Tagged: comScore

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Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor and Circulate; IAB and ISBA...

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How programmatic out-of-home can aid influencer marketing campaigns

Everyone is looking for a method to create targeted content that audiences are searching for, through the right channels/publications which allow transparent measurement with positive ROI. Tough ask?  One distribution option...

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Change is Necessary in Our Marketplace: Q&A with Tom Kershaw, Rubicon Project

Former director of product management for Google ads and commerce Tom Kershaw (pictured below), has recently been appointed chief product and engineering officer at Rubicon Project. ExchangeWire speak with Kershaw...

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Roku Partners with comScore to Deliver Industry-Leading Video Ad Measurement

Partnership Offers Improved Cross-Media Comparability for TV and Digital Ad Campaigns and Enhanced Monetization Opportunities LOS GATOS, Calif. – Roku, Inc. and comScore (NASDAQ:SCOR) announced that Roku will be the...

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Teads Turns Vertical Video into a Mainstream Solution

New Technology Empowers Advertisers to Easily Transform TV Creative into Vertical Video for Smartphones, with a 360 Effect London – Teads, the inventor of outstream video and the number 1...

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comScore launches multi-platform measurement in Vietnam

comScore, has launched its MMX Multi-Platform in Vietnam to measure unduplicated audiences across desktop computers, smartphones and tablets to account for today’s Total Digital Population. The new service builds on...

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The rise and fall of Mode Media

With its sudden shutdown Thursday, Mode Media provided another reminder that even for a onetime web stalwart, nothing is certain in the digital world. Samir Arora co-founded Mode in 2004...

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Are online advertisers wising up about content quality?

As Gizmodo’s Bryan Menegus explained, the Advertiser-Friendly Content Guidelines, which describe “content that is considered inappropriate for advertising,” have been in place for some time. But a change to the way Google...

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comScore to develop online measurement currency in Indonesia

comScore has been selected as the online audience measurement partner in Indonesia for two years from 2016 to 2018. The appointment, supported by the Indonesian Creative Economy Agency (Bekraf), is...

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Behind the rise and fall of the NYT Now app

Thursday closed another chapter in the history of publisher apps. The New York Times shut its NYT Now mobile app, ending a two-year, heavily funded experiment to turn young readers...

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IAB Singapore looks to bounce businesses away from ad clicks

The IAB Singapore (IAB SG)’s Measurement & Standards (M&S) Committee today released a series of white papers guiding digital marketers on how to buy and assess the performance of digital...

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ComScore Replaces CEO And CFO Amid Accounting Stir

AdExchanger | ComScore replaced its CEO and rearranged its leadership team Wednesday amid an internal investigation of its accounting practices that started shortly after comScore and Rentrak completed their merger...

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A+E Networks’ FYI taps PureWow for food video

TV networks have been teaming up with digital publishers, hoping to tap into their often-younger audiences as their own viewers age. That’s led to investments by NBCU in BuzzFeed and...

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Snapchat’s user base is getting older: How should marketers respond?

According to comScore data, in May 38% of US mobile users aged 25 to 35 and 14% of those older than 35 used Snapchat, a significant increase from 5% and 2%,...

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Google, Yahoo & Twitter are top video sites in Japan

Google Sites, Yahoo Sites and Twitter ranked as the top three online video properties by unique viewers in April 2016 in Japan, according to the comScore Video Metrix.The comScore data...

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Inside the BBC’s social distribution strategy for Brexit coverage

News publishers have been on overdrive since the Brexit news hit, and a lot of them continue to break internal traffic records. Take the BBC. On June 24 BBC.com attracted...

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