Tagged: comScore

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Creative Execution a Key Challenge: Q&A with James Patterson, GM UK, The Trade Desk

With ATS Paris just five days away, ExchangeWire are delving into the core discussion topics planned for the event, to give a flavour of what to expect on the day....

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From Kellogg To ComScore: CPG Vet Calls For Unfettered Data Activation In The Ad Space

AdExchanger | Aaron Fetters will discuss advancements (and present-day shortcomings) in data, ad delivery and effectiveness on April 14 at PROGRAMMATIC.IO in San Francisco. Advertisers question ad quality and the...

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Turbine DMP Outperforms Benchmark: Q&A with Jon Whitticom, VP of Data & Audiences, Xaxis

Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality of inventory, or demographic targeting. However, accountability for the veracity...

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RTL Mediengruppe Buys SmartClip; USD$60m funding for The Trade Desk

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe buys SmartClip; Trade Desk takes USD$60m in funding; AppNexus partners...

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Apple is running ads to boost its Apple News app

Apple is kicking off an ad campaign to jumpstart its six-month-old news aggregation app, as well as adding comScore tags, after publishers complained about getting too little traffic and measurement data from...

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Brazil’s Digital Ad Market to Grow by 12%; Isobar Debuts in Mexico

Latest news of Latin America: the numbers of the Brazil market, expected to grow by 12% in 2016; Dentsu Aegis’ acquisition in Mexico that brings Isobar to the country; JWT’s...

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Publishers Pay The Facebook Measurement Toll; Place-Based Marketing Draws Government Concern

AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pub Crawl Some publishers that have embraced Facebook Instant Articles are now feeling the sting of higher...

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Teads Announces Record Revenue for 2015

Company’s Rapid Growth Driven by Expansion in the U.S. Market and an Increase in Mobile Video Inventory Revenue of $144 Million 50 percent Organic Year-Over-Year Growth 500 percent Year-Over-Year Mobile...

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Malaysia’s MDA reappoints comScore as official ‘measurement currency’

The Malaysian Digital Association (MDA) has reappointed comScore as its official Internet audience measurement currency, while the latter launched a new platform to take into account today’s multi-device users. Via...

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Facebook extends Audience Network to mobile web

In a direct challenge to Google, Facebook has now extended the Audience Network beyond apps to include mobile web support. This is a major move for the company as it...

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Seeing Viewability for What it Is

Viewability does not equal engagement – but it will always have a purpose as a metric, says Edward Lee, VP, North American operations & business intelligence, The Exchange Lab.  It...

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Asean Mobile Video Marketers Must Stop Repurposing TV Ads

Fuelled by increasing mobile adoption, mobile video ads have grown in prominence across Southeast Asian markets and advertisers in the region are eager to tap into this captive audience. However,...

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What Do Ad Techs Expect For 2016 in Brazil and Latin America?

In 2015’s last LATAM RoundUp we bring what some of the leaders of the ad tech scenario in Brazil and Latin America are expecting next year. We heard them about...

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Microsoft and Yahoo Search Share Grows but Still Trails Google by Miles

Both Yahoo and Microsoft are continuing to nibble away at Google’s massive search market share, according to the latest figures released by ComScore, aided by millions of dollars in spending...

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Millward Brown & comScore partner globally on digital effectiveness

Millward Brown and comScore have signed a partnership designed to provide brands with an understanding of how their digital advertising is performing. The partnership, which includes all markets outside US, Canada...

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#mavericksindigital: Online video, the next boom for Japan

Having lived in Japan for eight years starting back in 2006, I have seen a slew of developments and changes that have impacted its media environment, general consumer behaviour, digital...

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