Tagged: comScore

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The rise and fall of Mode Media

With its sudden shutdown Thursday, Mode Media provided another reminder that even for a onetime web stalwart, nothing is certain in the digital world. Samir Arora co-founded Mode in 2004...

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Are online advertisers wising up about content quality?

As Gizmodo’s Bryan Menegus explained, the Advertiser-Friendly Content Guidelines, which describe “content that is considered inappropriate for advertising,” have been in place for some time. But a change to the way Google...

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comScore to develop online measurement currency in Indonesia

comScore has been selected as the online audience measurement partner in Indonesia for two years from 2016 to 2018. The appointment, supported by the Indonesian Creative Economy Agency (Bekraf), is...

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Behind the rise and fall of the NYT Now app

Thursday closed another chapter in the history of publisher apps. The New York Times shut its NYT Now mobile app, ending a two-year, heavily funded experiment to turn young readers...

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IAB Singapore looks to bounce businesses away from ad clicks

The IAB Singapore (IAB SG)’s Measurement & Standards (M&S) Committee today released a series of white papers guiding digital marketers on how to buy and assess the performance of digital...

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ComScore Replaces CEO And CFO Amid Accounting Stir

AdExchanger | ComScore replaced its CEO and rearranged its leadership team Wednesday amid an internal investigation of its accounting practices that started shortly after comScore and Rentrak completed their merger...

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A+E Networks’ FYI taps PureWow for food video

TV networks have been teaming up with digital publishers, hoping to tap into their often-younger audiences as their own viewers age. That’s led to investments by NBCU in BuzzFeed and...

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Snapchat’s user base is getting older: How should marketers respond?

According to comScore data, in May 38% of US mobile users aged 25 to 35 and 14% of those older than 35 used Snapchat, a significant increase from 5% and 2%,...

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Google, Yahoo & Twitter are top video sites in Japan

Google Sites, Yahoo Sites and Twitter ranked as the top three online video properties by unique viewers in April 2016 in Japan, according to the comScore Video Metrix.The comScore data...

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Inside the BBC’s social distribution strategy for Brexit coverage

News publishers have been on overdrive since the Brexit news hit, and a lot of them continue to break internal traffic records. Take the BBC. On June 24 BBC.com attracted...

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Platform One, comScore partner to measure viewability in Japan

Platform One’s demand-side platform, MarketOne, has leveraged comScore’s validated Campaign Essentials (vCE) for digital campaign viewability measurement. comScore vCE allows advertisers to measure the in-view rate for each campaign and...

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Now & Next: Chat Apps

Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends, and provide predictions...

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Day in the life: What InStyle’s editorial director Ariel Foxman does

This is a story from Glossy, Digiday Media’s new publication devoted to how technology is changing the fashion and luxury industries. If you want to know what a woman wants, ask...

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Creative Execution a Key Challenge: Q&A with James Patterson, GM UK, The Trade Desk

With ATS Paris just five days away, ExchangeWire are delving into the core discussion topics planned for the event, to give a flavour of what to expect on the day....

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From Kellogg To ComScore: CPG Vet Calls For Unfettered Data Activation In The Ad Space

AdExchanger | Aaron Fetters will discuss advancements (and present-day shortcomings) in data, ad delivery and effectiveness on April 14 at PROGRAMMATIC.IO in San Francisco. Advertisers question ad quality and the...

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Turbine DMP Outperforms Benchmark: Q&A with Jon Whitticom, VP of Data & Audiences, Xaxis

Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality of inventory, or demographic targeting. However, accountability for the veracity...

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