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Tagged: comScore

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Fraud-day With Sizmek: Fraud Has A Bit Of A Nomenclature Problem

This is the 12th and final installment in a series of interviews with vendors combating the problem of ad fraud. Read previous interviews with comScore, DoubleVerify, Dstillery, Forensiq, Integral Ad...

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The Weekly Digital Marketing Update @ Copenhagen INK (16-10-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News What...

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Fraud-day With Moat: Finding Fraud Without Calling It Fraud

This is the 11th in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include  Sizmek. Read previous interviews with comScore, DoubleVerify,...

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ComScore, Datalogix Strike Deal To Measure Digital-To-Offline Ad Effectiveness

Datalogix, which is known for connecting digital media with offline sales impact, will begin to tie ad viewability to in-store ROI via a partnership with comScore, unveiled Wednesday. Marketers will...

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Fraud-day With RTB Asia: The China Perspective

This is the tenth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat and Sizmek. Read previous interviews...

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Why The New York Times’ niche app strategy is flailing

The New York Times’s efforts to capture younger readers is hitting a few speed bumps. Yesterday, amid the news that it plans to cut 100 jobs from its newsroom, the...

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Should Publishers Choose Mobile Apps Or Mobile Web?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO and co-founder...

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Fraud-day With White Ops: Cut Off The Money, Cut Off The Fraud

This is the sixth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat, Telemetry, Sizmek, comScore, Dstillery and...

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Fraud-day With DoubleVerify: Bad Actors Are Getting More Sophisticated

This is the fifth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White Ops, Moat, Telemetry, Sizmek, comScore,...

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The Weekly Digital Marketing Update @ Copenhagen INK (11-08-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News Meet...

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Meet ScoopWhoop, BuzzFeed’s fast-growing Indian clone

It is testament to Buzzfeed’s success that it has spawned a serious of knockoffs abroad. In India, there’s ScoopWhoop, Buzzfeed’s clone that churns out headline baits, whacky listicles and infectious...

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comScore acquires MdotLabs to augment non-human traffic detection

comScore acquired MdotLabs to augment the non-human traffic (NHT) detection methods used in the comScore Media Metrix and validated Campaign Essentials (vCE) product suites. The entire MdotLabs team, including co-founders...

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Sizmek, comScore, Nielsen partner for performance metrics

Sizmek is offering marketers a tool with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data from comScore or Nielsen. Sizmek...

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How Time.com is winning on Facebook

For some publishers, the sensational or emotional come-on is the tried and true way to boost social media traffic. But for a brand like Time — one that has build its...

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Up, Up, and Away: Move to Mobile Hits New Highs

Remember that old song by the Fifth Dimension: “Up, Up, and Away?” Well, it would be a good theme song for what’s happening now. The consumer shift to mobile reached...

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GE’s deep dive into online news publishing

After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late. GE has used sites like...

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