Staples Builds Out Data-Driven Outfit With Runa Acquisition
Staples’ acquisition today of San Mateo-based conversion marketing platform Runa is one more building block in the brand’s plan to construct a data hub within its own four walls. Although the terms of the deal were not disclosed, Staples spokesman Mark Cautela tells AdExchanger, “We looked at this primarily as a technology acquisition, but also […]
Via: AdExchanger