Staples Builds Out Data-Driven Outfit With Runa Acquisition

Staples’ acquisition today of San Mateo-based conversion marketing platform Runa is one more building block in the brand’s plan to construct a data hub within its own four walls. Although the terms of the deal were not disclosed, Staples spokesman Mark Cautela tells AdExchanger, “We looked at this primarily as a technology acquisition, but also […]
Via: AdExchanger

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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