Tagged: comScore

FMCG-Brands 0

Behind the rise and fall of the NYT Now app

Thursday closed another chapter in the history of publisher apps. The New York Times shut its NYT Now mobile app, ending a two-year, heavily funded experiment to turn young readers...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
YouTube-app 0

IAB Singapore looks to bounce businesses away from ad clicks

The IAB Singapore (IAB SG)’s Measurement & Standards (M&S) Committee today released a series of white papers guiding digital marketers on how to buy and assess the performance of digital...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
data-driven-advertising-2 0

ComScore Replaces CEO And CFO Amid Accounting Stir

AdExchanger | ComScore replaced its CEO and rearranged its leadership team Wednesday amid an internal investigation of its accounting practices that started shortly after comScore and Rentrak completed their merger...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

A+E Networks’ FYI taps PureWow for food video

TV networks have been teaming up with digital publishers, hoping to tap into their often-younger audiences as their own viewers age. That’s led to investments by NBCU in BuzzFeed and...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Twitter-big-communication 0

Snapchat’s user base is getting older: How should marketers respond?

According to comScore data, in May 38% of US mobile users aged 25 to 35 and 14% of those older than 35 used Snapchat, a significant increase from 5% and 2%,...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
YouTube-app 0

Google, Yahoo & Twitter are top video sites in Japan

Google Sites, Yahoo Sites and Twitter ranked as the top three online video properties by unique viewers in April 2016 in Japan, according to the comScore Video Metrix.The comScore data...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
YouTube-app 0

Inside the BBC’s social distribution strategy for Brexit coverage

News publishers have been on overdrive since the Brexit news hit, and a lot of them continue to break internal traffic records. Take the BBC. On June 24 BBC.com attracted...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Platform One, comScore partner to measure viewability in Japan

Platform One’s demand-side platform, MarketOne, has leveraged comScore’s validated Campaign Essentials (vCE) for digital campaign viewability measurement. comScore vCE allows advertisers to measure the in-view rate for each campaign and...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Now & Next: Chat Apps

Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends, and provide predictions...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Twitter-big-communication 0

Day in the life: What InStyle’s editorial director Ariel Foxman does

This is a story from Glossy, Digiday Media’s new publication devoted to how technology is changing the fashion and luxury industries. If you want to know what a woman wants, ask...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Creative Execution a Key Challenge: Q&A with James Patterson, GM UK, The Trade Desk

With ATS Paris just five days away, ExchangeWire are delving into the core discussion topics planned for the event, to give a flavour of what to expect on the day....

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Brands 0

From Kellogg To ComScore: CPG Vet Calls For Unfettered Data Activation In The Ad Space

AdExchanger | Aaron Fetters will discuss advancements (and present-day shortcomings) in data, ad delivery and effectiveness on April 14 at PROGRAMMATIC.IO in San Francisco. Advertisers question ad quality and the...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Turbine DMP Outperforms Benchmark: Q&A with Jon Whitticom, VP of Data & Audiences, Xaxis

Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality of inventory, or demographic targeting. However, accountability for the veracity...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

RTL Mediengruppe Buys SmartClip; USD$60m funding for The Trade Desk

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe buys SmartClip; Trade Desk takes USD$60m in funding; AppNexus partners...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Facebook-button-big 0

Apple is running ads to boost its Apple News app

Apple is kicking off an ad campaign to jumpstart its six-month-old news aggregation app, as well as adding comScore tags, after publishers complained about getting too little traffic and measurement data from...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Twitter-big-communication 0

Brazil’s Digital Ad Market to Grow by 12%; Isobar Debuts in Mexico

Latest news of Latin America: the numbers of the Brazil market, expected to grow by 12% in 2016; Dentsu Aegis’ acquisition in Mexico that brings Isobar to the country; JWT’s...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Translate »