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Tagged: comScore

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Regarding Recode: Brand-name journalists do not a business plan make

It’s hard out there for an independent news site. On Tuesday, Recode, the tech business site founded by media vets Walt Mossberg and Kara Swisher, inked a deal to sell to Vox...

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#mavericksindigital: Asian digital music scene on the rise

Last week the Asia music scene converged in Singapore for its annual Music Matters event. It’s the only event in Asia that gathers the entire music and entertainment industry in...

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For Business Insider, growth beats profits (for now)

Subscribe: iTunes | RSS When Condé Nast and Time Inc. veteran Julie Hansen joined Business Insider in 2008, it was still called Silicon Alley Insider, a blog devoted to New...

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UK Tops Viewability League

The UK is the leading market when it comes to ad viewability, according to numbers released today from advertising software firm TubeMogul, which has also released figures detailing the state...

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Mobile-marketing 0

U.S. Smartphone Penetration Hits Another New All-Time High

Ahead of the weekend, comScore released data from comScore MobiLens and Mobile Metrix, which as always reports key trends in the U.S. smartphone industry. In this instance, the data is...

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data-driven-advertising-2 0

Refinery29 Will Use $50 Million Investment And New Video Series To Attract Millennial Women

Refinery29’s Wednesday NewFront was all about taking advantage of what CEO Philippe von Borries called “a moment to define brands for a new generation of consumers.” That new generation? Millennial...

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Gawker’s ‘bullshit-free’ approach to video

While venture capital-backed BuzzFeed and Vice are chasing Hollywood with their scale and production values, non-VC-backed contenders like Gawker are taking things more slowly. Gawker’s brand of snark and gossip has largely...

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A Marketer’s Guide To Cross-Device Identity

As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain.  AdExchanger examines the state-of-play around cross-device IDs. Consumers...

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AOL Debuts New Demographic Targeting for Brand Advertising

Optimized Demos are available across all AOL technology platforms with comScore validated Campaign EssentialsTM substantiating increases in ad targeting effectiveness by more than 15 percent NEW YORK – AOL announced...

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Inside Condé Nast’s video deals

At Condé Nast, yesterday’s competitors are today’s collaborators. Condé is striking video-distribution deals with publishers such as BuzzFeed, Vox and ABC News, media companies it views as valuable partners in...

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The data of it all

Positioned, as comScore is, at the intersection between the content and advertising sides of the digital ecosystem, we gain a privileged perspective on the way in which the abundant supply...

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Ad Tech Industry Losing Sight of the Consumer, Needs Disclosure

The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute a cohesive user experience. It also needs to improve communication...

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Why ComScore Needs WPP’s Investment To Take On Nielsen

Digital measurement company comScore needed WPP’s investment in order to rival Nielsen in cross-platform ratings, according to one comScore partner. Although Nielsen dominates linear TV measurement, its push toward a...

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Rubicon Project Q4 revenue up by 49%

Rubicon Project has detailed its Q4 and full year 2014 earnings. Q4 was a record revenue quarter for the company representing a year-over-year increase of 49 per cent – a...

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Brands 0

Nativo Announces Appointment of comScore CEO Serge Matta to Board of Directors

Industry veteran with deep experience in digital technology and online media brings fresh perspective to leading native advertising technology company LOS ANGELES — Nativo, the leading native advertising technology platform,...

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ad-network 0

Why ad viewability is digital media’s top concern

When Forbes Chief Revenue Officer Mark Howard asked a crowd of digital media execs on Monday afternoon whether any of them had transacted an ad buy on a viewability basis, approximately...

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