mHealth News: The Headlines You Might Have Missed
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week. First-of-its-Kind Tech Rolled Out to Help...
Tagged: digital advertising
Advertisers, Ditch The Duct Tape And Focus On Quality
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Hirsch, CEO...
How Cadreon’s Arun Kumar Connects The Dots Between Walled Gardens
AdExchanger | Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for the foreseeable future,” said Arun Kumar, global president...
Expect Invalid Traffic, But Don’t Tolerate Methbot
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Arnold, senior...
Q3 2016 Internet Ad Revenues Hit $17.6 Billion, Climbing 20% Year-Over-Year, According to IAB
Highest Third Quarter Spending on Record NEW YORK – U.S. advertisers invested $17.6 billion in digital advertising in the third quarter of 2016, according to the latest IAB Internet Advertising...
GK Software Launches Mobile Customer Engagement Platform
On Tuesday, GK Software announced the U.S. launch of its Mobile Customer Engagement platform. With over 10,000 stores and 5 million consumers already connected to the platform worldwide, GK Software...
AdsWizz CEO On Powering The Programmatic Audio Ecosystem
AdExchanger | AdsWizz has a hand in all things programmatic audio. The company started out in 2010 as an ad server for the digital streams from Cox, iHeartMedia, Spotify, Soundcloud...
Publishers Must Think Locally When Expanding Globally
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kumaran Ramanathan, chief executive at IDG Global...
M&A 2016: Buyers Cross Boundaries As Ad Tech Grows Up (A Little)
AdExchanger | Despite predictions that winter is coming to ad tech, deal activity for the ad tech, mar tech and digital media sectors was tentatively healthy in 2016, according to...
Condé Nast’s Video EVP: Social Feeds Are The New Broadcast Networks
AdExchanger | Like other digital publishers, Condé Nast wasn’t immune to the challenges of scaling an upstart, owned-and-operated video property in a climate dominated by YouTube and Facebook. In 2015,...
Jurong Point took shoppers on VR sleigh ride
To stand out with shoppers this Christmas, Jurong Point Shopping Centre launched a VR campaign and gave shoppers a chance to shop and hop on board Santa’s Magical Sleigh for...
Comic: Year of the Marketer
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II)...
Move Fast And Break Things: Holding Company Shape Shifts Of 2016
AdExchanger | For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around data and digital. But they also engaged in...
New Years Resolution For Publishers: Ditch The Q4 Craziness
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Allison Mezzafonte, senior vice president of operations...
Mobiquity, Insert Partner to Provide Real Time, In-App Personalization
Mobiquity, a digital engagement provider for Fortune 500 companies, and Insert, the automated in-app marketing platform, just announced a partnership to deliver real-time, in-app personalization to mobile users. The partnership,...
Data pick of the day: Over 1 in 5 millennials watching eSports
eSports may still be in its infancy, but this form of entertainment has been quick to make its mark according to GlobalWebIndex’s data. GWI’s data shows that 23 per cent of online...
