Translate »
DanishEnglishGermanHindiRussianUkranian
DanishEnglishGermanHindiRussianUkranian

Tagged: adform

ad-network 0

Just what is ad mediation anyway?

This column was authored by Nikao Yang, SVP Global Marketing, Opera MediaWorks What happens when you try to plug too many cords into a single socket? Your system overloads. A...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

5 tips to effective programmatic video campaign planning

People today are watching more video content than ever before. Whether short-form or long-form, video is becoming available to an increasing number of people across additional devices from an ever-growing...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

5 things to know about the big AOL-Verizon deal

Tim Armstrong finally got his deal. The AOL CEO announced this morning that it’s being acquired by Verizon for $4.4 billion, a deal that gives a AOL a deep-pocketed new owner and...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

‘We Saw a Need to Give Control Back to Publishers’

Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company today (27 April) announcing the launch of its Programmatic Publisher...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Brands 0

Fyber Acquires Falk Realtime

Falk Realtime’s integrated Supply-Side and Ad Serving Platform fuels Fyber’s global publisher base Berlin, GERMANY – Fyber GmbH (Fyber), a leading mobile advertising technology company and subsidiary of RNTS Media...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Havas Media Group partners with Facebook’s Atlas globally

Atlas, Facebook’s ad serving and measurement platform that allows brands to reach people across multiple devices, has agreed a global partnership with Havas Media Group. The global deal will have...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
ad-network 0

A Banner Year For Innovative Mobile And Digital Ad Units

The banner ad was born in 1994 – and some people would be more than happy to see “2014” as the date of death on its tombstone. “Since the banner is...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
Facebook-button-big 0

Ad Tech Firms Prepare For Bolstered US Profile

Ad tech firms are set to play a more prominent role on the agenda of some of the digital media and advertising industries’ largest trade organisations, as questions over transparency and...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
YouTube-app 0

AppNexus, WPP Ink Landmark Deal 

AppNexus and Xaxis have announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis’ parent company WPP...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
ad-network 0

Flurry Beefs Up Mobile Video Offering With Programmatic Capabilities

Mobile analytics and advertising firm Flurry will allow advertisers to buy VAST-enabled (IAB’s Digital Video Ad Serving Template) video ad units programmatically through its network and marketplace. It also unveiled...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare
FMCG-Brands 0

Rise in mobile RTB in Asia is addressing monetisation problem

For many mobile RTB (real time bidding) is still a grey area. Is it only talk or are some players, especially in a market such as Asia, taking strides in...

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare