programmatic

The Fifth Wave Of Ad Tech: Privileged Programmatic

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Picard, vice president of advertising product...

Comic: Taking It In-House

Comic: Taking It In-House

AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II)...

This Old-School Tactic Is Driving The Future Of Attribution

This Old-School Tactic Is Driving The Future Of Attribution

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joseph Lavan, vice...

What Your Data Half-Life Says About Your Risk Tolerance

What Your Data Half-Life Says About Your Risk Tolerance

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kane, founder at Jounce Media. AppNexus...

H.I.G. Growth Partners Announces Investment in AdTheorent, a Leading Predictive Digital Advertising and Cross Channel Attribution Technology Company

H.I.G. Growth Partners Announces Investment in AdTheorent, a Leading Predictive Digital Advertising and Cross Channel Attribution Technology Company

BOSTON – H.I.G. Growth Partners (“H.I.G.”), the dedicated growth capital investment affiliate of H.I.G. Capital, has announced a growth investment in AdTheorent, Inc. (“AdTheorent” or the “Company”) in partnership with...

Kia’s Dave Schoonover: “Agencies struggle with the small stuff”

Kia’s Dave Schoonover: “Agencies struggle with the small stuff”

Dave Schoonover, senior manager of digital at Kia, doesn’t believe that traditional agencies are dead — but he does believe that brands can do some things faster than agencies can....

Location Intelligence: Insights From The Inside On Consolidation Ahead

Location Intelligence: Insights From The Inside On Consolidation Ahead

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steven Rosenblatt, president...

MediaMath Recognized in the Latest Gartner Magic Quadrant for Digital Marketing Hubs

MediaMath Recognized in the Latest Gartner Magic Quadrant for Digital Marketing Hubs

NEW YORK, NY – MediaMath, the leading independent programmatic company for marketers, announced it has been recognized by Gartner, Inc. in the latest “Magic Quadrant for Digital Marketing Hubs.” [i]...

eMarketer Explains Why Why Consumers Get Email Fatigue

eMarketer Explains Why Why Consumers Get Email Fatigue

Email marketing still works, but it only seems to work when it’s not abused. That’s the key takeaway in a new report from eMarketer. As to be expected, research shows...

A Window Is Opening To Give Publishers Control Over Their Audiences

A Window Is Opening To Give Publishers Control Over Their Audiences

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and co-founder at STAQ....

Ace Metrix Names Lightheartedness the Key to Super Bowl LI Advertising Success

Ace Metrix Names Lightheartedness the Key to Super Bowl LI Advertising Success

Scientific analysis reveals that American audiences just want to be entertained LOS ANGELES – Ace Metrix, the leader in measuring the impact of television and digital advertising, released results of...

Using Data To One-Up The Competition

Using Data To One-Up The Competition

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Arther Wu, senior...

BBDO Singapore’s GM takes on MD role at Proximity London

BBDO Singapore’s GM takes on MD role at Proximity London

Joe Braithwaite, General Manager of BBDO Singapore, will be transferring within the network to Proximity London, where he will be filling the role of Managing Director. During his eight years...

PubMatic Appoints Emma Newman as UK Country Manager

PubMatic Appoints Emma Newman as UK Country Manager

LONDON – PubMatic, the automation solutions company for an open digital media industry, announced the appointment of Emma Newman, formerly vice president of international marketing, to the role of Country...

When Navigating The Complex IoT Channel, Marketers Need To Think Big But Focus Narrowly

When Navigating The Complex IoT Channel, Marketers Need To Think Big But Focus Narrowly

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Hemsey, president...