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Tagged: comScore

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Fraud-day With White Ops: Cut Off The Money, Cut Off The Fraud

This is the sixth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat, Telemetry, Sizmek, comScore, Dstillery and...

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Fraud-day With DoubleVerify: Bad Actors Are Getting More Sophisticated

This is the fifth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White Ops, Moat, Telemetry, Sizmek, comScore,...

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The Weekly Digital Marketing Update @ Copenhagen INK (11-08-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News Meet...

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Meet ScoopWhoop, BuzzFeed’s fast-growing Indian clone

It is testament to Buzzfeed’s success that it has spawned a serious of knockoffs abroad. In India, there’s ScoopWhoop, Buzzfeed’s clone that churns out headline baits, whacky listicles and infectious...

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comScore acquires MdotLabs to augment non-human traffic detection

comScore acquired MdotLabs to augment the non-human traffic (NHT) detection methods used in the comScore Media Metrix and validated Campaign Essentials (vCE) product suites. The entire MdotLabs team, including co-founders...

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Sizmek, comScore, Nielsen partner for performance metrics

Sizmek is offering marketers a tool with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data from comScore or Nielsen. Sizmek...

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How Time.com is winning on Facebook

For some publishers, the sensational or emotional come-on is the tried and true way to boost social media traffic. But for a brand like Time — one that has build its...

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Up, Up, and Away: Move to Mobile Hits New Highs

Remember that old song by the Fifth Dimension: “Up, Up, and Away?” Well, it would be a good theme song for what’s happening now. The consumer shift to mobile reached...

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GE’s deep dive into online news publishing

After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late. GE has used sites like...

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MMA adds to APAC Board of Directors; Ashutosh Srivastava is new Chairman

The Mobile Marketing Association (MMA) has added seven new industry leaders to its APAC Board of Directors. Elected by the MMA’s APAC membership, new board members will serve a two-year...

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Five Facts for Marketers About Google Tag Manager

Google Tag Manager (GTM) isn’t new, but one would think so, considering how many marketers remain unaware of its features and benefits. That’s backed up by a recent DBD Media...

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The Burden Of Click Fraud Is One To Be Shared

Click fraud has undoubtedly been one of the topics of conversation in the programmatic advertising sector in 2014, with Google’s purchase of UK-based security specialist Spider.io just one of a...

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Nielsen, comScore At A Cross-Screen Measurement Crossroads

As the growing number of smart TVs and connected devices cause further fragmentation, de-duped cross-platform measurement has become the media planner’s imperative. Nielsen and comScore are answering the call by beefing...

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At NewFronts, Time Inc. And Others Embrace TV-Equivalent Measurement

At its NewFront event last week, Time Inc. unveiled partnerships with Nielsen and comScore’s cross-platform measurement solutions to simplify the digital ad-buying process. TV-online audience research has become something of...

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ComScore’s Global Reach, Eat24 Fooled The Press

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ComScore’s Global Metrics ComScore released Tuesday a new audience metric designed to measure global audiences of unique individuals across...

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OpenX Appoints Digital Media Veteran Tom Fuelling as Chief Financial Officer

Former Hulu CFO Brings More Than 25 Years of M&A and IPO Experience; Appointment Comes During OpenX’s Rapid Global Growth LOS ANGELES – OpenX Technologies, Inc. (OpenX), a global leader...

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