Tagged: adform

Making sure mobile ad mediation works for you

Making sure mobile ad mediation works for you

How do you go about choosing an ad network to monetise your app? Ad networks typically specialise in specific ad formats, payment models, geographic regions, and advertiser types. Each has...

BHD ties up with SpotX to monetise Vietnamese content globally

BHD ties up with SpotX to monetise Vietnamese content globally

Vietnamese broadcast and digital video company, BHD, has signed video inventory management platform, SpotX, to power the monetisation of its diverse media properties around the globe. BHD’s activities range from...

iClick Interactive inks ad partnership deal with SPH

iClick Interactive inks ad partnership deal with SPH

iClick Interactive Asia inks ad partnership deal with Singapore Press Holdings Limited, to become its in-feed video ad serving partner across its wide-reaching range of apps. Via DNA

The Real Reason Vista Bought Marketo

The Real Reason Vista Bought Marketo

Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and advertising software technology. In this piece, we delve beneath the...

Adform opens new office in SG under Rohit Kumar’s leadership

Adform opens new office in SG under Rohit Kumar’s leadership

Adform, the open full stack ad-tech platform servicing media agencies, trading desks, brands and publishers globally, has opened an office in Singapore to service clients throughout the Asia Pacific (APAC) region. This...

Pin This: Social Site Pinterest Now Testing Video Ads

Pin This: Social Site Pinterest Now Testing Video Ads

Ad industry sources reveal that Pinterest’s “long-awaited video ads” are here. “Pinterest had been considering how it could implement video ads for months,” noted Garett Sloane in a post for...

Facebook adds video capabilities to its Atlas platform

Facebook adds video capabilities to its Atlas platform

Facebook has launched several new tools for Atlas which is a people-based measurement and ad serving platform that works across different publishers. It added a new feature called video ad...

The Writing’s On the Wall for Facebook’s SSP Product

The Writing’s On the Wall for Facebook’s SSP Product

In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange at the time, what was less known about LiveRail was...

MediaMath and Adform Announce Global Partnership and Demonstrate Industry Collaboration

MediaMath and Adform Announce Global Partnership and Demonstrate Industry Collaboration

Adform¹s integration into MediaMath’s Deal Discovery tool boosts premium programmatic supply and attracts brand advertisers. London, UK: MediaMath, creator of the TerminalOne Marketing Operating System® for digital marketers, and Adform,...