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Tagged: adform

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Do Ad Servers Still Have a Place in Programmatic?

Ad servers for publishers are a basic ingredient in digital advertising, but with significant advances in the online marketing ecosystem – including the rise of programmatic – some are questioning...

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How UK Publishers Are Surviving The Shift To Programmatic

It is now only six weeks out from ATS London 2015, and we continue to build to the industry’s biggest programmatic event. In this post we will turn our attention...

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Just what is ad mediation anyway?

This column was authored by Nikao Yang, SVP Global Marketing, Opera MediaWorks What happens when you try to plug too many cords into a single socket? Your system overloads. A...

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5 tips to effective programmatic video campaign planning

People today are watching more video content than ever before. Whether short-form or long-form, video is becoming available to an increasing number of people across additional devices from an ever-growing...

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5 things to know about the big AOL-Verizon deal

Tim Armstrong finally got his deal. The AOL CEO announced this morning that it’s being acquired by Verizon for $4.4 billion, a deal that gives a AOL a deep-pocketed new owner and...

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‘We Saw a Need to Give Control Back to Publishers’

Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company today (27 April) announcing the launch of its Programmatic Publisher...

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Fyber Acquires Falk Realtime

Falk Realtime’s integrated Supply-Side and Ad Serving Platform fuels Fyber’s global publisher base Berlin, GERMANY – Fyber GmbH (Fyber), a leading mobile advertising technology company and subsidiary of RNTS Media...

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Havas Media Group partners with Facebook’s Atlas globally

Atlas, Facebook’s ad serving and measurement platform that allows brands to reach people across multiple devices, has agreed a global partnership with Havas Media Group. The global deal will have...

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A Banner Year For Innovative Mobile And Digital Ad Units

The banner ad was born in 1994 – and some people would be more than happy to see “2014” as the date of death on its tombstone. “Since the banner is...

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Ad Tech Firms Prepare For Bolstered US Profile

Ad tech firms are set to play a more prominent role on the agenda of some of the digital media and advertising industries’ largest trade organisations, as questions over transparency and...

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AppNexus, WPP Ink Landmark Deal 

AppNexus and Xaxis have announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis’ parent company WPP...

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