Staples Builds Out Data-Driven Outfit With Runa Acquisition

Staples’ acquisition today of San Mateo-based conversion marketing platform Runa is one more building block in the brand’s plan to construct a data hub within its own four walls. Although the terms of the deal were not disclosed, Staples spokesman Mark Cautela tells AdExchanger, “We looked at this primarily as a technology acquisition, but also […]
Via: AdExchanger

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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