CNET Pairs With Motorola For Branded Videos
AdExchanger | CBS Interactive-owned CNET has long relied on data to make editorial decisions. But its branded content program, Studio 61, also applies editorial insights...
AdExchanger | CBS Interactive-owned CNET has long relied on data to make editorial decisions. But its branded content program, Studio 61, also applies editorial insights...
AdExchanger | Epicurious completely rebuilt its app for Thanksgiving, incorporating best practices for designing content and ads for mobile. The first version of Epicurious’ app,...
The following is an exclusive guest contributed post to MMW from Carl Theobald, CEO of FollowAnalytics. With the U.S. presidential election just around the corner,...
NEW YORK – Contently, the leading content marketing technology solution, launched Contently Live, a customizable content hub developed specifically for marketers. Contently Live was designed...
AdExchanger | At 10 million active accounts strong, Roku is turning to media companies to improve the quality of its streams and ramp up ad...
Dear PulsePoint, I was so excited to see my financial brand’s ads front and center on the Wall Street Journal, but when I woke up...
Life magazine was iconic in its era. Time Inc. thinks the storied brand can be rebooted for a new era — as a virtual reality...
AdExchanger | The fast-moving space of sponsored content has already gone through three different metrics. First, brands paid a CPM to show article snippets. Now...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 07/09/2016
On Wednesday, Starbucks will unveil its first content series, “Upstanders,” which will be available via written stories, videos and podcasts. The free series, which the...
AdExchanger | Native is a big deal to The Atlantic, where sponsored content will comprise 75% of digital revenue this year. It employs a 30-person...
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht,...
AdExchanger | Behind every piece of PopSugar viral content, there’s data. The lifestyle pub’s recipe and video for Fruity Pebbles No-Bake Cheesecake has attracted 9.4...
The post Free for breakfast (and content analytics)? appeared first on Digiday. Via DigiDay
AdExchanger | Three years ago, The Daily Beast had no sponsored content business. Now sponsored content accounts for 90% of its revenue. Plus, overall revenue...
AdExchanger | Like many companies, outdoor lifestyle brand Columbia Sportswear was no stranger to using 15- and 30-second YouTube videos as a complement to TV....
The single customer view has been on the tips of marketers’ tongues for some time now. There is a stigma that the single customer view...
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