Taboola and Outbrain Merge; Ad Alliance Partners with 1plusX

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Taboola and Outbrain merge; Ad Alliance Partners with 1plusX; Playground XYZ proves attention time drives better brand outcomes for mobile ads; Talon boosts out-of-home data intelligence with SafeGraph partnership; Samba TV acquires Wove.
Taboola and Outbrain merge
Taboola and Outbrain have announced that they have entered into an agreement to merge, subject to customary closing conditions. Both companies’ Boards of […]

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Via ExchangeWire

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.