WTF is Youku? A guide for brands
If you are in mainland China and want to watch Michelle Phan’s makeup tutorials online, you won’t be able to access them on YouTube. Instead,...
Tagged: banners
Is ad fraud the 21st century drug trade?
The Senators are concerned that ad fraud, which is estimated to be costing advertisers billions annually, could eventually lead companies to pass the costs of...
A Tale Of Two Natives: How Publishers Approach Sponsored Content And Programmatic Native
AdExchanger | In an age of banner blindness, nearly every publisher has added a sponsored content offering. Meanwhile, programmatic native is replacing banners and boxes....
Fansided Tackles Mobile Monetization With Next-Gen Deep Linking
AdExchanger | Publishers are always on the hunt for new ways to monetize without killing the UX. It’s a continual challenge, said Matt Blake, chief...
Adblock Plus commissions 1st global survey rating online ads – The people’s verdict? Nonintrusive formats rule.
Ad formats rated similarly by 6,000 respondents in the US, Germany and France. Pop-ups, big banners and videos ‘intrusive’; modest banners and search ads not...
McDonald’s hits the right notes with Dubsmash in Malaysia
OMD Malaysia along with Leo Burnett used the lip syncing app Dubsmash to create the latest campaign for their client, McDonald’s. The Big Mac, one...
Twitteratis celebrate Valentine’s Day with music composer Anu Malik
For Valentine’s Day the team of film – ‘Dum Laga Ke Haisha’ held a ‘Dum daar’ Valentine activity on Twitter. Users got to celebrate their...
Yieldmo: ‘We’re A Content Ad Company. It’s A New Animal’
It’s clear what makes a bad mobile ad – desktop banners scrunched down to smartphone size or disruptive interstitials with tiny, seemingly invisible Xs. That’s...
How top UK publishers label content recommendation ads
As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to...
Will Click-Fueled Content Marketing Crash?
As the line between standard banner ads and content recommendations blurs, the need for quality control will proliferate, experts say. While companies use content as...
Samsung Tries to Capitalize on iPhone Frenzy with Ads on Apple Coverage
Tech news sites on Tuesday were awash with coverage of Apple’s latest iPhone announcement — and with ads from Apple rival Samsung. As Apple’s foremost...
Banners Are the Worst Advertising: Invisible
The banner ad apologists are fighting a losing battle, argues AdContrarian Bob Hoffman. Via digiday,com
Mobile Ads Six Times as Effect…
Mobile Ads Six Times as Effective as Standard Banners http://t.co/xAobAyW8
Creative up to 4 times more important than media plan!
A recent comScore ARS study found that 52% of shifts in brand sales are attributable to the quality of creative – making creative far and away...
Innovative marketing idea: Westfield Fashion Detector
Pretty cool idea for marketing campaigns in the future (however an old concept: http://www.somewhatfrank.com/2006/11/likecom_leverag.html):
Great advergames
Thought I would share some of the lastest advergame I have come across: Vimto This “advergame” called “High dive” done for the softdrink brand Vimto gives...
