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Tagged: digital marketing

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NetBooster EMEA selects ONE by AOL: Video

AOL Platforms’ programmatic video offering provides open platform, extensive inventory and TV focus Global digital marketing agency NetBooster has selected ONE by AOL: Video to power online programmatic video advertising...

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The Best Digital Advertising Always Taps Human Creativity

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lux Narayan, co-founder and CEO...

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Retailers Are Big Spenders; Device ID Regulation

CPGs And Retailers FTW Retailers are slated to spend more than other sectors on digital advertising this year, shelling out $12.9 billion, or 20% of a $58.6 billion pie, according...

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IPL 8: Chennai is the king on FB’s Fandom Map

The cricket fever in India continues as Facebook has released a ‘Fandom Map’ that shows the most-liked teams on Facebook across all of India’s states and districts. It has also...

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Fraud And Data Ruptures Could Spark A Consumer Revolt

Fatemeh Khatibloo, principal analyst at Forrester, will appear at AdExchanger’s CleanAds I/O conference on June 3, an event addressing inventory quality and supply chain issues in the digital advertising ecosystem....

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For Publishers, TV Requires A Balancing Act

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Reed Barker, vice president of cable ad products at...

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G/O Digital Teams Up with Entrepreneur to Reveal What SMBs Need to Expand Investment in the Digital Space

PHOENIX and IRVINE, Calif. – G/O Digital, the leader in local, integrated marketing, in partnership with Entrepreneur magazine released its latest research report: Crossing the Digital Divide. The report, which surveyed...

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Video Is Consuming The Digital Ad Industry

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Daren Trousdell, CEO at OneUp Sports. I recently had a...

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The Pool Invites Users to Dive In and Escape From Online Clutter

Billed as being “For women who are too busy to browse,” new U.K. digital platform The Pool is already achieving 60% click-through rates on its daily email, and has named...

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#digivine: FMCG ecommerce – not going anywhere!

Look at India around you, and you will see a land of extremes. The FMCG (fast moving consumer goods) category in India is a replica of this, with products catering...

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Chartbeat Doubles Down On Attention With $15.5M In Funding, Launches Engagement Tools

An attention economy solves for viewability. That’s the thinking at real-time analytics firm Chartbeat, which announced $15.5 million in Series C cash on Wednesday, bringing the company’s total funding to...

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Nielsen Rolls Out Multitouch Attribution System Using Krux

Nielsen unveiled a multitouch attribution (MTA) system Wednesday designed to help marketers optimize spend across all channels, from digital to television, using both Nielsen and marketer data. Nielsen selected Krux...

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Data Can Reveal Consumers’ Emotional Impact from Ads

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and...

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Time Inc.’s Digital Video Slate Looks a Lot Like Cable TV

Time Inc. avoided many of the buzzwords du jour in its pitch to advertisers at the company’s NewFront presentation in New York on Thursday. Sure, “premium” was mentioned a few...

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Regulators need to look at impact of digital content, streaming

Singapore’s regulators need to look at the impact of digital content and what it means for television in the country, especially with regards to domestic players, according to Keith Budge,...

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Refinery29 Fetches $50 Million Investment from WPP and Scripps

Refinery29 has raised another $50 million from investors, the company announced today. The series D funding comes from WPP’s investment arm, WPP Ventures, and Scripps Networks Interactive. The 10-year-old fashion...

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