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Tagged: comScore

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Malaysia’s MDA reappoints comScore as official ‘measurement currency’

The Malaysian Digital Association (MDA) has reappointed comScore as its official Internet audience measurement currency, while the latter launched a new platform to take into account today’s multi-device users. Via...

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Facebook extends Audience Network to mobile web

In a direct challenge to Google, Facebook has now extended the Audience Network beyond apps to include mobile web support. This is a major move for the company as it...

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Seeing Viewability for What it Is

Viewability does not equal engagement – but it will always have a purpose as a metric, says Edward Lee, VP, North American operations & business intelligence, The Exchange Lab.  It...

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Asean Mobile Video Marketers Must Stop Repurposing TV Ads

Fuelled by increasing mobile adoption, mobile video ads have grown in prominence across Southeast Asian markets and advertisers in the region are eager to tap into this captive audience. However,...

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What Do Ad Techs Expect For 2016 in Brazil and Latin America?

In 2015’s last LATAM RoundUp we bring what some of the leaders of the ad tech scenario in Brazil and Latin America are expecting next year. We heard them about...

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Microsoft and Yahoo Search Share Grows but Still Trails Google by Miles

Both Yahoo and Microsoft are continuing to nibble away at Google’s massive search market share, according to the latest figures released by ComScore, aided by millions of dollars in spending...

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Millward Brown & comScore partner globally on digital effectiveness

Millward Brown and comScore have signed a partnership designed to provide brands with an understanding of how their digital advertising is performing. The partnership, which includes all markets outside US, Canada...

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#mavericksindigital: Online video, the next boom for Japan

Having lived in Japan for eight years starting back in 2006, I have seen a slew of developments and changes that have impacted its media environment, general consumer behaviour, digital...

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Adsmovil’s Programmatic Revenue Reaches 8%; Brazilian Black Friday Grows by 17.3% in 2015

In this week’s Latin American RoundUp: Adsmovil reveals its numbers of programmatic media in the region; Numbers of Black Friday in Brazil, a commercial date imported from the United States...

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Appnexus Makes Microsoft Inventory 100% Programmatic; Advertisers Want 3rd-Party Verification

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Appnexus enables Microsofts’s programmatic inventory sale; Advertisers call for third-party verification of measurements; ABC...

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Why Refinery29’s global push can work

Refinery29 opened the doors to its U.K. site this week, its first part of a planned global expansion, with France and Germany on the roadmap for early 2016. U.K. agencies welcome...

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Washington Post CRO Jed Hartman: If Content Is King, The Platform Is Queen

AdExchanger | Have you looked at The Washington Post’s website lately? The storied publication is enjoying a breakout year. In October, it posted 66.9 million unique visitors, according to comScore....

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Latin America Leads Mobile Ad Growth; VOD Surpasses TV in Brazil

In this week’s LATAM Roundup: Brazil, Mexico, and Argentina are in the global list of highest mobile traffic; survey shows 82% of Brazilian audience for video on demand, more than...

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The Monthly Digital Marketing Update @ Copenhagen INK (October 2015)

Copenhagen INK’s Monthly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past month. Enjoy! Asia Digital Marketing News What...

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comScore Announces Its Bid Ratings™ Solution is Now Live in Eight Industry-Leading Programmatic Buying Platforms

Trusted comScore quality attributes now available for pre-bid programmatic decisioning globally RESTON, VA – Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, announced that its pre-bid technology...

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The Monthly Digital Marketing Update @ Copenhagen INK (September 2015)

Copenhagen INK’s Monthly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past month. Enjoy!  Data Driven Advertising News ComScore and Rentrak To Merge In Run To Rival...

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