by Jay Samit, leader, Deloitte Digital’s augmented and virtual reality practice and Allan Cook, managing director, Deloitte Consulting LLP When more than 500 million people played Pokémon Go last year, many...
With rising demand of mobile, online video and social media, the digital ad space has seen massive growth in ad dollars. This should be no surprise considering how deeply integrated...
A collection of videos from women sharing empowering messages is now trending at No. 21 on YouTube. The theme is part of YouTube’s newly released #HerVoiceIsMyVoice campaign, which aims to...
AdExchanger | Hotel and travel brands are looking to pour more performance dollars into Facebook. For years, hotel operators have used the social platform as a source of online check-ins,...
For the first time, marketers can run TV ads with personalized messaging to audience sub-segments NEW YORK – BrightLine, the market leader in advanced TV advertising, announced that it has...
Programmatic display advertising was tipped to generate ad spends of £2.5bn in the UK this year. Compared to 2013, the market will have grown by nearly 500%. Similarly aggressive trends...
Ad tech likes jargon and here comes another one: “VPAID.” VPAID stands for video player ad-serving interface definition. It was first introduced by the Interactive Advertising Bureau back in 2012....
Instagram has launched immersive, full-screen ads on its Stories feature. The Facebook-owned company had opened ads to 30 testing partner brands back in January 2017 and has now opened it...
VAYA Pharma buys targeted Facebook ads To market Vayarin, a prescription “medical food” used in the dietary management of attention-deficit/hyperactivity disorder (ADHD), VAYA Pharma turned to social marketing firm Adaptly,...
The spotlight has been shining firmly on fraud and safety in the digital advertising industry of late, forcing technology platforms to justify actions and commit to change to achieve a more...
Two new reports shed light on the growing importance of video in the mobile space. Looking at Q4 2016 data, Positive Mobile found that mobile video ads now account for...
Today (24 February) ad blocking company Shine, announced that they are rebranding as ‘Rainbow‘. Rainbow is described as “a consumer ad experience”, and the company states: “We are no longer...
Target, for instance, chose to weigh in on a 2016 North Carolina law that required individuals in government buildings to use the restroom that corresponds to the gender specified on their...
Singtel subsidiary Amobee, a global digital marketing technology company serving brands such as Airbnb, Dell EMC and Lexus, has signed an agreement to acquire Turn, a provider of a global...
AdExchanger | Bad ads have their run of the internet. Twenty-eight percent of ads fail at least one of five key quality issues that slow down web pages and detract...
How do you go about choosing an ad network to monetise your app? Ad networks typically specialise in specific ad formats, payment models, geographic regions, and advertiser types. Each has...
Data Driven Advertising / DMP / DSP / RTB
Rebecca Muir to Head New ExchangeWire Research Division
11 dec, 2014
