Mashable’s Bet on Real-Time Marketing | Digiday lnkd.in/FeGtp7
Connecting consumers and the offer, via the mobile route lnkd.in/mRTuqA
In what amounts to yet another compelling case study highlighting effective mobile marketing, National Wholesale Liquidators has deployed a comprehensive mobile marketing strategy to drive interest, traffic, and sales at the company’s discount retail chain of 12 stores.
Having emerged from bankruptcy just four years ago, the company says mobile marketing is playing a key role in the retailer’s impressive comeback.
In fact, the recent mobile marketing efforts have brought more mobile-connected shoppers into its stores, Drew Bickel, the company’s director of planning, allocation, distribution and special projects tells Internet Retailer.
“We’re making it cool to come into our stores,” he says, pointing to his company’s reliance upon SMS marketing and targeted mobile text-message offers to inspire interest and generate sales among key demographics.
The mobile marketing strategy even includes in-store digital signs that registered shoppers can capitalize on with a simple wave of the phone in close proximity. From there, special offers are sent to the device and frequently used by the empowered customer.
So far, among the the 250,000 consumers who patronize the stores on a weekly basis, 50,000 have already opted into receiving text messages, Bickel reveals.
Source: Instagram Will Get Video On June 20 lnkd.in/Mwi-KQ
From Japan, The Biggest Social Network You Never Heard Of lnkd.in/hixrU8
PHD’s Mark Heap replaces Alex Crowther as MediaCom APAC CEO lnkd.in/XY4_QW
Ads on tablets have 65% higher click-through rate than desktops lnkd.in/Mp3JZ6
Scrabble WiFi – Case Study vimeo.com/67115988
Razorfish Germany case: “My Burger” vimeo.com/40618555
Real-time bidding on mobile spikes 275% in Europe, says Adform report lnkd.in/57ccDF
The sold out event focused on the opportunities offered by the increasing proliferation of devices and platforms and showed that “there’s never been a better opportunity to integrate your marketing and create meaningful relationships with consumers, prospects and customers.”
In this freshly released video, some of the mobile marketing experts and industry professionals at the event share their two cents on why it’s now vitally important to make mobile a mandatory part of your marketing efforts.
Check out the clip below.
Econsultancy is conducting a 2 hour interactive roundtable session which guarantees to inspire with thought provoking discussions on Digital Transformation.
What exactly is digital transformation? Which companies have already undergone it, and which need to? Have some already missed the boat? Some busineses let digital happen to them. Others attack the challenge; actively addressing the culture, skills, people and process issues that will drive their success.
Join us at this roundtable event that aims to allow senior level marketers to convene and exchange innovative ideas around some of the top-of-mind digital marketing issues marketing leaders are concerned with. By attending this session, you will not only be able to learn about the latest developments and best practices; but also gain insights from global and local success stories.
The Roundtable Format
The topic-focused and independently moderated roundtable format allows you to have discussions on digital transformation that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities that you may also facing.
These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc.
It’s a ‘hands-on’ participatory event to enable you to network with your peers and learn through discussion, roundtables and debate.
About Econsultancy’s roundtable events:
If you are interested in sponsoring any of our events, please contact:
Jefrey Gomez (Commercial Director, Asia)
+65 9109 2895 /
Ker Loon Ang, digital director at Starcom China advises luxury brands on how they should approach the two social platforms.
Adobe study finds only 8% pay attention to online ads lnkd.in/pEHi4v
The Facebook Ads Benchmark Report lnkd.in/KxUK4V
Facebook Finally Gets Hashtag Support lnkd.in/6WT9MA
Coca-Cola Sharing Can lnkd.in/UgR_VD
Galaxy S 4 – Grad Party: Samsung newest TVC mocks Apple… lnkd.in/bft5aH
Digital has changed the way marketers and entire businesses need to think about delivering the brand and it value; not just to consumers but also internally.
CEOs are demanding greater value from their Marketing Departments and having to better understand multiple touch points that customers have with their businesses online. Marketers, in-turn, are having to re-think how best to manage the different and growing number of communication channels to meet changing customer needs, while adjusting to smaller budgets and more limited resources, along with being faced with increased investment in technology to cope with managing these changes.
Join us at this 1/2 day session that provides Senior Marketers and Business Leaders with a view of:
- the strategic implications of digital, with up to date examples from proprietary Econsultancy research
- powerful brand stories as consumers start are no longer just buying facts
- real life insights in businesses that have had to adapt to the state of digital
- suggestions on how establishments may need to change as technology evolves and what’s in store for the future of digital marketing
All attendees will receive a complimentary PDF copy of the State of Digital in Asia 2013 Report (worth USD$400)
The 1 Question Every Digital Marketer Should Ask lnkd.in/mnij9p
Google Buys Waze in Push to Expand in Mobile Mapping lnkd.in/iWEr7A
P&G Saves 25% on Digital Advertising Budget lnkd.in/CZxBFr
Translating Augmented Reality into augmented sales lnkd.in/V4cWT3
In Drive To Simplify, Facebook Will Ditch Half Its Ad Formats lnkd.in/ggQSsY
WPP and Twitter Strike Global Deal lnkd.in/3z6WYk
How do brand marketers manage their agencies when things don’t work out?
Our new survey is aimed at exploring the extent to which companies are integrating different digital and traditional marketing channels effectively, and how committed they are to relationship marketing.
Those taking part in the research will get access to a complimentary copy of the resulting report which will be published in August.
According to last year’s survey-based report on this topic, lack of strategy, organisational structure and disparate technology platforms hold back companies from driving effective cross-channel campaigns, themes which are also explored in our free trends briefing based on roundtable discussions at our London Digital Cream event.
Among last year’s survey findings were the following:
- When asked about the factors preventing effective co-ordination of campaigns, a quarter of companies (25%) said a lack of a clearly defined strategy was the greatest barrier.
- Fragmentation of departments and / or poor organisational structures was seen as the next greatest obstacle, cited by 23% of responding companies.
- The third most significant barrier was disparate technology and systems, cited by 14% of company respondents.
- As well as a clear strategy, 15% stressed the importance of ownership and accountability, while 13% cited having a joined-up organisational structures as the key requirement.
You can complete the 2013 Cross-Channel Marketing Survey here. Thanks if you’ve already taken part.
UK’s most popular Digital Marketing course – Delhi
A 2 day digital university that will introduce marketers to a complete overview of all the essential digital marketing disciplines, how they can work together in your marketing strategy and helps to highlight areas for further in-depth learning.
This intensive 2-day course is a great place to start your digital marketing training. The course gives you a complete overview of the exciting areas of digital marketing, knowledge on how to effectively leverage the new media and integrate them into your overall marketing strategy.