Tablets are “Awareness Machines”New study shows tablets best for video ad recall

ipad-gladiator3.jpgVideo ads are proving to be an increasingly effective means of communicating with consumers.

However, with consumers now able to view video on smartphones, tablets, PC’s and TV, the question arises as to which platform is the most effective.

This study from IPG Media answers that question clearly: the Tablet is an Awareness Machine like no other. (more…)

Via MobiAD

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Copenhagen INK

Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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