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Tagged: comScore

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ExchangeWire European Weekly Round-Up 

ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week’s edition: Asda preps ad exchange launch; Shazam rated as Britain’s first $1bn tech...

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Googling as a Way of Life: It Grabs More than 90 Percent of Global Search Traffic

When you want to search, where do you go? If you’re like most people in the world, you go to Google. Recent research from Define Media Group, which tracked traffic...

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All Day: From viral Twitter feed to media company hopeful

Only in today’s digital media climate can a couple of college-age kids with popular Twitter accounts raise $2 million to launch a full-fledged media company. Xavier Di Petta and Kyle Cameron,...

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The Weekly Digital Marketing Update @ Copenhagen INK (18-11-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!  Asia Digital Marketing News Week in Review: Asking the right questions Digital Marketers...

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This woman is Hearst Magazines’ secret digital weapon

Kate Lewis is very excited. She has just come back from the Popular Mechanics Breakthrough Awards luncheon on the 44th floor of Hearst Tower, where she sat next to a...

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Platishers, beware: Say Media gives up on publishing

Three years ago, Jane Pratt celebrated the launch of her new site XoJane with Say Media by throwing a party at the Jane Hotel, a boutique hotel in the West Village....

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The Weekly Digital Marketing Update @ Copenhagen INK (06-11-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News Beards...

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ComScore’s Q3 Earnings Reemphasize Video, Cross-Platform Credo

ComScore reported Q3 earnings of $82.1 million, a 15% increase YOY, and reemphasized its focus on cross-platform measurements. ComScore added 43 new Media Metrix Multi-Platform clients in the third quarter...

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Fraud-day With Sizmek: Fraud Has A Bit Of A Nomenclature Problem

This is the 12th and final installment in a series of interviews with vendors combating the problem of ad fraud. Read previous interviews with comScore, DoubleVerify, Dstillery, Forensiq, Integral Ad...

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The Weekly Digital Marketing Update @ Copenhagen INK (16-10-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News What...

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Fraud-day With Moat: Finding Fraud Without Calling It Fraud

This is the 11th in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include  Sizmek. Read previous interviews with comScore, DoubleVerify,...

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ComScore, Datalogix Strike Deal To Measure Digital-To-Offline Ad Effectiveness

Datalogix, which is known for connecting digital media with offline sales impact, will begin to tie ad viewability to in-store ROI via a partnership with comScore, unveiled Wednesday. Marketers will...

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Fraud-day With RTB Asia: The China Perspective

This is the tenth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat and Sizmek. Read previous interviews...

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Why The New York Times’ niche app strategy is flailing

The New York Times’s efforts to capture younger readers is hitting a few speed bumps. Yesterday, amid the news that it plans to cut 100 jobs from its newsroom, the...

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Should Publishers Choose Mobile Apps Or Mobile Web?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO and co-founder...

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Fraud-day With White Ops: Cut Off The Money, Cut Off The Fraud

This is the sixth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat, Telemetry, Sizmek, comScore, Dstillery and...

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