Tagged: digital marketing

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Digital Ad Pioneer Ari Bluman Passes Away, Helped WPP Navigate Tectonic Media Changes

AdExchanger | Ari Bluman, a highly-regarded digital media exec whose passion was only rivaled by his bluntness, has passed away after a long fight with cancer. He was 44. To...

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HYFN Announces API Integration with Acxiom For New Facebook Custom Audiences

Exclusive Beta Partnership Generates 25 Percent Higher Custom Audience Match Rates Hermosa Beach, California – HYFN, a full-service digital agency and Facebook Marketing Partner, today announced a new API integration with Acxiom,...

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Behind IBM’s Acquisition Of Salesforce Shop Bluewolf, And Its ‘Consulting Agency’ Approach

AdExchanger | After decades of specializing in hardware and on-premise servers, IBM is emphasizing its new-wave agency IBM Interactive Experience (IBM iX), a mashup of design, systems integration, analytics and the...

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TAG Goes Full Steam Ahead With Its Anti-Fraud Program

AdExchanger | The Trustworthy Accountability Group (TAG) took the wraps off of its anti-fraud certification program on Monday, the culmination of more than a year and a half of foundation...

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Creating the ‘lean corporation’ and avoiding startup mistakes

Traditional businesses are struggling to find a role in this new digital economy – some are, in fact, becoming software companies, but they are in danger of taking away the...

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Week in Review: Singapore gets it about digital disruption

The Singapore Government’s move to allocate US$30 million to four large corporates to be used for startup funding strikes Karamjit Singh as major recognition that digital is a mega trend...

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The Truth About Cross-Device Data Quality

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Dempsey, senior...

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The Case For A Unified Auction

AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president...

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TV Needs To Become More Like Digital (Not Vice Versa)

AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Nico Neumann, senior research analyst for programmatic...

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Hyper Island’s Otto Ruijs on why brands should invest in talent

People are the most important asset for a company, believes Otto Ruijs, Managing Director, Hyper Island Singapore. He spoke to Digital Market Asia about why it is important for companies...

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Apple invests $1 bn in Uber’s competitor in China, Didi Chuxing

Didi Chuxing, a mobile transportation platform, has secured USD1 billion in DiDi, creating the single largest investment the Company has ever received. Through this investment, Apple becomes a strategic investor...

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Week in Review: SMEs are digital laggards, but with good reason

Karamjit Singh points out that SMEs are laggards in adopting digital marketing, but they have very good reasons for being so. Even startups staffed with digital natives are struggling to...

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Amazon Video Direct Ready to Challenge YouTube

It was the biggest news in digital video this week — if not this year. Amazon is taking the challenge directly to YouTube and giving content creators a new avenue...

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Is There A Conflict Of Interest Haunting Ghostery’s Business Model?

AdExchanger | Whether or not Ghostery is an ad blocker depends on how you define “ad blocker.” Also depends on who you ask. It’s an awkward question for a company...

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Instagram gets a new look

Instagram launched a new look for the platform including an updated icon and app design for the main Instagram app, and a new unified set of icons for Boomerang, Hyperlapse,...

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Two smart devices to control diabetes

Given that control is the key to saving diabetics’ lives, Ong Kai Kiat looks into how digital technologies can help. Via DNA

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