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Tagged: digital marketing

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How To Build A Programmatic Sales Team

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice president of monetization at Pandora....

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Comic: Cross-Device Cook-Off

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter...

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Conventional Wisdom Vs. Big Data

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt Greitzer, co-founder and chief operating...

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Axiata looks at possible tech acquisitions

Axiata group CEO Jamaludin Ibrahim has set a target for at least five of the group’s companies to become digital telco companies by 2019. The group however has to make...

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Not Taking Programmatic In-House Is Short-sighted

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tom Triscari, CEO at Yieldr. When...

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Google gobbles Gecko

Google recently acquired the mechanical engineering and product-design company Gecko Design Inc. to strengthen the design expertise of Google X, Google’s state-of-the-art facility of technological innovation. “This is an incredible...

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Comic: Probabilistic Meets Deterministic

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter...

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OMD Malaysia names Kelvin Lim as its new Digital Director

OMD Malaysia has appointed Kelvin Lim as its new Digital Diretor. In his new role, Kelvin reports to Margaret Lim, Managing Director at OMD Malaysia and will be supporting her...

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Online fashion media makes it to The List

The List, Malaysia’s first digital-only fashion magazine, launched in mid-June, hoping to bring the Asian and Western fashion worlds to a tech-savvy audience.  A. Asohan has the story. Via DNA

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Get a Hands On Education at Ad Age Data Conference 2014

The advertising industry has data coursing through its veins, but too often discussions about “big data,” “data-driven marketing” or “data analytics” stay on the surface without getting to the heart...

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WPP School of Marketing & Communications graduates its first class

The WPP School of Marketing and Communications in Shanghai, a joint venture between WPP and the Shanghai Art and Design Academy (SADA), had its first batch of students successfully completing...

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Fanta Pouring Big Bucks Into Vine Video Comedy Series

Fanta, the soda brand owned by The Coca-Cola Company, is sponsoring and co-creating a weekly digital comedy series, “Fanta For The Funny,” consisting entirely of six-second Vine videos. It’s a...

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Data pick of the day: People spend 30% of their online time via mobile

People spend most of their day being connected and staying online, even while on their move. The advent of smartphones and high-speed mobile internet has made this so easy. According...

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Amazon introduces Local Register

Amazon.com has introduced Amazon Local Register, a secure card reader and mobile app that provides local businesses with the tools they need to quickly and easily accept credit and debit...

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Why Place And Context Are Crucial For Understanding Consumer Behavior

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Yiu, audience analyst at...

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Network virtualisation and VMware's quest for the holy grail

Software-defined networking pioneer Martin Casado sits down with Digital News Asia’s Edwin Yapp and relates why he believes computer networking is at the cusp of a new frontier as well...

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