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Tagged: comScore

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MoPub native ads leave the niche; Google integrates Comscore measurement into DoubleClick

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: MoPub native ads leave the niche; Google integrates Comscore measurement into DoubleClick;...

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Mic’s social approach to distributing its first Obama interview

President Barack Obama has demonstrated time and again that he’s got no problem talking to digital publishers. Over the course of his two terms, the president has sat down with...

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ComScore-Google Partnership Emerges From Beta

AdExchanger | ComScore’s partnership with Google, which integrates the former’s Validated Campaign Essentials (vCE) measurement into the latter’s DoubleClick products, has come out of beta. The partnership was first revealed in...

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#DigiTales: Why FMCG brands should invest in digital media

There’s a TV show at 8.30pm that my wife used to meticulously watch every weekday, that got disrupted when our son’s dinner and sleep time coincided around the same time....

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Engagement With Brand Content Soared 52% Last Quarter

The data answers a key question that Shareablee founder and CEO Tania Yuki keeps getting from marketers: “Has this thing leveled off? Is social starting to pull back?” Shareablee clients...

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Lack of Premium Video Holding Back Industry Growth; 57% of Senior Marketers Highlight Skill Shortage Within the Programmatic Advertising Industry

ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: lack...

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Debunking the Myths Around Programmatic Video

Concerns over the placement of ads, whether or not they are actually seen by humans, plus a lack of quality ad formats, has stalled brands’ willingness to divest their brand...

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Adblock Plus Victorious Again; Mobile Ad Rates On the Rise, but Desktop Still Alive

In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show mobile ads surge, but desktop still vindicated; Twitter promises advertisers...

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Regarding Recode: Brand-name journalists do not a business plan make

It’s hard out there for an independent news site. On Tuesday, Recode, the tech business site founded by media vets Walt Mossberg and Kara Swisher, inked a deal to sell to Vox...

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#mavericksindigital: Asian digital music scene on the rise

Last week the Asia music scene converged in Singapore for its annual Music Matters event. It’s the only event in Asia that gathers the entire music and entertainment industry in...

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For Business Insider, growth beats profits (for now)

Subscribe: iTunes | RSS When Condé Nast and Time Inc. veteran Julie Hansen joined Business Insider in 2008, it was still called Silicon Alley Insider, a blog devoted to New...

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UK Tops Viewability League

The UK is the leading market when it comes to ad viewability, according to numbers released today from advertising software firm TubeMogul, which has also released figures detailing the state...

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U.S. Smartphone Penetration Hits Another New All-Time High

Ahead of the weekend, comScore released data from comScore MobiLens and Mobile Metrix, which as always reports key trends in the U.S. smartphone industry. In this instance, the data is...

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Refinery29 Will Use $50 Million Investment And New Video Series To Attract Millennial Women

Refinery29’s Wednesday NewFront was all about taking advantage of what CEO Philippe von Borries called “a moment to define brands for a new generation of consumers.” That new generation? Millennial...

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Gawker’s ‘bullshit-free’ approach to video

While venture capital-backed BuzzFeed and Vice are chasing Hollywood with their scale and production values, non-VC-backed contenders like Gawker are taking things more slowly. Gawker’s brand of snark and gossip has largely...

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A Marketer’s Guide To Cross-Device Identity

As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain.  AdExchanger examines the state-of-play around cross-device IDs. Consumers...

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