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Tagged: comScore

FMCG-Brands 0

Gawker’s ‘bullshit-free’ approach to video

While venture capital-backed BuzzFeed and Vice are chasing Hollywood with their scale and production values, non-VC-backed contenders like Gawker are taking things more slowly. Gawker’s brand of snark and gossip has largely...

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data-driven-advertising-2 0

A Marketer’s Guide To Cross-Device Identity

As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain.  AdExchanger examines the state-of-play around cross-device IDs. Consumers...

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AOL Debuts New Demographic Targeting for Brand Advertising

Optimized Demos are available across all AOL technology platforms with comScore validated Campaign EssentialsTM substantiating increases in ad targeting effectiveness by more than 15 percent NEW YORK – AOL announced...

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Inside Condé Nast’s video deals

At Condé Nast, yesterday’s competitors are today’s collaborators. Condé is striking video-distribution deals with publishers such as BuzzFeed, Vox and ABC News, media companies it views as valuable partners in...

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The data of it all

Positioned, as comScore is, at the intersection between the content and advertising sides of the digital ecosystem, we gain a privileged perspective on the way in which the abundant supply...

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Ad Tech Industry Losing Sight of the Consumer, Needs Disclosure

The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute a cohesive user experience. It also needs to improve communication...

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data-driven-advertising-2 0

Why ComScore Needs WPP’s Investment To Take On Nielsen

Digital measurement company comScore needed WPP’s investment in order to rival Nielsen in cross-platform ratings, according to one comScore partner. Although Nielsen dominates linear TV measurement, its push toward a...

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Rubicon Project Q4 revenue up by 49%

Rubicon Project has detailed its Q4 and full year 2014 earnings. Q4 was a record revenue quarter for the company representing a year-over-year increase of 49 per cent – a...

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Brands 0

Nativo Announces Appointment of comScore CEO Serge Matta to Board of Directors

Industry veteran with deep experience in digital technology and online media brings fresh perspective to leading native advertising technology company LOS ANGELES — Nativo, the leading native advertising technology platform,...

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ad-network 0

Why ad viewability is digital media’s top concern

When Forbes Chief Revenue Officer Mark Howard asked a crowd of digital media execs on Monday afternoon whether any of them had transacted an ad buy on a viewability basis, approximately...

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LinkedIn’s Olivier Legrand re-elected as IAB Chair in new leadership council

The Interactive Advertising Bureau (IAB) Southeast Asia (SEA), Singapore Chapter has announced its newly elected Leadership Council. The governing body, consisting of industry practitioners voted in by their peers, will...

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AdzCentral, Better, Asia Digital Ventures merge to create CtrlShift

Showing another indication of some consolidation in the advertising technology space, AdzCentral, Better and Asia Digital Ventures have merged to created programmatic company CtrlShift. CtrlShift is conceptualised as an independent...

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ExchangeWire European Weekly Round-Up 

ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week’s edition: Asda preps ad exchange launch; Shazam rated as Britain’s first $1bn tech...

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Googling as a Way of Life: It Grabs More than 90 Percent of Global Search Traffic

When you want to search, where do you go? If you’re like most people in the world, you go to Google. Recent research from Define Media Group, which tracked traffic...

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Twitter-big-communication 0

All Day: From viral Twitter feed to media company hopeful

Only in today’s digital media climate can a couple of college-age kids with popular Twitter accounts raise $2 million to launch a full-fledged media company. Xavier Di Petta and Kyle Cameron,...

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digital marketing 0

The Weekly Digital Marketing Update @ Copenhagen INK (18-11-2014)

Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!  Asia Digital Marketing News Week in Review: Asking the right questions Digital Marketers...

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