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Tagged: digital marketing

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Comic: Microsoft Leaves The Party

AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II)...

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iProspect’s Global President: If You Can’t Deliver Art, Your Science Doesn’t Matter

AdExchanger | iProspect is best known for its heritage in search marketing. But the Dentsu Aegis-owned digital performance agency, which first opened its doors in 1996, is changing with the...

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Second-Party Data About To Go Mainstream

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Sands, CEO...

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Single Gold for APAC in Titanium & Integrated Lions

As the 62nd Cannes Lions International Festival of Creativity came to a close with one of the most coveted category, Titanium & Integrated Lions has declared the winners. Out of...

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The Fact That You Can Doesn’t Necessarily Mean You Should

AdExchanger | “Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. A handful of...

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Getting The DMP Integration Right

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dominic Satur, US...

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For Global Advertisers, All Roads Lead To Mobile

AdExchanger | IPG’s MAGNA GLOBAL and Publicis Groupe’s ZenithOptimedia released global advertising forecasts Monday, both noting that, in very distinct ways, mobile propels the world’s advertising industry. MAGNA predicted mobile...

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Razorfish, Omnicom Heavyweights Make The Leap To Merkle

AdExchanger | Merkle is bulking up in the talent department. The CRM agency snagged Razorfish COO Michael Komasinski to serve in a similar role within its digital agency services group,...

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Publishers Arming Themselves With Data To Fight For Programmatic Dollars

AdExchanger | Data-based buying requires data-based selling, a theme that ran through the Association of Magazine Media’s Programmania conference Thursday. Magazine publishers have an advantage over digital-only publishers. Condé Nast,...

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Calling Out Suppliers of Fraudulent Inventory Will Go A Long Way

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander,...

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An Ad Tech Temperature Check

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice...

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Clorox Taps Fresh Insights To Inform Its Digital Content

AdExchanger | Imagine a 1950s-era housewife hanging a crisp white sheet on a clothesline in her suburban backyard complete with picket fence as a gentle breeze blows. “We recognize that...

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Telco Deep Dive: Customer experience key to Maxis digital strategy

Maxis believes that a brand is built through the customer’s experience with it and not through advertising. Taking this one step further, it has made ‘Customer Experience’ a key outcome...

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#sowhoknew: Throw away your charger…why Wi-Fi will set you free!

The three most common things my wife says to me are (in reverse rank order): why can’t you put the toilet seat down? can you have a word with the kids...

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Utah Publisher Achieves Symbiosis With Facebook’s News Feed

AdExchanger | As audiences increasingly find and engage with content on Facebook, publishers face two choices: Keep trying to monetize that audience off of Facebook, or find a way to...

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