Stack Makes Its Ad Exchange, BidMachine, Available as Open-Source; Firefox Makes Enhanced Tracking Protection Available By Default

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Stack makes its ad exchange, BidMachine, available as open-source; Firefox makes Enhanced Tracking Protection available by default; FreeWheel’s Blockgraph outlines new path for building the future of data-driven TV; Sublime announces acquisition of global measurement company Adledge; and IAS builds first-ever connected TV verification solution directly with leading video publishers including NBCUniversal and CBS Interactive.
Stack makes its ad […]

The post Stack Makes Its Ad Exchange, BidMachine, Available as Open-Source; Firefox Makes Enhanced Tracking Protection Available By Default appeared first on ExchangeWire.com.


Via ExchangeWire

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.