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Tagged: adform

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MediaMath and Adform Announce Global Partnership and Demonstrate Industry Collaboration

Adform¹s integration into MediaMath’s Deal Discovery tool boosts premium programmatic supply and attracts brand advertisers. London, UK: MediaMath, creator of the TerminalOne Marketing Operating System® for digital marketers, and Adform,...

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Publicis Eyes Majority Stake in Cheil; DoubleClick Goes Programmatic Guaranteed

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis wants a piece of Cheil; Google’s DoubleClick starts Programmatic Guaranteed; Flashtalking acquires...

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Funding for Expansion & Development; Q&A With Gustav Mellentin, CEO, Adform

When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged USD$21.5m funding from the Scandinavian...

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Brand safety & programmatic: It’s time to stop buying blind

Programmatic introduces transparency and control to the complicated online ad market. It gives buyers visibility over what they’re buying, helping to ensure ads appear in high-quality, brand-safe environments – something...

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Do Ad Servers Still Have a Place in Programmatic?

Ad servers for publishers are a basic ingredient in digital advertising, but with significant advances in the online marketing ecosystem – including the rise of programmatic – some are questioning...

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How UK Publishers Are Surviving The Shift To Programmatic

It is now only six weeks out from ATS London 2015, and we continue to build to the industry’s biggest programmatic event. In this post we will turn our attention...

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Just what is ad mediation anyway?

This column was authored by Nikao Yang, SVP Global Marketing, Opera MediaWorks What happens when you try to plug too many cords into a single socket? Your system overloads. A...

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5 tips to effective programmatic video campaign planning

People today are watching more video content than ever before. Whether short-form or long-form, video is becoming available to an increasing number of people across additional devices from an ever-growing...

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5 things to know about the big AOL-Verizon deal

Tim Armstrong finally got his deal. The AOL CEO announced this morning that it’s being acquired by Verizon for $4.4 billion, a deal that gives a AOL a deep-pocketed new owner and...

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‘We Saw a Need to Give Control Back to Publishers’

Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company today (27 April) announcing the launch of its Programmatic Publisher...

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Fyber Acquires Falk Realtime

Falk Realtime’s integrated Supply-Side and Ad Serving Platform fuels Fyber’s global publisher base Berlin, GERMANY – Fyber GmbH (Fyber), a leading mobile advertising technology company and subsidiary of RNTS Media...

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