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Tagged: adform

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Flurry Beefs Up Mobile Video Offering With Programmatic Capabilities

Mobile analytics and advertising firm Flurry will allow advertisers to buy VAST-enabled (IAB’s Digital Video Ad Serving Template) video ad units programmatically through its network and marketplace. It also unveiled...

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Rise in mobile RTB in Asia is addressing monetisation problem

For many mobile RTB (real time bidding) is still a grey area. Is it only talk or are some players, especially in a market such as Asia, taking strides in...

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OpenX Appoints Digital Media Veteran Tom Fuelling as Chief Financial Officer

Former Hulu CFO Brings More Than 25 Years of M&A and IPO Experience; Appointment Comes During OpenX’s Rapid Global Growth LOS ANGELES – OpenX Technologies, Inc. (OpenX), a global leader...

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Epom Has Obtained $7 Million of Investment

According to the official statement, Epom top-management anticipates to employ the obtained $7M investment in the creation of fresh products and services and, certainly, the further modification of already offered...

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OpenX Sells Open Source Ad Serving Product

Sale of OpenX Source Ensures Continuity of OpenX Community LOS ANGELES – OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital and mobile advertising technology, announced that...

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AcuityAds Inc. Set to Reach 33% Share of Canadian RTB Market in 2013

TORONTO - Industry research and the company’s financial data reveal that AcuityAds Inc. will account for one third of all Canadian Real Time Bidding (RTB) online advertising spend in 2013. This...

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Inc. Magazine Names OpenX to Annual Inc. 500 List

OpenX’s Strong Growth and Performance Recognized in Magazine’s List of America’s Fastest Growing Companies LOS ANGELES - OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, announced...

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WireColumn: Content & Persuasion, the Ad Tech End-Game

Ezra Pierce is co-founder at PubSquared. Advertising is about one thing: persuasion. You put an ad in front of a person, they see it, a desire is created and an...

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What is Adform? Watch this video and find out how Adform makes online advertisement simple for the planner, relevant for the consumer and rewarding for the advertisers: Why is display...

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