Tablet owners open to in-app advertising

Hong Kong – Advertising within apps for banks and retailers are garnering most interest from consumers, a GfK study found.
Source: Marketing Interactive

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.