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Tagged: digital marketing

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In APAC, Mobile Consumers Are Very Different – From Each Other

APAC is one seriously loaded acronym. “There’s a fallacy that exists among many executives in the US that Asia is one block,” said Chetan Kulkarni, CEO of Bangalore-based digital CRM...

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Illiquid Media Markets Leave Industry Flying Blind

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amihai Ulman, founder and chief...

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Chance To Win £250 Amazon Vouchers Ends Next Week – Fill In Our Pre-Launch Survey

As we announced some weeks ago, we are launching our ExchangeWire Research offering this quarter. ExchangeWire Research will provide business-critical data and insight into programmatic and its integration with mainstream...

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Lockdown by WhatsApp for third party app users

Services of the instant messaging app WhatsApp were banned for users who also has third party services such as WhatsApp + or WhatsAppMD on their Android devices. Initially the ban...

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TRUSTe Issues EDAA Trust Seal to Sizmek

London, UK – Sizmek (NASDAQ: SZMK), a leading open ad management company for advertisers, agencies and publishers worldwide, today announced that it has been awarded the European Interactive Digital Advertising...

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How Datalogix Made Oracle’s BlueKai Acquisition Even Smarter

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO...

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Is Engagement The Red Herring Of Digital Branding?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, founding partner and...

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Week in Review: Smart nation, digital nation

DNA’s Singapore editor Gabey Goh stacks up Malaysia and Singapore against each other, finds there are not many differences … except for a key one. Via DNA

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The Upshot Emerges as Potentially Lucrative Franchise at The Times

The New York Times’ 20 most-popular stories of 2014 included two from its news-explainer section The Upshot: “Where Are the Hardest Places to Live in the U.S.?” (No. 10) and...

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Alibaba Stakes A Majority Claim In AdChina

China is a market on the programmatic verge – Magna predicts that China and Japan will surpass the UK programmatic ad market by 2017 – and Alibaba seems more than ready to...

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How Adtech & Martech Firms are Increasingly Colliding

The amount of companies in the martech sector has almost doubled in the last 12 months, with the number of vendors classified as operating in this field approaching 2,000 (according...

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CES 2015: Kimberly-Clark Embraces The Startup Scene

CPG giant Kimberly-Clark is one of the more progressive companies when it comes to digital strategy, largely for the way it adapted programmatic advertising way back in 2011, eventually setting up its...

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2014 in Review: A look at ‘Digerati50’ stocks

While the overall stock market picture in 2014 seemed gloomy, some companies managed to dodge the larger trend, in particular those tech companies owned by entrepreneurs who made into Digital...

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Communities In Schools Taps Custom Video To Bolster Brand Recall

Despite reaching 1.3 million students and families, the 30-year-old national nonprofit Communities In Schools (CIS) had set a “pretty low bar” for brand awareness according to Amy Labenski, CIS’s director...

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Could Programmatic Branding Have a Breakthrough Year?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of...

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What No One Expects To Happen With Native In 2015

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo....

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