Tagged: adform

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The Real Reason Vista Bought Marketo

Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and advertising software technology. In this piece, we delve beneath the...

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Adform opens new office in SG under Rohit Kumar’s leadership

Adform, the open full stack ad-tech platform servicing media agencies, trading desks, brands and publishers globally, has opened an office in Singapore to service clients throughout the Asia Pacific (APAC) region. This...

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Pin This: Social Site Pinterest Now Testing Video Ads

Ad industry sources reveal that Pinterest’s “long-awaited video ads” are here. “Pinterest had been considering how it could implement video ads for months,” noted Garett Sloane in a post for...

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Facebook adds video capabilities to its Atlas platform

Facebook has launched several new tools for Atlas which is a people-based measurement and ad serving platform that works across different publishers. It added a new feature called video ad...

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The Writing’s On the Wall for Facebook’s SSP Product

In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange at the time, what was less known about LiveRail was...

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MediaMath and Adform Announce Global Partnership and Demonstrate Industry Collaboration

Adform¹s integration into MediaMath’s Deal Discovery tool boosts premium programmatic supply and attracts brand advertisers. London, UK: MediaMath, creator of the TerminalOne Marketing Operating System® for digital marketers, and Adform,...

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Publicis Eyes Majority Stake in Cheil; DoubleClick Goes Programmatic Guaranteed

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis wants a piece of Cheil; Google’s DoubleClick starts Programmatic Guaranteed; Flashtalking acquires...

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Funding for Expansion & Development; Q&A With Gustav Mellentin, CEO, Adform

When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged USD$21.5m funding from the Scandinavian...

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Brand safety & programmatic: It’s time to stop buying blind

Programmatic introduces transparency and control to the complicated online ad market. It gives buyers visibility over what they’re buying, helping to ensure ads appear in high-quality, brand-safe environments – something...

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Do Ad Servers Still Have a Place in Programmatic?

Ad servers for publishers are a basic ingredient in digital advertising, but with significant advances in the online marketing ecosystem – including the rise of programmatic – some are questioning...

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How UK Publishers Are Surviving The Shift To Programmatic

It is now only six weeks out from ATS London 2015, and we continue to build to the industry’s biggest programmatic event. In this post we will turn our attention...

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