Street Fight Summit: Location-Based Ads and the Magic Metric

I was honored to head a panel at the StreetFight Summit a few weeks ago, and I’m not finding it too awkward to watch myself on the video now. The topic was a doozy – basically how do you use measurement to justify the value of location-based digital marketing? Sure, location-based couponing tends to end in a recorded conversion, but is couponing the be all and end all of this channel?

Related Event: 

Publisher Forum

Via Admonsters

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

You may also like...

Skriv et svar

Din e-mailadresse vil ikke blive publiceret. Krævede felter er markeret med *