Tagged: digital marketing

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With GDPR On The Horizon, It’s Time For Marketers To Get Some Religion

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Ruback, chief...

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Ordered Chaos: Is The Marketing Funnel Capable Of Much More?

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Mobley, chief...

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Ad Quality Has Never Been More Important In The News Feed

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nick Gibbons, global...

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Comic: Picky Eater

AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II)...

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Copyranter: I’ve finally found my stock photo dæmon

Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours.  I’ve been searching...

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UK brands are getting more charitable on Black Friday

Many retailers dread Black Friday, but few can afford to skip it outright. But while this year is forecast to be the U.K.’s biggest spend yet, a growing number of brands are...

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Major Ad-Technology Company Bars Breitbart News for Hate Speech

AppNexus, a major advertising technology provider, has barred Breitbart News from using its ad-serving tools because the conservative online publisher violated its hate speech rules. AppNexus scrutinized Breitbart’s website after...

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SapientNitro And Razorfish Merger Busts Silos, Scales Digital Across Publicis Groupe

AdExchanger | Publicis Groupe has merged digital agencies SapientNitro and Razorfish, it announced Thursday. The combined agency, SapientRazorfish, will sit under the Publicis.Sapient umbrella, which houses the holding company’s digital...

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Publicis Merges Digital Shops SapientNitro and Razorfish, Creating SapientRazorfish

Publicis Groupe’s Publicis.Sapient has merged the digital agencies SapientNitro and Razorfish to create the new global entity SapientRazorfish. SapitentNitro CEO Alan Wexler will lead SapientRazorfish as its new chief executive,...

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What Will The 2018-2020 Political Advertising Landscape Look Like?

AdExchanger | “AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Jordan Lieberman, politics and public affairs lead at Audience...

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Is Ad Tech Good For Your Health?

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO...

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Apple Said to Be Exploring AR Smart Glasses in Wearables Push

Apple is weighing an expansion into digital glasses, a risky but potentially lucrative area of wearable computing, according to people familiar with the matter. While still in an exploration phase,...

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Michael Pennington Appointed Vice President, Digital and Ad Sales, NBCUniversal International Networks

LONDON:  NBCUniversal International Networks (NBCUIN), the international channels’ division of NBCUniversal, announced the appointment of Michael Pennington to the newly created role of Vice President, Digital & Ad Sales, reporting...

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Mobile-marketing 0

High shipping costs, users researching: Key reasons for cart abandonment

Users just researching sites (34 per cent) and shipping costs or times not being acceptable (18 per cent), are some of the key reasons why users abandon online shopping, a...

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Instagram adds Boomerang & Mentions to Stories

Instagram’s Stories got three new updates as it added links, Boomerang and Mentions in a bid to move ahead of its rival Snapchat. All users can now tag friends or...

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Impact​ ​Radius​ ​Opens​ ​APAC​ Ooffice​ ​in​ ​Sydney

World’s first digital marketing platform with built-in fraud detection  ensures greater marketing certainty Sydney, AUSTRALIA — Impact Radius, a pioneer in global digital marketing and affiliate solutions, announced its expansion...

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