Tagged: comScore

ComScore CEO ‘Disappointed’ With VCE Performance

ComScore CEO ‘Disappointed’ With VCE Performance

AdExchanger | ComScore had a rough go of it in 2016, with fierce competition from Nielsen and other media validation companies, culminating in its delisting from the Nasdaq this month....

InSkin Media names Sebastian Schindler as Global Insights Lead

InSkin Media names Sebastian Schindler as Global Insights Lead

InSkin Media, the international advertising technology business, has promoted Sebastian Schindler, who now becomes the Global Insights Lead. Mr Schindler joined InSkin from comScore early in 2015, and has driven the transformation...

IAB Brazil to Invest in Government Relations; Kantar IBOPE & comScore Expand Deal in LATAM

IAB Brazil to Invest in Government Relations; Kantar IBOPE & comScore Expand Deal in LATAM

This week’s LATAM Roundup brings IAB Brazil’s focus for 2017, which includes working in the country’s capital to influence law and regulation makers in favour of the digital ad industry’s interests;...

Top 3 technologies revolutionising ecommerce

Top 3 technologies revolutionising ecommerce

Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it’s also not...

Facebook updates metrics to win back advertiser trust

Facebook updates metrics to win back advertiser trust

2016 was not so good for Facebook when it came to advertiser’s trust as it accepted that it made errors with its metrics. The social media firm is looking to...

How publishers manage header bidding: Server-to-server vs. browser-based wrappers

How publishers manage header bidding: Server-to-server vs. browser-based wrappers

by John Donahue, Chief Product Officer, Sonobi For an imperfect technology, header bidding had a big year in 2016. Over 40 percent of the comScore 200 adopted header based technologies....

Mobile Web is Far from Dead: Q&A with Ragnar Kruse, CEO, Smaato

Mobile Web is Far from Dead: Q&A with Ragnar Kruse, CEO, Smaato

Smaato’s recent release of their Q3 2016 Global Trends in Mobile Advertising Report brought some interesting statistics to light, in particular the growth of in-app advertising versus its mobile web...

EU Allows Ad-Blocker Tracking; Flashtalking Accredited by MRC

EU Allows Ad-Blocker Tracking; Flashtalking Accredited by MRC

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblocker tracking approved by EU; Flashtalking receives accreditation; Forensiq partners with Affise; VideoAmp unveils mobile...

‘2017’s going to be a bloodbath’: Confessions of a beleaguered independent publisher

‘2017’s going to be a bloodbath’: Confessions of a beleaguered independent publisher

Surviving as a digital publisher is hard enough, but it’s even more so for independent, pure-play digital media companies that don’t have massive scale or other business lines to lean on....

The future of programmatic: 2017 and beyond

The future of programmatic: 2017 and beyond

Thanks go to our trio of experts for providing some cogent analysis: Chris O’Hara, Head of Global Marketing, Krux (Salesforce DMP) Emily Macdonald, Head of Programmatic, International, DigitasLBi Tom Wright,...

Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate

Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor and Circulate; IAB and ISBA...

How programmatic out-of-home can aid influencer marketing campaigns

How programmatic out-of-home can aid influencer marketing campaigns

Everyone is looking for a method to create targeted content that audiences are searching for, through the right channels/publications which allow transparent measurement with positive ROI. Tough ask?  One distribution option...

Change is Necessary in Our Marketplace: Q&A with Tom Kershaw, Rubicon Project

Change is Necessary in Our Marketplace: Q&A with Tom Kershaw, Rubicon Project

Former director of product management for Google ads and commerce Tom Kershaw (pictured below), has recently been appointed chief product and engineering officer at Rubicon Project. ExchangeWire speak with Kershaw...

Roku Partners with comScore to Deliver Industry-Leading Video Ad Measurement

Roku Partners with comScore to Deliver Industry-Leading Video Ad Measurement

Partnership Offers Improved Cross-Media Comparability for TV and Digital Ad Campaigns and Enhanced Monetization Opportunities LOS GATOS, Calif. – Roku, Inc. and comScore (NASDAQ:SCOR) announced that Roku will be the...

Teads Turns Vertical Video into a Mainstream Solution

Teads Turns Vertical Video into a Mainstream Solution

New Technology Empowers Advertisers to Easily Transform TV Creative into Vertical Video for Smartphones, with a 360 Effect London – Teads, the inventor of outstream video and the number 1...

comScore launches multi-platform measurement in Vietnam

comScore launches multi-platform measurement in Vietnam

comScore, has launched its MMX Multi-Platform in Vietnam to measure unduplicated audiences across desktop computers, smartphones and tablets to account for today’s Total Digital Population. The new service builds on...