Tagged: adform

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iClick Interactive inks ad partnership deal with SPH

iClick Interactive Asia inks ad partnership deal with Singapore Press Holdings Limited, to become its in-feed video ad serving partner across its wide-reaching range of apps. Via DNA

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The Real Reason Vista Bought Marketo

Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and advertising software technology. In this piece, we delve beneath the...

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Adform opens new office in SG under Rohit Kumar’s leadership

Adform, the open full stack ad-tech platform servicing media agencies, trading desks, brands and publishers globally, has opened an office in Singapore to service clients throughout the Asia Pacific (APAC) region. This...

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Pin This: Social Site Pinterest Now Testing Video Ads

Ad industry sources reveal that Pinterest’s “long-awaited video ads” are here. “Pinterest had been considering how it could implement video ads for months,” noted Garett Sloane in a post for...

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Facebook adds video capabilities to its Atlas platform

Facebook has launched several new tools for Atlas which is a people-based measurement and ad serving platform that works across different publishers. It added a new feature called video ad...

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The Writing’s On the Wall for Facebook’s SSP Product

In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange at the time, what was less known about LiveRail was...

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MediaMath and Adform Announce Global Partnership and Demonstrate Industry Collaboration

Adform¹s integration into MediaMath’s Deal Discovery tool boosts premium programmatic supply and attracts brand advertisers. London, UK: MediaMath, creator of the TerminalOne Marketing Operating System® for digital marketers, and Adform,...

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Publicis Eyes Majority Stake in Cheil; DoubleClick Goes Programmatic Guaranteed

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis wants a piece of Cheil; Google’s DoubleClick starts Programmatic Guaranteed; Flashtalking acquires...

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Funding for Expansion & Development; Q&A With Gustav Mellentin, CEO, Adform

When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged USD$21.5m funding from the Scandinavian...

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