Translate »
DanishEnglishGermanHindiRussianUkranian
DanishEnglishGermanHindiRussianUkranian

Tagged: comScore

data-driven-advertising-2 0

ComScore’s Global Reach, Eat24 Fooled The Press

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ComScore’s Global Metrics ComScore released Tuesday a new audience metric designed to measure global audiences of unique individuals across...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
ad-network 0

OpenX Appoints Digital Media Veteran Tom Fuelling as Chief Financial Officer

Former Hulu CFO Brings More Than 25 Years of M&A and IPO Experience; Appointment Comes During OpenX’s Rapid Global Growth LOS ANGELES – OpenX Technologies, Inc. (OpenX), a global leader...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

For new era, Time ups its digital metabolism

The days of the newsweekly are winding down, forcing the venerable stalwarts of that era to reboot. As Newsweek seeks a second life under new owner International Business Times, Time...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
YouTube-app 0

Rebooted Digg Begins to Gain Traction

Internet publishing brands rarely come back to life. Once you’re at the top and fall off, there’s no getting that magic back. Ask Friendster. Betaworks wants to be the black...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Publishers to Ezra Klein: Good Luck! You’ll Need it!

Ezra Klein, the wunderkind behind the popular Washington Post policy blog Wonkblog, will be leaving the D.C. daily at the end of this week to pursue his own media venture....

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Glam Media Canada and Lainey Gossip Announce Strategic Partnership

Glam Media Canada Expands its Reach within Celebrity & Entertainment Verticals  Toronto, Canada — Glam Media, Inc.(www.GlamMedia.com), a leading vertical social media company with the largest online global reach in lifestyle,...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
data-driven-advertising-2 0

Taking A Data-Driven, Cross-Device Approach to Black Friday, Cyber Monday

With holiday sales forecasted to hit $78.7 billion this year — a 15% increase from 2012, according to Forrester Research — it’s no surprise retail marketers are scrambling to get...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
YouTube-app 0

The Weekly Digital Marketing Update @ Copenhagen INK (18-11-2013)

Asia Digital Marketing News MMW: The Week’s Top Stories Mobile Marketing Via Automobile Could Be ‘Huge’ in China Data Driven Advertising News Vendors Seek Accreditation As MRC’s Viewable Impression Advisory...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

‘Advertisers Are Right to Demand Higher Viewability Rates — It’s Up to the Industry to Deliver’, by Sylvain Deffay, Country Manager, France, Infectious Media

In a recent post in this publication, fundamental questions were raised on the role and prospect for increased ad viewability in our industry. I’d argue that the nature of our...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
data-driven-advertising-2 0

Q3 Ecommerce Spend Softens, But Mobile Commerce Could Hit $10B In Q4

Ecommerce spending in the US grew 13% year-over-year in the third quarter to $47.5 billion, a softening from Q2 when the growth rate hit 15%, according to comScore’s State of...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
ad-network 0

‘Power to the Publishers – How Programmatic Can Still be Won’, by James Collier, Regional MD EMEA AdTruth

If News Corporation launching its own global ad exchange is anything to go by, it would appear that publishers are finally waking up to the power of their own data...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
YouTube-app 0

ADFOX Report: Russian RTB-market in H1 2013

According to an AdEx Benchmark 2012 study, published by IAB Europe, Russia ranks fourth in Europe in terms of its online advertising market (€1.6 billion in 2012). The Russian market...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Twitter-big-communication 0

Martini Reports Affluent Spending Increased 20% YOY and Reveals Affluent Increased Engagement With Ads Across Categories

Company Unveils Sophisticated New Logo and Tagline NEW YORK, NY and SAN FRANCISCO, CA – Martini, the experts in engaging the affluent online, shared key findings from its most recent...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
YouTube-app 0

With Adap.tv, AOL Beats Google In Video Ads Served

AOL’s $405 million acquisition of video ad exchange Adap.tv has already begun to pay off, at least in bragging rights. In September, the same month the Adap.tv deal closed, AOL...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Twitter-big-communication 0

MeetMe Teams With Beanstock Media For Web-based Yield Optimization

Beanstock Media to employ its Publisher Trading Desk to monetize MeetMe’s web-based remnant advertising inventory NEW HOPE, Pa. - MeetMe®, Inc. (NYSE MKT: MEET), the public market leader in social discovery, announced...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Brands 0

U.K. Mobile Ad Spend Climbs 127% Year-on-Year

U.K.’s Mobile Marketing Magazine is out with a new report presenting an eye-opening look at the growth of mobile ad spend in the United Kingdom. The latest data indicates that...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare